The how to market a product is a funny way to introduce an important topic. Here we look at two examples of market domination by repetition
My marketing background made me take notice
I love examples of companies that go beyond the normal to dominate a niche.
Most often this is invisible and done by stealth but when it hits you hard you must take notice.
Yoast v All In One
These are the two dominant SEO plugins for WordPress however things have changed and so have my thoughts.
Having previously written posts on these two I had All in One as my preferred option. They had more takers online and had been around longer.
I did not need the green light of Yoast or so I thought.
I have two main sites: one on Yoast and my new version on All In One.
My decision followed the training at Wealthy Affiliate where the recommendation was All In One. However, the main trainer Jay has gone back to Yoast so it got me thinking.
I checked my Google position
My old site based on Yoast was number one on Google. Bing and Yahoo.
My new site with 150 posts was nowhere to be found.
As a result, I decided to do a review on Yoast to back up my own thoughts.
What I found really surprised me.
First of all, Yoast was really efficient in marketing the product. So efficient, in fact, I purchased an upgrade.
Their installed base was twice that of All In One so they had really stolen the march coming from way behind but a short year passed.
I was sent training materials, upgrades, newsletters, and info sheets to keep me focused.
From Michael Torbet at All In One next to nothing.
A marketing machine v a good product
Marketing was dominating the race to the top and it was so good it carried success with it.
Yoast:
Five million installations Five stars and 27,000 comments
All In One:
2.4 million installs 4.5 stars and just 492 comments
This is to say that marketing dominated the business.
These are reasonably big players in a hard world. In addition, come with many recommendations and a big following.
The how to market a product and you.
How does this story affect you?
My premise here is to show you how consistent marketing in your business is absolutely necessary.
You don't want to throw in the towel and walk away.
ChatBot fights another great example
I have marketed and written on chatbots. If you follow me you will understand I like to try free things first, therefore, I chose two.
I installed them on different sites so that I could really see how well they worked.
Again, I am surprised at the difference in marketing.
Tidio is based in Poland and I am getting regular support and suggestions.
Whereas purechat is US based and very quiet.
Tidio has an affiliate program which is a great benefit but not my real reason for recommending them.
This is a busy market and if you Google for results there will be a host of companies providing something similar.
Some for small businesses and others for larger organisations. My research had me settle on two of them. It was to try chatbots and not really compare.
However, this blog is about marketing and Tidio wins this hands down. Over 100 different ideas on their site and a regular drip of information.
Conversational Marketing is all the rage
Conversational Marketing is growing exponentially and demanding a presence on every page or blog.
The increase in sales is one aspect however it is proven to add customer retention with regular use.
Not unlike the SEO race, chatbots have joined the starting lanes, firing all guns in a war to the top.
Above all else, if marketing counts for anything, Tidio is doing everything right and will have a healthy future.
Conclusion
To sum up this blog it is about your marketing, not so much about products but what you do with them.
The best products will fail if the marketing is not up to date.
This is the digital era and contacting interested people has never been easier.
Emails, newsletters, SMS, blogs, and web pages are all there at your fingertips. All you have to do is plan an all-out attack.
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