7 Reasons Content is Important in a Blog and Why. The answer is not what you think and this will really surprise you
Estimated reading time: 6 minutes
Table of contents
- Content in a blog and Google changes
- Do you have the authority to answer a question?
- Get your dictionary out and working
- Problem-solving in your blog
- Does your blog length really matter
- The rules on Link building in your Blog
- Pictures, colours, lists, and graphs in a blog
Content in a blog and Google changes
If you don't answer the question you will not rank on page one of Google.
Blogging is all about answering questions, solving problems, and explaining situations or products.
Furthermore, Google does not go for exact match keywords. They go to the closest solution to the answer by a site that is trusted and well written. Secondly, you must generally conform to the 101 different things to make your match work.
Therefore it is always a challenge to rank.
Do you have the authority to answer a question?
If you and the local Architectural firm are blogging on the correct foundations for a new Townhouse who do you think will rank first?
When you are handing out exercise advice and come up against a Doctor who will get first place.
This is a problem many of us are faced with and need to dig deep to come up with a solution.
That solution is referencing a higher source that backs up your argument and proves you have done sufficient research for your article.
Thus riding on the coat tails of others you can leapfrog a position and be a recognized authority on the subject.
This also helps with subsequent articles where Google may well think that this guy knows his stuff and will push you to the front of the queue.
Job well done.
Neil Patel added to this subject with an excellent report
Get your dictionary out and working
Ok, no one has a dictionary anymore but we do have spell check, Grammarly, and others to make sure that we have NO spelling mistakes, good grammar, and a cohesive writing style.
I am no winner on this count and lack on all three levels however with constant attention I have perhaps learned to produce a reasonable article.
I often see badly written articles full of mistakes that fail to deliver a reasonable story.
We bail out early and our search goes elsewhere.
With the tools that are provided, there is no need to produce shoddy work
Problem-solving in your blog
When you have a problem you need to expand on it and lead it to a solution.
Or, you can provide a solution early and then justify your reasons by providing background evidence to back it up.
If the question was is Chicken better than Beef for weightloss you would presume a direct answer is required.
” Chicken is best because it contains far less fat.” In fact, Doctors agree that Red meat should only be consumed twice a week. The Institute of Well-Being discussed this in a white paper in 2018 and it was unanimous that Colonel Sanders actually knew his stuff.
Remember that many queries are now instigated on a mobile device asking a computer to find an appropriate answer. Hi, Siri is Red meat better than Chicken for weight loss?
They want an answer so provide it to them and back it up with a reason
7 Reasons Content is Important in a Blog and Why the words matter
Does your blog length really matter
The answer is no if it answers the question and justifies the reasons.
Yoast SEO states clearly that at least 300 words are necessary. However, the general consensus at The Wealthy Affiliate forum believes around 1500 words is correct.
Some of the better writers I know regularly hit 3000 words and keep the readers captured until the conclusion. Therefore you have a long bit of string as a guide.
Personally, I average about 1200 to 2000 however have a few lower and some higher depending on the subject.
It is important to remember that you are writing for the readers.
7 Reasons Content is Important in a Blog and Why you need to monitor your links
The rules on Link building in your Blog
Google is very strong on this point. Links to affiliate sites are to be marked as no follow.
Links to advertising sites to be shown as a sponsored link
Plus If you mark your link as “open in new Tab” the readers will be returned to your current site when they log out. Otherwise, they simply leave the Google search.
Internal links add value to your site. Google rewards this because you are providing extended knowledge (further reading) on the subject. Plus you are building extra traffic figures along the way.
External Links also count. These may be to an authority site or even sites that provide definitions like Wikipedia.
Pictures, colours, lists, and graphs in a blog
None of these are necessary however they certainly help the reader and keep them longer on your post. ( Time on page is also a ranking factor)
Furthermore, they drag the readers to sections of interest as they scan and read your great article.
Both must be highly relevant to the content or will simply drive readers away.
Numbers are another drawing point although I can see no good reason why this is so. However, the titles with numbers gain more significant approval from Google as can be seen with a simple search.
What is the right number? It is said in most training exercises that odd numbers are preferred. Then it is up to how much you want to learn. I hesitate to pick the 21 reasons or higher and go for more specific training.
I have covered a few issues that could leave many new writers floundering and making mistakes that will affect their effort.
With 2 million blogs being written daily, getting your readers focussed on your content is important. When they like you they will return for your future articles and add to your subscriber base.
There is no more important point in the above than the other. Each is critical to your success.