Does blog content matter

Does blog content matter. With over a billion blogs in the market making yours different might be the passport to your success

Estimated reading time: 5 minutes

Follow the rules of writing a blog to see a difference

In simple terms, we start out with a shortlist.

  • Answer the question searched for completely
  • Short sentences and short paragraphs
  • Clear aesthetics
  • Create a great user experience
  • Include links to broader explanations
  • Include a summary
  • complete your goal.

Your job is to cover the subject as fully as you can without waffling on.

Long wordy posts just don't work

Your readers are attention deficit and in fact, even the most dedicated only read about 14% of your content.

Therefore capturing their attention to the salient points is vital.

Using colour, headlines and a few images builds a story.
Thus taking the reader on a journey.

It may take 1000 words or stretch to several thousand it only matters if you cover the subject.

Pictures, colours, lists, and more

What Do I Write About in a Blog

A graph can tell a lot of words.

Plus readers love a list or even better a Table to expand your point.

Warning; do not make pictures too big and slow your page down.

Furthermore does Blog content matter on Mobile devices.

Mobile phones and speed reading

Remember that about 30% of people are reading on a mobile phone.

Plus Google starts its search on a mobile basis so large format anything
will get in the way.

Firstly the number one search problem is opening speed. Therefore if yours is slow people will
not wait.

Use the Google page tester to find your results

There is nothing wrong with white space

In fact, white space helps the reader to focus.

They mostly speed read so bring them to a pertinent point quickly.

Long-winded sentences are to be avoided so get your point across quickly.

For example short statements that tell the reader what you want.

Filling with fluff kills the reader

Your followers want answers and they want to find them easily

Furthermore, they need a bit of background as to why you answered the question the way you have. Fill them with reasons to agree.

Never go on a long diatribe because it is a waste of space. It won't be read.

Does blog content matter

A touch of authority goes a long way

When you are not the resident expert back your work up with someone that is.

Google considers your status when considering work. For instance, a Doctor will have more status than you on medical terms.
However, by using the good doctors' names you can gather a bit of their luster.

Costs and features will work for you

Where applicable pricing is important. You may have a pricing page you can link to however you can have a look here as well.

Now back your price up with features that justify the asking amount.

Furthermore, list out the features in clear bullet points to explain the value.

For example, give your readers a reason to jump on board.

Provide comparisons to others when they work.

Make sure you are on page one of a search term

Your Keyword selection is paramount as is your meta description.
Unless you make these prestigious positions you are really lost at sea. However, it is not easy and takes as much effort to get written as filling in your words.

It is always advisable to use a Keyword tool that will examine both available traffic and the formidable competition.

Furthermore writing will never get you to the front spot it will only have you recognised as a capable author.

Therefore an understanding of SEO is important for the budding blogger to assist in your journey.

I recommend the training at Wealthy Affiliate a site established for just this purpose.

Firstly it is free to start and also covers everything about your future career.

Finally, it is the most important part of blogging so treat it with respect.

Choosing the right Keyword


In conclusion, remember that you are writing for the readers.

Short sentences no more than 25 wordsShort paragraphs less than 300 words
Use lots of headingsStart big #2 and cascade down #4
Allowed images and graphsAdd the Alt description
Consider mobile phonesGoogle does and you should
Add Internal linksExternal for authority
Monetize the siteThe end game
Wrap it all up Conclusion

Does blog content matter by Peter Hanley

Content writing tips for beginners

7 great ways to keep your readers onsite


7 great ways to keep your readers onsite. Your bounce rate is a vital factor in SEO so doing these few extras will keep them reading

Estimated reading time monitor

Estimated reading time: 8 minutes

This is an area many of us neglect or simply ignore because we are not aware of how to use it or where it is available. I use one with the Yoast SEO plugin on my WordPress site.

I went away from this for awhile however I have recently noticed that I take an interest in this when reading an article. If it is too short,1-2 minutes I lose interest and similarly too long at 10 plus makes me think.

The important point, that is often forgotten, is that it is an attention grabber. It is important to get their interest very early in the search or they quickly drop away.

The importance of a Meta to grab that one second of interest

When someone hits a search page nearly 80% will only look at the first three items in the search and that does not include the paid advertising.

We search to find a solution to our problem and the most clear pathway is the proffered option.
Interestingly I typed into Google best SEO option and it returned pages for my local area.
These are professional companies that know what to do, or do they?

7 great ways to keep your readers onsite

You can make your own mind up on these however I am not concerned with price at this time in #1 nor someone that talks about themselves and has no reviews in #3.
I would pick the middle term because it also holds an unanswered question about the change in SEO.

Make your 160 word Meta really stand out by fulfilling a promise or promising to deliver the answer to which you search.

A Table of contents so they can speed read

My confession here is that I have not used a contents list all that often. however I do understand that when one is displayed it is another attention getter.
That attention in the first pass is critical to holding the reader.
It may be that one headline will answer the question they seek thus sending them to the article and keeping them on the page.

An additional benefit for beginners is that it makes you lay out your content headers before you start writing. This makes writing a whole lot easier and more focussed on answering the question.

The Opening introduction to excite them

It may be a headline or even a featured image that will entice them into the web. Most people searching are attention deficit and simply want an answer therefore put it in front of them, early in the process.
Importantly you don't have to use all seven of these options in every post however if you want to improve your chances of being read then take little one percent gains to accumulate into a much bigger number and grab those readers by the eyes early in the piece.

7 great ways to keep your readers onsite remembering that content counts

Good clear content in the best SEO fashion

It is well recognised that your writing must follow acceptable form to keep them entertained over the course of the article.

This will include short sentences of less than twenty five words and Indeed paragraphs in under three hundred words.

Your headlines and subheads should start large and then decrease through the page. Never ever go back up to a H1 title in the article.

Positive writing is necessary and the use of transition words to link your sentences.

The use of an appropriate Alt description with any image is a must do. In many cases it may be your keyword however an over emphasis is not recommended.

Keyword stuffing went out of fashion many moons ago and is now frowned on as a negative input to content. However your keyword should be seen occasionally though out the article, used in a proper and inclusive way so it reads well within the article.

A vital question always remains on the number of words in a post. The general answer is that as long as it answers the question it is sufficient however more than three hundred words is a minimum.
My recent research by leading analysts state that 1500 words is an ideal target for any blog post extending out to 3000 when necessary.

As an example this post contains just on 1400 words with an eight minute reading time.

Add some relevant pictures tables and lists

Is authority really necessary in blogging

It is a fact that Google search engines love lists and tables nearly as much as your readers.
Using a list in your keyword title like I have in this post gives you a search engine advantage.
It speaks of authority and a knowledge of the subject.

Of course all of these must be relevant to the content and not simply thrown in for effect.
Furthermore an Alt description is an absolute. Using WordPress this shows under your post title in the RH block. It is acceptable to use your keyword in many of these.

What is the difference in lists and tables and when should they be used?

  • This is a list of items
  • They must be relevant to your topic
  • You may use some colour as well.
  • Unlimited items can be included

However a table is somewhat different and can be really big or small in as many rows and columns as you desire.

Start with the objectExplain what it will doAdd what needs to be done
Yoast SEOPremium WordPress plug inFree and pro versions
A simple table

This can be as many columns and rows as you wish plus you can add, delete or change as you go along, a really strong and useful addition to your page.

7 great ways to keep your readers onsite with mobile friendly site speed

Check your site speed and mobile ready material

First of all Google search currently looks at mobile first and then on a fixed location.
However this is coming to an end sometime early this year (2021). Only mobile search will be done by Google. This is a very important development because there are many differences between the two.

Secondly you can check if your site is mobile friendly by using a log in at Google
Whilst most will generally comply with this using modern interfaces however there are still things that you must do.

First of all you can not have links close together because they may clash when selected on a mobile device.
Secondly your font size must not be too small as it will will disappear on a portable device.

Finally picture size also becomes important because of load speed.

At Wealthy Affiliate we have a program that looks at these issues and reports on the status.

7 great ways to keep your readers onsite

But that is just my individual pages, Using the Google analyser on my home page onlinebusinessmarketing.info page it returned;

7 great ways to keep your readers onsite

Therefore and finally site speed is radically important so make sure you comply by testing every page you do. Furthermore write with a mobile device in mind and check it on your phone when publishing.

My Conclusion on keeping them reading

If you have got this far you will begin to realise that posting to the internet is the easy part. Getting to page one is hard but capturing readers is a special process that you must consider every time you post to the internet.

Perhaps you will not use every point detailed and maybe find others however they all add something to the occasion and should be considered.

In this post I have achieved them all as in most that I do because I recognise the absolute importance of being read.
We spend a lot of time as writers and deserve some payback. Therefore it is up to us to make that possible .

7 great ways to keep your readers onsite by Peter Hanley

Writing the correct way.

7 easy ways to validate your blog post ideas

Self-motivation, how to set goals

7 easy ways to validate your blog post ideas before you experience failure. Is there a market place for your idea and people wanting to pay.

Why validate why not just write?

A good question and many times this will be the option when you have a hot off the press idea that really has the legs to fly.

Validate, confirm, corroborate, substantiate, verify, and authenticate all mean to attest to the truth or validity of something.


We are talking about the ability of a blog post to be read and accepted as value for many customers over a period of time.

As you build your brand readers will follow however you need to give them what they want. If you are selling meat you don't offer vegetarian menus because the interest is naturally low.

If you are selling vegan food a post on the best cuts of beef won't make the grade.

Therefor never ask a vegan to comment on a animal product.

Are you answering a question or solving a problem?

Most searches on the internet or YouTube are seeking an answer to a problem.

How, why, when and where are common ways to put a response together.

If your searches know the answer they simply don't search so you need to solve a problem or issue that has an interest to a wider audience.

There is an audience for you among the several billion searches everyday so it is putting together a package that is best equipped to draw them in.

This will include keywords, headlines and meta descriptions to whip up an interest

How do you know if anyone is interested?


All keywords have traffic and competition. Both of these are available with any good Keyword tool so that your decision is a lot more informed.

However too much of either traffic or competition will block you from getting to page one of a search term, thus being read.

The one thing that you must master is the use of Keywords by using the appropriate support and understanding the results

Who else is offering a similar answer on the subject that would outrank you. Forgetting the paid adds for a moment have a look at the answers supplied and see just how you can fit in.

Look at the first three line items and see what they are doing right an adjust your work to be better than them.

One way is using a list, this always helps so finding a number of ways of doing something will get you in favour with Google, and that is a good thing. I always find a list comes early in every search term so that validates my reasoning.

7 easy ways to validate your blog post ideas using associates ( and a list)

Using friends, family and associates

This is not as silly as you may think. I find many in this group can be hyper critical of my efforts and apply answers that can get you thinking. However, I find they are not always right in what they say but it does add to the dialogue and decision making.

Using other media to see what is being asked

Many will recommend Quora as a bible to the questions that are being searched. As a member I often answer questions to gather a good idea of what people want. Of course you have to weed out the rubbish of those with no knowledge and high ambitions.

However many ask great questions and you can see by the upvotes the level of interest in any search query.

Craig's list is similar but I don't use it very often so wont put forward a recommendation whilst others will.

Google search, Threads and other website tools

These all add to your knowledge base and can help your decision. However don't get too deep in the water and waste valuable time .
You will find other tools listed however you are looking for a simple answer not an in-depth solution.

Are you solving an issue and is it important

Social media as a guide

How to get quality traffic to my website on a budget

Again a whole field of viewers that indicate a need to have a problem solved. Be it Facebook, Instagram or Twitter using a post to ask the question will deliver results. Twitter also gets up a great comment flow for you.

Finding forums and posing a question or simply searching what others want

Creating cornerstone sites and linking to it

When everything else fits however traffic is slow consider creating a cornerstone post and linking other posts to it. This way you will build your own traffic and develop a following for that query or word.

Rome was not built in a day, nor a flow of traffic to any website. It takes time to establish a like and trust bonding over many articles. Therefore if the odd one does not rate as well as you hoped it still adds to the portfolio.

Internal linking will also contribute to the traffic over time with searchers seeking more information.

Putting it all together

The keyword on this page started as “validating a blog”. Not a lot of traffic and some big names in the search term yet I wanted to include this term in my work as it is important.

I added a list to the issue with 7 ways and included a power word to enforce my meaning thus making the headline stronger. I use the headline program at MonsterInsights and achieved a 90/ 100 rating which will increases my chances of being read.

Then I tightened up my Meta and made sure I added some character to the page.

Conclusion to validation

With the above list of ideas you can obtain a rough idea of the success chances. However don't get too hung-up on the problem and let Keyword generation be your best friend.

We never really know until we try unless we try to be too smart.

If there is too much traffic and competition to have a chance of rating then modify the Keyword slightly. A small change can make a big difference to the results.
How to tie a tie can become how to tie a tie the Windsor knot way or looking in a mirror etc.

A similar word selection yet narrowed down for better results.

Many people believe traffic is everything however this is not true. Results are what count and if you got one click on small traffic it is better than none on volume.

7 easy ways to validate your blog post ideas by Peter Hanley

Validation may save you time and money

The body beneath the heading and how to entice readers

The boddy beneath the heading

The body beneath the heading and how to entice readers is a set skill that follows a traditional formula for your success

Your content is important so do it properly

We have talked at length about your heading and how important that is to attract readers.
It really is a necessary part of building a blog that will be found in a search term.
Nothing comes near to being number one than your keywords and including them in a manner that will get you seen.

Next we looked at the Meta description and how that contributed to the whole concept.
When your search term pulls them in then the Meta makes them want to read.
You only have a very few chances of achieving this so it must be done properly.
You can read more on a well balanced Meta here.

And now to content

It is an interesting experience writing for attention deficit readers that want answers and not prose.

They want short sentences that are to the point and enclosed in short paragraphs with great headings, photos, lists and tables that display you have a knowledge of this subject.

The first thing to consider is writing to solve a problem, find the problem and you will find the readers. Then the easy part is to solve the problem.

Well the easy part of the problem is not about your ability to monetise the effort and make it all worthwhile.

Therefore the answer is to sell the problem. Many people writing blogs fail to entice readers. It is a problem because unless someone reads your stuff you have just killed several hours of sweat.

The best method to achieve this is to follow a simple set of rules.

My simple set of blogging rules with 12 ways to success

This simple structure may just elevate you above the many others that wander in your Niche.

Write more than 1000 wordsYes it can be 300 or 3000 but 1500 rocks
Use short paragraphs Less than 250 words
Also short sentencesLess than 25 words
Write great sub headings That align with your Keywords
Write positively Set the subject first
Use transition words to connectTherefore, because, however
Use a tool that check your attempt Yoast SEO
Add pictures and colourA picture is a painting
Plus use a featured imagesomething that depicts the subject
Insert your categoriesand of course tags
Finally use your brandkeep it consistent
Use lists 12 ideas that work
A bunch of ideas

Who writes this way?

I have not made this up just to show you that the rules must be followed. The experts took me here, Monsterinsights that track everything you do on the internet and make sure you understand about analytics .

Add to that is the WordPress plugin Yoast SEO and a whole heap of training available to you to make sure you follow the rules.

The most important part of your website

This is an example of an unfinished page, not enough words and no external links however I had time to make my corrections . The example is from a post checked by Yoast SEO

The body beneath the heading is a validation tool

When you have a problem and an answer, lets validate it

Any good page should let you see the writing structure. This is important because you show that others have gone before you and used a system that works.

The Wealthy Affiliate training has shown that the successful people in affiliate marketing all use a similar layout.

We love reading about successful people and when Grant May used this system he attracted thousand of readers.

Optin Monster, Wordstream, Neil Patel and others all give good out lines however they fall short on the structure. They are long on headlines and pictures however they miss the mark.

AttentionDrag your readers in
InterestGive them something to think about
Desire Build up some incentive
Action Tell them what you want
CloseA great summary
The AIDA principle

The body beneath the heading needs structure

Building a blog writing structure

I want you to write great articles right from day one however using a structure that works.

Furthermore many of you will have no knowledge of webpages and domains and where to host your product so you will be seen.

For this I use the training at Wealthy Affiliate and a free hosting to get you up and running with the bulls.

I have written about headlines and that this is the most important part of the process.
If you are not found you are not read and the whole episode is wasted.

I have also gone on about your meta and how this follows a great headline and again drives visitors to your blog.

Among this I have shown how SEO is important and that you need a combination of skills
and not just good writing techniques

Your blogging has purpose

I started this journey to entice people to use the internet with purpose and at a low or zero cost.
I searched blogs on Google pages and found five paid adds that are there to take your money,
In most cases spend should be minimal and the returns great.

Finally making money with a blog

A very important part of the process, when you have written a 100 or so Blogs and typed more words than an adult novel you are going to entertain a return.

  • Selling your product
  • Marketing a product for someone else
  • Doing training courses
  • Or gathering coaching clients
  • Using affiliate income
  • selling advertising on the site

You will have something in mind so lock that in and include a link in your writing.

My blog conclusion

Finally we get to the end of a sermon that was built in a way to describe what may help your ambitions to become real blogger.

Furthermore I have included tools and methods to fast track your success however it won't be overnight. Blogging is a career and most certainly not an overnight fling because you need to build a like and trust relationship.

This is a third article for the process so I trust by combining all three you will develop a real understanding that goes into creation.

The body beneath the heading by peter Hanley

our headline page

A meta page

Writing a Meta description in a way to woo readers

Writing a Meta description in a way to woo readers. This is the second most important element of page/post building for all writers

What is a meta description

It is a short form description of the content to follow. It is about it's self in popular terms.
Google uses this in the search engine to help people decide which post or page they should read.
With about ten entries per google search you really need to stand out from the crowd.

You meta may be hidden from the page

Whist the Meta may be hidden on your page many believe that is should be included as the first paragraph of your web page or post.

If you don't do this Google will take a snippet from your page to explain the content. Some times not quite what you wanted.

The art of attraction using a great Meta description

What can you say in at least 120 words and no more than 150 that will act like flypaper grabbing readers to read what you offer.

There are some rules to follow so lets get them out of the way before we start to play with words.

Always start with a capital letterAnd then end without a full stop
Use your Keyword in the phraseThis to be an exact match
Provide a list numberMy 8 ways to success
Insert a call to actionRead the article now
Dates can be usedBorn between 1945 and 2010
Clearly explain the purposeWhy should they read on
Be controversialYoast is wrong about writing a meta
Or perhaps ( a little) boldTell them what you think
A short list

When you search for the best uses of this form you will see many examples of descriptions going from good to great


What is Important to you is your intent

Email reports to make a massive shift in results

When I say intent I mean how you drag my eyeballs to your content from among the many competitors on a search page.

If I want to write a great headline I wont read about a Meta description it is that simple.

Shopify is about ecommerce not about a meta description so it is only useful if that is what I need.

You read these everyday so you really understand what they are offering. Check any page of results and see what you would read.

You should understand that to get read generally means you must be on the first page of a search term, in fact in the first three lines of that term. This is where 90% of the traffic comes from, therefore your call to attention needs to be better than the others.

There are tools that can help

As a WordPress user I use the Yoast SEO plugin that helps structure your description. Neil Patel goes deep into this as does Monsterinsights and others.

Practice will bring performance, I was going to say perfection however that, in my mind, won't happen.

The Wealthy Affiliate training really takes this to another level and is well worth viewing.

Combining your Meta with your headline

The two are inseparable and dance together capturing clicks and time onsite.

Did you know that if your headline is 6 – 8 words, it can increase your click-through-rate (CTR) by 21%? Amazing, isn’t it?

Add to that a power Meta description and your chance of success is magnified greatly.

The best content in the world is useless unless it is read and this exercise in delivery will allow that to happen.

My Meta on meta

The use of a great description is such an important subject aligned with a great headline that you really should revise some of your old stuff. No not the headline however the meta may better relate to the subject and take a bit of enhancing.

Keywords. Titles and descriptions take you from amateur status to professional if done correctly. Spending more time on these critical elements will mean more readers and hence greater income.

Writing a Meta description in a way to woo readers by Peter Hanley

Learn more to earn more

Writing a Meta description in a way to woo readers
A learning experience

How to write a perfect blog post in easy steps

Writing for intent

How to write a perfect blog post in easy steps. There are things you must know to have any chance of success at all. Let us tell you how.

No such thing as a perfect blog post however we can get close.

16 things you need to know.

Your area of interestWhat we call a niche
The webpageWordPress is great
Answer a question, solve a problemWhy, when, how
Keyword selectionWithout which you die.
HeadlineUsing a tool
Writing a great Meta descriptionTo be read
Number of words300-3000
HeadingSizes and style
Sentences and paragraphsWhat is right or wrong
Pictures, lists and coloursUsing alt tags
Opening Image Is it necessary
Internal and external linkingHow to achieve this
Passive Voice and transition wordsToo many or too few
Review and spell checkno errors ever.
Getting readSo important
Call to actionClose
If this list is to long then get a job because every element is critical

Finding a niche that will last a lifetime

Find a niche or subject that you love and not necessarily the one you know.

Blogging is a long journey and certainly not just a random post. Therefore if you love something enough you will have a chance of staying the distance.

How far you will go will depend on many variables however it will be a valuable and rewarding experience. Follow on and we will get you started on a great adventure.

The need for a Web Page

Your Webpage is the home for all your articles, posts, pages, terms and conditions, about you page and even an online shop if you so desire.

We make it easy for you and all done in a matter of minutes.

WEALTHY AFFILIATE website builder, host, training and support forum.

By clicking on the above link it is all laid out for you and it can be entirely free. If you don't know start your leaning cycle now because it needs to be correct.

Why do people read blogs

Mostly is is to satisfy a need we have, it may be a question or wanting to know how to do something. Furthermore it could even by a why or when question.

This has changed in recent times with the fast growth of voice searching. The younger set love Siri or other such AI interfaces and use a full question to find an answer.

Google interprets the question and takes the reader to a relevant page that will supply an answer.

How to write a perfect blog post in easy steps using best case Keywords.

This brings me to Keywords

How to write a perfect blog post in easy steps

Your keyword should really assist the above questions or inquiries. However the term Keyword is now really Key phrase or a Longtail keyword.
Once upon a time you could type in say “Apple” and get a few results. Then an expansion to Apple products but now “Apple iPhone SE camera abilities” will find a close match.

Two things are critical in this search;

  • The volume of traffic
  • The number of competing sites.

Nearly every term you can think of will have some traffic, even with a billion searches a day.
However, and unfortunately nearly 90% of all people never go past page one in a search term.
Therefore look for a traffic count of around 100 a month to have any chance.

Next is competition, if you have too many competitors you will never get to page one. Remember page one is only about six free entries and four paid ones. Therefore to many competitor's will sink your boat.

Importantly You are not on your own.

All this keyword stuff is controlled by a tool that provides most of the information you will need.
We use one called Jaaxy and it comes free with your Wealthy Affiliate page.

This then turns into a headline and we have another little helper for you.

The product is called MonsterInsights. You start for free so I am not pushing income here its just that you also get:

  • Full analytics on every page
  • Best posts
  • Type of internet access
  • Headline analyser

This is a very handy bundle that I use all the time.

They look at over a dozen different inputs to find a headline that works. Here I am showing off with a great score.

How to write a great Meta description

This may sound “Ho Hum” however it is vitally important, It is the descriptive phrase that states what your blog is about. Yoast SEO suggests that it should also appear as the first sentence in your post.

When a searcher looks at your headline they then look at the description that follows.

“There are things you must know to have any chance of success at all.”

This is the meta description for this page. If you don't write one then Google will take something out of your first paragraph and use that. Don't let Google run your life.

How many words in a blog is the eternal question

The simple answer is about 1500, give or take, as an ideal number. Yoast SEO insists that a minimum of 300 is ok and 3000 is not out of the question.
As long as the blog fully covers the subject it will be ok. Remembering that people get bored and a long blog they may lose interest and a short one lose readers seeking more.

It is recommended that your blogs vary in length so you can find your own middle ground.

How to write a perfect blog post in easy steps starting with a great heading.

The Headings are your story guide

First of all heading always go down the page from big H-1 or H-2 and then ranging through H3-H4. This is a Google recommendation not a fanciful wish.
Each block should have no more than 300 words.

Mostly I do my headings first taking the line of the story.

  • Explaining the problem
  • What others have found with it
  • What you did to fix it
  • Then tell them what they should do
  • Your conclusion
  • Finally about you.

Sentence and paragraph structure in a blog

Your aim is easy reading, not too deep and not littered with brave new words that most of us don't understand.
Again Google states that a sentence should be less than 25 words so like a Grandma visit, short and sweet.

Paragraphs much the same and no more than 300 words because us readers get bored pretty quick and don't want to wade through a whole rambling diatribe.

Therefore we need pictures to grab their attention


When I say pictures I also mean graphs and lists, videos or any attention grabber that aid those that wont read a lot. Many just browse headlines and appropriate images.

It is fact that numbered lists also work well.

Pictures include your opening image

This image inserted below the headline should graphically tell the reader what the article is about. it should be greater than 200+200 in size and really is an attention getter. It is one of those easy to forget items and I have just remembered mine.

Furthermore Mr Google ranks these because you display confident knowledge that you know what you are talking about. Your other posts get traffic and you link to authority sites like Wikipedia etc
Do not link just to Affiliate links as this can be seen as aggressive marketing.

This is a whole lot of information to take in at one time

As I write this I am a little over whelmed with the task for you of remembering all this. Trust me it will come in time and with the use of prompters along the way to help. However every single step adds value to your SEO score and moves you closer to position number one.

Passive voice, transitional words and spell checking

How to write a perfect blog post in easy steps

Now we get into the deeper end of the river and more technical terms. Personally I have struggled with all of these and had to adapt to achieve a better grade of ranking.

These are subjects that you need to understand and there is some excellent training at Yoast. When you master one section move to the next using the search bar.

Transitional words connect sentences together and a positive sentence has the subject at the beginning. That is my simple explanation.

Of course correct spelling is necessary and you can use any variety of programs including Grammarly free spell checker. It is always advised to get someone to read your material and review it before pushing the publish button.

All that done but who will read your masterpiece?

Starting a bog in WordPress

That my friends is the great unknown. If you are not on page one or maybe page 2 of a Google search your chances are very bad.
that is why each step of the SEO journey is designed to rocket you forward. it's not just keywords but traffic and competition. Branding is also important as those that know you will follow you.
Therefore using social media and paid advertising will sometimes light the after burners.
Great content is the final step in the race, the step that gets them to act and maybe comeback.

The call to action Your final piece of the jigsaw

You are writing for an outcome, even if it is for the good of mankind so your readers need to do something so don't be afraid to ask. It may be selling your products or someone else's. Real items or virtual products just display them boldly. However stop at aggressive, this is a soft sell, maybe even a sneaky way to get the message across but it is still selling.

Conclusion on Blog writing for beginners

Your blog becomes an art form and over time you will create enough words to fill a full sized adult book. You will get read but it will take time and effort so be in it for the long haul and not a one hit wonder.

How to write a perfect blog post in easy steps by Peter Hanley

Blogging is a serious art form

Do you need to update old posts or are they always valid

email marketing

Do you need to update old posts or are they always valid. Google demands new and current content so yes updating is necessary.

Change is inevitable so stay up to date with a current version

Google wants current content and will rank you on the authenticity of the content so going back in time will re flame some of your old content.

Examples could be for the past four years we have had President Trump and now past president Trump and President Joe Biden.

It is a minor change yet important if your writing is about that period of time.

I did a post on the best social media of 2020 back in 2019. However I managed to totally ignore TikTok as irrelevant. To me at the time it did not really feature in a volume contributor so how wrong is my content.

The young set are now all over this media like a twitter of the past.

Website training packages at Wealthy Affiliate available now for free.

Your understanding changes over time

If I look at my blogs from past years I can quickly pick up faults in my setup and how they are presented. Times change and I trust I am a better writer now than I was two years ago, In fact we really should get better with time and practice.

If you want to understand a lot more check out the free training at Wealthy Affiliate where everything can be explained in as much detail as you desire.

I use Yoast SEO as a guide

Do you need to update old posts or are they always valid

When I started I swapped between Allinone SEO and Yoast SEO. Everyone has a different opinion so I tried both. Yoast has taken over the market and got me onside for several reasons.

  1. The writing guide makes sure your content is set in such a way that Google will rate it well
Do you need to update old posts or are they always valid

To achieve all green stars needs a bit of thought to the way Yoast wants things and the way I do. However he is way smarter than me so I take his advise and won't publish unless I get 9/10 score.
It is interesting to apply this to old posts where I used All In One.

Content is not everything however it is important

Do you need to update old posts or are they always valid

We say this because there are so many things to do for your content to be read. SEO will determine who gets a page one position so unless you have that correct you are going nowhere.

Your content needs to be original and not just a ripoff and believe me Google knows.

Do you need to update old posts or are they always valid using SEO to help

An average SEO report

Do you need to update old posts or are they always valid

As you can see I have quite a few red blobs, in fact nearly half of them need a change. Don't panic because my way is to go through these at the end of my post and make the appropriate changes
My point is that there are a lot of things to consider and change in even the best post.

These are things you can do at any time to bring the post up to date. However each red mark says to Google that you are not the expert opinion that they seek.

A first page listing is not just important it is necessary

The amount of search traffic that is seen past page two is under 10%. Furthermore it goes down quickly as you go deeper into the mire.

Therefore if you are not on page one of your Keyword search term you need to change.
However you can not change your header unless you want to loose all history on that post.
Technically you could use 401 diverts but it is not recommended.

Google loves change but that does not apply to headlines. However you can go to town on subheads and similar topics.

Using Google search consul

Is authority really necessary in blogging

One useful method of viewing results is to go into Google Search Consul and compare this year with last year and see which way the tilt is playing.
Searches increasing maybe leave it alone, decreasing then do a bit of a tune up.

Learn from others

This advice comes from Neil Patel of Uber suggest fame where he stated if you are not ranking in the first three free positions find out who is.

Have a look at the sites and see what they are doing properly and what you can do to match up with them. This is not to plagiarize what they have written but something has got them to first page. Make the changes to emulate their success, they are on page one because they are good, it might be age, experience, content it matters not you have everything going for you

Aiming for a 1300 word post

Calm down big fella, why 1300 words when I struggle to make half that. If that is your response you need to extend yourself and write longer posts. Google ranks 1300 as a lower level guide for the site content. Yes you can vary up to 3000 words or down to 800 or so however it needs to answer a question and deliver a result with proof and explanation.

My next post will be how to write longer posts so have a look at the top right list of posts and it should be there for you.

Do you need to update old posts or are they always valid with 9 ways to win

9 ways to increase blog traffic by updating old posts

Taking my own advice I did a search on a similar title and Neil Patel was first with another expert in second place. The third had the above headline. Google does like numbers and lists so I had a look at what was on offer.

ImagesAdding relevant images is positive
KeywordsUse synonyms
Related postsOutbound links
Renew old titlesNot your main one
Write more wordsTarget +1000
Delete any spam commentsSeek better comments
Proof readGet rid of spelling mistakes
Improve contentBe the expert
Update and reuse the postGenerally tidy things up
This is the general list however it is far from complete.
Alt title on all picturesAN important part of SEO
Seek good commentsComments add to the word count
Use colourIn Words and background
Improve your meta titleThe attention getter
Have a call to actionTell them what you want
Add categories and tagsDraw them in
Using a heading imageAttention getter

The start of a long list of things you can do.

Branding is necessary in your blogging

This is one item that many ignore however it is right up there with your Keyword selection.

When people know you and begin to like you a trust position is developed and when it is a selection you will come out on top every time. In your early days of blogging that position will not be well developed and in fact usually ignored. As you grow and build your brand it becomes more important than ever. By going back you have a chance to reinforce the branding.

My conclusion on updating

When I started this post it was reflection on my own past and I had let it ride for too long. My thought was to look at a few things to change and set myself a target of two old sites a day.
However what was I going to change so I jotted down a few ideas and made it into a post I could share with you.
Neil Patel is fanatical about change and has a team of people updating 20 sites a day and another writing new material, he ranks very well so he must have something going on.

Finally I do recommend Yoast SEO for both new writers and old hands to ensure many of the green lights glow for you and you have a chance at great SEO.
It won't happen in a day, it is a journey that must be undertaken to rise to the top.

Do you need to update old posts or are they always valid by Peter Hanley

A chore maybe however a worthwhile result will follow.

How to use WordPress to blog the easy way

What Do I Write About in a Blog

How to use WordPress to blog the easy way. Enter the world of writing and be read by millions in just a few days without getting help.

Why would you use WordPress when you have other great options?

  • First up benefit is that WordPress is free.
  • It is used by over a third of the world.
  • The V.5 Block builder is a class leader
  • A range of plug-ins available and mostly free
  • raining is readily available

Therefore whey would you pay for an expensive platform when you can do it easily with WordPress.

A white lie is still a lie

I started this by saying you can be read by millions in a a few days. Now this is theoretically true however it is also extremely unlikely for us average punters.

Achieving a huge following on the internet requires a working knowledge of all the required inputs that give you a rough chance of rising to the top.

In most cases it will require consistent application to build a following that want to read your prise winning articles.

Life and web sites were not meant to be easy or everyone would be on page one of every search term.

Unless you appear on page one ( maybe 2) of any search term you stand little chance of getting any attention. Unfair maybe but none the less very true.

How to use WordPress to blog the easy way and a path to success

My job now, is to lead you to the result you want


I love WordPress. Therefore I am biased but only because I have tried the other ways and always come back. I am no techno wizard, just an old guy trying to keep up with young guns straight out of creative school. WordPress offers me a chance at being equal to the task.

Some tools that make your job easy

First of all having the best content in the world is useless unless you get the starting blocks right.

  • A keyword tool that works
  • Then a headline tool that ensures you get read
  • SEO is the backbone of the search industry
  • Writing techniques that matter monitored on every page
  • Spell checking for the dummies
  • Creating a meta description with a difference
  • Support, training and free hosting

Without any one of these working for you, even before you start writing , diminishes your chances of success so follow on as I lay them out.

How to use WordPress to blog the easy way with a proper tool

A keyword Tool free or paid

The term that people use to search for you is a Keyword (or now Key Phrase). This has changed a lot with the advent of voice searching and the tail of the word becoming very close to an exact match.

There are reportedly 3.5 billion Google searches per day. (internet live stats) and over a third are four or more words. Add to this YouTube that gets nearly as many searches as Google.

Therefore you need help to be seen in a crown this big.

Jaaxy is also available under the Wealthy Affiliate package seen further down the page.

You are looking for a volume and competition balance that is not too difficult to be found.

I also use Uber-suggest a product by Neil Patel. a bit deeper than Jaaxy that bounces around a bit but does the job.

Keyword research

My Dream headline tool

This is quite new to the market and really necessary for beginners and pro's alike. It comes in a free and paid package by MonsterInsights.

The monster rates every headline on a dozen different levels

How to use WordPress to blog the easy way

This one for example started out with a 69 score which is not all bad however I was able to extend it further by adding extra words.

The Insights program is also a analytics tool that ensures you follow everything you do with real statistics.

It is no good wandering in the dark you really need to understand how Google sees you.

MonsterInsights has a free and a paid program, I use both depending on my site.

SEO tool for your Google glory

One of several plugins I recommend is Yoast SEO a free plug-in that takes a view of your setup and tells you what is wrong, or indeed correct.

This plugin does multi tasking so you cover off Several items at onetime.

First of all is a score card on Your SEO where you are rated on the variables that make a difference. There are fifteen of them that you need to get right.

How to use WordPress to blog the easy way

The above is taken from this page and everyone item needs to be green or you need to fix the errors.
This will make sure that Google recognises your work as worthy of viewing.

Then you have writing techniques

girl on computer

Then they want your writing in a particular style which will include:hort sentence structure at less than 25 words

Paragraphs also under 300 words.

Your subheadings go from H1 down to H4 but never upward.

No less than 25% for transition words

Then the use of positive words throughout the article.

A handy list to conform to.

A spell checker is a must

A product called Grammarly is my recommendation. It comes with a capable free version and only more advanced writers need to upgrade.

The Google word programme has a spell checker and there are many others that could be used.
Proof read where you can because Google dislike spelling errors.

How many words should be in a post?

The jury will vary on this however there are minimums.
First up is a low level of 300 words. This is easy to achieve with a few headings and descriptions thrown in.
However, beginners may find that this stretches you a bit but worry not.
The best level is around 1200 words with adequate headings and structure.

Depending on your typing speed you can estimate a time to complete this.

How long is 1200 words? this document to here is just on one thousand so a few to go.

Remember people get bored so an upper limits is around 3000 words.

What about pictures, graphs and lists

These are an absolute necessity for maintaining reader attention.
Readers are a fickle lot and they need to be prodded along. Having good pictures and lists keeps the readers on track and interested in your article.

Can a Video assist your work?

A video is almost a must have inclusion. Many people are mostly visual so it offers an easy
way to gather information.
Furthermore it keeps people on your site longer which is a great SEO technique.
You can embed a video or provide a link to it both work OK.

Where can you get support and training on WordPress?

Finally there are many individual items that go together to make a great page or post.

Whilst WordPress is relatively easy to use it baffles the best of us at times.
However their are different areas of support that may be necessary.

Hosting issuesThis resides with your web host
WordPress problemsA support group
Extra trainingOn various areas
Set out problemsUsing a plug in
New alternativesSaving money

The only one place that offers all this in one spot is:

You can get in for free simply by clicking the image.

How to use WordPress to blog the easy way wrapped up.

My conclusion to WordPress

The structure of WordPress block building makes life so easy.

First pick a headline
Then a paragraph
Add a few images, graphs or lists
Write a bundle of words and you are done.
Finally it is easy to practice and change anything at anytime

Therefore even you can do it.

It all starts here at Wealthy Affiliate the home of WordPress for over a Million users.

How to use WordPress to blog the easy way by Peter Hanley

Why Seeking Perfection limits Your Opportunities

what is 5G mobile network

Why seeking perfection limits your opportunities and hinders your development. Here we look at a vital block to your future.

Is perfection all it is made out to be?

I bring this subject up because it can be a terrible time block to production. Many of us spend so much time seeking perfection we inhibit output and hence a following.

Writing on the internet whether blogging, building pages or funnels requires a considerable amount of time. You go through a process that has been drilled into your head in training that must be achieved.

Great keyword, headline, meta description, set up writing, linking internal, external it really is a long list of really important inputs.

However production is also important so pondering over a site for excessive time will impead the amount of writing you do.

There are those that took perfection too far. Or did they?

My favourite book of all time is the Steve Jobs biography and his rise to fame, Jobs is the brains behind Apple computers and Pixar as well the iPhone range.

All these products were based to a degree on chasing perfection. Close enough was just not good enough and every new release had to really excite the market.

He excelled even at delivery with the experience of opening your first package from Apple being a delight and mind blowing event. I have never moved away.

Jobs agonised over every minute detail to deliver perfection and to provide a user experience never experienced before.

Jobs was different in so many ways demanding experience at the expense of delaying opportunity. However I suggest in this case it worked for them.

Perfection at a cost

I went on to recently reading an un-authorised story of Elon Musk.
PayPal, Tesla, Space X and Solar City. The incredible climb of a multi millionaire.

Elon was somewhat similar to Jobs in wanting perfection and seeking new boundaries never before attempted. It was a rise and fall journey of a multi-millionaire that at times only just met a payroll deadline.
Musk was impatient to the extreme wanting to deliver early and demanded loyalty from all associated with him.

Elon would do almost anything to streamline a process and get a product to market sometimes almost too quickly.
We must remember that the products he delivered were world first designs where no one else had gone. He still demanded results that were impossible barriers.

My two different perfection perspectives

The two people were very different in most ways excep:

Both had a vision, a destination and a plan that demanded success. Hard times, low moments, self doubt were all part of the journey however they never waivered from the objective.

Musk required a close enough outcome and fix the edges later whilst Jobs looked for perfection before delivery.

At the time of writing the legacy of Steve Jobs lives on having the highest priced mobile phone on the market but selling as many as the rest combined.
The mobile phone and computer market were turned upside down and changed forever as a phone became a computer.

Musk is still firing rockets, delivering more battery powered vehicles than anyone else and providing green energy across the world.

“It's hard to beat a person who doesn't give up”

Babe Ruth

So what is my point?

Working your creation at maximum output until you get results. However if you strive for perfection every time you will slow the race down.

Every post I write could do with a bit more work, spend a few more hours on it, wait a day and re-read for errors. Add a few more pictures, do a bit more research, make excuses and generally waste time.

My target is four hundred posts on subjects that help small business. Every day I waste is a day lost. The traffic generated from 400 reasonable posts will far exceed that of 150 perfect ones. The results will be the same.

Space X drops another rocket

Space X Successful launch

Just today December 2020 a Space X rocket blew up on the launching pad. Musk may have been livered and blamed everyone in sight but still said OK we have another one ready to go tomorrow. It will be better.

Perfection is developed from experience.

We all have a plan of excellence

We know where we want to go so let volume dictate your world even sometimes at the sake of excellence. That will follow.

I look back at some of my early posts and shudder at what has been left out. I now fix them up as well as I can and continue to move on.

Not unlike Elon Musk, his early cars were awful, it took many rocket failures to achieve a lift off yet he continued on taking risks until he could see the big game being accomplished.

It is a great lesson for us all.

Why Seeking Perfection limits Your Opportunities and more training.

Building your training to achieve more

Being read on the internet is critical. There are things you must do and others that matter less.

headlines, keywords and SEO are paramount and if you are not on top of these your rocket will never lift off.

All the answers and a lot more can be found for free at Wealthy Affiliate. Do yourself a favour and have a look around.

My conclusion about perfection

I see a lot of procrastination cloaked around the disguise of perfection. I don't suggest being careless however sometimes close enough is good enough.
This depends on the fundamentals being sound. I have my checklists of things that have to be done or my rocket will simply blow up. However, if I miss a few things along the way the bulk will do the work.

it is a fine line but don't be too scared to step off the line if it gets you to the end in a better way.

Musk has become one of the richest men in the world by taking calculated risks. Those risks were backed by solid fundamentals that MOSTLY worked.

Tread your own path.

Why Seeking Perfection limits Your Opportunities by Peter Hanley

5 Passive Income Sources To Easily Start Today

What home business can you start with little or no experience

5 Passive Income Sources To Easily Start Today. Making money online may be easier than you believe. Here we tell you how to get onboard.

Starting an online business and hoping for success

This is not a get rich page, that is just an illusion created by marketing hype that takes your money.

A business is built on a solid foundation that will stand the test of time and deliver returns for many years to come. As they say “even whilst you sleep” or holiday on a remote island.

I am not going to promise you any returns however I shall point you in a direction that can and will earn money.

It may be $20 a month or $20,000 a month with the results depending on you and the time you are prepared to put in.

I don't want to scare you or put you off before you start however I do want to present a reasonable picture of what you are about to embark on.

Doing nothing guarantees failure.

Peter H

Your online business starting point

What Do I Write About in a Blog

You can make money from day one and continue everyday for a lifetime however you must first learn to build a website.

A website may be just that or it may be a place to hold your blogs, somewhere to place your marketing funnel or even build your online shop.

Please don't be scared off at this point, anyone can now build a website because there is no coding and it is all done in blocks.

To start with it is free, with training and support so no better place to commence your rise to success.

Why is Affiliate marketing so good?

It is the best job in town and has no upper level

Recently, ClickBank, one of the top online sites for information products, held a contest with a big cash prize for the top affiliate of the network.
In other words, the person who made the most commission promoting products for the month would win.
A client named Robby Blanchard ended up winning the entire contest and did up to $981,000 for the month!
And the crazy thing is…Robby isn’t some “guru”. In fact, just a few years ago he was a CrossFit gym owner.

This is all done with

No productNothing to pay for and store
Therefore No billingAnd no bad debts
Customer service by othersHassles by others
A Growth industryYear on Year growth
Up sells availableMake additional income
Paid monthlyCheque, Paypal or deposit
Have more than one supplierAll the eggs not in one basket
A great list of benefits

Back in my day it was called commission selling and the art has been around for hundreds of years only now it has been refined and renamed.

Affiliate marketing on steroids

How could this style of living get any better? Well is does and it is called recurring revenue. You don't get paid one time, you get paid every month for years to come. As you build your base your income grows so you even out the payment of money and avoid those good and bad months or high and lows we all experience.

I started a small business many years ago because I understood the value of recurring income. When I closed the main business I kept the revenue side and now have a work from home business income guaranteed every month. Very little effort but consistent returns, how good would that be.

This allows you to build a real business that has an intrinsic value for a future sale if that is what you desire.

What companies provide the best affiliate commissions

I will keep this to five among the millions available to get you started without spending your life savings. We want you to make money not spend it like a drunken sailor.

  1. Wealthy affiliate is a training program for affiliate marketing, web hosting company, support service and you qualify as an affiliate on day one, even on the free entry level.

You can get support and answers on any question at any time. None of us know it all. We all need help at some time and it is here in many levels.

Why is video content growing so quickly

SEO Image

It is a little known fact that YouTube is searched nearly as often as google for the answers to your questions. Certainly voice requests on mobile phones etc have added to this however the “How to market” is also massive.

Furthermore many marketers have found that adding a video to your post or page helps a time onsite factor that contributes to SEO and gets you read.

In the olden days making a video was difficult and expensive but things have changed. I use and recommend Vidnami as my supplier of choice and my second affiliate recommendation.The market is so big and the opportunities so broad that to ignore this would be criminal.

You can ease into this to satisfy yourself that what I say is correct. what's more there is an affiliate program you can enter.

Your free book awaits you.

Traffic or the assumption of control

When starting out in business you need traffic to your site, it won't come quickly as you build followers but your SEO is affected by various parameters that matter.

  • Number of callers
  • Time on site
  • Drop out rate
  • Pages read

You can get this boosted by employing virtual traffic that creates much better SEO and site recognition.
Again I suggest trying Spark traffic and see the difference it makes. After that you can use a small monthly investment if you choose to do so.

Yes they have an affiliate program as well.

Knowing where you have been is as important as where you are going.

Online business marketing plan

Google analytics is one of the most powerful assets available on the internet.

Every site should incorporate analytics to understand how well you stand in the world of traffic. This is not a nice to know but an absolute must have product that sets you apart from the amateurs.

However it has a real fault in that it lurks in the back row of the party and only opens up when you take the time to interrogate it. Most will simply ignore it and stay with the mainstream products with a bundle more attitude.

There is an answer to this in that analytics comes with a flamboyant partner. The life of the party that takes you to meet the geek in the back row that has all the answers.

MonsterInsights turns the geek into the belle of the ball parading it around for all to see.

When you open a page or post all the analytics are laid out in a clear to read format. This makes you take notice, and act early, when things go wrong. And they do.

Every WordPress site should have MonsterInsights installed.

As a bonus you get a website headline analysis that will critique the most important element of your work. Your headline determines if you will be found and or read .VERY Important?

It is the most useful tool in my armoury and has made a huge difference to my site structure.

I am a Keyword fanatic and the MonsterInsights tool goes another step ahead of the market.

There is a free version of MonsterInsights and a pro-version that I have.

Yes another affiliate opportunity.

Where do you find extra opportunities for affiliate marketing?

I stated earlier that there are virtually millions of opportunities to find affiliate incomes.

I use two that make a difference to me. Wealthy Affiliate has a section where you can be introduced to a whole bundle of these as well people like Shareasale.

Many companies hand the management of the affiliate programmes off to specialist providers that are set up to offer you a host of opportunities. In fact many thousands of offers that you can use. They have a solid place in the business and quickly weed out the bad blood.

Some are not so honest and simply connect you with paying propositions .

5 Passive Income Sources To Easily Start Today and what to avoid.

A siren sounding loudly to alert you to danger

I have been in this business for sometime now starting out with just a need to build a web page.
I have witnessed some terrible attempts at extorting money from the inexperienced players.
The get rich quick platform is a minefield of explosive potential aimed directly at your wallet and indeed sometimes your life savings. Get rich quick, no experience needed, just 10 minutes a day and How I bought my Ferrari are just some of the tempting headlines that will jump out at you.
Get rich quick only applies to the slick and unethical operator that ply the market.
My choice is always ethical companies that mostly offer a free trial and have no big up sell methods that take you through a financial mine trap.

My conclusion

I started out advising not to have all your eggs in one basket and that is why I like a multi channel approach.

If you adopted every recommendation on this page I would earn a small monthly payment.
However just adopt one and I am still in business.

Many of you will feel why should I make this old bloke rich when I can visit the sites myself and enter the program and go my own way.

The answer is that either way someone gets paid. If it is not me for holding your hand and making the introduction it will be someone else.
Furthermore it will cost you exactly the same which ever way you travel.
You can join my group as I blog nearly three times a week with the same valuable information.
This way you maintain touch with both important changes and new opportunities that I have tried and delivered. That is a win- win situation

5 Passive Income Sources To Easily Start Today by Peter Hanley

5 Passive Income Sources To Easily Start Today

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