Here we look at writing for a blog
and the importance of setting up and construction to follow the rules of SEO and your readers’ requirements.
Who are you writing for?
Lets set up your Avatar reader by considering what is your target audience.
Are your readers mostly Male or Female or split evenly between. Many categories have a percentage to one side and you can bias your writing that way. However, it is never 100% so think along the lines of gender-neutral with a bias.
The next is the type of appliance they will be reading on. Writing for Mobiles and laptops is sometimes different to fixed computers.
How do you know?
First of all, you take an educated guess and once published you can view the results on your analytics page.
My audience is 54% mail age ranging from 18 to 64 and 64% desktop computer 32% Phone and 4% Ipad
I need to write for iPhones and this is helped by both my carrier and my theme. It is really necessary because Google looks at iPhone before the computer to rank you.
Why write a Blog?
You are writing about a problem, an issue or something that needs to be solved.
It could be How To, Why do, or Should do. You are solving an issue and that issue should be clearly stated early in the blog.
You want people to read your blog and follow your writing.
You will set up a desire in the reader and talk about endless possibilities that will be achieved by following you.
However, there are always problems and conflicts to be overcome. You will describe these situations and the difficulties that will be encountered.
Finally, you will outline a great solution so that the reader is left with no doubt that the problem can be solved.
Writing for a blog tips
As I write a blog most days there is a need to be structured. Your general aim will be at least 1500 words written for a single Keyword subject. This is often a daunting situation when you start. Particularly for new writers who tend to run out at about 300 words.
Once you have your Keyword and topic ( see below) you are almost ready to go.
Some of the golden rules of writing are;
- Short sentences.
- Short paragraphs <300 words.
- lots of headings
- Headings start big and decrease as you go using #
- Insert relevant pictures
- Add Alt descriptions to all pictures
- At least one link to an authority site
- Three to five internal links
- A call to action
- A brief about the writer
- Contact details
- request for comments
- Answer all comments
- Check the spelling and grammar
Compose your headings first
“On the average, five times as many people read the headline as read the body copy. When you have written your headline you have spent eighty cents out of your dollar!”David Ogilvy
As you sit down to write start by composing your headlines. You will need at least a half dozen up to twenty or more over your writing time for this one blog.
The heading will cover the journey you wish to take and you will remember that people speed read by headings and only delve for information when something grabs there limited attention span.
By doing your headings first you will find it much easier to fill in the paragraphs with suitable descriptive writing holding the readers’ eyes on every word.
Now I am not an overly descriptive writer, flowery or elegant and pretty well write as I would speak. It is as if we were sitting over a coffee in a nice local cafe and chatting about all things blogging.
The writers among you will use wonderful descriptive passages that keep the reader fully locked in on the subject. How I envy you.
You can set up a template to cover most of the necessary ways to write or you can get an instructor.
A popular WordPress plugin is Yoast SEO
This plugin tells you about your SEO and also corrects your writing style along the lines I have described. You may find it distracting or even hard work when you first start your journey however it does get easier as you plod your way forward
Do blogs get read?
I was asked this question in a Facebook group in recent times and it set me back thinking about reality.
There are several considerations that come before the question and they are important issues.
The first is in your Keyword and your subject.
There are reportedly 5.6 billion searches per day, That is Billion with a capital B.
Plus the average person does 3-4 searches every day. Searches by interest, Keywords and subjects so how do they find you?
A lot more info can be obtained at SEO tribunal site for interesting google stats
How often are you in a conversation and a point of discussion is debated before someone says “I will Google it”
A huge competitor to Google searches, and this includes Yahoo and Bing is the fast-rising impact of YouTube as a search vehicle.
It was traditional music and entertainment but lately the How to do things culture has taken over.
It is also a fact it is easy to get lost on YouTube as they run fascinating prompters on every page to get your attention with creative pictures and words. You end up on half a dozen pages after you get the answer you wanted.
Keywords and Blogs
“Marketers always ask me how to make more or better content and it’s almost always the wrong question. The right question is: How do I get my content in front of the right people.”Joe Chernov
You may have seen Keywords mentioned above a few times but you can’t talk about the internet without discussing keywords.
These are the descriptive passages you type into a search engine to find an answer to a solution. These may be short or long depending on the search term and your need for an answer.
If you wanted to find an article on a computer for you to use it is a broad search term. Which make, model, type, ability and availability. It is, however, getting easier because Google picks some articles and opportunities available near you. To get your Blog on the list is indeed hard work. Over 80% of readers never get past the first page in a search. There are usually a couple of paid entries followed by the experts so your chances of ranking are next to impossible
However, with a bit of research, anyone can make it to the top.
You can get a Keyword tool that tells you what your keyword will do and show you ways to the front page.
The word Computers has a traffic count of 162,000 a month and 27, 000 to the first page so a very busy niche.
Yet a computer store in Texas has a monthly count of just 96 searches so relatively easy to rank with just a couple of extra words.
Furthermore, you still need to be on page one and there would be about 4 pages of sites ahead of you to negotiate. If you added HP to the string you are on page one.
I don’t expect you to do all this on your own and that’s why we provide a tool to do it for you. First of all, in the basic format, it is free to use. An expert version costs a little more but by then it is well worth it.
You will see the things you need to make a decision.
- Total traffic
- Monthly traffic to page one
- QSR or qualified search reports
- KQI keyword quality indicator
- and a couple more
Search until you find the traffic of about 100 a month and less than say 50 for the QSR with a great KQI and you are on the way.
Video v blogs
This is an interesting subject because it can be both.
You can link to a Video, embed one in the sight or refer to one in your words.
Videos are now easy to do and I have written on this several times in the past
Writing for a blog the best way.
You need to write consistently and a link between your pages to gather a following.
It is always good to have a sign-up block on the page for followers to get every new article
Stay true to your keyword in the article to concentrate on one subject at a time
Call to action in blogs
“People do not buy goods and services. They buy relations, stories and magic.”Seth Godin
It is your decision time and my question to you is why are you writing a blog?
I write blogs to introduce you to the worlds best marketing and training products. Yes as an affiliate I get paid if you take up a full paying membership and earn an income from them.
I certainly am not embarrassed to admit my ability to make a buck for my work. It is a quality product and I only suggest products I use myself every day. You see I also have a small business so want the best marketing available.
You should likewise have a profit motive somewhere in your post.
However, it comes with a warning that you should never overdo the profit links, why? Because Google is watching and does not like a lot of Affiliate links and you will lose a position on the web.
Where can you get income from?
That’s the easy bit. let’s start with Amazon and work through thousands of affiliate sites.
If you can’t find one type into Google your Keyword followed by affiliates and you will have a list of opportunities.
You can buy a domain and host your blog as well.
Writing a blog is a lot more than words, it is understanding the whole environment so you will be read and appreciated. You have gained a lot in this blog so now increase your training at the WA link and make sure you stand out in your industry and make it to the top.