What is a Search engine keyword tool and why would you want to use it? If you have but one tool in the box, this is the one and we'll tell you why.
What is a keyword tool?
If you are new to the internet this is the most important message you will ever get. If you are experienced on the Net are you getting the most out of it?
The selection of a keyword, or phrase, that delivers readers to your material is critical because of several factors.
- Traffic to the site Overall
- First-page traffic
- Competing websites
- Long-tail searches
- The balance between traffic and competition
- Similar words
There are a billion blogs on the web. That's roughly 1 blog for every 7 people.
So, when you create content, how do you stand out?
You already know that just releasing content and sharing it on Facebook doesn't do much these days. đ
Heck, even if you boost the post on Facebook, your blog post still won't get much love unless you spend a ton of money.
Therefore there must be a better way, right?
Free tool number one
As a member of Wealthy Affiliate, either free or paid, you have access to a research tool.
WA understands that no page or post should be written without Keyword research.
This is where the basic search starts.
What you are seeking is a balance between traffic and competition.
The best and most well-rounded post on any subject may never be read if it is lost in the jungle.
The dilemma of traffic
Whilst you want a stream of people viewing your site, not everyone will be a potential customer or buyer.
It is better to have parties that may like your content and be willing to play than random window shoppers passing through.
Google also ranks you on traffic so being at the bottom of the queue means never being seen.
There are two levels of traffic that we consider as a marketer.
Total traffic and the number that will hit your site if you are on page one.
The long tail difference
When targeting traffic we try and segment those that may be interested in our product.
“Best Waffle” will have traffic worldwide but is useless to your little waffle van on Third Ave in LA
Using the keyword best waffle will generate traffic but none that is good for you.
Therefore we make the search title longer so it attracts less traffic but better buyers.
Best waffle in downtown LA will bring you more interested seekers. Or perhaps Best waffle recipe for plant-based vegans.
These are terms that people search for to find you among the billions clicking the keyboard.
Then there is competition
There could be thousands of people selling waffle recipes online. Therefore your new blog or page will be the last to be seen, somewhere like page 20 of a search term.
The hierarchy of a search term is fixed by Google.
- Paid advertising comes first
- The most popular terms fill about 5 spots on Page one
- More than 80% of visitors never go past page one
- Most will not go past the first two free search terms
- Your chances of being seen are minimal
Being seen sounds impossible, is it really?
The term SEO dictates where you are in the world of the internet and your chances of being seen.
That is the reason we use a Keyword tool. Before we start we understand what people are searching for and how we can best attract a balance.
We need some traffic and low competition.
Jaaxy is both a free service and a pro service that tells you everything you need to know before you write a word.
Jaaxy, Your Competitive Edge Starts Here.
Jaaxy is the industry's only keyword and research platform that was developed by affiliate marketers FOR affiliate marketers. There is an incredible number of hands-on processes that are very time consuming when it comes to your business. Keywords and competition research can now be a breeze!
With Jaaxy you are getting the most advanced, yet useful platform in the world for managing all aspects of keywords, websites, competition, and market research. Jaaxy.com A must have.
Are we there yet?
Not on your Nellie were not.
Another tool that is taking the internet by storm is one designed by Neil Patel. Well, Neil actually bought the product and has spent a bundle of time bringing it up to date.
I use both Jaaxy and Ubersuggest in my research to make the best out of what I find. No, they are not exactly the same and that is why we say research.
Imagine being able to reverse engineer your competitorsâ SEO, content marketing, and social media marketing strategy.
Ubersuggest allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge.
Neil Patel Uber suggest
This is a free service and offers a lot of training and alternate resources. Yes, you get taken down a rabbit hole for a paid service somewhere, but generally, everything is free.
More tools on offer
If you search the web you will naturally find other offers. Many of them paid. Unless you are a pro and promoting high-end products, a free tool will do most of your daily requirements.
Understand keywords and learn before you consider wasting your time on high priced products.
This is a skill that will be gathered as you review your results.
Understand your results
It is one thing planning and employing keywords, however, reviewing results is just as important.
As a writer, blogger or website owner you should employ Google Analytics to track every click.
Setting up a site in analytics is easy, but understanding the multitude of information is something else.
Google content or webmaster tools are also necessary for your tool kit. Setting this up is probably a bit harder so here I link you to the Wealthy Affiliate training portal on this subject
Longtail Keywords will reduce traffic
Reduced traffic can be a good thing because of the quality percentage increases.
When we measure SEO you look at several factors.
| Sessions | Total Number of visitors |
| Page Views | The number of pages read |
| Average session | Time on site |
| Bounce rate | Those that pass on by |
I employ a Plugin by Monster insights that track my live progress
In this example, you can see the number of visitors in a chosen period plus how many pages they read and for how long. It also shows visitors that bounced due to lack of interest.
What is interesting here is that the average visitor is looking at four different pages.
You can also see any gain or loss in the prior period
Reader intent
Take a closer look at search intent
Todayâs SEO strategies should, for the most part, revolve around answering the questions people have or providing the best solution for their âproblemâ. Whenever someone enters a search query into a search engine, they are on a quest for something. Every type of question needs a specific answer.
Yoast SEO
This may encompass using words like best, how to. when to or why to answer a question. Think of what people will search for and answer the question.
The best vegan waffle sauce recipes will drive people to your article. Remember though the content is KING so write it for the reader.
The next issue is Keyword stuffing
In days past it was advised to stuff as many keywords into a page as possible, Google changed that and it is now recommended for one keyword per article backed up with synonyms. Again, I will quote Yoast SEO
In the past, each of the keywords you wanted to be found for, got its own landing page. Today, however, search engines are so smart that they mostly use search intent to give searchers the best answer to their questions. The page that answers those questions best will rank at the top. Search engines also understand subtle differences between keywords so you donât have to create landing pages for all subtle variations, like synonyms, of a keyword.
Including synonyms is a healthy part of writing.
What are the 5 examples of synonyms? Synonym Examples:
- Baffle: confuse, deceive.
- Beautiful: attractive, pretty, lovely, stunning.
- Bossy: controlling, tyrannical.
- Fair: just, objective, impartial, unbiased.
- Funny: humorous, comical, hilarious, hysterical.
- Happy: content, joyful, mirthful, upbeat.
- Hardworking: diligent, determined, industrious, enterprising
Placed throughout your article, they will add valuable understanding and Keyword building
Conclusion
The Keyword subject is the most important part of writing that you should master.
Write out your keywords and build a platform for your cornerstone subject. This will enable readers to follow a direction in which you wish to take them.
I have packed a few ideas into this blog but yours is to continue reading until you have your material regularly being in the number one spot.
About
Being read is the first essential element, next we need commitment however the first page is your first intent.
