Online Business Marketing

Online business marketing is a blog to keep you up to date with all the latest internet trends and to market your business to the next level.

Picture of people training

There are things you must do and many you should do.

Let’s start at the beginning and move through the things that will make a difference.

  • Websites and SEO
  • Mobile-friendly site
  • Contact detail
  • YouTube and list growth strategies
  • Social media
  • Emails and Newsletter
  • Extra training
  • Testimonials

Internet marketing has changed and even more so it is changing regularly so you really need to be on top of the game.

Furthermore, if you are doing it wrong you are moving out the back door quicker than you think.

Your Webpage is the front door to your business
So, if it is not correct you may as well hang up the old “Closed for today sign”

There are new and important issues here and ones you simply must do.

Picture about SEO
Your website and SEO

Your Website, SEO and customer contact

We will show you the ways to make your website move the lookers to customers with simple tricks and tools.

The internet has changed and you need to change with it and understand how you can increase your chances in business.

Every business should have a website, and on that, we will all agree but businesses should have a site that works for them.

I have written more on this in an attached blog where you can read further information on  webpages

WebPages are there to sell your products or knowledge. They are not to be confused with other media and must dominate on their own.

They are the entrance to your world.

First of all, if you are not Mobile friendly you miss up to 50% of the action. 

You can check your site at Mobile checker

Next is your telephone number and address above the fold.
Often when I am out I need to seek a company on my mobile. Nothing is more annoying than having to search for an address. Make sure your site is correctly set up from day one.
I looked at struggling businesses and provided a few remedies for them

Finally in this section is:

You should have a call to action button to buy.

That is my brief summary of your number one item.

Current training is important to every business owner. I use and recommend the free package at Wealthy Affiliate

Next, we look at SEO

SEO

Wordpress logo
The importance of SEO

The basis of every website is SEO performance. 
This was once the domain of the wizards and now a few easy steps can take you to the top.
We discuss this further on one of our pages based on SEO for business

You can do SEO yourself in many situations provided you follow a few basic rules.

Your page title or domain needs to be in your Meta title and a couple of times through the site. Simple stuff but most often forgotten.

Your heading starts high and flow down to low and don’t jump all over the place. Often a disaster.
Your pictures all need alt tags with a description or your Keyword.

Ok, that is just the key points so you should learn them all at SEO for business

The number two search engine is now YouTube

YouTube logo

The rise of YouTube has been significant in that it is now searched nearly as many times as Google.
They search for content that,

Shows your brand
Information on how to do things
Direct sales
A lead puller to your market.

This must  be part of your tool kit and we include a free Video Maker

List growth strategies

online business marketing
Get your business to grow.

The value of a list to a business is worth many thousands of dollars. Not just in earnings income but as a sales asset.

You must build a valued list and use it often to entertain and to create Know and Like values for customers to return time and time again.

I have written more on this at list growth and it is wealth worth a read

Next is social media and what it means to you

LinkedIn

Facebook

Instagram

Twitter

This is a long and interesting subject on
Social media and needs your consistent attention.

My first lesson here is that whatever medium you choose it must be current.

We often search Social media to get a feeling behind a business, Who is Who, what they do that style of thing.

Going to a site that is neglected quickly turns us off and we most often move on.

You don’t have to do every media but you must do some.

LinkedIn is a must-do. It might not sell or entertain but many use it as a contact builder.

The most growth is probably coming from Instagram as the young and trendy surge ahead.

Understand this media to win an audience

Facebook is still the largest of the media groups and works a treat when worked well.

Finally, Twitter is also a current flyer. Would you dispute Donald Trump who has made it an Artform?

Email is still a front line product

online business marketing about emails
Still one of the best products

Here we look at your everyday emails and what they can do for you

Then we move to bulk emails and the reasons and ways to benefit 

Newsletter

Probably the most important tool in your market and why you must use them. Newsletters work

Plus we will look at list building and the importance to your brand.

There are no emails without a list.
One of the best assets you can have if you do it properly

The use of SMS in your business

The single-use SMS from a computer

Bulk SMS and instant satisfaction

Inbound SMS for time-saving and customer benefit

The total internet training package


In days past you had to employ people to do all your internet marketing.
Now after just a few hours of free training, you can take yourself to a new level.

You will learn WebPage building from the start, learn about Domains and Keywords, SEO and all the other bits that go into making a great site.

Click above or here to enter a world of surprise and without paying a dollar of your hard-earned income

What others are doing with this Training

Little Mamma, a housewife with three kids created a living income with Wealthy Affiliate

A 20-year-old kid in Taiwan banked $40,000 in a day with a new course developed at Wealthy Affiliate

An 80-year-old grandmother got accepted into the limited challenge competition for budding entrepreneurs.

Internet training and scammers

We have all been scammed at some time and lost money or been burned for time and confidence.
You can avoid most of the problems by research before you play
Scammers and more

Read the stories of many more at Wealthy Affiliate

Hi, I am Peter Hanley a long-time small and medium business owner. Ten or so years ago I decided I had to get a handle on this Internet stuff and just how it impacted my business.

Quite frankly I got sick of people telling me how to fix these issues then issuing big bills for their overrated time. $10k for a Website, $800 a month for SEO I was getting ripped off and I got sick off it.

They would tell me things in mystical ways that I had no way of understanding and could only nod my head in agreement.

So I chose the path of knowledge a path that would give me insight in knowing what I wanted.

Yes, I still employ some people but now I tell them what I want not what they think and get them to quantify the results.

I was free of uncertainty and free of large bills to build my business.

Admittedly times have changed and the Internet is now much easier to understand and to use and that is a benefit to you.

However, the internet is now much more important than ever before and it is a get in or gets out of style situation.

So let’s get you in and running your own destiny with a little help from me and my friends at the 
Wealthy Affiliate

Picture of  Peter Hanley the author

Peter Hanley    Home

Online business marketing by Peter Hanley


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8 thoughts on “Online Business Marketing”

  1. Hi Peter, I’m a WA premium member and I’ve been loving it. But first, I  want to thank you for the information on this post. Its golden for me. I never knew SMS and Newsletter could be used as a means of reaching people to generate traffic. Also, I agree with you that SEO is everything. Quality content plus perfect keywords will give awesome results and ranking on Google page. Also YouTube has become a great means to get traffic by making worthy videos. Thanks for this post

    • Thanks for the comment Ro,
      I follow the 7 points of touch rule and SMS and newsletters are
      easy ones to include.
      Peter H

  2. Thank you for the relevant piece of information you have provided here. It is true that the Internet is the number leading platform for promoting one’s business now in this twenty-first century and it is vital for one to acquire the necessary knowledge to operate in this new world of online marketing. Thank you for clear and informative content 

    • Thanks for taking the time to post a considered return
      The Internet is now absolutely dominant and we all need to adjust our lives to it
      Peter H

  3. Awesome post. You have listed very important pointers of an online business. I believe that biggest set back for a newbie is MONEY. They get into online business to earn money, but later get to know that there’s huge cost involved at every step. 

    With your post, I’m sure all visitors will find the most cost effective way to start an online business. Wealthy Affiliate covers all the necessary training and more at a least amount. I’m curious to figure out how much does the newbie has to invest for a good looking website? Do you think, building a list is essential even for 2 month old newbie? 

    Thanks for sharing this useful article. Many will get benefited. 

    • Thanks for the reply, yes cost is important when starting out and I consider that in my posts. Many of us have wasted a lot of time and money
      before finding WA

  4. Of the method you listed, I think the best is the social media. That’s one area of online marketing that is, in my opinion gaining lots of ground quickly and some persons just don’t realise it yet. Social media can help you drive word of mouth and with the growing number of visitors to one or more of these platforms, one should look at concentrating 40% of marketing plans on social media. 

    • Thanks for the comments they are always appreciated.
      Yes, Social media and particularly Instagram seems to be taking off.
      Peter H

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