Writing for a blog

Here we look at writing for a blog
and the importance of setting up and construction to follow the rules of SEO and your readers’ requirements.

Old man writing for a blog
Never too old or young to write

Who are you writing for?

Lets set up your Avatar reader by considering what is your target audience.

Are your readers mostly Male or Female or split evenly between. Many categories have a percentage to one side and you can bias your writing that way. However, it is never 100% so think along the lines of gender-neutral with a bias.
The next is the type of appliance they will be reading on. Writing for Mobiles and laptops is sometimes different to fixed computers.

How do you know?

First of all, you take an educated guess and once published you can view the results on your analytics page.
My audience is 54% mail age ranging from 18 to 64 and 64% desktop computer 32% Phone and 4% Ipad

I need to write for iPhones and this is helped by both my carrier and my theme. It is really necessary because Google looks at iPhone before the computer to rank you.

Why write a Blog?

You are writing about a problem, an issue or something that needs to be solved.
It could be How To, Why do, or Should do. You are solving an issue and that issue should be clearly stated early in the blog.

You want people to read your blog and follow your writing.
You will set up a desire in the reader and talk about endless possibilities that will be achieved by following you.

However, there are always problems and conflicts to be overcome. You will describe these situations and the difficulties that will be encountered.
Finally, you will outline a great solution so that the reader is left with no doubt that the problem can be solved.

how to write a blog image of girl
You can do it

Writing for a blog tips

As I write a blog most days there is a need to be structured. Your general aim will be at least 1500 words written for a single Keyword subject. This is often a daunting situation when you start. Particularly for new writers who tend to run out at about 300 words.

Once you have your Keyword and topic ( see below) you are almost ready to go.
Some of the golden rules of writing are;

  • Short sentences.
  • Short paragraphs <300 words.
  • lots of headings
  • Headings start big and decrease as you go using #
  • Insert relevant pictures
  • Add Alt descriptions to all pictures
  • At least one link to an authority site
  • Three to five internal links
  • A call to action
  • A brief about the writer
  • Contact details
  • request for comments
  • Answer all comments
  • Check the spelling and grammar

Compose your headings first

“On the average, five times as many people read the headline as read the body copy. When you have written your headline you have spent eighty cents out of your dollar!”

David Ogilvy

As you sit down to write start by composing your headlines. You will need at least a half dozen up to twenty or more over your writing time for this one blog.
The heading will cover the journey you wish to take and you will remember that people speed read by headings and only delve for information when something grabs there limited attention span.
By doing your headings first you will find it much easier to fill in the paragraphs with suitable descriptive writing holding the readers’ eyes on every word.

Now I am not an overly descriptive writer, flowery or elegant and pretty well write as I would speak. It is as if we were sitting over a coffee in a nice local cafe and chatting about all things blogging.

The writers among you will use wonderful descriptive passages that keep the reader fully locked in on the subject. How I envy you.

You can set up a template to cover most of the necessary ways to write or you can get an instructor.

A popular WordPress plugin is Yoast SEO
This plugin tells you about your SEO and also corrects your writing style along the lines I have described. You may find it distracting or even hard work when you first start your journey however it does get easier as you plod your way forward


Do blogs get read?

girl reading a blog
They sure do

I was asked this question in a Facebook group in recent times and it set me back thinking about reality.

There are several considerations that come before the question and they are important issues.

The first is in your Keyword and your subject.
There are reportedly 5.6 billion searches per day, That is Billion with a capital B.

Plus the average person does 3-4 searches every day. Searches by interest, Keywords and subjects so how do they find you?

A lot more info can be obtained at SEO tribunal site for interesting google stats

How often are you in a conversation and a point of discussion is debated before someone says “I will Google it”

A huge competitor to Google searches, and this includes Yahoo and Bing is the fast-rising impact of YouTube as a search vehicle.

It was traditional music and entertainment but lately the How to do things culture has taken over.

It is also a fact it is easy to get lost on YouTube as they run fascinating prompters on every page to get your attention with creative pictures and words. You end up on half a dozen pages after you get the answer you wanted.

Keywords and Blogs

“Marketers always ask me how to make more or better content and it’s almost always the wrong question. The right question is: How do I get my content in front of the right people.”

Joe Chernov

You may have seen Keywords mentioned above a few times but you can’t talk about the internet without discussing keywords.

These are the descriptive passages you type into a search engine to find an answer to a solution. These may be short or long depending on the search term and your need for an answer.

If you wanted to find an article on a computer for you to use it is a broad search term. Which make, model, type, ability and availability. It is, however, getting easier because Google picks some articles and opportunities available near you. To get your Blog on the list is indeed hard work. Over 80% of readers never get past the first page in a search. There are usually a couple of paid entries followed by the experts so your chances of ranking are next to impossible

However, with a bit of research, anyone can make it to the top.
You can get a Keyword tool that tells you what your keyword will do and show you ways to the front page.

The word Computers has a traffic count of 162,000 a month and 27, 000 to the first page so a very busy niche.
Yet a computer store in Texas has a monthly count of just 96 searches so relatively easy to rank with just a couple of extra words.

Furthermore, you still need to be on page one and there would be about 4 pages of sites ahead of you to negotiate. If you added HP to the string you are on page one.

Page one

I don’t expect you to do all this on your own and that’s why we provide a tool to do it for you. First of all, in the basic format, it is free to use. An expert version costs a little more but by then it is well worth it.

You will see the things you need to make a decision.

  • Total traffic
  • Monthly traffic to page one
  • QSR or qualified search reports
  • KQI keyword quality indicator
  • and a couple more

Search until you find the traffic of about 100 a month and less than say 50 for the QSR with a great KQI and you are on the way.

Video v blogs

This is an interesting subject because it can be both.

You can link to a Video, embed one in the sight or refer to one in your words.

Videos are now easy to do and I have written on this several times in the past

Writing for a blog the best way.

You need to write consistently and a link between your pages to gather a following.

It is always good to have a sign-up block on the page for followers to get every new article

Stay true to your keyword in the article to concentrate on one subject at a time

Call to action in blogs

“People do not buy goods and services. They buy relations, stories and magic.”

Seth Godin

It is your decision time and my question to you is why are you writing a blog?

I write blogs to introduce you to the worlds best marketing and training products. Yes as an affiliate I get paid if you take up a full paying membership and earn an income from them.

Writing for a blog with affiliate marketing
The best job in town

I certainly am not embarrassed to admit my ability to make a buck for my work. It is a quality product and I only suggest products I use myself every day. You see I also have a small business so want the best marketing available.

You should likewise have a profit motive somewhere in your post.
However, it comes with a warning that you should never overdo the profit links, why? Because Google is watching and does not like a lot of Affiliate links and you will lose a position on the web.

Where can you get income from?

That’s the easy bit. let’s start with Amazon and work through thousands of affiliate sites.
If you can’t find one type into Google your Keyword followed by affiliates and you will have a list of opportunities.

At the Wealthy affiliate university which is free, you get the Keyword Planner all the training and a list of affiliate sites to chose from. this is really worth a look.

You can buy a domain and host your blog as well.

Conclusion

Writing a blog is a lot more than words, it is understanding the whole environment so you will be read and appreciated. You have gained a lot in this blog so now increase your training at the WA link and make sure you stand out in your industry and make it to the top.

Writing for a Blog by Peter Hanley

image of author
Peter Hanley
Hohttps://onlinebusinessmarketing.info/about-peter-hanley/me

10 thoughts on “Writing for a blog”

  1. In the golden rules that you’ve shared, I got reminded of what to implement in my own blogging. I think I have followed some of the suggestions and it is only the one requiring for the blogger to reveal something about the author that’s not implemented yet on my blog for the reason that my theme is not allowing it. 

    Do you know of a plugin wherein I can have an author bio added to every blog post that I make? I love my theme, so even though I want to follow your suggestion in this blog post of yours, I don’t wanna change theme. Maybe if you can suggest of a plugin I can use to work around this problem, then it will be much appreciated.

    Thanks a lot and I am looking forward to hearing more tips from you about blog writing.

    ~ Gomer

    • An Interesting comment. I think the best way would be to have a bio done in  Word and just copy and paste when you want it.

      Peter H

  2. It seems so easy to write for a blog, but as I read through this article, I realized just how much thought and planning goes into the wonderful article and posts that I see on websites daily, The best ones you cannot pull away from until you get to the end of the page, and I can see that to get that, you have to do some pre-planning before writing that blog post.

    I found myself taking mental notes at first, but had to grab my paper and pen, as there was a lot of great advice in your post that I wanted to remember and incorporate into my own blog posts. I write articles for a number of e-commerce stores, make money online websites, and even training platforms, so this post was super useful.

    How long should a blog post be? I have been advised by a number of people and they all have a different opinion on the ideal length of a blog post. Most do agree that there is a minimum of about 1000 words, is that correct or should there be more? 

    • At Wealthy Affiliate, they preach 1500 and this is a target that I try for, however, I do drop the odd short one in when the subject is less compelling. Writing headline first has really helped my production.

  3. These are some great points you have here Peter. I remember about 7 years ago in 2012 I could never wrap my head around why people blog? What was it that made people blog? Then I met a friend from high school who makes a full-time living by blogging about his hobby of aerial photography using drones.

    At first I just said to him, why don’t you write a story about your knowledge in aerial photography? Then he said, that is what I do when I blog. It was like a light bulb went off in my head. Blogging is the same as having a conversation with one or more people, just not in person but rather through the blog content.

    • Thanks, Robert for a good story about blogging.
      I have a friend who writes on food, but no one reads his stuff. We discussed Keywords and how FOOD is pretty broad and he was able to target better by using Keywords.

      Peter H

  4. Hi! I have recently started my journey writing a blog. I have enjoyed your post very much. And there is a lot of value here. Among the things I would like to highlight from this post, I’ll mention two right here:

    1. I found the statement “You’re never to old or too young to write” so inspiring. When we’re in our teens, it’s true that we might feel we can’t convey a message as eloquent as a middle-age man could. And when we have been around for a while we may feel a bit discouraged about running a blog because there is a learning curve to cover and it sound like a lot of tech-stuff. But our position right now in space and time (being old or young) will appeal to a unique audience. So we should definitely write until we connect with them.

    2. People don’t buy goods and services, they buy stories, relationships and magic. So true, and this will shape the orientation I give to my blog.

    • Thanks, Henry I appreciate your reply and the comments. I, in fact, took my own advice and started writing a nice story as an email going to a group of readers.
      Sometimes we forget.

      Kind Regards

      Peter H

  5. Awesome tips Peter,

    Guess I got all of it down! That is, except for the link to an authority site. I’ve heard many other bloggers saying the same thing so I know of its importance for SEO and I’m really interested in implementing. For the authority site link, do you mean by a link we put on our site to theirs, or the other way around?

    • Thanks, Riaz,  in this case, we are talking outbound links to a recognised institution or operation.
      I use Wikipedia a lot just to get the explanation explained. Schools, colleges and Uni are good.

      Backliinks will be another story.

      Peter H

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