Use a keyword planner for SEO

Use a keyword planner for SEO is one of the first things you must do before you write a single word on a blog or page. Here we show you the short cuts.

Why use keywords anyway?

Use keywords so people can find you, it is your internet address that we can come to when we want. More than that, it tells us all about you and what you are doing that may interest us.

The Guesthouse is a broad term
Guesthouses in Indiana are more location-driven.
Or guesthouses Ft Wayne
“The best chicken dinner in Indiana at Colin’s B and B Fort Wayne”
might just be walking people in the door.
Similar keywords may be
Colin’s Fort Wayne, Guesthouse or
Bed and Breakfast, Fort Wayne, Indiana

All the above can be included in one post, page or blog

Traffic and competition in Keyword research

Every keyword has an amount of traffic registered by the carriers. For instance,
Guesthouses have a traffic count of 1235 a month and 21 pages of the search term.
Guesthouses Indiana has 2 pages and
Guesthouses Ft Wayne is just a single page. Also, there are only six visits a month
Wow, you may say I am on a winner here at Fort Wayne but hold the cavalry, there is more.

On any page, there will be paid ads at the top and maybe bottom. It could be 3 at the top and one at the bottom.
Next, nearly 90% of searchers never go past the first two
free entries before clicking so nearly half the page is gone.

Therefore you need to find a balance for traffic and competition. It is no good using a keyword with high traffic and being on page 20 of a search term and likewise being on page one with no traffic. Neither will work for you.

Long-tail keywords work far better than the shorter version.

What are long-tail keywords and do they work?

Long-tail keywords are more specific and less common than other keywords. They focus more on a niche. The term long tail keyword comes from the book The Long Tail by Chris Anderson. In this book, Chris Anderson shows there is a market for virtually every product. In some cases, however, this market is really, really, really small. The vastness of the internet, though, makes your niche product or your niche blog post profitable.
Yoast SEO

Your keyword planning in action

This is where you will find the Keyword tool. This tool will tell you everything you need to know to make a decision on a Keyword.
You want to know several things;

Total trafficat least 100
First-line trafficover say 30
Number of competing
10 to a page
An estimate of the chance
of being seen
Good, maybe and bad
Traffic/Competition scoreThis is a score rated out of 100. Higher the better

Using a keyword planner is easier than it looks.

I am going to recommend two different tools for you. These are the ones I use daily to drive my business forward.
I shall also start on the planning aspect of using keywords.

The idea is to plan well ahead so that you can structure your writing in advance. This will save a heap of time going forward and make your whole experience a lot easier.

There is also a structure called Cornerstone content.

What is the cornerstone content and should you use it?

Cornerstone content is at the core of your website. It consists of the best, most important articles on your site; the pages or posts you want to rank highest in the search engines. Cornerstone articles are usually relatively long, informative articles, combining insights from different blog posts and covering everything that’s important about a certain topic.
Yoast SEO

Your Keyword Mission Statement

The first thing is to find your feature article or Cornerstone content.

“How to find the best guest houses in Indiana”

You are competing for the tourist trade in the area of the state so your cornerstone covers most of this.
Then we can go to eat, chicken, Ft Wayne, B and B, cheaper than hotels, tourism, history, movies, local tours, etc. These can all be made into Keywords that bring bed nights in.
However, your Cornerstone will be a well written and exhaustive description of the best little guesthouse in the west.

Find out your topics on which to rate and build on those.
If you’re big on your chicken dinners, tell people about them. Experiences, products, recipes, stories, where the food is grown, Vegan chicken. Dietary requirements and cooking times.
This will give you scope for a heap of keywords that will link back to your Cornerstone content in just one part of the business.
Above I listed nine items to play with and we broke down one of these into eight different headings. I reckon that it is close to seventy-two different ideas to start your journey.
We are now searching for the terms using our tool.

The two tools I use for keyword searching

First of all, why do I use two different tools? My reason is they do some different things in different ways to come up with the same answer or close to it.
Are they perfect? I don’t think so but they do provide a great insight into what you want.

Jaaxy is owned by the same person as Wealthy Affiliate who also includes a free version on their site.

This is an example of a search I just ran.
Total monthly searches of 136 and if you are in spot one you can expect 24 clicks to your website.
There are 26 pages that have this exact search term so using the correct SEO you have a chance of moving up very quickly, it is an easy term to rank for and easy to grow

You can try out this super tool for free just by logging in.
Use some search terms and see what they say, try some variations and log your results

Next is Ubersuggest a site by Neil Patel. This is a new site that is growing very quickly. it comes with a bundle of training and ways to grow your business.
I generally try both to get the best answer and then note my longtail keyword.

What do you do with your keyword list?

I will make an excel list and include traffic figures.
I can then choose a cornerstone article that has a great call to action. This way you can have your posts together
and have an easy link facility.

The other side of this is to spend minutes searching for similar posts you can link to.
Remember you must do at least one internal link in every post.


Understanding keywords is probably the most important part of any internet activity.

Using longtail words will have less traffic but better readers that have searched for what you offer thus bringing them through the door.

Having your keywords pre-done and in order will make your life so much easier.

It is New Year’s Eve as I write this and I can see the mistakes I made in 2019. I am just about to make a full new list and follow the above rules.
I spend far too much time searching for new keywords when I blog, which is nearly every day. A very time-wasting exercise when you can do it once and do it properly.
Feel free to comment below I would love to hear from you.

Use a keyword planner for SEO by Peter Hanley

image of the author Peter Hanley
Peter Hanley

What is the future of affiliate marketing?

What is the future of affiliate marketing

What is the future of affiliate marketing? Here we explore what needs to be done to stay on top of the market in 2020

Affiliate marketing is going nowhere but up.

Doomsday’s reports on affiliate marketing could not be further from the truth. The cost of getting products to the market, the decline of the retail space and brand importance will see an increase in AM

With Amazon tightening margins and increasing trading rules, there will be a market shift to outside retail.

Add to this the return of Brand purchasing a market shift will become evident in 2020 rising to about $3 billion in 2024

Add to all of this that 77% of users will be under 44 years of age when they purchase on-line. Fashion and electronics will be the big winners

By age is important to understand

Buyers will be more brand aware

With any purchase, we want to make sure that we are backed up by services and support. When reading product reviews, the most damaging seem to be those that knock the service and return policies.
Therefore majors are determined to ensure quality content at any cost.

Loyalty will need to be bought

Along with branding and consumer awareness, there will be an increase in loyalty programs. Providers will want to bring back repeat buyers and they will be prepared to pay the price.
In all your marketing, a factor for loyalty should have a place in the sun to ensure you have top of mind.

What does branding have to do with affiliates?

Affiliates are there to drive new business to the retail center. This will become competitive with Keyword driven links winning the day.
Two other factors will drive your opportunity.

Analyst Opinion

In 2018, the percentage of consumers who made at least one purchase online in the previous 12 months grew to 93% of internet users in the U.S., 97% in the UK, and 2% in China. The market of developed countries is in its maturity phase, and the competition among eCommerce players is extremely high and cost-intensive. Marketplaces like Amazon and AliExpress are flourishing, while many stand-alone retailers struggle to find their USP as brand and store loyalty are decreasing and cart abandonment rate in the industry is at 75%. Increasing brand engagement can be achieved through community building (e.g., ASOS Marketplace), loyalty programs, and a seamless mobile and desktop user experience. (eCommerce)

The important part of growth

Mobile dataWriting for mobiles will be more
Video marketingShort mass-produced videos

We have seen above that a large percentage of online buyers are under the age of 44 a statistic that indicates action must be quick.

We all understand that the young have attention deficit disorder and need to be entertained in a way that is different from the older group.

That is why video and mobile marketing will grow in stature in the coming year. Your material must concentrate this way.

Being an individual in marketing

what is the future of affiliate marketing
Someone different

With a billion or so blogs going on at any one time you need to be a bit different.
There are structures you must follow and rules of writing but around that, you can apply flair.
Being an individual is like personal branding and you will develop followers because they like your style.
It may be in your natural writing skills, the happy pictures you post or the photo of you dressed as a Unicorn.
Something to recognize, and to be placed at the top of their mind.

Blogging is not a one-time hit, it is a lifetime on the front line.

Every post you make will be linked somewhere to another thus building a continual storyline. That is one reason for standing out from the crowd and demanding attention.

I have my photo attached to my blogs and pages to show that I am an old guy with years of experience behind me. I linked to my About page so that you can read more and just maybe gather some respect.

Regular posting will bring traffic to any site so keep it going at a regular rate.

Social media will change so you will need to go with it.

Every social media challenge has a reasonably clear age demographic so you will need to select your target based on the products you promote.
However, I believe that Facebook marketing will grow throughout the year. I am seeing some great results with good adverts on Facebook. Repetition is the answer and a constant flow of advertising is the answer.

Retargeting or remarketing is also a growth product. Over the year-end break, I have been looking at some home appliances in local resellers and advertising is haunting me from the store and from my web searching and price comparison.

Writing for mobile data

Many searches are now done on a Mobile phone so your writing and linking must take this into consideration. Consider what you will be most searched for and then make it clear. Do not put Links close together because it will confuse Apple and not work.
In a recent article by Neil Patel, he said that clicks on mobile were far less than those on fixed units so your concentration should still be on your main computer.
To counter this, of course, is the fact that Google searches mobile-first so we can never ignore it

The increase in video marketing will continue

people making a video
The olden days way

This is not just about marketing or branding your products but using how to and display quick video clips that demonstrate things we need to know.
The important message is that the length of the videos is decreasing because it is staying in line with our attention span.
I bought a new product at the weekend and had a problem with one of the features. The book did not explain it and I did not want to revisit the store.
I ended up Googling the answer that was clear in a short video.
For the videos, I have used the services of Content Samurai where you can do a professional video in a short period of time. They have a free book about videos that are worth a read

The price factor will make a difference

My recent retail journey proved a few things to me.
Price is a factor and I did a price search before each purchase as the stores offer a price match policy.
The on-line stores were mostly the price winners so I could have saved myself a lot of effort and time by shopping from the couch.

Retail is in a competitive world but in busy times, we still go through the doors to hold a product.
This is not a conundrum. My wife is an online shopper throughout the year and will rarely visit a store. Purchases are made worldwide as she searches for sites just like yours to buy the things she wants to be delivered to the door.

Staffing levels at the big stores have been reduced to sooth costs, however, this will further drive customers online and I had a recent experience with this.

Pre Christmas I went to the biggest chain store in my area to buy some bath towels. The assistant had no clues and could offer no support. The pricing was unclear and the special docket I had was a day over the final day and was rejected.
My shopping experience was ordinary, to say the least, online would have been better


I researched this topic on affiliate marketing as much for my own benefit as I could to write about it.
I took advice from Jay Oneill, Neil Patel, Statistica, Hubspot, etc and added my own version of what I believe is the future.
There are many benefits with Affiliate marketing the returns are very attractive and it is a substantial growth market.
It takes time to build a business and have an understanding of the principles to get you started. I recommend the training and hosting package at Wealthy Affiliate for anyone entering this business>

image of the author Peter Hanley
Peter Hanley

What is the future of affiliate marketing by Peter Hanley

Writing a blog post tips

pretty girl picture

Writing a blog post tips is for greater reader contact and getting your SEO set up with enough words to solve a problem or offer a solution.

Ten tips for better content

Pick your NicheWhat are you writing about?
Find the Keyword
This is the most important start
Prepare a Meta tagInclude your keywords
Write your headings Less than 300 words a heading
Select a categoryWhere will you be seen?
Gather some picturesFree to post ones
Link to AuthorityWikipedia and Wikidata
Have internal linksWithin your site
write like crazySet a structured time
ReviewUse Google Analytics

This should get you started and we will explore them a little more before finding you some other necessary things to do

Where to find your niche

Many beginners who think about blogging struggle to identify a personal niche that will keep them involved for many years to come. This is not unusual so never despair. As usual, I looked at the wiki for an answer that covers this subject.
My area is small business marketing but that includes Social media, blogging personal development, training, etc broadening the things I can write about. However, I would like to stay faithful to my direction and not go out of the boundaries I have set.

I suggest thinking of a broad term and breaking it down to a small area that you can concentrate on.
Health is really a broad term that covers a wide area. One of the new popular targets is the use of medical marijuana for curing the illnesses of all mankind. I am not recommending this, in fact probably quite the opposite but showing how you can find an area to concentrate.
Another could be footwear; everyone has a dozen pairs of shoes but what about those made especially for football, Gridiron, Soccer, Australian or Irish Football? These are the micro niches that you can use.
World Poverty is a broad term, reduced down to those living rough in New York as a niche.

Remember this is a long term game so choose something that can keep you interested over the journey.

The importance of a Keyword in blogging

This simple step is critical to your results on the internet.
It is ignored by many and they will complain about a lack of traffic.
You can write the best article ever, capable of winning a literary award but if no one reads it it is wasted time and effort.
We search the internet for answers and we search by words. They may be a single word or have a long string afterward.

If I searched, say, Footwear, there will be thousands of answers, however, “Gym boots worn by LeBron James in the last final” is far more targeted.

Keywords are designed to get random searches to your page through SEO ( Search Engine Optimization)
Google and other engines are looking at several areas to determine whether traffic should come your way. Your Keyword is the starting point and the most important in setting up a blog that will be read.

Are meta tags important with SEO

There are two areas to complement your keywords and they are your Meta description and the opening paragraph. Both must contain your keywords because Google says so.
You can also include the alt tag in the pictures although it may not be as important.
The beginner manual can be thought of as Yoast training and he does it quite well on the subject of Meta building and description

Write your heading first

This is a great piece of advice for those who struggle to find enough words to meet a 1500 word average blog.

Your blog should flow from a problem to a solution so that readers are taken on a story and need to spend time with the content to get full information from it.
You may find several methods to do this but generally, it goes like this:

  • Find a problem and explain it
  • Show your desire to overcome the problem
  • Explain the opportunities available
  • Delve into the conflicts associated with it
  • Present the solution

No paragraph should be more than three hundred words and sentences less than 25 words so short and sweet.
Your headings should start large and go down in size and not random distribution throughout the article.

Pictures bring readers to attention

Writing a blog post tips

Many of us are skim readers unless we are entirely fixed on every word, a rare thing indeed.
We generally want an answer to a solution so we want to read the last page first.
The pictures pull us up, we look and then read as a natural curiosity takes over the mind.
Of course, they must be relevant to the subject but they do act as a mental stimulant and a stop sign for the browser.
Remember you sometimes need authority to use pictures.

Link to authority sights

This is one area that many of us miss the opportunity to include, however it is very important.
Google praises those with authority and by holding hands with them you show that you mix with the best.
Examples of authority can include Wikipedia, Wikimedia or even CIA World Facebook.
I generally throw one of these into an article if only to bow to the gods of SEO.
I used a Wiki link early on in this page which has become a habit with my writing.

Outbound links most definitely matter for SEO. Not per se for your SEO, but for SEO in the most generic way there is. Your outbound link helps your neighbor, your supplier, your customer and of course, your visitor.



Internal linking has many benefits

Internal linking is taking readers to other parts of your blog or even other articles written by you.
This shows that you are more than a one-trick pony and have a broader expanse of knowledge.
It also increases reading time on your site with another valued feature: time on site.
With WordPress, you can use the return feature so that after the small diversion they come back to the current article.
when you choose the link tab, also use the small V tab and click the open in new tab option.

Writing a blog post tips
Click on your option to open in the new tab.

Write like crazy perfection comes slowly

I like to set a time period away from distractions. As I write this I have given myself an hour of total concentration to write as many words as I can with my two fingers beavering away.
I have Grammarly correcting my mistakes along the way so I hope that covers a lot of my lack of education in writing skills. I write at about 700 words an hour when I am totally focussed and have my headings in place.
this includes side journeys to complete the product.

Critical analysis

Yes, you should review your site and preferably get someone else to go over it for a different opinion.
Don’t get bogged down in perfection, it is not being submitted for an award but for general readers.
If you want a deeply critical analysis, the use of Yoast SEO can provide that. They criticize a lot of what you will produce. I particularly fail in positive writing, a skill I am still mastering

The use of a Chatbot for your blog

This is the biggest thing to happen in 2019. Conversational marketing became the word of the year in 2019 and the use of chatbots to connect with readers has become almost mandatory.
You get to build an email list and correspond with readers to help you build a future subject.

I have tried a few and on this site is one by Purechat although I am thinking of changing.
I like to promote advantages that are free to a point where you need professional help and then it is not a problem to take a paid upgrade. Tidio continues to supply a heap of marketing support and they have impressed me in their follow up.

The importance of comments

Google loves that people comment on your content. It shows that your site is respected and liked by the masses and this adds to your SEO.
Furthermore, it adds to your wordcount thus building up your average numbers.
An easy way to get comments is on the Wealthy Affiliate site where you can either trade for comments or pay a very minor sum for them.


There is great joy in finishing and publishing a blog. It is really a work of art in words that have been a journey from inspiration to completion.
It will have an impact if you follow the basic rules and provide every opportunity to be found in the search terms.

I have written a lot more on blogging including how to do it for free.
The greatest hurdle is the first words, getting started is not hard you must, however, do it.

You can practice on a free site and change as you grow or just start blogging and update your early efforts later.
Best wishes on a successful career as a writer.

image of the author Peter Hanley
Peter Hanley

What is the keyword?

What is the keyword? Many writers have little understanding of the need to use Keywords for SEO and success. Here we tell you how to get your site read.

Why does the Keyword have such SEO difficulty

The simple reason is that all people search by keywords when using Google, Bing or Yahoo.
Today you probably typed “what is the keyword” to get to this page. I have used that to entice you in.

Keywords come in different sizes so don’t get confused with the number of words because a simple word like FOOD can have a long tail attached to it
“food for vegans in London’s West end markets”
is a long tail form of the same word. Both are search terms however one is more specific in what they want to achieve.
Here we are looking at Keywords in relation to SEO however they have many other meanings as described by Wikipedia

Do you really need to use keywords?

Yes, you need to use your keyword at least three times and that is just in the structure of your page or post.

Experts like All-in-One SEO and even Yoast will certainly demand that you have your Keyword in your Meta description plus your first paragraph in the article.

This allows Google to rank you and people to find you and get placed where searchers will end up, which is short for saying you will be read.

In the olden days, a few short years past it was recommended that you plaster an article with keywords so that you would appear many more times. Commonly called keyword stuffing, it was the most used tactic of the day.
Although it is now taboo, Mr. Google has taken an extreme dislike to this tactic and punishes those that continue in outdated practices. As a writer, this is great because we no longer have to bend and construct sentences to make sense with a Keyword planted in them just for the sake of SEO.

How do you pick Keywords for success?

There are two dominant forces that help you with the selection of words.

Volume of searchesCompetition in ranking

You will understand that certain words attract a lot of search volume.
These are prime words like Health, Food, clothes, sport, etc that cover a range of activities.
The volume of searches will be extremely high so your little article will be lost in a million search pile.
Since the volume is so high there will be a lot of content to contribute to the searches thus increasing the issue.

Most people only look at the first page of a search term

When you search for a term, Google will take you to a range of pages of information. There will be about 10 entries per page with the first page including paid advertising in the top 2-3 spots and maybe the bottom one as well.
They have a little (a) next to them.
We have all done a search and understand that but what you may not know is that only a few people venture past page one so the first two or three free entries on page one are the only ones that will get noticed.
This means that if those entries are not yours you will not get read.

The word food, for example, is searched about 447,000 times a month so there is a heap of traffic. If you are in position number one you can expect 76,000 hits on your site which would be fabulous except for one small issue?
There are about 276 free entries ahead of you so the searcher will need to troll through 30 pages to find you.
It just won’t happen.

How do we overcome search volume in SEO?

With your head exploding with the complications in Keywords let me take you down the easy street.

You are very lucky because in the past this was a real hit and miss operation based as much on good luck as in skill.
Now we are lucky with a couple of great tools that will tell you exactly where you will be in the hierarchy.
You can use these to see the estimated amount of monthly traffic and the degree of competition.

What you need is a word or long-tail phrase that has some traffic but low competition. This is where you start your writing from.

Jaaxy is a great tool for this purpose and you can try it below for free

Now you can get an idea of how this all works and start looking for your words and go chasing dreams.

What is the keyword research tool for?

What you are trying to find are some credible traffic and low competition. I like to do a 100/100 plan where my traffic is over 100 per month and my competition is under 100.
That is stretching things a bit because the ideal is less competition the better.
As bloggers and writers, we spend a lot of time on keyword research because it is just so important.
Jaaxy is a really good on-site authority tool, the most important ingredient in your post. You can see exactly where you are or want to be at all times

I also use another site in Neil Patel’s Ubersuggest.

This is different in how it does things but the results should be similar. Uber suggest.
Importantly, Neil points out that searches on mobile devices have a much lower click rate than on desktop applications so this can have a big effect on the results.
However, writing for mobile phones is also critical because Google starts its search process with mobiles before fixed computers.

What you need to ascertain is can you get your post or blog to position one on page one as the ultimate achievement with some traffic.
The tool will tell you how many clicks you should get in position one, the rest is up to your blog.

Paying for keyword position

Internet marketing business
It can be a lot of money

When you pay per click to Google you are guaranteed a first-page position however the cost can be very high. For instance, for this Keyword, you would pay us$1.75 every time someone clicked on the ad.
That is great if you sell something that returns a profit for you. you may sell something every 20 clicks but if you make more than $34 on the sale you are in front.
The term Health Insurance costs us$23.88 a click so it is expensive unless the return is commensurate with the outlay.

More people will click on the first or second entry obtained by SEO so if you can rank on page one you are a winner by a long way


Spending time on Keyword research is imperative for every marketer on the Internet. It will mean the difference between an acceptance or being completely lost in the search engines.
I often see complaints from bloggers about low or no traffic and they plead for an answer. The answer is simple, keyword selection. Without considering this element of SEO it will always be an uphill battle.

What is the Keyword by Peter Hanley

image of the author Peter Hanley
Peter Hanley

Further great training at Wealthy Affiliate

How to start a blog by WordPress?

blogging image

How to start a blog by WordPress. The cheapest, easiest, and most useful blog writing techniques laid out and easy to follow the plan.

I want to write a blog, where do I start?

Providing you have chosen your subject or niche, what are the next steps that you must do to have any chance of success.

My first step is always to do a plan, even a rough sketch of what you will achieve in the next year. You can never go no-where, so find your somewhere and let’s head in a definite direction.

Make small targets along the way that you want to meet to give you a sense of minor accomplishment.

For instance, I write about 15 blogs a month and aim to achieve more than 23,000 words in that time.

I am happy because I am up about 90% of my target, having just checked the figures.

However, my eventual goal is an income-generating business from a blogging platform.

I have a timeline, an expense budget, and know the tools I shall need.

It is essential to understand that a simple blog platform can grow to a million-dollar business.

However, it is not an overnight process. It will take time, maybe years before the plan comes to fruition, and you need support to guide you through the journey.

Do I need a domain and website to blog?

Yes, you do, and this is number one of the challenging questions you need to work out.

Think of your domain name along the lines of where you want to take your Blog.

It could be marketing a product or an idea

Maybe you are local area targeting so including

 a name may well help.

Perhaps you want to brand yourself as the Goto Guru

I have a site I coach, and my name is pretty simple stuff.

The site is probably not the best name, but it explains what we do.

Meta is one of my favorite examples of a domain name, which includes a meta title, which is your next decision.

Boiseblacksmith. It has a location because he caters to an area, what he does for a job, and then throws his name in as well Harry Black.

Domain structure

You can buy your domain at Wealthy Affiliate, GoDaddy, or a host of other sites. However, a warning is to check second and subsequent year pricing. Go Daddy is an example of cheap to enter but dear to stay.

Do you get a dotcom or dot info etc. site?

First of all, if you are going to a local market, get a local domain. I live in Australia, so I often go to sites.

Otherwise, I start at .com then .net until I find what I want. With the Jaaxy keyword tool, you can see what is available at any time.

The meta title is essential.

a great story

On page one of any search, there are usually ten people to choose from on the list.

Some will be paid for advertising with a little {a } parked next to them. 

The next three will get a casual look with an 85% chance of a click. The lines that readers should choose will have the best Meta description, something compelling to make people read more.

Get your Meta right


A meta description is important for your site to be read.

Therefore getting clicked is one issue; however, getting read is as important.

If you are anywhere past page two or three, the chance of someone finding you is scarce.

Terrifying stuff this Google searching, that is why the set up is essential. Think then when you have to be found, do it right the first time.

 How do Keywords work?

Internet search is a glorious thing. People like Google go out of their way to make your life easy, but only if you play the game right. Mess it up, and you will end up in the Boondocks.

Traffic  Too much traffic and no one will see you.
Competition  A lot of competition will 
block you out
Longtail keywords  This will help your search.
Location-based  If you are locally based ideal
Advertising  Spending money will buy your position
Description  Using a description narrows the choice.

Let me explain more about the keyword concept. 

Traffic, every keyword has traffic, some a lot some not so. When there is a lot of traffic, you will find a lot of competition. 

If you search for the word “food” there are about 450 thousand searches a month, however, there are also about 30 pages ahead of you to be read,

I then searched for a longer tail at “foods for a low-calorie diet.” The traffic is down to 70 a month, but only two pages ahead of you when you start on your listing.

Think of what you would type into Google to search for an answer.

Not food, it is too broad.

Even Food Chinese is hard.

Food Chinese no msg is limiting

Food Chinese no msg in Oahu may find you.

Consider the use of How, when, why, or where are also useful headers to start a search term.

Almost ready to write a blog

Before you start to write, let’s look at some more structures. Headings are essential, and there should be no more than 300 words between titles.

Furthermore, you start with a large heading #1 or #2 and go down from there. It’s not up and down or sideways strictly going down.

It is always good practice to do your headings first and then load the words. It makes writing much more natural, and you can set the flow and structure far better.

Linking in a blog post

To help your Blog stand out and attract better SEO, installing a few links is essential.

Authority links  Link to a site at a university or well-known authority like Wikipedia.
Page links Internal linking helps the growth of your other posts
Affiliate links We all want to earn a buck, and this is a sure-fire method.


Therefore, think about your links and where to place them for the best effect on your final product.

Placing links in Pictures

Pictures can be done with HTML inserts and with conventional images to take your reader to another page.

Above is an HTML insert with a link to Wealthy Affiliate. You can use this to try their Keyword tool or any of the training. They supplied the code, and I just inserted it into my page.

image of blogging
Where to start your journey

This picture links to my Blog, “writing for a blog post.”

Both are taking you to a whole new world of experience.

Analytics on your site

Analytics is a significant part of the process and you will need to do your site first up. You will need to understand how many people are coming to your website, when, and where.

Checking starts with a free Google analytics program that you can easily set up at Google.

I also use MonsterInsights free version for a bit extra.


My Blog is set to start your journey into blog writing.

There is quite a lot to learn in the structure and the set up that will make a difference.

I have written a lot more about writing. However, I can not change your style, and that is up to you to adapt to the readers.

I hope this has helped in some small way, and feel free to comment below if you want more information. I answer all comments, even the ones that may criticize me or my spelling LOL.

How to start a blog by WordPress. The cheapest, easiest and most effective blog writing techniques are laid out in a simple and easy to follow a plan.

image of the author Peter Hanley
Peter Hanley
About me


How to earn money from blogs

image of a person at a starting line

I get asked the question on a regular basis with many get rich schemes, however, there is a journey to take to meet the money. Here we shall set you forward to success.

Why write a blog anyway?

We presume you want to be a blogger for money, not just writing about yourself.
That is the path we are taking.

A blog can be on any niche no matter how big or small it just needs to be one that gets read.
We will show you all the SEO tricks to achieve this but let’s get a few things correct first.

Blogging is not a pathway to instant money, it is also very cost-effective and will not drain your pockets of the coin. It will, however, take some time to achieve.

This is one of the most disturbing ideas that new bloggers encounter. They want action straight away and don’t really understand they need to wait and continually produce products over time.

Let’s start with a Google view on blogging

It is a fact that Google trust grows at just over 10% a month. Therefore in the first period of your blog, Google is just looking at your content and deciding if he likes you.

Taken from Wealthy Affiliate report on a site 7 months old with 130 posts

This may seem a bit harsh but it is a reality that we must all go through.

Therefore the early days are going to be a grind as you write blogs with only a small following.

However, the growth becomes exponential and the results will follow. The below diagram was produced by Hubspot, a leader in the market of customer content

So you can see the trend in that your old posts continue to drive the market and your latest one pulls it along.

Where does blogging income come from?

There are many ways bloggers can make money and it is always a good idea to plan this from the start.

Affiliate marketingThe number one way to income
Selling your own productRun a shop linked to the blog
Marketing eBooks, VideosHow to book etc
AdvertisingPeople pay you to advertise
Recommendingan advocate for a product
BrandingTalking about yourself

Your writing should take a direction to grow your future. I am unashamedly an affiliate marketer
I have written a long article on this covering everything you need to know.
I find the best and cheapest small business support products, test them and then recommend them. I get paid on the results I achieve.

One of the benefits is that many of my products have a recurring income so I grow a business over time that can produce a monthly package of income. This is unlimited as a result and can be in the tens of thousands a month.

My products include Wealthy affiliate a Blog host, Internet training post, Affiliate program, and a really active community. I would recommend this site to anyone either new or experienced to access your answers on any problem.

Videomaker the new way forward

It is a fact that youtube is searched nearly as often as google for all information.

A free book

What is also true is that video builds your website SEO by a great amount because of time spent on the site, a critical SEO issue.

Furthermore, most people are scared of making live videos because it is far too hard. That was, however, until now.
Samurai content has an easy video builder that anyone can use and in fact make a video in half an hour, with music and script.

How do you make money with Samurai content?

This is an easy answer,

  1. They have a great affiliate program that pays recurring revenue.
  2. You can join Content Samurai and make videos for others and charge for the service.

The produced videos can be loaded directly to youtube for being seen by the thousands or embedded on a website to increase site time.

Having a video on your blog will support your activity and provide an opportunity for financial benefit.

Writing eBooks

In some ways, this is a bit past its day in the sun. They were really big a couple of years back but are not seen as often these days as we become more search-friendly.
They still have a place in the “how to do things market” but that is much better attended with YouTube.
However, people still read eBooks so write away if you have a great subject.

Chatbot to grow customer contact

I have discussed conversational marketing as a new paradigm for growing customer connections. In fact, there will be one on this page where you can contact me for more information. This is a rapidly growing market and very easy to become an affiliate, plus it pays a regular return for all users so you can really grow your income.

A bot for every page

Selling your own products on a blog

When you have a physical product it is easy to promote in a blog. In fact, this equally applies to a virtual product as well. Anything that you have can be marketed in a consistent and promotional manner.
You can market a product or direct the reader to your online shop or store.
As a clothing store, for instance, you will carry many brands and styles. Fashion changes regularly so you can blog on a topical agenda like Double Denim. Is it in or out?
Then describe your latest product pricing and delivery with a purchase box on the blog.
This would give you enough material to blog for a long time.
We recently bought some new bed linen. A sheet is not just a sheet, you have a variety of materials like silk, linen, cotton, hemp fiber etc. Then you have thread counts and sizes and all sorts of decisions to make. It is not easy.
My wife did the research reading blogs on Bed Linen and could well have bought from an online supplier.

The biggest shopping market is Amazon and they own the retail space. Lots of products but slim margins.

Next is probably Walmart or associates who took all their products back from Amazon to market directly.

In a recent article by Neil Patel, he theorizes that Google will enter the retail market in a more aggressive way and offer opposition to Shopify who dominate the web-based shops.
It is coming into a very interesting time that will offer greater opportunities.

Recommending something you are writing about

In the world of influence marketing, we can break the types of influencers into six categories – Mega, Macro, Micro, Advocates, Referrers, and Loyalists

sense mktg

This area of marketing is growing rapidly and is a source of massive wealth.
The mega Influencers maybe like Kylie Jenner, down to the loyalists that could be on the fan club or membership list.

In an area, I am involved we just appointed an influencer. He is a well-known sporting identity and Radio announcer his job is to carry the message to others as an advocate.

You will notice a common trend for food and family issues. The well-known trend of Mummy bloggers is all the rage.
This is being the correct person at the right time. Unfortunately, I can not unlock the secret key and have large amounts of money thrown at me. Well, yet anyway but when I do you will be the first person I tell.

Branding your business

This exact spot is where I started my internet journey.

I wanted more traffic to my site and went looking for it.
I work with small businesses so I target them with information, all things business and some more.
The blogging took over from real-life and became a product on its own.
Every website should have a blog component that draws viewers into a buying cycle. They are husband and wife the same but different.
Using your blog activity you can promote your products by writing about them at great length
and drawing readers to a close.
You can also do this for others as a paid occupation being either a guest blogger or the main writer.

Every business generally has a whole host of products that can be better explained in a story.
Writing that solves problems and moves you to understand why buying the product from Mr. X is preferable.
In my case, it leads me to better understand what I am selling as I delve deep into the background of the subject.
When you write for others there is always some research to be done so your own learning curve can be increased greatly and beneficially.

Displaying Advertising on a blog

This can be a great money-spinner for you but first of all, you need traffic. No one wants you until you are generating thousands of hits a month so.

Here, I am talking about advertising for other people, those pesky popups that appear all around the blog promoting products of other people.

PPC and PPV, are they for you?

PPC is paid per click. Anytime someone clicks on an ad you get paid an amount of money.
This is pretty easy and the most common part of the market.

PPV is pay per view and is generally based around a number of views, like 1000 or ten thousand views and you get paid.
I personally don’t like a lot of site advertising, it makes me move away quickly.
I recently did a review on a site, a good site with lots of information but I was so bombarded with pop-ups I took an escape clause and left without a comment.

Test links

This is a bit like affiliate linking however you end up on an advertising page and get paid for the link, not the sale, a large difference.

Paid reviews

You get paid to write a product review, a favorable one is best of course with the agreement of the product owner.
Product reviews really work well and people believe in them more than any other form of marketing.
You can review products side by side or half a dozen at a time with links to your affiliate sites or advertising links.
The idea, if you are reviewing products together, is to have an agreement with both companies. Sometimes readers have made a decision that won’t be changed and will click on what suits them.

Text links

Huffington Post did a test on links v banners and surprisingly links had nearly double the capacity of banners. More so that the smaller the banner, the greater the traffic as well.

This surprised me because I have been a convert for banners as the best way to go.
I guess I need to review my ways and do some tests on this. adding a couple of simple links
to see what people want to view

Are pop-ups a good product?

I tried some pop-ups with a bad experience so am a bit adverse. It was my own fault because they were annoying in the way I had them come in too early so people were opting out before reading.
I would use an exit pop or even a link pop would be good but an entry pop turns the readers away. just my thoughts.

However just today I was on a site that popped a big bold banner asking me if I wanted to increase my traffic by a zillion percent and my finger hovered for just long enough to pass it by.

This was even before I entered the site for information. Yes, of course, they work. and they can be annoying, but it is all in the manner they are produced. So fear not, use them if you so wish.

When your readers click on the Pop ad you get paid.

Where do you start with blogging

It always seems to be a mountain too high. What do you write about, how many words and then there is that SEO thing that leaves you wondering?

Your content is but part of the journey, OK, it must be readable without spelling mistakes and include good grammar but will it be read?

This is the one area that most bloggers miss.
If you don’t do it your chances of success are almost nill unless you get really lucky and jag it.

I am talking about keywords and meta descriptions that give you a slim chance of climbing the mountain.
A Keyword is what people use to find you among the half a billion bloggers in the market and your description is that snippet that compels them to read your article.

Keywords have competition, and if it is too high you rank on about page 20 of a google search.
This is when 80% of searchers never get past page one. So your chance down the back of the queue is zero and zip.

That is why we use a keyword tool to tell us all the information we need and to make sure we have a chance in the window of opportunity.

However, you really need to learn a bit more about this and that is why I am directing you to the free training and Keyword tool at Wealthy Affiliate. You can choose from the extensive training modules those bits you want or go the best way, start at the beginning and learn the whole thing before wasting endless hours chasing your tail.

Blogging has rules and they are determined by Mr. Google who controls all this and makes our life hard when you try and shortcut the plan.

Many of us have searched far and wide in our learning and spent countless dollars on wasted courses before we found Wealthy Affiliate.
log in to the forum and see what others are saying as they follow a road that you want to play on.


This is not a total list but a good overview that may provide some insight into the direction you want to go. My goal is to build a business so I will stay away from the tricky bits and hold my readers with the content. Yes, I offer affiliate products but ones I use and recommend so that I can justify their use and small cost.
Trying things out is a way to learn and work out what works best for you.
I have done many things on this list. I have videos, branding, eBooks, text links, reviews so I am happy to promote my offers to you.


Blogging is a career, not an overnight gimmick. It is not a quick money fix, it is a time-consuming occupation that can leave you in doubt of your abilities and raise you high on results.
Blogging is not only for the young, but seniors also have a great role to play in this as well

Find a problem and supply the answers.

picture of the author
Peter Hanley

How to earn money from blogs by Peter Hanley

Where the learning starts. Find out about web sites, domain niches and all the basic ingredients for a blogging career.

How to make a blog site

blogging image

How to make a blog site that will be read. There are billions of blogs so how can you stand out from the crowd. It is all in three little secrets.

What are the secrets to blogging that can make a difference?

It’s really not all that hard however most never understand the basics.

It matters not what Niche you are in, it only matters who reads your stuff. Blogging takes in every subject you can think of.

It is estimated that over 500 million blogs a year are written so we don’t have time to read them all. So what is it that makes your work gets read?

The super-secret to blogging success #1

I just know you are gagging for answers but let’s first consider what blogs you read and how you found them?

The first thing you did was type in a google search, correct? What you typed into Google is called a Keyword. it could be one word or what we call a long-tail keyword. This phrase takes you to a blog or page on google.
Therefore your blog must start with a keyword, one that someone will type into the web.

However, it is not quite that easy. You must consider two other important elements.

The single word
A longtail phrase
The total traffic
The competition

Let’s say as an example that you are a Blacksmith.
So here is me wanting to find you so I type in Blacksmith and lo and behold there are over 5000 searches a month and of those 825 will see you if you are on page one.

However, there are over 220 blacksmiths registered with the same name or over 22 pages of lists. Therefore your blog has got to rise from number 221 to the first couple of entries on page one.
You have no chance of success.

If you are a local business you may use a keyword like Bill Hammer Blacksmith Idaho USA
or maybe blacksmiths in Boise USA. LOL, I am making this up as I go along and there are half a dozen metal bashers in Boise. My point, however, is this is how people find your blog using a keyword.

This is the first fundamental with blog writing, content writing or page writing.
Get this wrong and you are with all those others that wonder why they never get read.

Next is your Meta description

Sometimes I love my work, The meta description is what people read under your Keyword that makes you select them or not the other 10 to a page. I continued to search Boice and I found the following.

Meta description example
Great writing

Don’t get me wrong here, I am about 9,600 miles away from Idaho and as I said making this up as I go along.
I typed in my Keyword Boise blacksmiths and there are a few of them to choose from.
Remember some are advertising listings and local directories and we want to miss them for real people.

This I came across;

“Harry Black, legend has it his skin is made of steel”. Pure poetry in this case but I had to read it.
This is his meta description and one really out of the left-field but it is so good I had to share it.
You may write along the lines of “A good blacksmith that delivers on time” but which one will get the most clicks. Old Harry because you just have to read it.
This is evidently written by a Pro and not by a hammer man but it does work.

There is point number two, Your meta description.

How to, when to, why or who enquiries.

A lot of searches start with How, when, why or who because we have a problem we want solving.

This is true of Google and equally so with Youtube as we want our problems solved.

This site is a How to Blog, “How to make a blog site” so I am answering a question that has been used as a search term. My Meta description hints at three little secrets so you will read it
because I have evoked your curiosity.

So solving peoples problems is what most readers want. They don’t want a lot of fluffy writing or technical jargon they want simple answers.

Content is king however only when it solves a problem.

If you are going to write a Blog the above three items will take you nearly all the way home.

The starting requirements for a blog

Ok, you need a domain name like “ that can be purchased cheaply and registered with a web host.
Then you need a platform of some kind like WordPress as an example to hold your writing.

The above will give you all the training you need to set up a blog, help you find a niche and show you all the steps to take. What’s more, their online forum will help you with any queries you may have.

I could write many articles on this, and I have but if you don’t understand the basics Wealthy Affiliate is a great starter.
It is not that hard for any age or demographic.

Blog writing won’t make you rich on day one. It is generally a slow start-up career that will take many months to find any degree of success.

It is more a calling where you share your understanding with the world by the use of words and pictures set out in a way to gather a following.

The greatest issue is generally what to write about, you get one great idea and then fall in a hole as you look for other great keywords.

Blacksmith is a niche

Using steel, copper, Bronze, mixed metals with hot or cold deployment.
Art, tools, structural, safety etc.
Best steel to use, new, old refurbished etc
With every word build a word stream that will last you for years as you become the resident expert with Skin as hard as cardboard.

this is my post number 100 on this site. It is all about the internet or online marketing. Blogging is a form of marketing. nI fact every web site should have a blog post included.
I looked further at this in how to write a blog and in fact several other sites.


Writing becomes an obsession if you enjoy your subject and blogging is just one form of that. In fact, a form that gets more attention than most outlets if you follow my three secret rules.

How to make a blog site by Peter Hanley

image of the author Peter Hanley
Peter Hanley

find long tail keywords free

image of a long tail keyword

How to find longtail keywords free and build your enquiries around them. More and more Google wants to search in a manner that brings up the best results.

So what are longtail keywords?

The latest Google update has the name of Bert, and what Bert does is use extra words to better define a search.

Bert stands for Bidirectional Encoder Representations from Transformers.

I don’t want to get all technical with this but what Bert does is better understand a search term and will expand it to what it thinks you are looking for.

The new changes this algorithm update brings makes it much more relevant for searchers and it creates a better experience for you and me and everyone else who uses Google.

Neil Patel

People generally search in three different ways and here we have a look at them.


Wikipedia defines informational search queries as “Queries that cover a broad topic (e.g., colorado or trucks) for which there may be thousands of relevant results.” When someone enters an informational search query into Google or another search engine, they’re looking for information – hence the name.


Naturally, those searching for information and what ranks best is great content clearly spelt out for the searcher and Google to find.
“The best shoes” would not really indicate a great defined search, however “the best calf hide high cut boots for teenagers” would tell them where to look.

So long posts with high keyword density is a thing of the past. Using too many keywords will undermine your search terms. You are better served with a couple of really specific search terms and answers.

If you have content that’s not fundamentally great in some way, dressing it up with badges, About pages or whatever very specific thing you somehow decide is the magic factor won’t help. It needs to be fundamentally great, unique, useful, compelling.

Danny o’Sullivan Google


Buying things, looking for items on sale with or without a Credit card and wanting to complete a deal. Sometimes generic like a Mobile phone or more specific Samsung Mobile phone x70 in the description.


How to get to, where to go to type queries.
This is where the user types in a generic name like YouTube instead of using the full domain address
You really need to consider the term and the answer for getting a greater Google response that resembles a search term.

What does this knowledge of longtail keywords mean to you?

Make your search terms suit a profile for a far better response.
Using Navigational term is generally far too broad and will focus on brand names more than
a general search.
If you are ready to sell you will dress your words up with calls to action.

Keyword tools for everyday use

I believe the best tool is with Jaaxy in the free version. however, there are others.

Wealthy Affiliate includes a free one on their site and at Neil Patel.ubersuggest.

However, be forewarned that long-tail words generally have much lower traffic counts.
That in itself is sometimes a good thing because we are searching for quality over quantity.

What will someone type to find you? Will it be a quick way or a slow page by page explorer.
Yours is the choice

If the search term is more explicit your content need not be as long to engage a reader.


Heed the warning of the experts that Longtail is to be the Google friend. Google will better understand the terms and lead clients to an exact match more often. That match is your transactional result.

I have tried to simplify this as much as possible because it will make a difference to your results. Knowing is a path to achieving.

Find Longtail keywords free by Peter Hanley

picture of the author
Peter Hanley

What is the best affiliate programs

image of affiliate marketing

what is the best affiliate programs and can you make money with them. Here we look at both sides of the business to provide you with the tools to succeed.

Wealthy Affiliate the beginners’ friend

We will look at more sites but let’s start at the top with arguably the best affiliate site for both newcomers and those experienced people.

That was a big call of mine but let me explain before you wander off to the next shiny object.

Affiliate marketing is nothing more than selling other peoples products on the internet.

It may be with a webpage, a blog page, a Funnel or any other marketing method on or offline.
You can sell on Amazon as an affiliate or any number of high stakes pressure sites.

You can have a recurring income, a fixed amount or a percentage of the sale and it can be paid in several ways. Cheque, Direct Debit, Credit Card or in fact held until you reach a certain level of money.

As an online marketer, there are things you must have.

A domain name that is hosted with a carrier. Wealthy Affiliate does that for you.
Training on just about any issue you have. starter and advanced.
Instant affiliate program.
Support group.
Recurring income to build your own business from day 1
Access to other affiliates programmes that are recommended

No marketing is easy, affiliate sales are the same

To do any marketing properly you need to understand what you are doing, marketing on the Internet has a whole bundle of what I call rules to be followed.
You will need to know some SEO and Keyword research to have any hope of ever being seen.
Then there are rules to writing and headlines and meta descriptions that must be done correctly.

If I have lost you already you need the basic training at Wealthy Affiliate and by the way, you can start for free

I created a short blog recently on how to start a blog with no money this will give you some of the grounding and things you need to think about.

Affiliate marketing can be a well-paid business

We will give you lots of opportunities to sell a product and to make money. However, let’s make sure you understand what you are doing before you commit to a single focus.

You can be an Amazon affiliate immediately once you have a bit of infrastructure in place.
You could promote $12 books and make a 5% commission or about $0.60 each.
You need to sell a truckload of books to make any real money so you are really just wasting time.

Let me back up a bit here because you need to understand what direction you will travel.

  • One-off commission sales by percentage
  • Agreed value sales in dollars
  • Recurring monthly payments
  • income from advertising

So which is best for you?
Percentage based sales can be good if you are selling higher-value products. On Amazon suppose you sold $2000 watches and got paid 20% or $400 a time. You don’t need to sell a lot of watches to make money. However, remember there are many more book buyers that high priced watch buyers so a much smaller market.

Some retailers will pay an agreed sum of money for every successful lead. The sum will naturally depend on the retail price. This could be high ticket training packages as an example

Recurring monthly payments are when the buyer commits to paying an amount every month for the product so you also get a monthly percentage.
However, this small amount can grow as you add clients every month and build a substancial income. For instance, the monthly fee for Wealthy Affiliate is $49 and your percentage is about $24. Therefore every client is worth $24 a month for as long as they stay.

As you build your blog or page and get a large following you can sell advertising on your space and get paid per click.

How do you become an affiliate?

There are literally hundreds of thousands of businesses looking for affiliates, they all want your business and they are prepared to pay for it.

However, you must have a sales channel and most often a proven channel that can produce results.
The sales channel can take many forms both online and offline and it must be visible to the market.

Web PageBlog pageContent marketingFunnel
A sales siteInformation pageWhite paperCapture account

The difference between the above is really minimal as all are just selling a product in slightly different ways.

Fixed locationOnline shopPersonal effort
Generally a business
Shop or site
Like Shopify or
Brochures and

As long as you have an outlet you can promote a product.

Tell me, he said, where do you hide all these wonderful opportunities?

I don’t like telling everyone this secret because you may compete with my ideas said a friend recently.
To that my reply was I understand but do you really know how big this field really is?
Think of a product, any product that you may find interesting I said to challenge the discussion.

He replied with a smirk what about “cat food” tell me how good you are?

My reply was that he should use Google and do a search, type in Cat Food leave a space and then affiliate.
The result is pages of opportunities including 13 affiliate companies looking for people like you.
Over 10 pages of different results begging for contributors in this one small subject.

Image of a cat
Never overfeed an idea

I guess I have let the cat out of the bag on this and see you madly googling ideas to whet the appetite.

However, make sure you come back and read more because that is just the tip of an iceberg.
It is a massive market but one that wants performance.

What are all the companies in this market?

You will see a lot of companies promoting affiliate products.

  • Wealthy Affiliate
  • Amazon
  • Share a sale
  • Max Bounty
  • Click Bank
  • CJ affiliates or Commission Junction
  • JV Zoo and Warrior forum
  • Pepperjam
  • Shopify and on and on

Each of these has many thousands of opportunities that just want good resellers. However, they want good resellers or they just cancel your contract. Gone overnight because you did not get any sales or often many sales.

Put your self in the role of the seller

A couple of people rock up and say ” Hey, I want to flog Cat Scraps for you where do I start”

The seller is going to ask a few simple questions;

  • what experience do you have?
  • How will you sell the product
  • Do you know anything about cat food
  • and finally, where do I send your money

We can all answer the last question but the finalist will be the one that has a background and proven performance in product selling.

Where do you get some experience that you can use as a testimonial?

You would want a market opportunity that is easy to enter and you stand a chance of getting paid straight away if you sell anything.

Amazon is one that stands out from the crowd, the products are endless and the opportunities keep rolling out but they also want performance. Plus the commissions are lousy and the competition massive.

You are facing problems on many fronts to win this war and be as successful as you would want.

It is no good selling low priced items with small margins because the returns don’t justify the effort. Likewise trying to sell high priced options without traffic is also a difficult problem.

You need to find the right place and have some knowledge of the basics.

If you were to post a sale on a keyword like Cat food you would never be seen.

  • Cat food has a monthly search volume of over 27,000 hits
  • 4620 of those will be seen only by the first few lines on a page
  • over 150 web posts will be before yours, that about 15 pages deep
  • over 80% of visitors never go past the first page
  • Calculate your chance of being seen.
Figures from Jaxxy keyword tool

We can teach you about Keywords and being seen so you know and understand how this works, without this knowledge you will never drive your product, never be seen and never earn a brass razoo.

Have you heard about SEO

For those that don’t know that is Search Engine Optimisation. It is Google speak for being found on the web.

Even a correct keyword does not guarantee success, there are other rules that you need to understand. headings and Meta descriptions need to be in place before you write a word.
The internet is a big place and your presence needs to be at the top of the list.

With the Keyword Cat Food, you have little to no chance of getting to page one of a search.
You would need to leap over 150 other sites with more experience than you.

how do you do it?

You could try something like Dry Foods for cats and that is easier by about a page but you are still out at sea.

What you will learn to do is target more directly to your best customer. They may live around you and different needs so we might target the best Cat Food in Miami for long-haired moggies. You may get to page one, the traffic will be lower, the competition less and the opportunity to make a sale realistic.

What about videos for affiliate sales?

This is an interesting part of this exercise. Did you know that YouTube is searched nearly as often as Google? People want visual answers so they go on a visual journey.

The number of searches is considerably less than before but I still found 4 pages of videos on this exact subject.

Making videos is very easy, in fact, you can be up and going in a couple of hours looking like an expert.

What’s more, you can earn affiliate income in the process.

I don’t want to confuse this too much but grab this free book on Making Videos and SEO by my friends at Noble Samurai. This will explain a lot more about the process.

They are also pretty open with the affiliate program so it could be a great starting point.

Be wary of internet scams and affiliate sites

The internet is full of scams, people wanting to take your money and give you nothing.
The best one is to pay to be an affiliate, low ball offer. Then;
Pay more to get more.
Then a bigger amount to be huge and so it goes on until you stop paying money.

It is a get rich scheme, they get rich you get scammed. Don’t ever pay out money until you know what you are doing.

How to get traffic as an affiliate?

This is a difficult problem that can be solved in many ways.
Your website or blog will gather traffic organically as you grow. As you gain Google trust more and more people will come to your site providing you maintain a lot of activity.

  • Linking from other sites to your page or post
  • you should also link between your pages or posts
  • Capture from Social media
  • Show a link on your stationery
  • Attend shows and hand out cards
  • ADVERTISE ( not until you have everything else in place)
  • write for others and include a link.

As you develop you will find more and more ideas to gather a following.

Other income from marketing

Your affiliate income maybe just a part of the whole earnings production.

You may develop your own virtual products and sell them online. For example, your first eBook on how best to clean the ears of a Cat without being clawed.
Or a real product like a cat scratcher for small animals made from Hemp sisal.

When you have enough traffic the advertisers will come, they will have pop-up ads on your site and you get paid every time someone clicks or even views an advertisement.

Finally, you could do online audio or video training sessions on all sorts of unusual activities of cats. Coaching or training

This is not a conclusive list but one that will be ready when you complete the early parts of the puzzle

Now you are armed with information what are you going to do about it?

The starting point is having a basic training course to see if this is what you want to do.

It will also give you a grounding in all things Affiliate so that you can do this with confidence.

Everyone wants the same thing, good marketers that can sell their product without a lot of fuss. It is not much to ask.

Your entry to Wealthy Affiliate will be free and you will gain;

  • Domain names and hosting, plus a free start-up web page
  • Affiliate opportunity from day one
  • Basic training in all areas of Internet

Wealthy Affiliate has one of the most lucrative “recurring” affiliate programs on the planet and within the first phase of the training we are going to get your business built on a solid foundation. All long term businesses start with a vision and a brand and we are going to help you get this in place in the first phase of the Affiliate Bootcamp training.

This course is a 10 lessons and by the time you are finished this course, you are going to have your foundation for a long term and very lucrative business online set out!

Jay, Wealthy Affiliate

Support with Internet sales

If you think this is not really necessary just wait until you have a problem.

Problems are everywhere. Google will be a great friend and YouTube however they will take a whole bundle of your time and often not come up with a solution.

Hosting problems

Even the best host will present little speed bumps along the way. They don’t like some plugins or perhaps your appearance does not work. They could be slow or any number of things.
What you do need is 24-7 access to a solution.

Somewhere you can get an answer and a solution in a timely and proper manner.
I use Wealthy Affiliate as my host and the service and support are great.

Website problems

Many of us use WordPress as a page builder and at times we need to understand a bit more>
Your Domain host won’t answer these questions and sometimes it can be frustrating to the Max.
Themes, widgets, plugins, appearances, Social Sharing settings and the list goes on.
Again Wealthy Affiliate has training on every aspect of this and I often go back looking for answers.

Community support

Internet activity is often lonely, You tend to spend time talking to your computer and ignoring the real world. Frustration often comes in and even despair when you are not hitting your targets. Sometimes this is when your mind will wander and you spend time on frivolous wandering and losing precious time.
However, a great community will do many things for you.

  • They will provide encouragement and enthusiasm
  • Solve many issues by responding to questions
  • Compare to other like-minded computer joggers
  • Provide examples to follow or emulate
  • Give you a chance to express your self in whatever is important

We all think the Wealthy Affiliate forum is a Family, You have your favourite members and follow and like their progress. I like a young Kid in Taiwan by the name of Nathanial, he recently sold a website for $30K that was years old, not just one but several working as an affiliate marketer.
Another is an 80+-Year-old Lady that lives in Alaska who is an excellent writer and contributor.
I am in Australia so it is really a small world with contributing members from many countries.

Planning and timing

Just like any business, and this will become a business, you need a long term plan and to set your goals and timelines.

Some will tell you that you can be an overnight success and others that it takes 12 months to start getting traction. Both are true however it is generally not a short term exercise.

For a start with a new web site, you do not gain full Google trust for at least 9 months so your SEO will not be as successful as you want.

As well you need a following of people that read your work and are prepared to commit money because they know like and trust you and this takes time.

A good blogger or website builder will take 12 months to get traction however along the way there will be mini achievements that give you great cause to celebrate.

You must choose a direction and a product group and follow that for the long term. You will get discouraged and disappointed and that is just part of the journey. Without a plan, you will give up early, throw your hands in the air and say this won’t work. When you understand it is just part of the journey you have written down and it is but a small speed hump you can recover quickly.


It has been a bit of a journey to this point and I hope I have been able to cover a lot of your questions and hopefully pave a way for your future.

It is the best job in town, you just need to learn a few rules, follow a few steps, and get to the end of the road that starts a lifetime career.

Affiliate marketing is a growth industry, so much so that the result is many retail operations are closing down.
None so real as the book store Borders. A worldwide group of shops destroyed by Amazon an upstart online book store that very few considered had any chance of success.

You may not choose affiliate marketing as your product but one of the other online contributors that better suit your style.
The basics are the same and you can be more than one thing at a time.

Choose your path, get the running shoes on and fire the gun, the first step is the big one.
as they say at Nike “just do it”

What is the best affiliate programs by Peter Hanley

image of the author Peter Hanley
Peter Hanley

How to hide a URL?

How to hide a URL? The question is why hide your URL? here we look at the very best in link cloaking and why you should use them. Building and tracking them.

What is a URL and why hide it?

Uniform Resource Locator or in layman’s terms your internet address in short or long-form.

These days we all start with HTTPS://
Then WWW or World wide web.
Your business name/
followed by .com or .net etc
Then a bunch of add-ons that take you to a place on the site.

To build one and understand what you are doing Neil Patel has some great training at
his site how to structure a URL

We all have a URL so why hide it?

There are several reasons for this as you develop your website business.

  • Ease of tracking your clicks
  • Affiliate marketing
  • Showing a better URL
  • Shortening the URL
  • Hiding the URL
  • Improved SEO in some cases
  • Checking affiliate traffic resources and reporting.

Two ways to change links but only one good way

Firstly you have link shorteners like and, Tinyurl, and Zapier among others.

Zaprir did a good report on this at their home site for link shorteners. This goes over a few products that can offer both a quick service or a long term service.

Cloaking a link for a good purpose

I am an affiliate for Wealthy Affiliate a Webhosting, blogging and training site that stands above most other onsite operations.
However, some sites don’t like affiliate links and among them are Instagram, Quora and Youtube.

Therefore, it is best to change that link so it is immediately acceptable to any platform that you use. The Word Wealthy Affiliate does not reflect the true value of what they provide so maybe I want to call it something else.

Tracking a link is essential

Furthermore, when I connect to an affiliate site I want to know my numbers. By using a service designed for purpose I can track every click on a link plus I change the link depending on what or where I am marketing.

For example, I set up an online calculator that works out the cost of missed calls to a business. The calculator has been used in two completely different websites and an email campaign so which one worked the best?
Because I used three different links that are cloaked it gives me real call stats and I can monitor my campaign. So how did I do this?

The answer is Pretty links

A must for every WordPress blog

Pretty Links is a free service with an advanced upgrade should you want it. However, in most cases, it is not necessary.

This service shortens the URL but also sets up a tracking platform that provides live results

Image of Pretty Links data
The detail Pretty links provide

As you can see that was a brand New post so little traffic the Website link is

I can then see every link that has been made on Pretty link and going through to Google Analytics to track where they come from.

Pretty links is a WordPress plugin that is uploaded in the normal way. It then resides on your control panel forevermore

Are pretty links really worthwhile?

As an affiliate marketer, the answer is a definite yes. I often wonder if my link is broken or they are going somewhere else. Yes, it’s a bit of paranoia but where the money is concerned it is wise to be sure and this provides some indication of a correct answer.
Using Pretty links you drive the traffic where you want it to go. Use your numbers and Google and relate it to the business.
This is not a problem with good affiliate sites however you never Know.

Some sites will block affiliate links simply because Affiliate marketing is often bundled into one big bag of disrespect.
I have experienced this with Facebook, Instagram, Quora where my link has been blocked.
Using a cloaked address we overcome this without creating problems.

Finally when we don’t wish to display the exact Link because others may recognise, dislike or ignore it. My Super Duper Moneymaking site might look better as Easy money or even a code 1d235. This will encourage a lot more hits and hence greater traffic.

You all so have the opportunity to test the market by using a straight link and a pretty Link in a blog to see which one is hit the most.

Tracking different marketing is an ideal way to use pretty links. My Calculator for missed telephone calls is in half a dozen different places to I can see what is working the best and make adjustments.

Moving to analytics

In your analytics account go to settings, Goals and set up a Goal, in fact up to 20 off them.

An example of a Google Analytics Goal setting

We have now covered all bases for tracking our links and understanding where they come from, how often used and even made money if we want.

For instance, I know that for every 8 people that look at Wealthy affiliate one will upgrade to the pro version and I shall earn in the first year us$175.00. That is an average across all users in WA. Therefore every click is worth us$21. I need to know where they are coming from so I can monetise the site for marketing.


This may be a little advanced for some beginners but don’t worry it will come to you as you move forward. It was the subject of an hour-long live training course we have every week at WA that is available to all paid members so I have reproduced it here.

If you want to get some free training, start a website, prepare to blog there is no better place than Wealthy Affiliate.

I look forward to seeing your click in my Stats,

Peter Hanley