Companies that give away free products ( should you do it)

Companies that give away free products

Companies that give away free products ( should you do it), The answer lies in risk and reward however we all have freebies so it must work

Count your free stuff and think about it

As I sit at my desk and look around I can see about six products given to me by suppliers.

There is the Real Estate Calendar, a Pen from a Tyre store, a Water Bottle from a Gym, a note pad from the local shire . In my top draw a host of Thumb drives and of course the ever present stress ball.

The list goes on with Golf balls, and equipment and probably a dozen caps with various logos.

On the fridge there are magnets from all over and Bottle openers on the cabinet, with the beer can holders all displaying a logo.

Therefore it is still happening however does it work?

You can never judge a return on investment

I have never had anyone wander in and say they want to buy something because I once gave them a free gift.

However I have used them as a referral item.

It is not just branding although that is close.
It is more a compulsion to return a favour or imagining you owe something in return.

I get regular note pads and calendars from local Real Estate agents. I am not in the market but they appear in my post box so I use them.

A while back I was selling a property and wanted a couple of quotes, for one I used the contact details on the note pad I was using at that time. Just might have earned him a big commission.

Go big or go small which is best?

This really depends on the occasion. Giving a fifty cent pen to everyone does not really cut it.
We all have a bundle of them so there is no perceived value.

The best items are the unique ones that make a statement.

The next best are those that will be in every day use.

Finally, those of a higher value that really come with an obligation.

Your aim is to get a bit of front of mind when decision time is close. Will they remember you and ( Know you) naturally (Like ) you now trust you as a reputable business. If you get this Know, like and trust going you will be a winner every time, it is the basics of marketing.

If you are selling a $50,000 car branded floor mats are always welcome however to entice a customer it might be a cocktail evening and test drive that gets them in.

The super Market chains make you buy your gifts. The recent miniature food containers at Coles required a certain level of spend and boy did it generate results. In one campaign a 5% increase in turnover for the group.

Companies that give away free products and show bags

The trade show bag is always a winner

I had an email this morning offering me collateral (probably the reason I am writing this) and one items was show bags at us$1.00 each however in a quantity of 5000 at a time. These were printed and delivered ex China.

companies that give away free products

However with a bag you need stuffers to fill them up. A great way to do this is use your supplier channel to come up with the goods.

Not just tradeshows.

We have a lot of success with inhouse trade meetings. You get a guest speaker a sausage sizzle and invite your VIP list for a special presentation.
Off course you make sure they leave with something to remember you by. A Showbag.
This can be a breakfast group , lunch or evening depending on your cliental.

Free stuff with complements

Or free stuff with complaints. Both of these have an image problem of buying a favour.

If you complain and get something for free it is often not near enough to compensate for the inconvenience and may be viewed as a bribe.
This was done at a restaurant recently when two meals in a group of six were considered cold. The waiter said no problem I won't charge for one of them. This was not what we wanted but set up a conversation at the table of should we have gotten both for free?

The reward was probably generous and needed not to have been offered however it was not seen as a good result.

Free stuff with compliments can be great when it accompanies an action by you. Perhaps you just bought a box of nails for your trade people, a good few dollars worth and a good sale. Enclosing a hammer as a freebee would really cement the deal.

Valued tickets to events

Your customers may queue up for these if they are good enough. For many years I sponsored the local Opera company and was given half a dozen tickets to every performance. We would invite different couple to join us on the evening to something many would not venture to.
This worked well in customer bonding.

A customer of mine had a box at the Local football for a once a year event. He shared the cost with a supplier and invited about 20 people to join the day. Believe me we all had our hands up for this one,

What collateral works the best

This really depends on who your customers are and where their interests lay.
People are different and have many interests that need to be satisfied. Footy tickets to a wife with thee kids, who barracks for an opposing team will not be seen as value. Nor the tea evening at the local baby shop for the man of the house. Ok I am not allowed to generalise like this any more but you get the point I am making.

The skill is finding the correct balance between price , perception and reward. A trinket may work as well as a high priced freebee.

After my free trial I would send the customer by courier a green box containing all the documents to sign a packet or two of jelly beans, a pen and a note pad.

Until this day I often see the green boxes in a customers office being used for storage. We had a set pp fee included in the price so the cost of collateral was more than covered.

The product was also a recurring billing situation that could go on for years and be well worth promoting.

Companies that give away free products and free trials

Giving away a free trial

This can have many benefits and is a favourite of mine. The trial is a soft close. It is generally a love / hate occasion that saves you a lot of the legwork.

I drove into a car sales late one afternoon. Grabbed a salesman and said I want to have a look at a new Ford Explorer. He handed me a set of keys and said take it home for the night, show the family, take them for a drive and we will talk tomorrow.
Gosh , I was sold at hello.

In another business we generally provide a two week trial. While it seems generous it gives us both time to work out what we want and saves any future problems.
This has gone on for years and interestingly only a handful of customers don't sign on after the two weeks.

A free trial needs to be seen as value and not just a shoe-in. Many SMS services, as an example, will set up an account with the first 10 messages free however then you pay.
A low cost and low return method.

The lolly give away that worked

The business had some bags of Jelly beans produced in small printed packages. They were personalised and given out to every new customer.
A result was that customers would continue to ask for them every time we had contact.
A fifty cent product that returned the value many times over.

A local Mechanical repair group have small packets of Tissues on the counter, these were branded and worth very little. However they were great to have in a glovebox for emergencies and I rarely failed to grab one when visiting.

The Battery retailer has a little torch, based on a AA cell and bright lamp. Branded and produced in China at a very small cost they are an excellent give-away. In this case however they rarely use the promotion that will stick with the customer and consider it a cost not an asset.

Furthermore In these matters the staff need to be fully involved to ensure a great result.

My giveaway conclusion

First of all the gift lingers in the mind for a long time. It is not about value or cost it really comes back to perception.

You all love something for free however it must come without strings and given with thought.
Certainly it will bond your customers for the long term which is the aim.

Does it work, off course it does however don't just be random really think about what you are doing and do it with Gusto. If you want to give stuff away then do it and to hell with the cost.

Finally other ways to promote your business

Companies that give away free products by Peter Hanley

Best marketing plan for a street food outlet

Best marketing plan

Best marketing plan for a street food outlet. How I approached them to gather new business and win the customer war in one easy way

A fish shop and a Burger Bar compete for business

We all have a local shop for either take-away food or a fast dine in service. However our needs change and we tend to wander to the new or latest trend.

In a close shopping strip there is an assortment of businesses which include two new outlets. A Brooklyn Burger bar and a Fish and chip shop. Both are pretty fair dining however both are quite new and customer flow is slow.

They have together spent a ton of money on a new setup and initial marketing so are very shy to commit to any expenditure unless they get an immediate return.
They also see the other as an enemy taking business away from their business that could be spending money at their premises.

However I see the markets as the same people at different times and that the greatest attraction to a new business is word of mouth marketing.

Burgers are Ho Hum and Fish shops every where so how can they stand out in a busy market
and attract new customers.

Joining forces will benefit both outlets

I needed to explain they are not mutual enemies or even competitors because they are quite different in what they supply. However, they are both casual dining and take away meals.

Furthermore I don't see Uber Eats or Menu log take-away meals as an answer because their rates are so high thus trimming all ready tight margins. Yes they are a must have and allow for higher turnover and supporting staff levels needed for walk in clients.

Therefore we need to attract people to somewhere they don't know and entice them to try and make decisions based on value.

My first suggestion is a letter drop

Yes there is a cost however it should be returned in meals.
The brochure should contain an offer that will entice new customers.
It may be around slow nights so that you balance the week. Weekends are generally Ok it is just Tuesday to Thursday trade that is slow.

The problem was what to offer that represented value.

The Fish shop was encouraged to package a meal for four. This would include Fish and Chips, squid rings, a few Prawns and scallops. I have seen this work very well before.

The Burger bar had a great call to action by offering half price beer, yep the punters love a cheap beer and the Burger boys still make a margin so it is not a loss leader.

Best marketing plans start with a web site

Back this up with a good website and competition

Off course a good website is necessary to back up the action and a booking menu would be a good idea but we may leave that for a bit later.

First of all we want some names and email addresses plus where possible a phone number.

We could do this by having a Free meal offer for a party of five.

The details will be on the brochure and the entry on the website plus to everyone that walks into the shop and It will run for 45 days.

This data base will be invaluable going forward because we will use it time and time again.

All staff will be trained to get client details wherever they can and we will set up targets to be achieved.

Food sharing will be optional with meals delivered to the other shop.
So the kid wants a burger and you want Fish and you want to eat-in, not a problem. Just give us your mobile number and we will call when it is ready.

This will really enhance the whole eating experience by providing choice.

Adding Social media to the mix

Facebook is still a valuable tool as well as Instagram and even Twitter.

You will need to set up a Facebook page at the very least and maintain it with regular posts.
Many will browse the Facebook looking for dining ideas or even comments on the premises.
Again this is easily outsourced for a small price

Best marketing plans and Social Media

The Google listing

This is a really important part of the promotion particularly for those we have not yet touched
with our marketing.

We will encourage a few great reviews that will say nice things about us and maintain a five star rating.
It is expected that a bad comment will come through at some time and this can not be avoided. It is a problem in the industry.

The important point is to address every bad comment and fix the issue as fast as we can.
There are those that seek free meals for writing good comments thinking they are the Gourmet experts. By getting our own comments we water these people down.

The newsletter experience

As we build a following they will receive a regular newsletter about general food trends.
What fish are in Season and why Wagyu beef is so expensive type things.

However never miss an opportunity to add a call to action.

Try our new Vegan Burger served on a plate of hope for those that don't eat meat.
Rate it from 1-10 and win a dining experience.

You can use the stats for future promotion particularly if you encourage high scores. Eight out of ten diners rated our Vegan burger a 10/10. Take away or dine-in

Best marketing plans will always include SMS

SMS will be a winner

I have often told the story about the Sydney restaurant where you need to book months ahead just to secure a table.

However every one has a down day with cancellations or weather problems when tables are free.
They just SMS a section of the base and say tables available tonight, first in best dressed. They never have an empty table and with a huge data base the clients would only get a message irregularly so it is like a treat.

We will promote the slow days with a special offer and entice them to drop everything and come on down.

It may surprise you that many families will take the opportunity to not cook the family dinner when there is an easier way.

The growth stage will be quick and then in maintenance mode

Restaurant bookings in our area are quite busy so once we get known better we will soon achieve a desirable level of patronage.

Being hard to get really encourages word of mouth activity. So we can change our offers to suit the occasion.

It is important to promote customer experience and establish regular clients.

We will have a Cheap drinks night once a month and maybe some entertainment to vary the package.

Furthermore it is important that we remember we are a neighbourhood restaurant and not a tourist destination. Repeat customers are our target so we really need to satisfy them.

Using names and personalising the service will overcome average food every time. We all want to be known and enjoy a bit of celebrity status.

Best marketing plan include a contact link

My dining conclusion

Other than the initial cost of a letter drop and setting up a web page costs are minimal and can even be outsourced.

With all internet media consistency is rewarded however neglect is noticed and acts as a negative.

You don't have a big pull of customers with most coming from a five Klms radius however you will also get others from further afield.

Having a good data base is the key to the whole solution.

Best marketing plan for a street food outlet by Peter Hanley

Do you need to update old posts or are they always valid

marketing mistakes in small business

Do you need to update old posts or are they always valid. Google demands new and current content so yes updating is necessary.

Change is inevitable so stay up to date with a current version

Google wants current content and will rank you on the authenticity of the content so going back in time will re flame some of your old content.

Examples could be for the past four years we have had President Trump and now past president Trump and President Joe Biden.

It is a minor change yet important if your writing is about that period of time.

I did a post on the best Social Media of 2020 back in 2019. However I managed to totally ignore TikTok as irrelevant. To me at the time it did not really feature in a volume contributor so how wrong is my content.

The young set are now all over this media like a twitter of the past.

Website training packages at Wealthy Affiliate available now for free.

Your understanding changes over time

If I look at my blogs from past years I can quickly pick up faults in my setup and how they are presented. Times change and I trust I am a better writer now than I was two years ago, In fact we really should get better with time and practice.

If you want to understand a lot more check out the free training at Wealthy Affiliate where everything can be explained in as much detail as you desire.

I use Yoast SEO as a guide

Do you need to update old posts or are they always valid

When I started I swapped between Allinone SEO and Yoast SEO . Everyone has a different opinion so I tried both. Yoast has taken over the market and got me on side for several reasons.

  1. The writing guide makes sure your content is set in such a way that Google will rate it well
Do you need to update old posts or are they always valid

To achieve all green stars needs a bit of thought to the way Yoast wants things and the way I do. However he is way smarter than me so I take his advise and won't publish unless I get 9/10 score.
It is interesting to apply this to old posts where I used All In One.

Content is not everything however it is important

We say this because there are so many things to do for your content to be read. SEO will determine who gets a page one position so unless you have that correct you are going nowhere

Your content needs to be original and not just a ripoff and believe me Google knows.

Do you need to update old posts or are they always valid using SEO to help

An average SEO report

Do you need to update old posts or are they always valid

As you can see I have quite a few red blobs , in fact nearly half of them need a change. Don't panic because my way is to go through these at the end of my post and make the appropriate changes
My point is that there are a lot of things to consider and change in even the best post.

These are things you can do at any time to bring the post up to date. However each red mark says to Google that you are not the expert opinion that they seek.

A first page listing is not just important it is necessary

The amount of search traffic that is seen past page two is under 10%. Furthermore it goes down quickly as you go deeper into the mire.

Therefore if you are not on page one of your Keyword search term you need to change.
However you can not change your header unless you want to loose all history on that post.
Technically you could use 401 diverts but it is not recommended.

Google loves change but that does not apply to headlines. However you can go to town on subheads and similar topics.

Using Google search consul

One useful method of viewing results is to go into The Google Search Consul and compare this year with last year and see which way the tilt is playing>
Searches increasing maybe leave it alone, decreasing then do a bit of a tune up.

Learn from others

This advice comes from Neil Patel of Uber suggest fame where he stated if you are not ranking in the first three free positions find out who is.

Have a look at the sites and see what they are doing properly and what you can do to match up with them. This is not to plagiarize what they have written but something has got them to first page. Make the changes to emulate their success, they are on page one because they are good, it might be age, experience, content it matters not you have everything going for you

Aiming for a 1300 word post

Whooa up big fella, why 1300 words when I struggle to make half that. If that is your response you need to extend your self and write longer posts. Google ranks 1300 as a lower level guide for the site content. Yes you can vary up to 3000 words or down to 800 or so however it needs to answer a question and deliver a result with proof and explanation.

My next post will be how to write longer posts so have a look at the top right list of posts and it should be there for you.

Do you need to update old posts or are they always valid with 9 ways to win

9 ways to increase blog traffic by updating old posts

Taking my own advice I did a search on a similar title and Neil Patel was first with another expert in second place. The third had the above headline. Google does like numbers and lists so I had a look at what was on offer.

ImagesAdding relevant images is positive
KeywordsUse synonyms
Related postsoutbound links
Renew old titlesNot your main one
Write more wordstarget +1000
Delete any spam commentsSeek better comments
Proof readGet rid of spelling mistakes
Improve contentBe the expert
Update and reuse the postGenerally tidy things up
This is the general list however it is far from complete.
Alt title on all picturesAN important part of SEO
Seek good commentsComments add to the word count
Use colourIn Words and background
Improve your meta titleThe attention getter
Have a call to actionTell them what you want
Add categories and tagsDraw them in
Using a heading imageAttention getter

The start of a long list of things you can do.

Branding is necessary in your blogging

This is one item that many ignore however it is right up there with your Keyword selection.

When people know you and begin to like you a trust position is developed and when it is a selection you will come out on top every time. In your early days of blogging that position will not be well developed and in fact usually ignored. As you grow and build your brand it becomes more important than ever. By going back you have a chance to reinforce the branding.

My conclusion on updating

When I started this post I was reflection on my own past and I had let it ride for too long. My thought was to look at a few things to change and set myself a target of two old sites a day.
However what was I going to change so I jotted down a few ideas and made it into a post I could share with you.
Neil Patel is fanatical about change and has a team of people updating 20 sites a day and another writing new material, he ranks very well so he must have something going on.

Finally I do recommend Yoast SEO for both new writers and old hands to ensure many of the Green lights glow for you and you have a chance at great SEO.
It won't happen in a day, it is a journey that must be undertaken to rise to the top.

Do you need to update old posts or are they always valid by Peter Hanley

A chore maybe however a worthwhile result will follow.

How to use WordPress to blog the easy way

working with WordPress

How to use WordPress to blog the easy way. Enter the world of writing and be read by millions in just a few days without getting help.

Why would you use WordPress when you have other great options?

  • First up benefit is that WordPress is free.
  • It is used by over a third of the world
  • The V.5 Block builder is a class leader
  • A range of plug-ins available and mostly free
  • Training is readily available

Therefore whey would you pay for an expensive platform when you can do it easily with WordPress.

A white lie is still a lie

A started this by saying you can be read by Millions in a a few days. Now this is theoretically true however it is also extremely unlikely for us average punters.

Achieving a huge following on the internet requires a working knowledge of all the required inputs that give you a rough chance of rising to the top.

In most cases it will require consistent application to build a following that want to read your prise winning articles.

Life and web sites were not meant to be easy or everyone would be on page one of every search term.

Unless you appear on page one ( maybe 2) of any search term you stand little chance of getting any attention. Unfair maybe but none the less very true.

How to use WordPress to blog the easy way and a path to success

My job now, is to lead you to the result you want

I love WordPress. Therefore I am biased but only because I have tried the other ways and always come back. I am no techno wizard, just an old guy trying to keep up with young guns straight out of creative school. WordPress offers me a chance at being equal to the task.

Some tools that make your job easy

First of all having the best content in the world is useless unless you get the starting blocks right.

  • A keyword tool that works
  • Then a headline tool that ensures you get read
  • SEO is the backbone of the search industry
  • Writing techniques that matter monitored on every page
  • Spell checking for the dummies
  • Creating a meta description with a difference
  • Support, training and free hosting

Without any one of these working for you, even before you start writing , diminishes your chances of success so follow on as I lay them out.

How to use WordPress to blog the easy way with a proper tool

A keyword Tool free or paid

The term that people use to search for you is a Keyword ( or now Key Phrase). This has changed a lot with the advent of voice searching and the tail of the word becoming very close to an exact match.

There are reportedly 3.5 billion Google searches per day. (internet live stats) and over a third are four or more words. Add to this YouTube gets nearly as many searches as Google.

Therefore you need help to be seen in a crown this big.

Jaaxy is also available under the Wealthy Affiliate package seen further down the page.

You are looking for a volume and competition balance that is not too difficult to be found

I also use Uber-suggest a product by Neil Patel. a bit deeper than Jaaxy that bounces around a bit but does the job.

Keyword research

My Dream headline tool

This is quite new to the market and really necessary for beginners and pro's alike. I comes in a free and paid package by MonsterInsights.

The monster rates every headline on a dozen different levels

How to use WordPress to blog the easy way

This one for example started out with a 69 score which is not all bad however I was able to extend it further by adding extra words.

The Insights program is also a analytics tool that that ensures you follow everything you do with real statistics.

It is no good wandering in the dark you really need to understand how Google sees you.

Monster Insights has a free and a paid program, I use both depending on my site.

SEO tool for your Google glory

One of several plugins I recommend is Yoast SEO a free plug-in that takes a view of your setup and tells you what is wrong, or indeed correct.

This plugin does multi tasking so you cover off Several items at one time.

First of all is a score card on Your SEO where you are rated on the variables that make a difference. There are fifteen of them that you need to get right.

How to use WordPress to blog the easy way

The above is taken from this page and everyone item needs to be green or you need to fix the errors.
This will make sure that Google recognises your work as worthy of viewing.

Then you have writing techniques

Then they want your writing in a particular style which will include;

Short sentence structure at less than 25 words

Paragraphs also under 300 words.

Your subheadings go from H1 down to H4 but never upward.

No less than 25% for transition words

Then the use of positive words throughout the article.

A handy list to conform to.

A spell checker is a must

A product called Grammarly is my recommendation. It comes with a capable free version and only more advanced writers need to upgrade.

The Google word programme has a spell checker and there are many others that could be used.
Proof read where you can because Google dislike spelling errors.

How many words should be in a post?

The jury will vary on this however there are minimums.
First up is a low level of 300 words. This is easy to achieve with a few headings and descriptions thrown in.
However, beginners may find that this stretches you a bit but worry not.
The best level is around 1200 words with adequate headings and structure.

Depending on your typing speed you can estimate a time to complete this.

How long is 1200 words? this document to here is just on one thousand so a few to go.

Remember people get bored so an upper limits is around 3000 words.

What about pictures, graphs and lists

These are an absolute necessity for maintaining reader attention.
Readers are a fickle lot and they need to be prodded along. Having good pictures and lists keeps the readers on track and included on your article.

Can a Video assist your work?

A video is almost a must have inclusion. Many people are mostly visual so it offers an easy
way to gather information.
Furthermore it keeps people on your site longer which is a great SEO technique.
You can imbed a video or provide a link to it both work OK.

Where can you get support and training on WordPress?

Finally there are many individual items that go together to make a great page or post.

Whilst WordPress is relatively easy to use it baffles the best of us at times.
However their are different areas of support that may be necessary.

Hosting issuesThis resides with your web host
WordPress problemsA support group
Extra trainingOn various areas
Sett out problemsUsing a plug in
New alternativessaving money

The only one place that offers all this in one spot is'

You can get in for free simply by clicking the image.

How to use WordPress to blog the easy way wrapped up.

My conclusion to WordPress

The structure of WordPress block building makes life so easy.

First pick a headline.
Then a paragraph
Add a few images, graphs or lists
Write a bundle of words and you are done.
Finally it is easy to practice and change anything at any time

Therefore even you can do it.

It all starts here at Wealthy Affiliate the home of WordPress for over a Million users.

How to use WordPress to blog the easy way by Peter Hanley

Why Seeking Perfection limits Your Opportunities

& ways to improve business

Why seeking perfection limits your opportunities and hinders your development. Here we look at a vital block to your future.

Is perfection all it is made out to be?

I bring this subject up because it can be a terrible time block to production. many of us spend so much time seeking perfection we inhibit output and hence a following.

Writing on the internet whether blogging, building pages or funnels requires a considerable amount of time. You go through a process that has been drilled into your head in training that must be achieved.

Great Keyword, headline, Meta description, set up writing, linking internal, external it really is a long list of a really important inputs.

However production is also important so pondering over a site for excessive time will impead the amount of writing you do.

There are those that took perfection to far. Or did they?

My favourite book of all time is the Steve Jobs biography and his rise to fame. Jobs is the brains behind Apple computers and Pixar as well the iPhone range.

All these products were based to a degree on chasing perfection. Close enough was just not good enough and every new release had to really excite the market.

He excelled even at delivery with the experience of opening your fist package from Apple being a delight and mind blowing event.
I have never moved away.

Jobs agonised over every minute detail to deliver perfection and to provide a user experience never experienced before.

Jobs was different in so many ways demanding experience at the expense of delaying opportunity. However i suggest in this case it worked for them.

Perfection at a cost

I went on to recently reading an un-authorised story of Elon Musk.
PayPal, Tesla, Space X and Soler City. The incredible climb of a multi millionaire.

Elon was somewhat similar to jobs in wanting perfection and seeking new boundaries never before attempted.

It was a rise and fall journey of a multi-millionaire that at times only just met a payroll deadline.

Musk was impatient to the extreme wanting to deliver early and demanded loyalty from all associated with him.

Elon would do almost anything to streamline a process and get a product to market sometimes almost too quickly.
We must remember that the products he delivered were world first designs where no one else had gone. He still demanded results that were impossible barriers.

My two different perfection perspectives

The two people were very different in most ways except;

Both had a vision, a destination and a plan that demanded success. Hard times, low moments, self doubt were all part of the journey however they never waivered from the objective.

Musk required a close enough outcome and fix the edges later whilst Jobs looked for perfection before delivery

At the time of writing the legacy of Steve Jobs lives on having the highest priced mobile phone on the market but selling as many as the rest combined.
The mobile phone and computer market were turned upside down and changed forever as a phone became a computer.

Musk is still firing rockets, delivery more battery powered vehicles than anyone else and providing green energy across the world.

“It's hard to beat a person who doesn't give up”

Babe Ruth

So what is my point?

Working your creation at maximum output until you get results. However if you strive for perfection every time you will slow the race down.

Every post I write could do with a bit more work, spend a few more hours on it, wait a day and re-read for errors. Add a few more pictures, do a bit more research, make excuses and generally waste time.

My target is four hundred posts on subjects that help small business. Every day I waste is a day lost. The traffic generated from 400 reasonable posts will far exceed that of 150 perfect ones. The results will be the same.

Space X drops another rocket

Space X Successful launch

Just today December 2020 a Space X rocket blew up on the launching pad. Musk may have been livered and blamed everyone in sight but still said OK we have another one ready to go tomorrow. It will be better.

Perfection is developed from experience.

We all have a plan of excellence

We know where we want to go so let volume dictate your world even sometimes at the sake of excellence. That will follow.

I look back at some of my early posts a shudder at what has been left out. I now fix them up as well as I can and continue to move on.

Not unlike Elon Musk, his early cars were awful, it took many rocket failures to achieve a lift off yet he continued on taking risks until he could see the big game being accomplished.

It is a great lesson for us all.

Why Seeking Perfection limits Your Opportunities and more training.

Building your training to achieve more

Being read on the internet is critical. There are things you must do and others that matter less.

headlines , Keywords and SEO are paramount and if you are not on top of these your rocket will never lift off.

All the answers and a lot more can be found for free at Wealthy Affiliate. Do yourself a favour and have a look around.

My conclusion about perfection

I see a lot of procrastination cloaked around the disguise of perfection. I don't suggest being careless however sometimes close enough is good enough.
This depends on the fundamentals being sound. I have my checklists of things that have to be done or my rocket will simply blow up. However, if I miss a few things along the way the bulk will do the work.

it is a fine line but don't be to scared to step of the line if it gets you to the end in a better way.

Musk has become one of the richest men in the world by taking calculated risks. Those risks were backed by solid fundamentals that MOSTLY worked.

Tread your own path.

Why Seeking Perfection limits Your Opportunities by Peter Hanley

5 Passive Income Sources To Easily Start Today

5 Passive Income Sources To Easily Start Today. Making money online may be easier than you believe. Here we tell you how to get onboard.

Starting an online business and hoping for success.

This is not a get rich page, that is just an illusion created by marketing hype that takes your money.

A business is built on a solid foundation that will stand the test of time and deliver returns for many years to come. As they say “even whilst you sleep” or holiday on a remote island.

I am not going to promise you any returns however I shall point you in a direction that can and will earn money.

It may be $20 a month or $20,000 a month with the results depending on you and the time you are prepared to put in.

I don't want to scare you or put you off before you start however I do want to present a reasonable picture of what you are about to embark on.

Doing nothing guarantees failure.

Peter H

Your online business starting point

You can make money from day one and continue every day for a lifetime however you must first learn to build a website.

A website may be just that or it may be a place to hold your blogs , somewhere to place your marketing funnel or even build your online shop.

Please don't be scared off at this point, anyone can now build a website because there is no coding and it is all done tin blocks.

To start with it is free, with training and support so no better place to commence your rise to success.

Why is Affiliate marketing so good?

It is the best job in town and has no upper level. in fact;

Not bad for a months work
Recently, ClickBank, one of the top online sites for information products, held a contest with a big cash prize for the top affiliate of the network.
In other words, the person who made the most commission promoting products for the month would win.
A client named Robby Blanchard ended up winning the entire contest and did up to $981,000 for the month!
And the crazy thing is…Robby isn’t some “guru”. In fact, just a few years ago he was a CrossFit gym owner.

This is all done with

No productnothing to pay for and store
Therefore No billingAnd no bad debts
Customer service by othersHassles by others
A Growth industryYear on Year growth
Up sells availableMake additional income
Paid monthlyCheque, Paypal or deposit
Have more than one supplierAll the eggs not in one basket
A great list of benefits

Back in my day it was called commission selling and the art has been around for hundreds of years only now it has been refined and renamed.

Affiliate marketing on steroids

How could this style of living get any better? Well is does and it is called recurring revenue

You don't get paid one time, you get paid every month for years to come. As you build your base your income grows so you even out the payment of money and avoid those good and bad months or high and lows we all experience.

I started a small business many years ago because I understood the value of recurring income. When I closed the main business I kept the revenue side and now have a work from home business income guaranteed every month. Very little effort but consistent returns, how good would that be.

This allows you to build a real business that has an intrinsic value for a future sale if that is what you desire.

What companies provide the best affiliate commissions

I will keep this to five among the millions available to get you started without spending your life savings. We want you to make money not spend it like a drunken sailor.

  1. Wealthy affiliate is a training program for affiliate marketing, web hosting company, support service and you qualify as an affiliate on day one, even on the free entry level.

You can get support and answers on any question at any time. None of us know it all. We all need help at some time and it is here in many levels.

Why is video content growing so quickly

It is a little known fact that YouTube is searched nearly as often as google for the answers to your questions. Certainly Voice requests on mobile phones etc have added to this however the ” How to market” is also massive.

Furthermore many marketers have found that adding a video to your post or page helps a time on site factor that contributes to SEO and gets you read.

In the olden days making a video was difficult and expensive but things have changed.

I use and recommend Vidnami as my supplier of choice and my second affiliate recommendation.
The market is so big and the opportunities so broad that to ignore this would be criminal.

You can ease into this to satisfy yourself that what I say is correct.
what's more there is an affiliate program you can enter.

Your free book awaits you.

Traffic or the assumption of control

When starting out in business you need traffic to your site, it won't come quickly as you build followers but your SEO is affected by various parameters that matter.

  • Number of callers
  • Time on site
  • drop out rate
  • pages read

You can get this boosted by employing virtual traffic than creates much better SEO and site recognition.
Again I suggest trying Spark traffic and see the difference it makes. After that you can use a small monthly investment if you chose to do so.

Yes they have an affiliate programme as well.

Knowing where you have been is as important as where you are going.

Google analytics is one of the most powerful assets available on the internet.

Every site should incorporate analytics to understand how well you stand in the world of traffic. This is not a nice to know but an absolute must have product that sets you apart from the amateurs.

However it has a real fault in that it lurks in the back row of the party and only opens up when you take the time to interrogate it. Most will simply ignore it and stay with the mainstream products with a bundle more attitude.

There is an answer to this in that analytics comes with a flamboyant partner. The life of the party that takes you to meet the geek in the back row that has all the answers.

MonsterInsights turns the geek into the Belle of the ball parading it around for all to see.

When you open a Page or Post all the analysis are laid out in a clear to read format. This makes you take notice, and act early, when things go wrong. And they do.

Every WordPress site should have MonsterInsights installed.

As a bonus you get a website headline analysis that will critique the most important element of your work. Your headline determines if you will be found and / or read. Important?

It is the most useful tool in my armoury and has made a huge difference to my site structure.

I am a Keyword fanatic and the Monster Insights tool goes another step ahead of the market.

There is a free version of Monster Insights and a pro-version that I have.

Yes another affiliate opportunity.

Where do you find extra opportunities for affiliate marketing?

I stated earlier that there are virtually millions of opportunities to find affiliate incomes.

I use two that make a difference to me. Wealthy Affiliate has a section where you can be introduced to a whole bundle of these as well people like Shareasale.

Many companies hand the management of the affiliate programmes off to specialist providers that are set up to offer you a host of opportunities. In fact many thousands of offers that you can use. They have a solid place in the business and quickly weed out the bad blood.

Some are not so honest and simply connect you with paying propositions .

5 Passive Income Sources To Easily Start Today and what to avoid.

A siren sounding loudly to alert you to danger

I have been in this business for some time now starting out with just a need to build a webpage.
I have witnessed some terrible attempts at extorting money from the inexperienced players.
The get rich quick platform is a minefield of explosive potential aimed directly at your wallet and indeed sometime your life savings.
Get rich quick, no experience needed, just 10 minutes a day, How I bought my Ferrari are just some of the tempting headlines that will jump out at you.
Get rich quick only applies to the slick and unethical operator that ply the market.

My choice is always ethical companies that mostly offer a free trial and have no big upsell methods that take you through a financial mine trap.

My conclusion

I started out advising not to have all your eggs in one basket and that is why I like a multi channel approach.

If you adopted every recommendation on this page I would earn a small monthly payment.
However just adopt one and I am still in business.

Many of you will feel why should I make this old bloke rich when I can visit the sites myself and enter the program and go my own way.

The answer is that either way someone gets paid.
If it is not me for holding your hand and making the introduction it will be someone else.
Furthermore it will cost you exactly the same which ever way you travel.
You can join my group as I blog nearly three times a week with the same valuable information

This way you maintain touch with both important changes and new opportunities that I have tried and delivered. That is a win / win situation

5 Passive Income Sources To Easily Start Today by Peter Hanley

5 Passive Income Sources To Easily Start Today

About me

Monsterinsights makes analytics work for you

MonsterInsights makes analytics work for you

When a Monster meets analytics

Every site, blog, page or funnel should be connected to Google analytics and that is not negotiable.

However you really need to take this a step further to understand exactly what is going on.

All your stats clearly placed on your home page so YOU know what is happening in near live time.

Monster Insights makes analytics work for you. Having data and using it are very different issues. Here Monster Insights find a new level.

This is just the start of the adventure, you can quickly click through to a range of data that tells you nearly everything you need to know. All displayed on opening your site. Each of the above is fundamental to your SEO success however there is much more.

First of all more than two million users have proven the absolute worth of employing this plugin. The others are just winging it and hoping it all works. it won't happen.

Furthermore they don't just stop at basic analytics, there is a lot more.

The most important part of your post or page

I have just had a query from a client on how to get traffic for free, it's an age old question that we all want the answer too. However it is not as hard as it seems.

There are several parts to this that can provide a flow of traffic to your website.

Certainly quantity plays a part, one post may get a few but 100 a lot more so time is a factor.

SEO is necessary and the correct set up can guarantee some success, however, you want more.

Some will say content and this is in part true however it needs to be found before it is read.

When you email the author is critical however in posting you are seeking a brand new audience.

The next is page position, if you are not on page one your chances are minimal at the best

That all comes down to your Keyword selection, don't be surprised about this, people search by your heading or keyword in a heading and a great Meta description.

If these are wrong then your chance is zero.

Having a headline analyser is critical to online success

Not many of you will be aware that a tool like this is available.
Certainly selecting a keyword for volume and competition is really necessary because they are critical inputs and there are lots of tools for that.

We spend hours searching keywords for traffic and competition and really need support on this journey.

MonsterInsights makes analytics work for you and helps you achieve.

New and exciting, a headline analyser that takes out the hard work.

Monster Insights has this remarkable tool included in all their packages. They look at about 12 different inputs so come up with a great headline and rate it with a score out of 100.

This is no easy task because it takes a change in thinking about your headline.

This is one I did recently that rated reasonably well however it was not as good as i wanted.

One reason was that people read the first and last three words and the rest blends in.

They push the ways to use words and look for Common words, uncommon, power words along with emotion.

I have used many Keyword tools and the best is Jaaxy however the Monster takes it a step further, and does it right.

Yes I know they will do it for you however sometimes there is a problem and it wont work.

You then miss out on a valuable income which you can never get back.

There are two ways of doing link tracking..

Using a plugin like Pretty Links ( as I do) as many links as you want plus full reporting .

Set up the lonks under MonsterInsights and use their connection to Google analytics.

I run a report twice a month to see where the clicks are coming from and which ones are performing better.

MonsterInsights makes analytics work for you and pays the bills.

Can you make money with MonsterInsights

Monsterinsights has many sides including a really good free version and a Pro version that takes it a lot further.
They also have an affiliate program which is a must have to add to your collection.

They have complementary business as well including

  • OptinMonster
  • WPForms
  • SeedProd
  • TrustPulse
  • IsItWP
  • AwesomeMotive

I am using the first three of the above for my own use and have confidence in the company offerings . Support is great and a continual stream of information keeps you right up to date on product information.

It is always an option to include a YouTube link into any post. this increases time on site
and page clicks to gather a better following. Not to be telling you what to do but to lead by example when I did a short video recently on this product . YouTube and the Monster Insights.

Youtube gathers its own analytics as well.

SeedProd is a WordPress Funnel builder that has a relatively small annual fee when compared to many on the market. It is easy to use because it builds on The WordPress block building technique.

My conclusion

Being a blogger, website builder and coach I am always seeking better ways to achieve my goals. Blogging is time consuming and any shortcuts that enhance my abilities get considered.

Furthermore I am very price conscious and will not pay out big bucks for little return.
I have learned this lesson the hard way after years of experience plus trial and error.

Knowing where you are going is a fundamental of success and having your analytics in your face every day demands change or failure.

I really can't imagine life without the headline tool and it has made a difference to my page locations in a short time. I just wish I had this tool when I started my blogging career, therefore it is not to late for you to start this day.

MonsterInsights makes analytics work for you by Peter Hanley

“When someone tells you it can't be done, it's more a reflection of their limitations, not yours!”

Syed Balkhi Founder of Awesome Motive

Review of Seedprod funnel builder when you want to save money

Review of Seedprod funnel builder when you want to save money and solicit readers like the experts but not at the cost.

When the galaxies collide, WordPress 5 and Seedprod

I am an unapologetic fan of WordPress 5 (Guttenberg) and understand it is a lightyear leap over the ancient classic version. Users will agree however the hesitant will forever miss out on the many advantages and time saving.

I have tried a few funnel builders however avoided the massive cost of Clickfunnels even though I know it is a good product. To pay the near $200 a month I needed to recruit a bundle of followers and it was not going to happen.

Others bobbed up along the way but they were mostly tied to a hosting network and ongoing upsell extras, this is not my cup of tea, I like more control.

Therefore I have avoided a funnel builder and gone along with my normal blogging and page builders that would do similar things.

Let's face it most funnels are designed as hardsell stories to get you to buy an overpriced article or software.

Monster Insights showed me the way

If you don't know Monster Insights it is a WordPress plugin that enhances Google analytics and provides valuable additional products to deliver superior SEO.

It is sort of a must have product that comes in both a free and paid version and any WordPress site should include it.

Syed Baka the owner is in regular contact to ensure everything is going in the right direction . He introduced me to SeedPod, admittedly during a Black Friday special and at a great price.
I thought I would apply the idea to one of my websites where I can assess the results and see if it is a product I would extend further.

My preference is to take a cautious route in new products because of the many failures that have not lived up to expectations.

We use Wealthy Affiliate as my domain hosting company

There are many reasons for this selection all be it that they are a dedicated WordPress host and I get as many new sites as I want in one price. ( up to 50 anyway) This allows me to set up a trial site to instal new software without damaging an established page.

Yes they grow business on affiliate sales, nothing wrong with that, however they all so supply some of the most advanced training on the market, at no extra charge.
They are not upsell obsessed although they do have three levels of membership starting from a free basis, always a great place to start.

WordPress is a free infrastructure on which you build your future.

Ok, many will understand this but for those that don't let me briefly explain.

WP is what is called an open source software that has a basic structure and to which you can add Plugins. These are simple software items that increase the functions of your site. Many are free and some will cost a small amount of money should you choose them.

I use a plugin to support SEO and writing techniques called Yoast SEO. Again a free version and a pro paid version. I operate both on different sites.

There are literally tens of thousands that are available to do any operation you can think of.
for example Woocommerce for setting up an online shop.

When the world went to block builders

In the dark old days you needed basic programming skills to do many of the features required. Fortunately that is a thing of the past following the release of WordPress 5 in early 2019.

WP5 was indeed different and made life easy, You pick the block you want and fill it in.
This may be as simple as Headline or paragraph right through to hosting a video.

Review of Seedprod funnel builder when you want to save money

The above example is a small section of what is available, I am now in a paragraph but above is a simple image that can come from a library or upload.
I took a day and set about using everyblock that I could in a new blog until I was happy with the result.
You have colours and many other supporting tools as well.

Now enter Seedprod to take it a step further

Just like Monster Insights took analytics to a new level SeedPod does the same for a Funnel.

Importantly a Funnel is a page that collects readers in the top and sells them at the bottom. In the middle is a journey of explanation and comparison.

It is a sales tool proven to work when created along proper lines.
It really is just another set of blocks. They Combine with WordPress to give you many more options.

“The Most Powerful Landing Page Plugin…
Without the High Costs

Join 1,000,000+ Professionals who use SeedProd to Create High Converting Landing Pages”

Currently available at just $39 a year, a price that is well worth while.

Review of Seedprod funnel builder when you want to save money

Where I started the journey

I have a site titled
This was an early blogging page before I found out more about keywords .
However I provided an ideal opportunity to test SeedProd and its abilities.

It worked quite well for me although it still needs a bit of work.I was more than happy with all the facilities it offered and the ease in which they were applied.

Remember I am in my seventies so you young brigade will absolutely blitz it

My conclusion about SeedProd

I am very happy with the product abilities and the price. It represents excellent value and achieves a great job with little experience.

You do need some background training to get it going and possibly look at other funnels to get the ideas behind them.

The templates make it very easy and new ones are being posted regularly.

Everyone should have at least one funnel to promote your world and there is no better way than seed prod

Review of Seedprod funnel builder when you want to save money by Peter Hanley

Everyone needs a cost effective funnel.

Review of the best tool for keyword research

Why keywords are still important for SEO and what do you need to do about it. If you understand one thing about SEO it is this

Review of the best tool for keyword research and why it is so important. Plus, getting a score on your effort to radically increase clicks.

What does a Keyword tool achieve anyway?

First of all a Keyword is a Keyphrase or even long tail Keyword which are all the same thing. Over time words need to be phrases so that Google search can better identify a landing spot.

Certainly the advent of Voice search using mobile devices has had an impact however the growth of the internet has required a clear description of need.
It is no longer reasonable to search Nike because that covers so many categories however Nike marathon running shoes for men in Brooklyn takes a whole new meaning,

A good tool will look at many elements of a search so that you have a chance of being found.

  • Traffic is naturally important
  • However competition also ranks alongside
  • Over all volume and
  • First page volume are different
  • SEO
  • Competition / Traffic

First of all to have a bulls chance of being read you need to make first page of a search term.
On every page there are paid adverts and free ones, over 80% of people never go past page one so if you are on page 20 you have no chance of being read.

Review of the best tool for keyword research
Huffington post author unknown

Therefore this keyword thing is a monster. However we do have some answers for you.

Great content is important but?

Google now rates content over anything else. Therefore not writing really good stuff will damage your brand, it may be a post or page even an Ebook or Video however content is KING.

On the other hand if your content is not read because no one can find it in the massive leaking Sandpit of the internet you are Dead In The Water.

Marketing will help the promotion but is it enough?

If you promote your products using a multi channel approach you will have more subscribers than without promotion. Off course that is a given and you have both free and paid opportunities to really push your product to the masses.
Most importantly the promotion must provide enough incentive to have the readers carry through on your request. That comes back to a Keyword and a description.
You could push Famous Knitting Patterns and Ways to increase your speed in three easy lessons at me all day and i won't budge. Nothing wrong with Knitting and it has a big audience but I am not one of them and just don't have a big care factor.

Social Media offers many platforms of opportunity however you must choose wisely or you will miss the target audience.
Posting Knitting opportunities on Pinterest may well get you success but using TikTok as your vehicle will surely fail.

Guest posting on places like quora or Media have lost a lot of attraction with Google algorithm changes.

SEO plays a very big role in being found.

Mess with SEO and you mess with your results without an escape clause. This includes a lot more than just your keyword and description.

Now to start a search for keyword GOLD

Review of the best tool for keyword research

Stay with me a moment before you wander away.

The above pic is taken in a Jaaxy tool using three different phrases around Keywords.

The first word “Keyword Research tools” has good traffic at 727 a month .However that drops to 124 a month that will hit you if you are on page one of the search term.
Most importantly is competition. There are 246 other sites using the exact same keyword and all are ahead of you. That means you will start on about page 30 of a search.
The second entry has a lot fewer searches per month however you will start on about page 3 with a far greater chance of success.

This takes time to find the right words and we look for about 100 traffic a month and a QSR well under a hundred.

Review of the best tool for keyword research is a necessity.

Is all this research really necessary

Keyword research is not only necessary it is essential if you want to rank your site . Off course you can pay for advertising but remember nearly 80% of viewers will not look a paid advertisement and those that do are usually not thinking.
That is not to say they don't work, off course they do however do they provide a valuable Return on investment?

Another good place to get information is Ubersuggest a site by Neil Patel. I do use this site when I am looking for words that make a difference.

If you are using a WordPress blog then Yoast SEO is a key plugin to obtain a faster growth through the pages. This is nearly as important as the Key Words because structure matters.

Your headline analyser

Writing a great headline that includes your Keyword must also be taken into account. There is some conflicting information on this and many old attitudes have come forward.
Because Google have changed the rules you must change with them.

Your headline should be near 55 characters but no more. This length will display fully in a search result.
Next is word choice and it is recommended about six or more words. A mix of power words and both common and uncommon words.

Interestingly most people only read the first and last three words of a string.

In addition list words get more engagements than other types of headlines. Example 7 ways to find a KeyWord.

I use an excellent product from Monster Insights. Firstly it rates every part of a Keyword and gives you a score out of 100

We also know that a review product has a draw card and that is why I used that word in this Post.

Understanding your traffic

This is the second part of Monster Insights that looks at your traffic and what pages are being read.

With MonsterInsights, you can see useful information about your visitors right inside your WordPress dashboard.

Our Audience Report shows you which country your visitors are from, what are they most interested in, which device are they using, their age, gender, and a whole lot more.

This product along with a Keyword tool has helped me in Keyword selection.

Your Black Friday special offer


You need these tools to get the words correct.

Simply, you will not be read if you don't get this part right, it is that important.

I spend a lot of time on word selection and still I wonder at times why won't they rank.

My traffic insights tell me what is happening and Jaaxy tells me on what page I am ranking for.
It is quite a buzz when you get a ( 1) on Google, Bing and Yahoo.

When you are ranking then it is time to look at the contents and page clicks to sharpen things up a bit.

Keyword research is your first objective.

Review of the best tool for keyword research by Peter Hanley

Small business best offer deals for Black Friday

Small business best offer deals for Black Friday. I have cobbled a few prize offers for one weekend only and after that bad luck.

Starting with Wealthy Affiliate

The deals have gone but a free trial is here and waiting

Wealthy Affiliate have three levels of participation starting from a free service, that can remain free for a lifetime. A premium service with a lot of extras and a bundled service that has the lot.

Premium Yearly Offer ($395 per year)

We are offering our biggest discount ever on our Premium membership, with $100 saving off of regular price. You are going to get access to EVERYTHING within the Premium membership, the training, 52+ live classes, research tools, the support, websites/hosting, content tools and ALL Premium updates in the year ahead (and we have a bunch of them planned).

The Premium offer includes the following:

  • $100 off the regular price
  • One Free .com Domain
  • $50 in Community Credits
  • 52+ Expert Classes
  • All future Premium updates

Premium Plus+ Yearly Offer ($795 per year)

The Premium Plus+ Bundle is our newest membership, released in early November. It has already gained a lot of traction, with people blown away by the offering and the overall savings they get. Well it is about to get discounted event further for the Black Friday event.

The Premium Plus+ bundle includes everything within the Premium service, plus some additional and higher level access to platforms including Jaaxy Enterprise, our highest tier of hosting, and over 200+ additional expert classes per year.

The Premium Plus+ offer includes:

  • $200 off regular price
  • Two free Domains
  • $100 in community credits
  • Jaaxy Enterprise ($1,188 per year value)
  • Hosting for 50 Websites ($500/mth value)
  • 200+ Additional “Premium Plus+ Only” Expert Classes (can't put a price on it)

Monster Insights

The MONSTER Deal Having used their products for some time I went pro this year .

#1 Google Analytics Plugin for WordPress that’s Easy and Powerful

MonsterInsights is the best Google Analytics Plugin for WordPress. Here are the features that makes MonsterInsights the most powerful and user-friendly WordPress analytics plugin in the market.

Only a few days to go so log in now

Small business best offer deals for Black Friday

Small business best offer deals for Black Friday and Vidnami

Vidnami the YouTube picture company

I have used Vidname for several years and it represents such impressive value everyone should have it.

Small business best offer deals for Black Friday

You will become an affiliate and earn your way with a click of a button at
Vidnami for life.


The above represents the three best WordPress opportunities available.

  • To use them
  • Then market them
  • Earn Affiliate commission
  • Look like a pro

This is a four day opportunity so dive deep today.

Small business best offer deals for Black Friday by Peter Hanley

The Black Friday and Cyber Monday extravaganza

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