The most important part of your website and why is it so? building your websites comes with much input so where to concentrate your effort.
With a quest for answers we dig deep on websites
I have just written a post on starting a website from scratch and this got me thinking of all the important parts that are combined to make the whole.
Before I answer the question let's explore the components that make up the whole.
It all starts with a Key phrase
Without your keyword properly interrogated for volume and competition you will never be read, that is to say no one will find your product with a Google search.
Keyword, key phrase, Longtail Keyword all mean the exact same thing your site address.
Having come across conflicting evidence on the best word structure for creating these important elements I shall share a little with you.
First of all I am a Yoast plugin convert after trying opposition Ideas. The reason I like Yoast is it is hand holding me in the journey and tells me how good my words are. However they insist on no more that five words in a phrase or they gives you a bad mark.
I also use MonsterInsights headline tool where they look for at least six words or more.
So I settle for a balance believing more is better.
Voice search has made a difference
The increasing use of voice search has made the search term more exact. You would never ask Siri or similar for Nike. Far to broad for her to deal with, however “Nike Basketball shoes for men in a store near me ” would really get results. One word or ten, which is better?
Therefore I believe MonsterInsights has the the correct answer in the new world of voice search.
Certainly this is not the end of the story.
The Meta phrase drags them in for more
Your Meta phrase is the words below your Google listing. I might see you on page one of a search but there are a dozen other I can choose from.
The meta is important because they are the words that induce the searcher to read on. Will you answer their question and help with their problem. Up to 160 characters to attract them.
Interestingly if you don't write a meta Google will do it for you pulling words from your content.
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Being on page one of a search term
This is the hard bit however we can make it easy for you. First of all nearly 80% of all readers never go past page one of a search term, and 50% of them wont go past the first three headings and furthermore the page is full of paid advertising.
It is easy to get on page one using an obscure Keyword however you won't have any traffic so it matters not.
Your job is to find that balance between traffic and competition and you do that using a Keyword tool.
On the other hand being on page one does not guarantee you success.
Your name and following
This is super important if you are well recognised and trusted but that is for very few of us.
Likewise age, sex and experience also come into it. For us old blokes talking about TikTok won't have the same impact as a hip 20 year old that understands such nonsense (not really I have used TikTok because it is here and now.)
Again an old bloke talking women's issues won't have the same interest to someone that has experienced those issues. Twenty something and talking retirement homes will not be read so choose your subjects relating to who you are and to whom you are writing.
It must be good content that gets the readers
Probably wrong again. First of all if it does not get read your content matters not. However content does matter in how it is written and structured.
Next you need lots of headlines, pictures, charts, lists and most of all short sentences.
Remember you are not wring a book, a white paper or an instruction manual. You are writing to answer a question and to entertain readers during the exercise.
Readers are a fickle lot, extremely low attention span and importantly subject to instant acts of extreme boredom. That is whey pictures and graphs move the eyes to attractive headings and increase the reading ability and longevity
Trying for a perfect score in Yoast writing results, Therefore content is not the answer.
The most important part of your website maybe SEO
Is SEO an answer?
Again we ask Is SEO an answer? certainly Mr Google and Mr Yahoo and even Brother Bing spend most of their time utilising SEO
This is a selection of inputs that Yoast SEO considers important. This is an actual report taken on this page part way through the journey. I always try for 100% because it makes a difference. Yes I will add a few outbound links before I finish.
This will help you get a page one position and maintain your readers over time.
The picture show
Should you include a video on your page? First of all YouTube is used as a search vehicle almost as often as Google. So not having a video would indicate you are missing nearly half of your potential traffic. Secondly Time spent on your page is also a huge ranking item with the search engines. YouTube is like a big vortex where once you enter you get hooked on watching all sorts of content. This all contributes to time onsite.
Finally some people just don't like to read and find a picture show far more stimulating so a video either embedded or linked is a great answer
Your Social Media effect
Conclusion on ranking
Ok, so now you have all the material at hand have you discovered the most important part?
To be truthful when I started this post I did not know the answer nor what to tell you but just thought roll it out and see what happens. It even crossed my mind to search many articles and see what was important or what was the principal ingredient.
It was not until very near the end that I realised what I was looking for and that result was simply “You the reader” You are the important part, we use Keywords to answer your search and meta invitation to get your interest. The content is written around your desire and the result answers the question. It importantly satisfies and delivers a solution. If all this is successful you will click our links, read other articles and put us in the hero box.
We want nothing more.
A very important discovery.
More training on this at Wealth Affiliate
Building a website takes time because producing good quality content takes time. I hadn’t realized how difficult it was to write posts and come up with exciting ideas until I started my own site. I like to read a lot about this topic now. And I have discovered your site recently and want to say thank you for your help.
A site has a lot of elements involved. But the most important of all is content.
Thanks Ann,
Certainly if you want those readers to return and that is important in building a following.
I enjoyed writing this post because I truly let it take a course of its own.
Peter H
Good day Peter Hanley. This is a very Important and vital piece of information you have shared with this educating article. I am a beginner when it comes to knowing what how to create and manage a very functional website. Reading this article has increase my knowledge on websites, and with this I’d be sure to create a more than average website of my own.
Thanks Nelson
There are many elements to a website and all are important. If you miss or mess just one they wont work.
Thanks for taking your time to comment
Peter h