How to start a blog by WordPress?

blogging image

How to start a blog by WordPress. The cheapest, easiest, and most useful blog writing techniques laid out and easy to follow the plan.

I want to write a blog, where do I start?

Providing you have chosen your subject or niche, what are the next steps that you must do to have any chance of success.

My first step is always to do a plan, even a rough sketch of what you will achieve in the next year. You can never go no-where, so find your somewhere and let’s head in a definite direction.

Make small targets along the way that you want to meet to give you a sense of minor accomplishment.

For instance, I write about 15 blogs a month and aim to achieve more than 23,000 words in that time.

I am happy because I am up about 90% of my target, having just checked the figures.

However, my eventual goal is an income-generating business from a blogging platform.

I have a timeline, an expense budget, and know the tools I shall need.

It is essential to understand that a simple blog platform can grow to a million-dollar business.

However, it is not an overnight process. It will take time, maybe years before the plan comes to fruition, and you need support to guide you through the journey.

Do I need a domain and website to blog?

Yes, you do, and this is number one of the challenging questions you need to work out.

Think of your domain name along the lines of where you want to take your Blog.

It could be marketing a product or an idea

Maybe you are local area targeting so including

 a name may well help.

Perhaps you want to brand yourself as the Goto Guru

I have a site I coach, and my name is pretty simple stuff.

The site is probably not the best name, but it explains what we do.

Meta is one of my favorite examples of a domain name, which includes a meta title, which is your next decision.

Boiseblacksmith. It has a location because he caters to an area, what he does for a job, and then throws his name in as well Harry Black.

Domain structure

You can buy your domain at Wealthy Affiliate, GoDaddy, or a host of other sites. However, a warning is to check second and subsequent year pricing. Go Daddy is an example of cheap to enter but dear to stay.

Do you get a dotcom or dot info etc. site?

First of all, if you are going to a local market, get a local domain. I live in Australia, so I often go to sites.

Otherwise, I start at .com then .net until I find what I want. With the Jaaxy keyword tool, you can see what is available at any time.

The meta title is essential.

a great story

On page one of any search, there are usually ten people to choose from on the list.

Some will be paid for advertising with a little {a } parked next to them. 

The next three will get a casual look with an 85% chance of a click. The lines that readers should choose will have the best Meta description, something compelling to make people read more.

Get your Meta right


A meta description is important for your site to be read.

Therefore getting clicked is one issue; however, getting read is as important.

If you are anywhere past page two or three, the chance of someone finding you is scarce.

Terrifying stuff this Google searching, that is why the set up is essential. Think then when you have to be found, do it right the first time.

 How do Keywords work?

Internet search is a glorious thing. People like Google go out of their way to make your life easy, but only if you play the game right. Mess it up, and you will end up in the Boondocks.

Traffic  Too much traffic and no one will see you.
Competition  A lot of competition will 
block you out
Longtail keywords  This will help your search.
Location-based  If you are locally based ideal
Advertising  Spending money will buy your position
Description  Using a description narrows the choice.

Let me explain more about the keyword concept. 

Traffic, every keyword has traffic, some a lot some not so. When there is a lot of traffic, you will find a lot of competition. 

If you search for the word “food” there are about 450 thousand searches a month, however, there are also about 30 pages ahead of you to be read,

I then searched for a longer tail at “foods for a low-calorie diet.” The traffic is down to 70 a month, but only two pages ahead of you when you start on your listing.

Think of what you would type into Google to search for an answer.

Not food, it is too broad.

Even Food Chinese is hard.

Food Chinese no msg is limiting

Food Chinese no msg in Oahu may find you.

Consider the use of How, when, why, or where are also useful headers to start a search term.

Almost ready to write a blog

Before you start to write, let’s look at some more structures. Headings are essential, and there should be no more than 300 words between titles.

Furthermore, you start with a large heading #1 or #2 and go down from there. It’s not up and down or sideways strictly going down.

It is always good practice to do your headings first and then load the words. It makes writing much more natural, and you can set the flow and structure far better.

Linking in a blog post

To help your Blog stand out and attract better SEO, installing a few links is essential.

Authority links  Link to a site at a university or well-known authority like Wikipedia.
Page links Internal linking helps the growth of your other posts
Affiliate links We all want to earn a buck, and this is a sure-fire method.


Therefore, think about your links and where to place them for the best effect on your final product.

Placing links in Pictures

Pictures can be done with HTML inserts and with conventional images to take your reader to another page.

Above is an HTML insert with a link to Wealthy Affiliate. You can use this to try their Keyword tool or any of the training. They supplied the code, and I just inserted it into my page.

image of blogging
Where to start your journey

This picture links to my Blog, “writing for a blog post.”

Both are taking you to a whole new world of experience.

Analytics on your site

Analytics is a significant part of the process and you will need to do your site first up. You will need to understand how many people are coming to your website, when, and where.

Checking starts with a free Google analytics program that you can easily set up at Google.

I also use MonsterInsights free version for a bit extra.


My Blog is set to start your journey into blog writing.

There is quite a lot to learn in the structure and the set up that will make a difference.

I have written a lot more about writing. However, I can not change your style, and that is up to you to adapt to the readers.

I hope this has helped in some small way, and feel free to comment below if you want more information. I answer all comments, even the ones that may criticize me or my spelling LOL.

How to start a blog by WordPress. The cheapest, easiest and most effective blog writing techniques are laid out in a simple and easy to follow a plan.

image of the author Peter Hanley
Peter Hanley
About me


How to earn money from blogs

image of a person at a starting line

I get asked the question on a regular basis with many get rich schemes, however, there is a journey to take to meet the money. Here we shall set you forward to success.

Why write a blog anyway?

We presume you want to be a blogger for money, not just writing about yourself.
That is the path we are taking.

A blog can be on any niche no matter how big or small it just needs to be one that gets read.
We will show you all the SEO tricks to achieve this but let’s get a few things correct first.

Blogging is not a pathway to instant money, it is also very cost-effective and will not drain your pockets of the coin. It will, however, take some time to achieve.

This is one of the most disturbing ideas that new bloggers encounter. They want action straight away and don’t really understand they need to wait and continually produce products over time.

Let’s start with a Google view on blogging

It is a fact that Google trust grows at just over 10% a month. Therefore in the first period of your blog, Google is just looking at your content and deciding if he likes you.

Taken from Wealthy Affiliate report on a site 7 months old with 130 posts

This may seem a bit harsh but it is a reality that we must all go through.

Therefore the early days are going to be a grind as you write blogs with only a small following.

However, the growth becomes exponential and the results will follow. The below diagram was produced by Hubspot, a leader in the market of customer content

So you can see the trend in that your old posts continue to drive the market and your latest one pulls it along.

Where does blogging income come from?

There are many ways bloggers can make money and it is always a good idea to plan this from the start.

Affiliate marketingThe number one way to income
Selling your own productRun a shop linked to the blog
Marketing eBooks, VideosHow to book etc
AdvertisingPeople pay you to advertise
Recommendingan advocate for a product
BrandingTalking about yourself

Your writing should take a direction to grow your future. I am unashamedly an affiliate marketer
I have written a long article on this covering everything you need to know.
I find the best and cheapest small business support products, test them and then recommend them. I get paid on the results I achieve.

One of the benefits is that many of my products have a recurring income so I grow a business over time that can produce a monthly package of income. This is unlimited as a result and can be in the tens of thousands a month.

My products include Wealthy affiliate a Blog host, Internet training post, Affiliate program, and a really active community. I would recommend this site to anyone either new or experienced to access your answers on any problem.

Videomaker the new way forward

It is a fact that youtube is searched nearly as often as google for all information.

A free book

What is also true is that video builds your website SEO by a great amount because of time spent on the site, a critical SEO issue.

Furthermore, most people are scared of making live videos because it is far too hard. That was, however, until now.
Samurai content has an easy video builder that anyone can use and in fact make a video in half an hour, with music and script.

How do you make money with Samurai content?

This is an easy answer,

  1. They have a great affiliate program that pays recurring revenue.
  2. You can join Content Samurai and make videos for others and charge for the service.

The produced videos can be loaded directly to youtube for being seen by the thousands or embedded on a website to increase site time.

Having a video on your blog will support your activity and provide an opportunity for financial benefit.

Writing eBooks

In some ways, this is a bit past its day in the sun. They were really big a couple of years back but are not seen as often these days as we become more search-friendly.
They still have a place in the “how to do things market” but that is much better attended with YouTube.
However, people still read eBooks so write away if you have a great subject.

Chatbot to grow customer contact

I have discussed conversational marketing as a new paradigm for growing customer connections. In fact, there will be one on this page where you can contact me for more information. This is a rapidly growing market and very easy to become an affiliate, plus it pays a regular return for all users so you can really grow your income.

A bot for every page

Selling your own products on a blog

When you have a physical product it is easy to promote in a blog. In fact, this equally applies to a virtual product as well. Anything that you have can be marketed in a consistent and promotional manner.
You can market a product or direct the reader to your online shop or store.
As a clothing store, for instance, you will carry many brands and styles. Fashion changes regularly so you can blog on a topical agenda like Double Denim. Is it in or out?
Then describe your latest product pricing and delivery with a purchase box on the blog.
This would give you enough material to blog for a long time.
We recently bought some new bed linen. A sheet is not just a sheet, you have a variety of materials like silk, linen, cotton, hemp fiber etc. Then you have thread counts and sizes and all sorts of decisions to make. It is not easy.
My wife did the research reading blogs on Bed Linen and could well have bought from an online supplier.

The biggest shopping market is Amazon and they own the retail space. Lots of products but slim margins.

Next is probably Walmart or associates who took all their products back from Amazon to market directly.

In a recent article by Neil Patel, he theorizes that Google will enter the retail market in a more aggressive way and offer opposition to Shopify who dominate the web-based shops.
It is coming into a very interesting time that will offer greater opportunities.

Recommending something you are writing about

In the world of influence marketing, we can break the types of influencers into six categories – Mega, Macro, Micro, Advocates, Referrers, and Loyalists

sense mktg

This area of marketing is growing rapidly and is a source of massive wealth.
The mega Influencers maybe like Kylie Jenner, down to the loyalists that could be on the fan club or membership list.

In an area, I am involved we just appointed an influencer. He is a well-known sporting identity and Radio announcer his job is to carry the message to others as an advocate.

You will notice a common trend for food and family issues. The well-known trend of Mummy bloggers is all the rage.
This is being the correct person at the right time. Unfortunately, I can not unlock the secret key and have large amounts of money thrown at me. Well, yet anyway but when I do you will be the first person I tell.

Branding your business

This exact spot is where I started my internet journey.

I wanted more traffic to my site and went looking for it.
I work with small businesses so I target them with information, all things business and some more.
The blogging took over from real-life and became a product on its own.
Every website should have a blog component that draws viewers into a buying cycle. They are husband and wife the same but different.
Using your blog activity you can promote your products by writing about them at great length
and drawing readers to a close.
You can also do this for others as a paid occupation being either a guest blogger or the main writer.

Every business generally has a whole host of products that can be better explained in a story.
Writing that solves problems and moves you to understand why buying the product from Mr. X is preferable.
In my case, it leads me to better understand what I am selling as I delve deep into the background of the subject.
When you write for others there is always some research to be done so your own learning curve can be increased greatly and beneficially.

Displaying Advertising on a blog

This can be a great money-spinner for you but first of all, you need traffic. No one wants you until you are generating thousands of hits a month so.

Here, I am talking about advertising for other people, those pesky popups that appear all around the blog promoting products of other people.

PPC and PPV, are they for you?

PPC is paid per click. Anytime someone clicks on an ad you get paid an amount of money.
This is pretty easy and the most common part of the market.

PPV is pay per view and is generally based around a number of views, like 1000 or ten thousand views and you get paid.
I personally don’t like a lot of site advertising, it makes me move away quickly.
I recently did a review on a site, a good site with lots of information but I was so bombarded with pop-ups I took an escape clause and left without a comment.

Test links

This is a bit like affiliate linking however you end up on an advertising page and get paid for the link, not the sale, a large difference.

Paid reviews

You get paid to write a product review, a favorable one is best of course with the agreement of the product owner.
Product reviews really work well and people believe in them more than any other form of marketing.
You can review products side by side or half a dozen at a time with links to your affiliate sites or advertising links.
The idea, if you are reviewing products together, is to have an agreement with both companies. Sometimes readers have made a decision that won’t be changed and will click on what suits them.

Text links

Huffington Post did a test on links v banners and surprisingly links had nearly double the capacity of banners. More so that the smaller the banner, the greater the traffic as well.

This surprised me because I have been a convert for banners as the best way to go.
I guess I need to review my ways and do some tests on this. adding a couple of simple links
to see what people want to view

Are pop-ups a good product?

I tried some pop-ups with a bad experience so am a bit adverse. It was my own fault because they were annoying in the way I had them come in too early so people were opting out before reading.
I would use an exit pop or even a link pop would be good but an entry pop turns the readers away. just my thoughts.

However just today I was on a site that popped a big bold banner asking me if I wanted to increase my traffic by a zillion percent and my finger hovered for just long enough to pass it by.

This was even before I entered the site for information. Yes, of course, they work. and they can be annoying, but it is all in the manner they are produced. So fear not, use them if you so wish.

When your readers click on the Pop ad you get paid.

Where do you start with blogging

It always seems to be a mountain too high. What do you write about, how many words and then there is that SEO thing that leaves you wondering?

Your content is but part of the journey, OK, it must be readable without spelling mistakes and include good grammar but will it be read?

This is the one area that most bloggers miss.
If you don’t do it your chances of success are almost nill unless you get really lucky and jag it.

I am talking about keywords and meta descriptions that give you a slim chance of climbing the mountain.
A Keyword is what people use to find you among the half a billion bloggers in the market and your description is that snippet that compels them to read your article.

Keywords have competition, and if it is too high you rank on about page 20 of a google search.
This is when 80% of searchers never get past page one. So your chance down the back of the queue is zero and zip.

That is why we use a keyword tool to tell us all the information we need and to make sure we have a chance in the window of opportunity.

However, you really need to learn a bit more about this and that is why I am directing you to the free training and Keyword tool at Wealthy Affiliate. You can choose from the extensive training modules those bits you want or go the best way, start at the beginning and learn the whole thing before wasting endless hours chasing your tail.

Blogging has rules and they are determined by Mr. Google who controls all this and makes our life hard when you try and shortcut the plan.

Many of us have searched far and wide in our learning and spent countless dollars on wasted courses before we found Wealthy Affiliate.
log in to the forum and see what others are saying as they follow a road that you want to play on.


This is not a total list but a good overview that may provide some insight into the direction you want to go. My goal is to build a business so I will stay away from the tricky bits and hold my readers with the content. Yes, I offer affiliate products but ones I use and recommend so that I can justify their use and small cost.
Trying things out is a way to learn and work out what works best for you.
I have done many things on this list. I have videos, branding, eBooks, text links, reviews so I am happy to promote my offers to you.


Blogging is a career, not an overnight gimmick. It is not a quick money fix, it is a time-consuming occupation that can leave you in doubt of your abilities and raise you high on results.
Blogging is not only for the young, but seniors also have a great role to play in this as well

Find a problem and supply the answers.

picture of the author
Peter Hanley

How to earn money from blogs by Peter Hanley

Where the learning starts. Find out about web sites, domain niches and all the basic ingredients for a blogging career.

How to make a blog site

blogging image

How to make a blog site that will be read. There are billions of blogs so how can you stand out from the crowd. It is all in three little secrets.

What are the secrets to blogging that can make a difference?

It’s really not all that hard however most never understand the basics.

It matters not what Niche you are in, it only matters who reads your stuff. Blogging takes in every subject you can think of.

It is estimated that over 500 million blogs a year are written so we don’t have time to read them all. So what is it that makes your work gets read?

The super-secret to blogging success #1

I just know you are gagging for answers but let’s first consider what blogs you read and how you found them?

The first thing you did was type in a google search, correct? What you typed into Google is called a Keyword. it could be one word or what we call a long-tail keyword. This phrase takes you to a blog or page on google.
Therefore your blog must start with a keyword, one that someone will type into the web.

However, it is not quite that easy. You must consider two other important elements.

The single word
A longtail phrase
The total traffic
The competition

Let’s say as an example that you are a Blacksmith.
So here is me wanting to find you so I type in Blacksmith and lo and behold there are over 5000 searches a month and of those 825 will see you if you are on page one.

However, there are over 220 blacksmiths registered with the same name or over 22 pages of lists. Therefore your blog has got to rise from number 221 to the first couple of entries on page one.
You have no chance of success.

If you are a local business you may use a keyword like Bill Hammer Blacksmith Idaho USA
or maybe blacksmiths in Boise USA. LOL, I am making this up as I go along and there are half a dozen metal bashers in Boise. My point, however, is this is how people find your blog using a keyword.

This is the first fundamental with blog writing, content writing or page writing.
Get this wrong and you are with all those others that wonder why they never get read.

Next is your Meta description

Sometimes I love my work, The meta description is what people read under your Keyword that makes you select them or not the other 10 to a page. I continued to search Boice and I found the following.

Meta description example
Great writing

Don’t get me wrong here, I am about 9,600 miles away from Idaho and as I said making this up as I go along.
I typed in my Keyword Boise blacksmiths and there are a few of them to choose from.
Remember some are advertising listings and local directories and we want to miss them for real people.

This I came across;

“Harry Black, legend has it his skin is made of steel”. Pure poetry in this case but I had to read it.
This is his meta description and one really out of the left-field but it is so good I had to share it.
You may write along the lines of “A good blacksmith that delivers on time” but which one will get the most clicks. Old Harry because you just have to read it.
This is evidently written by a Pro and not by a hammer man but it does work.

There is point number two, Your meta description.

How to, when to, why or who enquiries.

A lot of searches start with How, when, why or who because we have a problem we want solving.

This is true of Google and equally so with Youtube as we want our problems solved.

This site is a How to Blog, “How to make a blog site” so I am answering a question that has been used as a search term. My Meta description hints at three little secrets so you will read it
because I have evoked your curiosity.

So solving peoples problems is what most readers want. They don’t want a lot of fluffy writing or technical jargon they want simple answers.

Content is king however only when it solves a problem.

If you are going to write a Blog the above three items will take you nearly all the way home.

The starting requirements for a blog

Ok, you need a domain name like “ that can be purchased cheaply and registered with a web host.
Then you need a platform of some kind like WordPress as an example to hold your writing.

The above will give you all the training you need to set up a blog, help you find a niche and show you all the steps to take. What’s more, their online forum will help you with any queries you may have.

I could write many articles on this, and I have but if you don’t understand the basics Wealthy Affiliate is a great starter.
It is not that hard for any age or demographic.

Blog writing won’t make you rich on day one. It is generally a slow start-up career that will take many months to find any degree of success.

It is more a calling where you share your understanding with the world by the use of words and pictures set out in a way to gather a following.

The greatest issue is generally what to write about, you get one great idea and then fall in a hole as you look for other great keywords.

Blacksmith is a niche

Using steel, copper, Bronze, mixed metals with hot or cold deployment.
Art, tools, structural, safety etc.
Best steel to use, new, old refurbished etc
With every word build a word stream that will last you for years as you become the resident expert with Skin as hard as cardboard.

this is my post number 100 on this site. It is all about the internet or online marketing. Blogging is a form of marketing. nI fact every web site should have a blog post included.
I looked further at this in how to write a blog and in fact several other sites.


Writing becomes an obsession if you enjoy your subject and blogging is just one form of that. In fact, a form that gets more attention than most outlets if you follow my three secret rules.

How to make a blog site by Peter Hanley

image of the author Peter Hanley
Peter Hanley

find long tail keywords free

image of a long tail keyword

How to find longtail keywords free and build your enquiries around them. More and more Google wants to search in a manner that brings up the best results.

So what are longtail keywords?

The latest Google update has the name of Bert, and what Bert does is use extra words to better define a search.

Bert stands for Bidirectional Encoder Representations from Transformers.

I don’t want to get all technical with this but what Bert does is better understand a search term and will expand it to what it thinks you are looking for.

The new changes this algorithm update brings makes it much more relevant for searchers and it creates a better experience for you and me and everyone else who uses Google.

Neil Patel

People generally search in three different ways and here we have a look at them.


Wikipedia defines informational search queries as “Queries that cover a broad topic (e.g., colorado or trucks) for which there may be thousands of relevant results.” When someone enters an informational search query into Google or another search engine, they’re looking for information – hence the name.


Naturally, those searching for information and what ranks best is great content clearly spelt out for the searcher and Google to find.
“The best shoes” would not really indicate a great defined search, however “the best calf hide high cut boots for teenagers” would tell them where to look.

So long posts with high keyword density is a thing of the past. Using too many keywords will undermine your search terms. You are better served with a couple of really specific search terms and answers.

If you have content that’s not fundamentally great in some way, dressing it up with badges, About pages or whatever very specific thing you somehow decide is the magic factor won’t help. It needs to be fundamentally great, unique, useful, compelling.

Danny o’Sullivan Google


Buying things, looking for items on sale with or without a Credit card and wanting to complete a deal. Sometimes generic like a Mobile phone or more specific Samsung Mobile phone x70 in the description.


How to get to, where to go to type queries.
This is where the user types in a generic name like YouTube instead of using the full domain address
You really need to consider the term and the answer for getting a greater Google response that resembles a search term.

What does this knowledge of longtail keywords mean to you?

Make your search terms suit a profile for a far better response.
Using Navigational term is generally far too broad and will focus on brand names more than
a general search.
If you are ready to sell you will dress your words up with calls to action.

Keyword tools for everyday use

I believe the best tool is with Jaaxy in the free version. however, there are others.

Wealthy Affiliate includes a free one on their site and at Neil Patel.ubersuggest.

However, be forewarned that long-tail words generally have much lower traffic counts.
That in itself is sometimes a good thing because we are searching for quality over quantity.

What will someone type to find you? Will it be a quick way or a slow page by page explorer.
Yours is the choice

If the search term is more explicit your content need not be as long to engage a reader.


Heed the warning of the experts that Longtail is to be the Google friend. Google will better understand the terms and lead clients to an exact match more often. That match is your transactional result.

I have tried to simplify this as much as possible because it will make a difference to your results. Knowing is a path to achieving.

Find Longtail keywords free by Peter Hanley

picture of the author
Peter Hanley

What is the best affiliate programs

image of affiliate marketing

what is the best affiliate programs and can you make money with them. Here we look at both sides of the business to provide you with the tools to succeed.

Wealthy Affiliate the beginners’ friend

We will look at more sites but let’s start at the top with arguably the best affiliate site for both newcomers and those experienced people.

That was a big call of mine but let me explain before you wander off to the next shiny object.

Affiliate marketing is nothing more than selling other peoples products on the internet.

It may be with a webpage, a blog page, a Funnel or any other marketing method on or offline.
You can sell on Amazon as an affiliate or any number of high stakes pressure sites.

You can have a recurring income, a fixed amount or a percentage of the sale and it can be paid in several ways. Cheque, Direct Debit, Credit Card or in fact held until you reach a certain level of money.

As an online marketer, there are things you must have.

A domain name that is hosted with a carrier. Wealthy Affiliate does that for you.
Training on just about any issue you have. starter and advanced.
Instant affiliate program.
Support group.
Recurring income to build your own business from day 1
Access to other affiliates programmes that are recommended

No marketing is easy, affiliate sales are the same

To do any marketing properly you need to understand what you are doing, marketing on the Internet has a whole bundle of what I call rules to be followed.
You will need to know some SEO and Keyword research to have any hope of ever being seen.
Then there are rules to writing and headlines and meta descriptions that must be done correctly.

If I have lost you already you need the basic training at Wealthy Affiliate and by the way, you can start for free

I created a short blog recently on how to start a blog with no money this will give you some of the grounding and things you need to think about.

Affiliate marketing can be a well-paid business

We will give you lots of opportunities to sell a product and to make money. However, let’s make sure you understand what you are doing before you commit to a single focus.

You can be an Amazon affiliate immediately once you have a bit of infrastructure in place.
You could promote $12 books and make a 5% commission or about $0.60 each.
You need to sell a truckload of books to make any real money so you are really just wasting time.

Let me back up a bit here because you need to understand what direction you will travel.

  • One-off commission sales by percentage
  • Agreed value sales in dollars
  • Recurring monthly payments
  • income from advertising

So which is best for you?
Percentage based sales can be good if you are selling higher-value products. On Amazon suppose you sold $2000 watches and got paid 20% or $400 a time. You don’t need to sell a lot of watches to make money. However, remember there are many more book buyers that high priced watch buyers so a much smaller market.

Some retailers will pay an agreed sum of money for every successful lead. The sum will naturally depend on the retail price. This could be high ticket training packages as an example

Recurring monthly payments are when the buyer commits to paying an amount every month for the product so you also get a monthly percentage.
However, this small amount can grow as you add clients every month and build a substancial income. For instance, the monthly fee for Wealthy Affiliate is $49 and your percentage is about $24. Therefore every client is worth $24 a month for as long as they stay.

As you build your blog or page and get a large following you can sell advertising on your space and get paid per click.

How do you become an affiliate?

There are literally hundreds of thousands of businesses looking for affiliates, they all want your business and they are prepared to pay for it.

However, you must have a sales channel and most often a proven channel that can produce results.
The sales channel can take many forms both online and offline and it must be visible to the market.

Web PageBlog pageContent marketingFunnel
A sales siteInformation pageWhite paperCapture account

The difference between the above is really minimal as all are just selling a product in slightly different ways.

Fixed locationOnline shopPersonal effort
Generally a business
Shop or site
Like Shopify or
Brochures and

As long as you have an outlet you can promote a product.

Tell me, he said, where do you hide all these wonderful opportunities?

I don’t like telling everyone this secret because you may compete with my ideas said a friend recently.
To that my reply was I understand but do you really know how big this field really is?
Think of a product, any product that you may find interesting I said to challenge the discussion.

He replied with a smirk what about “cat food” tell me how good you are?

My reply was that he should use Google and do a search, type in Cat Food leave a space and then affiliate.
The result is pages of opportunities including 13 affiliate companies looking for people like you.
Over 10 pages of different results begging for contributors in this one small subject.

Image of a cat
Never overfeed an idea

I guess I have let the cat out of the bag on this and see you madly googling ideas to whet the appetite.

However, make sure you come back and read more because that is just the tip of an iceberg.
It is a massive market but one that wants performance.

What are all the companies in this market?

You will see a lot of companies promoting affiliate products.

  • Wealthy Affiliate
  • Amazon
  • Share a sale
  • Max Bounty
  • Click Bank
  • CJ affiliates or Commission Junction
  • JV Zoo and Warrior forum
  • Pepperjam
  • Shopify and on and on

Each of these has many thousands of opportunities that just want good resellers. However, they want good resellers or they just cancel your contract. Gone overnight because you did not get any sales or often many sales.

Put your self in the role of the seller

A couple of people rock up and say ” Hey, I want to flog Cat Scraps for you where do I start”

The seller is going to ask a few simple questions;

  • what experience do you have?
  • How will you sell the product
  • Do you know anything about cat food
  • and finally, where do I send your money

We can all answer the last question but the finalist will be the one that has a background and proven performance in product selling.

Where do you get some experience that you can use as a testimonial?

You would want a market opportunity that is easy to enter and you stand a chance of getting paid straight away if you sell anything.

Amazon is one that stands out from the crowd, the products are endless and the opportunities keep rolling out but they also want performance. Plus the commissions are lousy and the competition massive.

You are facing problems on many fronts to win this war and be as successful as you would want.

It is no good selling low priced items with small margins because the returns don’t justify the effort. Likewise trying to sell high priced options without traffic is also a difficult problem.

You need to find the right place and have some knowledge of the basics.

If you were to post a sale on a keyword like Cat food you would never be seen.

  • Cat food has a monthly search volume of over 27,000 hits
  • 4620 of those will be seen only by the first few lines on a page
  • over 150 web posts will be before yours, that about 15 pages deep
  • over 80% of visitors never go past the first page
  • Calculate your chance of being seen.
Figures from Jaxxy keyword tool

We can teach you about Keywords and being seen so you know and understand how this works, without this knowledge you will never drive your product, never be seen and never earn a brass razoo.

Have you heard about SEO

For those that don’t know that is Search Engine Optimisation. It is Google speak for being found on the web.

Even a correct keyword does not guarantee success, there are other rules that you need to understand. headings and Meta descriptions need to be in place before you write a word.
The internet is a big place and your presence needs to be at the top of the list.

With the Keyword Cat Food, you have little to no chance of getting to page one of a search.
You would need to leap over 150 other sites with more experience than you.

how do you do it?

You could try something like Dry Foods for cats and that is easier by about a page but you are still out at sea.

What you will learn to do is target more directly to your best customer. They may live around you and different needs so we might target the best Cat Food in Miami for long-haired moggies. You may get to page one, the traffic will be lower, the competition less and the opportunity to make a sale realistic.

What about videos for affiliate sales?

This is an interesting part of this exercise. Did you know that YouTube is searched nearly as often as Google? People want visual answers so they go on a visual journey.

The number of searches is considerably less than before but I still found 4 pages of videos on this exact subject.

Making videos is very easy, in fact, you can be up and going in a couple of hours looking like an expert.

What’s more, you can earn affiliate income in the process.

I don’t want to confuse this too much but grab this free book on Making Videos and SEO by my friends at Noble Samurai. This will explain a lot more about the process.

They are also pretty open with the affiliate program so it could be a great starting point.

Be wary of internet scams and affiliate sites

The internet is full of scams, people wanting to take your money and give you nothing.
The best one is to pay to be an affiliate, low ball offer. Then;
Pay more to get more.
Then a bigger amount to be huge and so it goes on until you stop paying money.

It is a get rich scheme, they get rich you get scammed. Don’t ever pay out money until you know what you are doing.

How to get traffic as an affiliate?

This is a difficult problem that can be solved in many ways.
Your website or blog will gather traffic organically as you grow. As you gain Google trust more and more people will come to your site providing you maintain a lot of activity.

  • Linking from other sites to your page or post
  • you should also link between your pages or posts
  • Capture from Social media
  • Show a link on your stationery
  • Attend shows and hand out cards
  • ADVERTISE ( not until you have everything else in place)
  • write for others and include a link.

As you develop you will find more and more ideas to gather a following.

Other income from marketing

Your affiliate income maybe just a part of the whole earnings production.

You may develop your own virtual products and sell them online. For example, your first eBook on how best to clean the ears of a Cat without being clawed.
Or a real product like a cat scratcher for small animals made from Hemp sisal.

When you have enough traffic the advertisers will come, they will have pop-up ads on your site and you get paid every time someone clicks or even views an advertisement.

Finally, you could do online audio or video training sessions on all sorts of unusual activities of cats. Coaching or training

This is not a conclusive list but one that will be ready when you complete the early parts of the puzzle

Now you are armed with information what are you going to do about it?

The starting point is having a basic training course to see if this is what you want to do.

It will also give you a grounding in all things Affiliate so that you can do this with confidence.

Everyone wants the same thing, good marketers that can sell their product without a lot of fuss. It is not much to ask.

Your entry to Wealthy Affiliate will be free and you will gain;

  • Domain names and hosting, plus a free start-up web page
  • Affiliate opportunity from day one
  • Basic training in all areas of Internet

Wealthy Affiliate has one of the most lucrative “recurring” affiliate programs on the planet and within the first phase of the training we are going to get your business built on a solid foundation. All long term businesses start with a vision and a brand and we are going to help you get this in place in the first phase of the Affiliate Bootcamp training.

This course is a 10 lessons and by the time you are finished this course, you are going to have your foundation for a long term and very lucrative business online set out!

Jay, Wealthy Affiliate

Support with Internet sales

If you think this is not really necessary just wait until you have a problem.

Problems are everywhere. Google will be a great friend and YouTube however they will take a whole bundle of your time and often not come up with a solution.

Hosting problems

Even the best host will present little speed bumps along the way. They don’t like some plugins or perhaps your appearance does not work. They could be slow or any number of things.
What you do need is 24-7 access to a solution.

Somewhere you can get an answer and a solution in a timely and proper manner.
I use Wealthy Affiliate as my host and the service and support are great.

Website problems

Many of us use WordPress as a page builder and at times we need to understand a bit more>
Your Domain host won’t answer these questions and sometimes it can be frustrating to the Max.
Themes, widgets, plugins, appearances, Social Sharing settings and the list goes on.
Again Wealthy Affiliate has training on every aspect of this and I often go back looking for answers.

Community support

Internet activity is often lonely, You tend to spend time talking to your computer and ignoring the real world. Frustration often comes in and even despair when you are not hitting your targets. Sometimes this is when your mind will wander and you spend time on frivolous wandering and losing precious time.
However, a great community will do many things for you.

  • They will provide encouragement and enthusiasm
  • Solve many issues by responding to questions
  • Compare to other like-minded computer joggers
  • Provide examples to follow or emulate
  • Give you a chance to express your self in whatever is important

We all think the Wealthy Affiliate forum is a Family, You have your favourite members and follow and like their progress. I like a young Kid in Taiwan by the name of Nathanial, he recently sold a website for $30K that was years old, not just one but several working as an affiliate marketer.
Another is an 80+-Year-old Lady that lives in Alaska who is an excellent writer and contributor.
I am in Australia so it is really a small world with contributing members from many countries.

Planning and timing

Just like any business, and this will become a business, you need a long term plan and to set your goals and timelines.

Some will tell you that you can be an overnight success and others that it takes 12 months to start getting traction. Both are true however it is generally not a short term exercise.

For a start with a new web site, you do not gain full Google trust for at least 9 months so your SEO will not be as successful as you want.

As well you need a following of people that read your work and are prepared to commit money because they know like and trust you and this takes time.

A good blogger or website builder will take 12 months to get traction however along the way there will be mini achievements that give you great cause to celebrate.

You must choose a direction and a product group and follow that for the long term. You will get discouraged and disappointed and that is just part of the journey. Without a plan, you will give up early, throw your hands in the air and say this won’t work. When you understand it is just part of the journey you have written down and it is but a small speed hump you can recover quickly.


It has been a bit of a journey to this point and I hope I have been able to cover a lot of your questions and hopefully pave a way for your future.

It is the best job in town, you just need to learn a few rules, follow a few steps, and get to the end of the road that starts a lifetime career.

Affiliate marketing is a growth industry, so much so that the result is many retail operations are closing down.
None so real as the book store Borders. A worldwide group of shops destroyed by Amazon an upstart online book store that very few considered had any chance of success.

You may not choose affiliate marketing as your product but one of the other online contributors that better suit your style.
The basics are the same and you can be more than one thing at a time.

Choose your path, get the running shoes on and fire the gun, the first step is the big one.
as they say at Nike “just do it”

What is the best affiliate programs by Peter Hanley

image of the author Peter Hanley
Peter Hanley

How to hide a URL?

How to hide a URL? The question is why hide your URL? here we look at the very best in link cloaking and why you should use them. Building and tracking them.

What is a URL and why hide it?

Uniform Resource Locator or in layman’s terms your internet address in short or long-form.

These days we all start with HTTPS://
Then WWW or World wide web.
Your business name/
followed by .com or .net etc
Then a bunch of add-ons that take you to a place on the site.

To build one and understand what you are doing Neil Patel has some great training at
his site how to structure a URL

We all have a URL so why hide it?

There are several reasons for this as you develop your website business.

  • Ease of tracking your clicks
  • Affiliate marketing
  • Showing a better URL
  • Shortening the URL
  • Hiding the URL
  • Improved SEO in some cases
  • Checking affiliate traffic resources and reporting.

Two ways to change links but only one good way

Firstly you have link shorteners like and, Tinyurl, and Zapier among others.

Zaprir did a good report on this at their home site for link shorteners. This goes over a few products that can offer both a quick service or a long term service.

Cloaking a link for a good purpose

I am an affiliate for Wealthy Affiliate a Webhosting, blogging and training site that stands above most other onsite operations.
However, some sites don’t like affiliate links and among them are Instagram, Quora and Youtube.

Therefore, it is best to change that link so it is immediately acceptable to any platform that you use. The Word Wealthy Affiliate does not reflect the true value of what they provide so maybe I want to call it something else.

Tracking a link is essential

Furthermore, when I connect to an affiliate site I want to know my numbers. By using a service designed for purpose I can track every click on a link plus I change the link depending on what or where I am marketing.

For example, I set up an online calculator that works out the cost of missed calls to a business. The calculator has been used in two completely different websites and an email campaign so which one worked the best?
Because I used three different links that are cloaked it gives me real call stats and I can monitor my campaign. So how did I do this?

The answer is Pretty links

A must for every WordPress blog

Pretty Links is a free service with an advanced upgrade should you want it. However, in most cases, it is not necessary.

This service shortens the URL but also sets up a tracking platform that provides live results

Image of Pretty Links data
The detail Pretty links provide

As you can see that was a brand New post so little traffic the Website link is

I can then see every link that has been made on Pretty link and going through to Google Analytics to track where they come from.

Pretty links is a WordPress plugin that is uploaded in the normal way. It then resides on your control panel forevermore

Are pretty links really worthwhile?

As an affiliate marketer, the answer is a definite yes. I often wonder if my link is broken or they are going somewhere else. Yes, it’s a bit of paranoia but where the money is concerned it is wise to be sure and this provides some indication of a correct answer.
Using Pretty links you drive the traffic where you want it to go. Use your numbers and Google and relate it to the business.
This is not a problem with good affiliate sites however you never Know.

Some sites will block affiliate links simply because Affiliate marketing is often bundled into one big bag of disrespect.
I have experienced this with Facebook, Instagram, Quora where my link has been blocked.
Using a cloaked address we overcome this without creating problems.

Finally when we don’t wish to display the exact Link because others may recognise, dislike or ignore it. My Super Duper Moneymaking site might look better as Easy money or even a code 1d235. This will encourage a lot more hits and hence greater traffic.

You all so have the opportunity to test the market by using a straight link and a pretty Link in a blog to see which one is hit the most.

Tracking different marketing is an ideal way to use pretty links. My Calculator for missed telephone calls is in half a dozen different places to I can see what is working the best and make adjustments.

Moving to analytics

In your analytics account go to settings, Goals and set up a Goal, in fact up to 20 off them.

An example of a Google Analytics Goal setting

We have now covered all bases for tracking our links and understanding where they come from, how often used and even made money if we want.

For instance, I know that for every 8 people that look at Wealthy affiliate one will upgrade to the pro version and I shall earn in the first year us$175.00. That is an average across all users in WA. Therefore every click is worth us$21. I need to know where they are coming from so I can monetise the site for marketing.


This may be a little advanced for some beginners but don’t worry it will come to you as you move forward. It was the subject of an hour-long live training course we have every week at WA that is available to all paid members so I have reproduced it here.

If you want to get some free training, start a website, prepare to blog there is no better place than Wealthy Affiliate.

I look forward to seeing your click in my Stats,

Peter Hanley


What to write a blog about?

image of blogging

Here we discuss what to write a blog about? The first step in becoming a successful online writer is the hardest decision to make. So we make it easy for you.

An easy problem to solve

The process of elimination can help you narrow your vision down to just a few options.

First of all, we can blog about anything. There is nothing too big or too small that we can not take on and achieve.

The subject is not the problem however it is the start of an answer.

What can that possibly mean? Let me explain.

Let’s look at some subjects

  • Food
  • Health
  • Fitness
  • Supplements
  • Housing
  • Cars and associated autos
  • Music, Art, drawing
  • Movies, stars
  • Clothing
  • Cosmetics
  • Animals, pets
  • Racing of all sorts
  • Politics
  • Religion

    Add to this as you will because this is just the tip of a very long list

You can google away for subjects and searching all sorts of ideas but they won’t help you find your mantra.

You can’t just write about a subject

However, you can on content

image of food.
Glorious food

Take Food as a subject that is dear to most of us.

Now we start the reverse triangle of ideas going down from food.

Food from what country would be good, every region has its own style of food.
So let’s look at a popular one like Bar B Que

What do I cook? Hunks of Cow, Pork, Vegetarian, Vegan, for the young, for the elderly, for the poor or the rich.

The best cooking devices.

At what cost and what condiments.

You will now see that the word Food can conjure up a lot of ideas and could end up with a niche like “How, not to Bar B Que beef in India and live to tell the tale”
That would lead to Vegetarian cooking and a whole host of subjects.

Food is not my thing. I cook to survive and encourage my wife to keep me in a healthy condition, a subject on which she could write.”How to keep a man happy with food.”

Food is a very popular subject so you really need to be specific in your writing. However, you can see how one word can conjure up a lot of ideas.

For instance, I don’t like refined sugar and avoid it where I can. It is a personal issue and I believe it is bad for you. However, Sugar is everywhere so I could start a blog tomorrow on the evils of Sugar.

This started with the word food, category condiments, subject Bad for you, one product sugar
and an endless array of writing opportunities.

I could have picked Salt, MSG, garlic, Olive Oil to have endless writing opportunities.

Whatever you choose can be narrowed down again

Where from? The history, Refining, different sorts, good sugar, bad sugar, Sweeteners.
How is it used in Food and how to eliminate it.
Cooking without sugar.

For Vegans, on diets trying to lose weight and clear up skin rashes and damaged Kidneys.
The subjects are endless and all you need is just one to keep you at the computer forever.

Find a subject that has some interest to you. The greater the interest the easier for you.

I write mostly on helping online business ideas because that is my passion. However, I cover all sorts of categories while staying within the niche. Blogging is just one of them.

Writing is all about Keywords.

Can you make money out of a blog?

Most of us are blogging with the intent to monetise our effort at some time.
There is nothing wrong about this we spend a lot of hours researching and writing content to benefit others

You can earn from referrals, Affiliate income, advertising, writing for others.

However, you need traffic and that takes time so buckle up for the adventure

Writing product reviews and comparisons

Products to write a review on
an easy way to blog

Readers love product reviews and they are highly read across all subjects.

First of all, it is good to get a paid association with anything you will write about, good or bad. Honesty shows out and blatant advertising is reader destruction.

I did one a while back on Noble Samurai. This is a Video making site that I use and is excellent value. This needs to be explained to readers so the benefits can be delivered.

You can do side by side reviews or sitewide look at a dozen products.

The readership is guaranteed if the product is current.

Most people now days will research a product before spending money.

Should you use the product before you review it? The jury has not returned a verdict and I believe it is a yes/no answer.

You can write in a third party approach so you build opinions from your research on the product whilst not actively claiming your experience.

You could say I have used this and this so a new one must be better.

Become a referrer

This is sending readers to a sales platform like Amazon. Words and advertising on your blog transport people to an online store where they can make a purchase.

You then get paid a commission that can vary between 2-3% up to 50-60% for online products.

You then write about a pet subject and lead the buyers to a destination where you get a cut.

Simple really, start up an Amazon account, do a bit of training, select products that interest you, check your keywords and start making money.

No stock, no billing, little if any customer contact other than your efforts.

Finding affiliate sites the easy way

Google logo

Any product you can imagine will have a seller seeking good affiliates. It is how sales are done and great for both parties.

The trick my friends is so simple. Go to Google, type in a product, space, affiliate and you will be presented with a long list of opportunities.

First things first in Affiliate income.

When you find a product that suits you you need to be appointed as an agent. This is sometimes harder than it sounds, particularly for good products.

You should have a website up and going and gaining a bit of traffic as your first objective.
This way you have proof of competency in your negotiations with the seller.

Wealthy Affiliate has a program that teaches the basics and allows you the ability to target any business you want. Furthermore, you can join their program as an affiliate from day one and all for free.

Do I like this program? I sure do and am among the top affiliates in over a million members on the site. It is honest and has no pressure upsells demanding more money to grow.

What to write a blog about has become easy.

By now you should have ideas running through your head on things to do.
The next thing to do is write down some headings. At least 15-20 headings about your subject.

You start with a problem to be solved, issue to be fixed fear or short term opportunity.
We all search for answers so start right there.

  • Online traffic solutions
  • Top results; 4 hours left
  • The no-BS guide to increasing sales
  • I didn’t think new leads every day was possible
  • The bad news about your offer

    I scanned a few of my emails today from some online pros that work with the theory of creating a reader in a second of reading.

I use the AIDA approach as Attention, interest, desire and action or conclusion.

You can use lots of pictures and colours to jazz it up

Your target blog should be 1500 words but start slow and build up. A blog of 300 words may well do the job.

Short sentences and short paragraphs and drop the technical jargon.

I have written on content in a prior post

Target a customer

Drawing of a target customer

This is hand in hand with finding a niche.

Build your Avatar when you begin; discover who is your target reader and write to them. If you are promoting Heavy Earth Moving Equipment you won’t target the stay at home mum.

It will be Big Blokes that play with expensive toys.

Likewise, Doily knitters will mostly be senior ladies.

Understand your target, where they live and their interests in life


The post is about finding a subject for you to become a Blogger. We all have one in us somewhere it is just a matter of teasing it out.

Like anything in business, and blogging is a business, you need a plan.

Get your niche and start writing out some ideas that you can write about. Every day, week or fortnight for about a month ahead.

Do your research early to help the writing focus become your main friend.

Blogging is great fun, entertaining and profitable however it is not done overnight.

What to write a blog about by Peter Hanley

Image of author
Peter Hanley