Review of the best tool for keyword research and why it is so important. Plus, getting a score on your effort to radically increase clicks.
What does a Keyword tool achieve anyway?
First of all a Keyword is a Keyphrase or even long tail Keyword which are all the same thing. Over time words need to be phrases so that Google search can better identify a landing spot.
Certainly the advent of voice search using mobile devices has had an impact however the growth of the internet has required a clear description of need.
It is no longer reasonable to search Nike because that covers so many categories however Nike marathon running shoes for men in Brooklyn takes a whole new meaning,
A good tool will look at many elements of a search so that you have a chance of being found.
- Traffic is naturally important
- However competition also ranks alongside
- Over all volume and
- First page volume are different
- SEO
- Competition / Traffic
First of all to have a bulls chance of being read you need to make first page of a search term.
On every page there are paid adverts and free ones, over 80% of people never go past page one so if you are on page 20 you have no chance of being read.
Therefore this keyword thing is a monster. However we do have some answers for you.
Great content is important but?
Google now rates content over anything else. Therefore not writing really good stuff will damage your brand, it may be a post or page even an eBook or video however content is KING.
On the other hand if your content is not read because no one can find it in the massive leaking Sandpit of the internet you are Dead In The Water.
Marketing will help the promotion but is it enough?
If you promote your products using a multi channel approach you will have more subscribers than without promotion. Of course that is a given and you have both free and paid opportunities to really push your product to the masses.
Most importantly the promotion must provide enough incentive to have the readers carry through on your request. That comes back to a Keyword and a description.
You could push Famous knitting patterns and ways to increase your speed in three easy lessons at me all day and I won't budge. Nothing wrong with knitting and it has a big audience but I am not one of them and just don't have a big care factor.
Social media offers many platforms of opportunity however you must choose wisely or you will miss the target audience.
Posting knitting opportunities on Pinterest may well get you success but using TikTok as your vehicle will surely fail.
Guest posting on places like quora or media have lost a lot of attraction with Google algorithm changes.
SEO plays a very big role in being found
Mess with SEO and you mess with your results without an escape clause. This includes a lot more than just your keyword and description.
Now to start a search for keyword GOLD
Stay with me a moment before you wander away. The above pic is taken in a Jaaxy tool using three different phrases around Keywords. The first word “Keyword Research tools” has good traffic at 727 a month. However that drops to 124 a month that will hit you if you are on page one of the search term.
Most importantly is competition. There are 246 other sites using the exact same keyword and all are ahead of you. That means you will start on about page 30 of a search.
The second entry has a lot fewer searches per month however you will start on about page 3 with a far greater chance of success.
This takes time to find the right words and we look for about 100 traffic a month and a QSR well under a hundred.
Review of the best tool for keyword research is a necessity.
Is all this research really necessary?
Keyword research is not only necessary it is essential if you want to rank your site. Of course you can pay for advertising but remember nearly 80% of viewers will not look at a paid advertisement and those that do are usually not thinking.
That is not to say they don't work, of course they do however do they provide a valuable return on investment?
Another good place to get information is Ubersuggest a site by Neil Patel. I do use this site when I am looking for words that make a difference.
If you are using a WordPress blog then Yoast SEO is a key plugin to obtain a faster growth through the pages. This is nearly as important as the keywords because structure matters.
Your headline analyser
Writing a great headline that includes your Keyword must also be taken into account. There is some conflicting information on this and many old attitudes have come forward. Because Google have changed the rules you must change with them.
Your headline should be near 55 characters but no more. This length will display fully in a search result. Next is word choice and it is recommended about six or more words. A mix of power words and both common and uncommon words.
Interestingly most people only read the first and last three words of a string.
In addition list words get more engagements than other types of headlines. Example 7 ways to find a KeyWord.
I use an excellent product from MonsterInsights. Firstly it rates every part of a Keyword and gives you a score out of 100
We also know that a review product has a draw card and that is why I used that word in this Post.
Understanding your traffic
This is the second part of MonsterInsights that looks at your traffic and what pages are being read. https://onlinebusinessmarketing.info/MonsterInsights
With MonsterInsights, you can see useful information about your visitors right inside your WordPress dashboard.
Our audience report shows you which country your visitors are from, what are they most interested in, which device are they using, their age, gender, and a whole lot more.
This product along with a Keyword tool has helped me in Keyword selection.
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Conclusion
You need these tools to get the words correct. Simply, you will not be read if you don't get this part right, it is that important.
I spend a lot of time on word selection and still I wonder at times why won't they rank.
My traffic insights tell me what is happening and Jaaxy tells me on what page I am ranking for It is quite a buzz when you get a ( 1) on Google, Bing and Yahoo.
When you are ranking then it is time to look at the contents and page clicks to sharpen things up a bit.
Keyword research is your first objective.
Review of the best tool for keyword research by Peter Hanley
