The how to market a product

The how to market a product is a funny way to introduce an important topic. Here we look at two different examples of market domination by repetition

My marketing background made me take notice

I love examples of companies that go beyond the normal to dominate a niche.

Most often this is invisible and done by stealth but when it hits you hard you must take notice.

Yoast v All In One

These are the two dominant SEO plugins for WordPress however things have changed and so have my thoughts.
Having previously written posts on these two I had All in one was my preferred option. They had more takers online and had been around longer.
I did not need the green light of Yoast or so I thought.

I have two main sites: one on Yoast and my new version on All In One.
My decision followed the training at Wealthy Affiliate where the recommendation was All In One. However, the main Trainer Jay has gone back to Yoast so it got me thinking.

I checked my Google position

My old site based on Yoast was number one on Google. Bing and Yahoo.
My new site with 150 posts was nowhere to be found.
As a result, I decided to do a review on Yoast to back up my own thoughts.

What I found really surprised me.
First of all, Yoast was really efficient in marketing the product. So efficient, in fact, I purchased an upgrade.

Their installed base was twice that of All In one so they had really stolen the March coming from way behind but a short year past.
I was sent training materials, upgrades, newsletters and info sheets to keep me focussed.
From Michael Torbet at All In one next to nothing.

A marketing machine v a good product

Marketing was dominating the race to the top and it was so good it carried success with it.

Yoast;

Five million installations Five stars and 27,000 comments

All In One;

2.4 million installs 4.5 stars and just 492 comments

This is to say that marketing dominated the business.

These are reasonably big players in a hard world. In addition, come with many recommendations and a big following.

The how to market a product and you.

How does this story affect you?

My premise here is to show you how consistent marketing in your business is absolutely necessary.
You don't want to throw in the towel and walk away.

ChatBot fights another great example

I have marketed and written on chatbots. If you follow me you will understand I like to try free things first Therefore I chose two.

Tideo and Pure chat.

I installed them on different sites so that I could really see how well they worked.
Again, I am surprised at the difference in marketing.
Tidio is based in Poland and I am getting regular support and suggestions.
Whereas purechat is US based and very quiet.

Tidio has an affiliate program which is a great benefit but not my real reason for recommending them.

This is a busy market and if you Google for results there will be a host of companies providing something similar.
Some for small businesses and others for larger organisations. My research had me settle on two of them. It was to try chatbots and not really compare.

However, this blog is about marketing and Tidio wins this hands down. Over 100 different ideas on their site and a regular drip of information.

Conversational Marketing is all the rage


Conversational Marketing is growing exponentially and demanding a presence on every page or blog.
The increase in sales is one aspect however it is proven to add customer retention with regular use.

Not unlike the SEO race, chatbots have joined the starting lanes, firing all guns in a war to the top.

The how to market a product
Tidio, an example of marketing

Above all else if marketing counts for anything, Tidio is doing everything right and will have a healthy future.

Conclusion

To sum up this blog it is about your marketing, not so much about products but what you do with them.

The best products will fail if the marketing is not up to date.

This is the digital era and contacting interested people has never been easier.
Emails, newsletters, SMS, blogs, Webpages are all there at your fingertips. All you have to do is a plan and an all-out attack.

The how to market a product by Peter Hanley

The author
Peter Hanley
About

What can I do with the WordPress upgrade?

What can i do with a WordPress upgrade?

I am a fan of The Gutenberg WordPress 5 and now we are moving to 2020 so what can we expect? What can I do with the WordPress upgrade to help me?

How many of the 150 new WordPress features can you use?

I love columns

working in
colour

Tables are better
Because
SEO and google
Like tables
And we can have Selected colours

The site health button

This was new to me and has caused me some grief fixing problems. First of all, I had to find a button to do the check.
It is positioned under tools, available tools, and site health.
Mine concentrated on too many images loaded and also many plugins that were loaded and not active.

What can i do with a WordPress upgrade?

What about emojis in the new Word Press?

They have loaded a whole bundle of new Emojis into WP 5.2 plus dash icons and twemojis
so you have a heap more opportunities to liven up the page.:-)

Social link block included

A quick video

“If you really look closely, most overnight successes took a long time.”

— Steve Jobs

What can i do with a WordPress upgrade?
  • a list in a column
  • Adding things together.
  • Building blocks

The list works well for SEO

blogging image

Adding images to a column

The ability to really work this

What can I do with a WordPress upgrade?

I am just playing along to give you an idea of what can be done and the new block writer has lots of unique opportunities.

Html links are just one of them for inserting products that you promote.

  • Picture turning automatically
  • Add a default theme for 2020
  • column with selection
  • Site health

I have said before that word press is easy to use and a beginner can look good in a couple of hours of practice.
Set up a free website at Wealthy Affiliate, pick a free name and start your online journey.
You will be amazed at how easy it can be.

If you are a Word Press user you will understand a bit of this, if you are not, then start the journey now.

What can i do with a WordPress upgrade?
Peter Hanley
About

How to with WordPress?

How to with WordPress? A most common search term for Google and YouTube that has several meanings. Using these will surprise you and enhance your writing.

Keyword structure and its best use.

Getting your Keyword right is number one on the important list of things to do.

With voice structured messaging this is becoming more common and the daily use is growing exponentially.
Google Home, Siri, hey Google, Alexia or others often start with “How to” questions that could well relate to your website. Using how to in a Keyword may also capture a lot of enquiries.

Google and others are getting better with understanding search queries so your answer is also very important.
Your meta tag or snippet tells Google where to look for results

Use this tag to provide a short description of the page. In some situations this description is used as a part of the snippet shown in the search results.

Google Webmaster

So ensure your Meta description is written in a way to attract reading.

Are you using WordPress5?

This is the latest block builder with WordPress previously known as Gutenberg.
I have been an early convert because it really helps with Page structures.

Like all WordPress it is free and you can go back to Classic editor at any time.

However, I tried recently to use the classic editor in an old post and WP 5 is so far ahead
that I wasted my time.

No excuses here, I am an old guy that has tried all sorts of page builders to get the correct effect. So if I can you can.

What can you do with WordPress?

All you really need

You just chose the Blog you want and use it for the purpose stated

“What we’re trying to do is shift it so that you only have to learn about blocks once, and once you learn about the image block, that can be in a post, in a sidebar, in a page, in a custom post type, and it will work the same way. Whatever is integrated with it, let’s say a plugin that brings in your Google Photos or your Dropbox, that will now work everywhere, too.” — Matt Mullenweg

Mullenweg WordPress

Quotes are great because Google notices you are using a higher authority to support your work.

TablesProvide Structure
Look GreatPlease Google

In most posts, I try to use as many of the boxes as I can to give a more professional image.
So far I have used

  • Headings #2 and #3
  • Paragraphs
  • Images
  • Quotes
  • Tables and
  • lists
  • Background colour
  • Text colour
  • Bolding and Italics in subheadings

That's a pretty big list and I have hardly started.
All I have done is a tick on what I want to do and just do it.
HTML is used for inserting code. When I provide a Wealthy Affiliate link for example
I just pull their code and place it in the box, a great image follows.

The image can be clicked to take you to their page to log in and learn more.

You can embed all sorts of things

Embedding helps your page stand out.

Plugins make it all work better

There are literally tens of thousands of plugins for word press however they all slow your site.
Therefore it is recommended no more than 5 at a time a very hard task to stick to.

You must have either Yoast SEO if you are new or All in one SEO if you are a bit more experienced. These will guide you on a path to a good structure.

Any more will depend on what you are doing with the site.

Use Categories to keep your articles together.

In the right sidebar, you can drive a few important issues and categories are just one of these.

I have 10 different ones and I select them with every page or post, if you don't it throws to uncategorised. not a good look.

  • WordPress
  • SEO
  • Blogging
  • Guest Post
  • Working from home
  • Social Media
  • video Creation
  • Small business
  • List growth

Sometimes a subject covers more that one and that is fine you just tick the ones you want.

This area also allows for a Featured Image. This is an opening image on your page and should be more than 200×200 or best effect. It should also represent what your page is about.

Optimise for mobile

This is a particularly important point because Google does a mobile profile first and rates your site on that.

Most themes these days cover this and I use Generate Press as a preferred choice.

You should always check your site using google mobile check If it does not qualify then make some changes. The biggest problem I find is oversized images.

How to do everything all in one place

I used the training at Wealthy affiliate to gather as much information as I could, however, we all run into problems at times and this can be so time destructive.

At WA the forum is very proactive and everyone is using a version of WordPress. When you need an answer it is simply a matter of asking in the forum or the chat line.
Yes, they have a great support service but that is based around your hosting problems.

Furthermore, you can google many problems because of the huge WordPress following.

This often works but sometimes does provide incomplete information. That is why the Wealthy Affiliate forum is so good. Its members are spread across the globe so there are no time zone disadvantages.

Conclusion

I really do like WordPress 5, perhaps it is not perfect but for the average blogger, it is really very easy. I spent a day trying things in a sample post, I tried to include everything I could to have the page as full as possible. Now I no longer have to think, it all comes naturally.

You will find those people that are resistant to change and want to stay in the past. That is not my problem because I know that the WordPress block builder is way better, faster and easier.

How to with WordPress by Peter Hanley

image of the author Peter Hanley
Peter Hanley
About

How to check my site rank

girl on computer

How to check my site rank and is it really important? There are many ways to track your progress to a page one position where you may be read.

Check My Site Rank

Your site rank is important and constant checking is required to maintain your position in search engine queries.
This is not all an everyday thing but it is information you must be on top of.

I search my analytic site at least twice a week to establish call patterns and see variables in traffic patterns.

The reasons you need to rank.

We all want to be seen, want to be noticed, be at the top of the pile or whatever lights you up but the idea of a website is to be found and a customer or buyer delivered to you.

We do this in two ways: when they know your domain name or when they search keywords in your site that bring the post and page shoppers to view your work.

It's a pretty simple idea really but it needs to be done correctly.

Domain names

It all starts with a domain. For instance, the domain name for this page is www.onlinebusinessmarketing.info and this will always appear as number one on the page when searched.
That is however under the paid advertising that always ranks first.

The keyword for this page is check-my-site-rank


The exact search, however, is www.onlinebusinessmarketing.info/how-to-check-my-site-rank/

Search for your website Performance

Google Webmaster Tools v Google Analytics

These are different products by Google and a simple way to describe the difference between Google Analytics and Google Webmaster Tools is this:

Webmaster Tools provides information, or you can say, insights on how search engines interact with your site, while Google Analytics provides information on how website users interact with your site.

Image of seo score
Great SEO score

Google search console

This provides information on your SEO potential and covers several very important points.

It provides an overview of your site plus the performance and coverage.

Importantly, it shows mobile usage, a feature that must be included in any current website. If you are not set up as mobile-friendly, your SEO score will be downgraded

https://search.google.com/test/mobile-friendly

image of Mobile friendly site
Every page needs to be tested


Google now ranks mobile before fixed sites so make sure you use a mobile-friendly appearance for all your sites.

Site Map

This is essential on every website. I used mine with an SEO plug-in and a search today showed that every post was listed on a sitemap.

Google uses this to understand your site and crawl the pages so make sure yours is current.

Google Analytics

A must-have for every web-page.

 This is not a toy, in fact, it is imperative for every website to link every page and post to Google for analysis.
It contains such a wealth of information starting with traffic numbers, country, time of day weekly monthly results. Demographics, bounces, time on site and lots more

Alexia Ranking

This is a bit of a big boys toy and requires considerable traffic to show your ranking.

Semrush

Much the same as Alexia and mostly for the big kids. You can, however, get a good idea on Backlinks and Keywords plus the cost and ability to pay for traffic.


They report both organic traffic and paid traffic and provide an analysis of each. They do push you to the paid version quickly

Nibbler

This is a new site that completes a pretty good summary of your site performance  http://nibbler.silktide.com
In fact, when looking at it I found something I was doing wrong. I scored highly on nearly everything except Social media a very important part of today's world.


It is important that my site scores well when I am telling people what to do
so I need to really adjust this and check later.

Here is how I ranked

Image of Nibble report
image of nibble report
The experience is based on the site age and as this site is only 6 months old we are marked down. However, it will grow to 10 in about three more months.

Wealthy Affiliate stats

When hosting with Wealthy affiliate you get backup stats available at all times.
The first and arguably the most important is Google ranked. Without ranking, you are nowhere to be found.

Next is site trust where any black marks are not nice to have.

Furthermore is regular posting and article quality having an effect on the site. Articles should aim for 1500 words without Keyword stuffing.

Image of a wealthy Affiliate report

Checking your website

When you are unsure about your site you can always do a web page audit so that you can see your SEO rating as well as performance levels.

This can be found using a simple webmaster tool at https://web.dev/

This may be a bit over your head but it comes with a guide to fix any problems they encounter. Take a note of the address you may want to use it again in the future.

 Another free site is Neil Patel. At Ubersuggest.

I like this as I get to check keywords against other tools and check my website for errors.

image of a Neil Patel report

I have now used three different sites with a similar answer and I can take out of them what I want.

Spelling and alt tags

I recently went back and checked every page for spelling and that the pictures had alt tags filled in. This took a bit of time but the exercise proved to be worthwhile.

I updated some pages and generally had a cleanup of any issues I found.

Conclusion

This is an important page, I have given you both free and paid versions of tools to check your site's performance. These are mainstream products that are not going after your money but selected as recognised authorities on the web.

I have shown examples of the page you are on and my current results so you can visualise what you need to know.

It is also important that you fix critical issues where you can and even I have some homework to do.

How to check my site rank by Peter Hanley

image of the author Peter Hanley
Peter Hanley
Homesite

WordPress 5 features

Here we look at the questions and answers for WordPress 5 features and how they affect you. We believe you should make changes for the benefits provided.

WordPress 5 features WordPress 5 features WordPress 5 features

Are WordPress 5 and Gutenberg the same

Yes, Gutenberg was the name they used in beta testing in a trial series. They had all the errors fixed before going to market

Is WordPress 5 a block builder

As a result, it has changed the WP process quite a lot and upset many along the way.
This would include a lot of the intuitive site builders that were available on the market that are now not as good as this product.

As you can see below you can pick any block you want at any time using a little+ key.
This is not all the blocks but the most common ones.
For this block, I took a screenshot and loaded it as an Image

Now loaded a quote

“Many of life’s failures are people who didn’t realize how close they were to success when they gave up.”
– Thomas Edison

Seashells

Can you still use the Classic editor?

The answer is yes but I ask why? When this is so much better.

Are there plugins that help with building your site?

Lots of plugins are available to do all sorts of extra features

I just cut my site into two columns to show what can be done. This can be very useful in many cases.

  • Custom HTML to insert some code
  • SEO is the same as in the old version
  • Social media embeds.
  • Your SEO is great
  • Finally, SEO is needed on every site

The benefit of a list is that repeated words don't interfere with your writing style. On a normal page, the words SEO above would cop criticism from google for repetition but not on the list.

Headings come in all sizes

It is easy to click the #1 or #2 or #3 as above as your heading size. It is good to remember that you start big and go down through the page. I started with a #2, most subheadings are #3 and I will finish with a #4

WordPress 5 features

Images in WordPress 5 are manageable

As you understand the size of images is important because we now write for Mobile phones and not web pages. With each selected image you generally get a selection of three sizes, full medium or thumbnail. The above is thumbnail size.

You are encouraged to complete the alt name of the image and even have it linked to another site.
The size is shown and remembered for mobile phones no bigger than 640x 320

Word Count indicator for WP 5

This one went past me for a while because in tradition it was on the bottom left of the page but now resides at the top left with a little (i)

It shows Word count, Paragraphs, headings and Blocks.

In the blog, we are trying for 1500 or so words as the premium size and at this stage of the page. I am at just under 600 words for this part of my post.

How to install links in WP5

We know that linking is important and there are three we should use on any page.

  • Internal linking to pages in the site
  • External linking to other sites
  • Authority linking to recognised institutions

Internal linking


At the top of the page is the normal link symbol.

Hover at the start of the dropdown box and internal pages will appear. You then simply pick the one you want and Insert. However, there is a second option and that is Open in a new tab selector. clicking this will return the visitor back to this home page after wandering away.
Read my story on growing a business

External Linking

Simply type in the external URL and decide on the Tab selector.

Authority site linking

SEO evidently likes you to hang out with The university types. schools, government, even Wikipedia to give authority to your site

Colours in WP 5

You have a basic choice of colours in 5 but I would recommend using a plug in to enhance this.

In addition, you have a Bold and Italic setting to use at any time. I like to use these in all my links to make them stand out.

Videos in WP 5

A couple of options here where you can link them to YouTube or where they are saved or embed them into the site.
Having them on-site keeps lookers hanging around for longer. Have a look at Content Samurai here.

Document control in WP5

You must always have a Category selected. I recommend defaulting to one and changing on each post. Tags and a featured image block.

Is WordPress 5 easy for new bloggers?

WordPress 5 features

Hey, I am ancient and I can do it so you young folk will find it easy. At Wealthy Affiliate, where we do all our training, I saw a lot of resistance to Gutenberg because people were just reluctant to upskill.
However, I gave up on WordPress and was using a page builder to get the image I wanted but have gone back to
WP5 for all my work.
Furthermore, I am essentially a blogger and not a web builder so it suits me.

Conclusion of WordPress 5

I believe it is miles ahead of the old builder, very easy to use, versatile and able to create an image you want.
Bundles of plugins ( SEO does not like to many so take it easy) and accessories.

If you are new to blogging or page building tie this in with Yoast SEO who will correct your writing and setup and give you a chance to be read.
Finally, copy all your blogs to social media and share with as many friends as you can.

If you want more on WP 5

Just click above to visit the free training and a free hosted web page. Yes, you can upgrade, but there are no upsells or money collection surprises.
You get an included keyword tool and a bundle of support in four different ways.

  • 24-7 live web-based support
  • Chat line
  • Support line
  • Community forum to ask anything you want

When you have new support it is everything. I have one member who is an absolute gun on WordPress and does her own training courses. I can side message anytime I am stuck.
We can only tell you so much about the rest you need to learn by experience and seek help as you go along. No other program online is as good as this one.

WordPress 5 features by peter Hanley

WordPress 5 features
Peter Hanley
Home

Keyword suggestion website

When searching for keywords you need as much input as you can get.
Here we look at two ideas for a great Keyword suggestion website.

Why are Keywords important?

If you already know the answer, move right on but for anyone unsure keep reading.
This is the most important feature of your internet and web pages.

A keyword is what someone will type into the internet search engines to find a person, product or answer to any question. It may be Google, Yahoo or Bing they are all the same.

Your search can be really specific or very broad.

If you search for

  • Nike. It is broad
  • Nike shoes are better
  • Nike men's running shoes closer
  • Nike men's running shoes New York
  • Best Price Nike men's running shoes in New York.
  • Best men's running shoes under $50

All these searches take you to a different page moving from a broad search to a longtail specific search.
They are all keywords seeking a location on the Internet.

In the above searches, there are several sub searches.

  • We start with Nike, a well-known brand
  • Next, we add Shoes as a product
  • More specifically men's shoes
  • to this, we have added a location
  • finally, we include a price range.

    in your business, we can have many keywords.
  • Huckleberry hardware store in Denver, Colorado
  • Axe handles from Redwood in Denver

SEO is difficult

The reason I say it is difficult is that unless you are on Page one of the results you only have a slim chance of being seen.
In fact, it is true that over 81% of searchers go down no more than the first 5 posts.

Plus, the top ones are probably paid adverts so your chances of being found are slim unless you do your homework first.
I also debated on Internet marketing for business in a recent blog

Can you get on page one with SEO

The answer is “yes you can” but only by doing your homework first.

Applying the correct keyword practices will assist your journey.

Here are several things you need to consider before you set off on your journey to first-page acceptance

Traffic for my keyword

This is an important question and one of the first answers you will get from a Keyword tool.

Yes, we all want a ton of traffic but we do that by building many channels to it.

If the traffic to a Keyword is too large your chance of being found among the professionals and the paid advertisement is near impossible.

When you look at the traffic it needs to be viable but not great. A good rule is about 100 a month.

We don't stop with traffic however we need to look at the page one location and how hard it will be to jump into a good position.

Quoted search results in SEO

A number of competing websites ranked Google for these exact keywords.
We are looking for something under a 100 rating to have any chance of success.
Remember there are only 10 headings on the page.

Don't get all uptight, this will all be explained as we drill down a bit further.


Keyword quality indicator

This looks at the quality of your Keyword and If it has any chance of being searched by the masses.

Then we look at the SEO indicator based on traffic and competition and how likely you are to make the grade.

Finally, we will see if a domain is available and with what following .com style tag is available.

Keyword selection website,image of annalytics

Here I have looked at a Keyword of Destroyed Nike Shoes.
You can see that there is very little traffic but you have a great chance of getting to page one.

Best SEO keyword tool

I use two tools available in three places.

Wealthy Affiliate Keyword tool;

Don't get confused by the Name, WA is a web hosting and blog building site that incorporates a unique hosted Keyword tool. This site also provides complete training on using the tool and also some great features with it.

  • Alphabet soup for searching ideas
  • Save the list for later
  • comb your history
  • Even find affiliate programmes
  • A training room example on SEO

I use this all the time I am writing because of the ease of use and that it is available for free members of wealthy affiliates. I also host my websites here and am a paid member and affiliate.
For the more experienced among you, there is an upgraded version that provides a whole new level of search activity.

JAAXY SEO search engine

The Jaxxy search engine is the same one that is shared with Wealthy affiliate but is a stand-alone product.
This is an excellent tool and if you are serious about Keywords this is the ideal product.

It comes with 30 free searches and a low monthly price and is equal to anything on the market in searchability as a Keyword Tool.

A new SEO tool

Recently well-known SEO blogger Neil Patel launched an entirely new SEO tool and a Webpage checker.

This also comes with plenty of training and backup information and provides a great second guess at Keywords.

Keyword selection website,image of analytics graph

Ubersuggest SEO and Keyword tools are a great comparison site although not as strong as the Jaaxy paid version.

However, I usually run one against the other for better ideas in my search for High intent Keywords that can be used in any media.

The one problem with this site is Neil wants to sell you marketing but you are under no obligation at all. I think the results are a bit new and not always right on target but this will change.

What are Longtail keywords

Longtail keywords are your base keyword with an extension. The search volume won't be as high but you will be seen more often in searches, thus lifting your profile.

Neil Patel states that he gained 4 million followers using this one method of installing many longtail keywords into his websites.

I would like 4 million and I am sure you would so it is just using your Keyword selection in the best possible way.

Online Business Marketing

Marketing is the art of getting people to your website or to you to hopefully buy something.
It is done with Keyword selection and using the tools available makes it possible to grow your market beyond your expectations.

I wrote recently on Failed internet marketing and that may also be of interest

Great keyword selection website by Peter Hanley

Keywords Tool

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Peter Hanley
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Special set skills ( Internet)

How to make money as the internet gets busier and the needs get more with Special set skills ( Internet) to break through the masses. Here we tell you how.

Background on internet skills

Special set skills ( Internet)

The internet is changing faster than a speeding train and to stay ahead you will need to consistently align your skills.


Life was easy a few years past but the amount of search activity has grown so fast it is becoming increasingly difficult for any business to remain in front of the train.


For this reason, I have given you 10 ideas to specialize in your approach to the market. Take one of the 10 and use it to help others or if you are in business work for each one until it returns your income or customer leads.

Don't try to be the expert in everything, It is difficult now as you need more in-depth knowledge to make things work for you or the way you want.

Which one is best? This will depend on your likes and dislikes but every item has a great influence on you and your business.

Data science and Google Analytics

Special set skills ( Internet)
A must do

The understanding of data coming from your activities will determine where your best efforts are to be concentrated in the future.

Your first consideration is, do you have a Google Analytics account on your website and do you look at it?
Consideration should also be given to Bing and YouTube for search engine reporting to complete the total.

You should not concentrate solely on numbers of clicks, whilst they are important there are many other fields that give an indication of value.

I have one site that concentrates on the Australian market. I get a regular amount of clicks but half are from the US market so I need to target better.
So what are the important issues?

Search Activity


1) Devises.
People are viewing a lot more on tablets and phones which have a very different platform than a computer.

Make sure your site is compatible with this and look on your own mobile and pick up mistakes and issues.

You should also consider having an address and phone contact above the fold so that people looking for you have easy access.

2) Duration and bounces.
A lot of spam sites will enter your page and bounce out leaving just a click impression. These are not really visitors and should be ignored.

3) Time on-page.
This follows from above and will give an indication of whether people are reading your content or just browsing sites.

4) Page read.
Where is your activity centred? When certain pages are popular you can increase your page activity.

You can also boost other pages by referencing or linking popular posts or pages.

5) Setting up campaigns.

Plan what you want to achieve and then monitor the results

6) These are just a few of the easy to read activities that can make a difference to your day. If you wish to make a living out of this, learn the ins and outs and hire out your skills.

Content strategy

There is no doubt that the content is king.
Google and other search engines do not search for lousy content. In fact, in the recent Google changes (June 2019) this became an even more dominant issue. Search figures plummeted on many sites for all the Google reasons.
At the same time, they had some technical problems compounding the issue.

In short;
Posts and pages should include over 1500 words with pictures and small sentences. Lots of subheadings and links to other pages. You should also have an outbound link to an Authoritative site. A government, school, Wikipedia or similar to show affiliation.

Leveraging with Video

We can't go on more about this than to say it is now necessary to include a video in your marketing.

Videos in the past were expensive and took a whole bundle of time to produce and show.

That has all changed now with Ipads and Iphones anyone can be a producer.

It is a fact that Youtube is used as a search engine nearly as much as Google, and more than Bing.

Ok. some are music and entertainment, but corporate branding, selling and how to do things ranks highly.

Content Samurai Review

I recently did a review on Content Samurai for a professional corporate video builder that anyone can use to pump out a video in hours and not days.

YouTube is going to be a large part of a new selling platform that will change social media as it has never done before. I will talk more about this more under Instagram below

Storytelling

A shot through the heart.

That's what it felt like to get called out from the stage by one of my mentors.

Honestly, though that day was a changing point for my online business.

It was the day I decided I was going to do everything in my power to succeed.

My desire to achieve

I'm not going to lie and tell you it's been all fun and games since then. I've had lots of changes in my life and in my business but one thing has remained constant – my desire to finish.

Getting started with your business can be hard and staying with it for the long haul can be even harder.

I know with solid foundation and support you have what it takes to be a finisher too!

That is the start of a story delivered to me today by a master seller. I am not a great Storyteller being too bland and academic in my approach but would dearly like to write like that to get my readers glued to the page, post or email.
It is in part the entertainment business, and keeping readers on their toes is where it is at.

I remember my first webpage written by someone other than all the technical abilities and exactly what the product could do.

I got no readership at all.

I then did a course in Webpages and wrote about the benefits and results and suddenly my readership went right up.

Remember it is all about them, not about you.

Email marketing with automation

Special set skills ( Internet)

There is a massive opportunity with email marketing and using Autoresponders to save you all the hard work.
Yes, emails still work and in fact, are working better now than ever, you just need to be smarter.

Throughout my marketing, I discussed the technique of Know, like and trust that you must build with all your current and future customers.

Emails cover the know and like and the trust comes with a sale.

Automation is the art of sending a series of emails over time to customers that have shown an interest or desire for a product.

This applies to both inbound and outbound marketing. I have covered this at greater length recently on my blog about autoresponders

Using Funnels

These are used a lot for internet marketing or selling products.

The top of the funnel is broad to capture as many lookers as possible and then they funnel down to a buy now button after being induced through the cycle.

I do like the work of Neil Patel on Funnel building and you can have a quick read on the click button above.

Selling funnels is very easy once you have the template correct

Podcasting

This is becoming very popular in many markets for customers seeking more information on a product, situation or simply out of interest. I confess I have not personally recorded a podcast but do listen to them along the way.

SMS in marketing

Special set skills ( Internet)

This is an underused platform for instant sales and customer contact.

Using a carrier template you can send any number of messages instantly at any time.
The results tend to be immediate as people respond quickly.

You can sell things, advise of promotions or displays and any number of messages.

Usually limited to 160 characters with an Optout clause, you need to get your message across like a Twitter account.

Social media

Social media is a very broad subject and we all probably have a Facebook page that we don't look after. Keeping Facebook current is necessary because the viewing of an unkept site reflects badly on your business.

The good news is that Facebook has a great built-in scheduler and you can sit for half an hour and do posts for a week or month ahead. Then it is done.

remember the purpose of Facebook is to deliver people to your website or business so you can sell to them.

It still works and is a valuable research tool for those wanting to understand you and your business a bit better.

LinkedIn


Everyone should have a current LinkedIn account with a nice picture, great bio and compelling story on the virtues of your business.

You can sell or market through this media but generally, it is a research tool for those wanting to find out about you.

Twitter

Special set skills ( Internet)
The Twitter King

Twitter has a place in some markets and can be a very powerful media, delivering short comments that lead you somewhere else that has more buying appeal.

I use Donald Trump as a great example of using Twitter properly. Donald is not the greatest Twitter user but what he does not do the world press does for him. We all know exactly what he is thinking and that is the power of simple words.

I find myself following many more Twitter feeds of recent times as people find the approach works for them to convey information.

Yes, there will be a lot of rubbish but that is everywhere.

Instagram

Instagram

I treat this separately because it is fast becoming the market darling.

Owned by Facebook, it now delivers far more new advertising revenue into their hands that any of its products.

In the USA, Instagram is Beta trialling a buy now button on a post so that when you want to buy, you pay and the order is fulfilled?

This will change the nature of social media as we know it.

So much so that Youtube is also following a similar trial and I am sure many others will follow.

I recommend you get Instagram going now so that you can quickly capitalise on the changes when they come.

Instagram is harder to manage because it must be live and tell a story with great pictures and an ongoing message to you and your products.

The base of customers started young but was soon followed by parents and Now Grandparents that all want part of the picture action.

This is not to be ignored if you are going to win the social media race to the top, thus leaving your competitors behind.

A consistent approach

Like all media, consistency is the key to success. It is embodied in the seven touch approach where customers will buy after seeing you or your marketing seven times. Believe me, it works.

You will notice trending ads on TV repeated over and over because we just don't get it the first half dozen times.

Email marketing will do the same as SMS, YouTube or Instagram.

Conclusion

This is not all you need to do but look at some of the more obvious trends that can make a difference to any business.

Be you an owner or a person selling the truths will look you in the face.

Web pages, paid to advertise, remarketing are all tools to be considered as well on your journey to success.

My final tip or guide is not to try and do them all at once. Pick one or two and get them working to suit you and generate new business.

We are not in the entertainment business, we are here to sell products and each of the above can do it for you.

On reflection, my mind just said pick the best two options but when I went back it was too hard. Every one of the above can drive your business to a higher level.
Mostly with little cost or expanded skill levels.


Special set skills ( Internet) by Peter Hanley

Special set skills ( Internet)
Peter Hanley
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WordPress SEO plugin

Image of SEO by Yoast
The competition is on

When building your blog, we show you that the WordPress SEO plugin will achieve your desired result in new visitors and page position.

Yoast versus Torbet online SEO

This is going to be a difficult decision for me because I use both on two different websites and enjoy what they have to offer.

However, I think I have grown past one into the one I now choose as my favourite.

Yoast SEO
Owned by Joost De Valk

Image of Yoast

Yoast.com

Free WordPress Plugin

10+Million users

What is good about Yoast

Basic is free with upgrades
Upgrade $89/

Has a writing marker
Contains SEO warning
Link counter
Title box
Description and Keywords
Support.

Which is bad.
Takes time correcting things
to get a lot of green lights

Online SEO by Michael Torbet

Image of SEO

WordPress.org/plugins

Free WordPress plugin

2+ million users

What's good about all in one

Basic is free with upgrade
Upgrade $68/128

Title box
Description
Keywords with counters
regular updates
Many technical options
Great support

What is bad?
This is far better for The more technically orientated users

Who are the products for?

Basically, anyone with a website requires input to maximize the SEO ability of the site. These two WordPress plugins battle for the lead in users and upgrades to premium.
Generally, both act quite well for the rank and file in the free version and include a site map so there is no need to upgrade unless you reach a level of ability past most users.


Training and support

Users rave about their support with All in One as being second to none, however, Yoast provides the most benefits to those paying out for the upgrade.
Fortunately for the new user support is not really necessary as a plug and play service.
I am getting training at Wealthy Affiliate for free and will provide here a basic unit on SEO to share
Yoast academy costs money to learn as does many of the all in one course.

It is really a necessary part of the web page so good SEO makes a difference to your results.

My Final Opinion on SEO Plugins.

I don't want to be a fence sitter here but am torn between the two for me to give a solid recommendation.
I started with Yoast and still use it on one site and quite enjoy the wrangle with the writing score. Yoast taught me the value of positive words, shorter sentences and more headings. For these reasons, new writers should use this as the best option.
My latest site I am using All In One and I do without the prompts because the result is quicker.
However, I must remember the rules of writing and constantly check myself to make sure of my content
I have used both and ignored the warning that they conflict so I guess it is not a good idea.

Who gives the best SEO results?

The answer is you do.

The best way is by following the basic set of rules. you require;
A Catchy Title
Then a keyword that is not too busy and I have written more on that here
Your Meta description is exciting and one that attracts readership.

I also think that All in one has an edge over Yoast on results but that is gut over actual results.

Other things that affect SEO

We are just touching the tip of the iceberg here and as of the start of June 2019, Google has again changed the algorithms.
However, several things will always stay consistent.
Content is King! Now write that down and never forget it.
Length of the content should be over 1500 words.
Short paragraphs and short sentences
Headings only start big and cascading down.
Keywords that have a chance of being found.
Links to an authoritative site like Wikipedia
lots of Internal links.
Great pictures with an Alt description
finally some branding and links to social media

Conclusion of Yoast v All In One

Beginners should start with Yoast. It will help you in many ways to improve your skill levels in writing, page setting and SEO.
You should read more about this along the way because a short review like this can not teach you everything you need to know.
The most experienced or those that don't take orders well go to All in One as the ultimate tool.

2020 update: Yoast wins the race

I have come back to using Yoast. They have marched ahead because of great branding and marketing. Being solely focused on customer content.

All In One and Michael Torbet have sold the product to a group that hopes to develop it further and I want to see the results

WordPress SEO plugin by Peter Hanley

Wordpress SEO plugin, image of author
Peter Hanley
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Best keyword tool (and it’s free)

We all know how important keywords are but finding them is sometimes very Hard. Here Peter Hanley looks at the free best keyword tool on the market.

Be you a professional or beginner everyone needs a Keyword tool for everyday use.

The market has many of these tools from very expensive to basically free and many do the same things.
Finding Keywords is an Art that makes a difference to results sometimes as bad as no searches at all.
The other side is using a term that is so busy you are buried down in the bowels of the earth hoping to be found.

I have used several of these over the years mostly on a daily basis as a blogger and small business owner.

It was just this week that I was introduced to a market newbie that offers a point of difference that makes my life easier.

I will introduce Ubersellect in a short few words but let's look at where this originated.

Neil Patel runs several large scale businesses in Digital marketing and has been recognised by World leaders as both a young and highly motivated marketer.
He is a NewYork Times bestselling author and along with others, Forbes called him one of the top 10 marketers in the world.

To bring this to market he teamed up with Mike Kato himself marketing genius to bring this product to us called Ubersuggest a clever play on words that are recognised everywhere and remembered easily.
To generate income Neil offers planning strategies to build your offers.

Bestkeyword tool

You can click on the link or keep reading on for more information.

What does Jaaxy do?

The next one I want to talk about is the Jaaxy Keyword tool by the guys from Wealthy Affiliate.

Now, this is a very good site but has marginally a limited ability unless you go pro on a monthly paid version.
however Pro is for the experts among us and a basic site is great for everyday use.
Furthermore, Jaaxy will let you try it for free by logging in. You can keep the free version as your own.

For instance, searching the heading to this post best Keyword tool.
Traffic is 345 searches a month and 59 if you are in position 1
There are 181 people that use a similar term.

Jaaxy says it is easy to rank for.
Ubersuggest is similar in results with a low of 320 and a high of 720 average in the middle.


How to find good Keywords

The easy answer is to Ask the question when you see the results;

” is this my audience”

It must be natural and target what people will ask.

It could be what is the best keyword tool-free or for Seo all with similar results so it fits the answer.

If I asked what are the best running shoes? it hardly ranks a mention whereas Adidas running shoes has a volume of 7153 monthly searches.
Now I searched Nike running shoes in London and got a <10 result>
I changed to Nike running shoe men and there were 3600 searches.

If you were to advertise for this product can you see the different returns generated by a simple search?

Noble Samurai tool

Best Keyword tool
Keyword tool

This is a lot more sophisticated in what it tells you but comes at a cost.

Noble Samurai free keyword tool

You will be moved to a paid version but you can gain an affiliate program after your trial.
I have used this, with some other products for many years so have no trouble recommending it.

Semrush

Best Keyword tool
You will end up paying

This is a professional-grade tool that tells you a lot of comparison data.

They will provide you with a few free searches and then you run out of credit and they want money. The more advanced of you will go here.


This is a good sample of keyword tools

I have chosen a few examples to work with. Ones I have personally used and worked with. I mostly use the free versions on my daily activities and try and get as much out of them as possible.
Beware however it is a deep hole and you can spend too much time searching for the perfect answer.
What are you marketing?
How would you search for this?
Consider your customer.
Stay away from high volume words you won't get found.
Ignore minimal volume because no one searches for you.
Long-tail keywords work
Location-based work to your area.
Use Google as a search product and see what the top users are saying
Have fun.

More training on Keywords

I use and recommend Wealthy affiliate for all training on internet issues. It is a free site with a small paid upgrade when you choose and covers every issue you can imagine.

Best Keyword tool by Peter Hanley

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Peter Hanley
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The internet is a scammers paradise

Here Peter Hanley reviews something everyone should read and that is The internet is A scammers paradise so beware and careful at all times.

The internet is a scammers paradise
Don't be caught out


We have all been scammed at some time.

Well probably not all but if you have been around on the internet you have been bitten.
I have bought many products that promised much and delivered little if anything leaving me with a bad taste and light wallet.

Image of Pyramid
Ideas to making money

The problem is a bit like a pyramid scheme where many contribute to a few.

One of the most recent examples was a company called MOBE or My online business empire by a guy called Matt Lloyde (McGee)

This was a full internet training program that cost just $49 to join and promised all the training you need.

There is a thing on the internet called upsells and cross-sells.
You are offered a very cheap entry and then you need to spend more to get it to work properly. Just $99 gets you a working list and then $299 and we help you etc.

In part, you are locked in with nowhere to go except to ask for your money back.

I went with this one day and contacted the owner and said I want a refund. I wanted it because I expected to pay $19.99 and I needed to pay $299 to get a working product. I explained that I didn't think there would be an upsell on this basic product. He belittled me as stupid and said no refund.
I was not happy.

The internet is a scammers paradise and MOBE was good

The internet is a scammers paradise
Dead in the water

However getting back to MOBE they went a lot better, $99 then $299 then $599 right through to over $20000 to be in the full program. The trick was you had to recruit people under you to earn any money.
If you do not have the next entry fee they arrange a line of credit for you that of course would be paid from your earnings.
This went on for nearly six years before the US feds closed them down and liquidated the company, leaving a lot of people out of money. Some $125,000,000 or more.
I lost my $49 and was lucky.


Phishing

According to the Anti-Phishing Working Group, nearly 100,000 attempts at phishing are reported each month worldwide.
This is when they get your passwords by stealth and use them to defraud you in many ways.

Ransomeware

Another big deal is when they get into your computer by stealth and demand a ransom to release it.

This is not to be confused with the current emails saying you have been hacked and the Porn sites you have been on will be sent to everyone if you do not pay a fine in Bitcoins.

Just delete these and forget them.

Malware

One product I have used to check for Malware and clean my computer is Malware Bytes. You can get it for free or use a paid version but it is genuine and works well.
I recently used it myself with a small problem. Here is a link to Malware bytes

Your internet has been impacted.

You get a call from a guy saying he is from Microsoft or some qualified company to say your computer may have a problem and they will fix it for you. Just let them log in.
Actually never let them log in because they are just trying to get information and passcodes and take your money.
You wouldn't be that silly but people are doing it every single day.

Share trading opportunities

They call from a well known international organisation and give you an opportunity to make real money trading shares. Sometimes they will make money on the first couple of trades but then you are doomed. They find the big deal trade that they have inside information on and by now the greed factor has hit hard. You fall for it and hit it hard.
You have guessed the ending right? This one fails but wait, we can get your money back with one more try. Fat chance.

Go fund me calls

the internet is a scmmers paradise
I need money

Someone is going to die if they don't raise the money in a hurry, Just tip in a hundred and help out. The problem is that some are genuine and some are not so before your better nature kicks in to ask the questions and do the checking.

The internet is a scammers' paradise

The Romance scam

Vulnerable people fall for this all the time. They lost hundreds of thousands of dollars to someone in Nigeria posing as a potential marriage partner.
If you hear of someone in this situation, take them gently by the hand and do the research on the problem. Once hooked it is not easy to change their minds. They need skilled help before they are bled dry. It happens and happens often.

There are a lot more scams

My advice is to be alert and not believe in the impossible. Understand what you are doing and do your research and if it involves a lot of money walk away quickly. Some of these are very well done operations and you can be taken in.
They understand what they are doing and how to control the situation so you need to be eternally alert.

There is a new scam every day and we can but warn you.

The internet is a scammers paradise by Peter Hanley

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