Why do people want to blog? It takes a lot of time and learning to be a blogger yet there are over 7 million written every day, so why bother
Estimated reading time: 8 minutes
Table of contents
- A great blog is art with a purpose
- Blogging is generally about making money
- How do readers find your blog?
- What do you write your blog about?
- Writing about yourself
- People read from those that know and Google does as well
- Being read by more people is easy
- The joy of collecting followers
- Start your blogging with a written plan
- Conclusion
A great blog is art with a purpose
A great blog is really a masterpiece of ideas thrown together in a short story.
Blogging lets you be the creative force behind a coherent explanation.
- Your blog will answer a question or provide a solution
- It may do a product review or comparison
- Provide a logical explanation
- Lead readers to more options eg; affiliate marketing
- Explain an idea in depth
- Sell a product by demonstrating its ability and benefits
Generally, your content will explain a query to satisfy the reader and you are the creative force.
Blogging is generally about making money
Let's not beat around the bush, blogging takes time and energy and is far from a short-term money fix. However, it can be a long-term wage generator to satisfy the most demanding.
While blogging is not a sales script in disguise it does have an income intent hidden among the words.
For example, on this page, I shall have one or more affiliate links that take you to a site whose product you may well buy. Then I get paid a small commission.
Furthermore, there are a couple of ads on the sidebar that you may click. And even drop in ads from other businesses. ( I don't do paid advertising but many do.)
I started blogging to promote my day business writing about how many of the products worked. If what you read was suitable you would click a link and I would sign you on to a contract and make money.
Sometimes you will be directed to a subscription page or great training in a range of ideas that only cost $xx to join.
Furthermore, you will write about a product you have used or compare it with a competitor. Low and behold there will be a link to buy the product at a great price. For which you earn a commission.
You can see it is not about selling, it is writing great material with a financial return if you do your job properly.
Why do people want to blog when there are no readers
How do readers find your blog?
You could write a thousand blogs and never be read. However, you can also write one and gather a following. The answer lies in a simple explanation, it is called Keywords.
A keyword can really be a long-winded phrase that someone asks Siri or similar for an answer.
” Hi Siri why do people want to blog”
Siri then does a Google search and comes to a page that closely resembles your request.
However, Google first of all determine your ability to supply the correct response.
It is fact that people rarely move past the first page of a search term and in fact the first three free entries. So unless you are there you are out in the lake without an Oar.
It takes a bit of time to get known, liked, and trusted so for the first month or so you are paddling against the current.
However good things come to those that wait and continue to write and build on their word bank.
What do you write your blog about?
You will have an interest or experience in a particular service or industry and that is what is called a Niche. That niche is expanded into every conceivable idea that people need to know.
It may be Botany as a broad explanation however that is broken down into small bite-sized bits.
What are the best seeds to plant in snow-bound areas? Can you eat snow trees and not get a stomach ache?. How do seeds germinate in cold weather?
Botany is the subject however it has a lot of traffic but a huge amount of competition.
Blogs that have been around for many years are hard to displace and that is why you break down the Key phrase so that you have a greater opportunity.
Every Keyword has some traffic however broad ones generally have a large volume. Whilst a large volume is nice it is too competitive for the smaller players entering the race late.
Knowing Keywords is vital to success.
Writing about yourself
The only interested parties in you are you, your partner and maybe your parents. That is unless you are famous and fabulously interesting. Therefore avoiding self-promotion is a good idea.
There are millions of subjects on which to try your skills so find something you just love to talk about and get onto the keyboard. Nothing happens until you start.
Why do people want to blog and tussle with Google?
People read from those that know and Google does as well
This is called having authority and we all love advice from the top.
If you were writing on medical procedures for example a doctor at the top-level Hospital will carry authority well ahead of little old you, a brickie from the suburbs.
However, you can trick the system by quoting the good doctor or referencing him as the authority.
Google takes its time for your work to be appreciated and read consistently by a stream of visitors.
Google gives preference to authority figures however they also look at the number of visitors, links, and a few other bits as well
Being read by more people is easy
I don't really mean it is easy to find readers however we do have our ways to help your growth.
- Using Social Media to promote your work
- Providing email links
- Writing a Newsletter with a link
- Attending group meetings of like minded people
- Advertising
- Refferals and recomendations
- Proding comments on groups like Qora
These are people you know and they most likely already like and trust you so reading a page of your thoughts is easy street.
The joy of collecting followers
If you wrote a book you would concentrate on the number of books sold as your yardstick, when you teach a class you count the students and blogging is much the same.
We count our readers and furthermore those that click onto a recommended site.
You can track visitors using Google Analytics, Webmaster tools. Bing search console as well as many paid sites that collect information.
This is also a very important part of the process to keep track of your progress and judge how well you are pursuing your long-term plans.
Of course, the more you write the more visitors you get, the more clicks they do and the greater money you get paid in return. A very simple formula.
Why do people want to blog, starts with a plan?
Start your blogging with a written plan
It is really important to know where you are going or you can never get there. Of Course, there will be road bumps and diversions along the way however when you have a goal in site you can always return to the main road.
This also applies to your keyword selection. If you write down 50-100 Keywords at the start of the journey it saves a lot of time searching for inspiration.
You can also have a collection of free photos that relate to your topic loaded up to draw on them when appropriate.
Furthermore have a list of inspirational quotes or dashes of humour to lighten up the page.
Conclusion
I stayed on track to give you reasons to want to blog and what it will do for you. It will fill in a lot of hours however it will also be very rewarding and maybe financial as well. It can be a hobby, a work-from-home business, or a career opportunity.
You can even blog for others and get paid a good hourly return if that is what you want.
If you want some training or forum support just click the link below and have a good look around without committing any money.
This is free to start and even includes a lot of basic training. What's more, you can set up a practice site and see how you go and if you are suitable to become a well-respected blogger.
Gathering some early advice will prevent a massive waste of time as you make the early mistakes and do all the wrong things whilst trying to become a professional
Why do people want to blog by Peter Hanley
