The question does google voice search work for business is the most important point for business in 2020. You need to get this right. here we tell you how.
Hey Google search my business
I am sure you or someone close has done a voice search in recent times. My kids all mid 40 use it at the drop of a hat. In fact, they have competitions between ios and analog devices to see what comes up with the fastest and best result.
When they voice search
It may be Siri, Cortana, or any other service, but voice searches are on the increase.
Nearly everyone that matters now has a Smartphone and knows how to use it for the best experience. That use includes voice search.
Furthermore, Mobile phones are used more often now to search for businesses.
In many cases, particularly driving, it is far easier to use voice search than to type in a word
Finally, that would indicate that longtail keywords will be used more often
My research indicated that:
In fact, 50 percent of all searches could be voice activated by 2020, according to ComScore. This amplifies what we already know to be true: voice search optimization isn’t the afterthought that it once was.
Brafton.com
When the voice search really started in 2017 it went to a high use however this settled back in 2018.
This was predictable for new technology and the bounce back will now take over.
So what does all this mean for your business?
In that same vein, research from BrightLocal found that about 75 percent of smart-speaker owners search for local businesses at least once a week. More telling are the types of searches conducted:
- 54 percent make food and drink reservations.
- 46 percent inquire about the price of a certain product from a local business.
- 40 percent want to find out if a certain product is available in that business.
- 35 percent book a beauty appointment.
So what does voice search mean for your business?
It means that you must be prepared to meet this new challenge and change some of the old ways, they won't work anymore.
The first is the greater use of longtail keywords This needs to be in all you do because voice search is far more specific in what is asked.
You will never pick up a phone and say search for food because the result won't work.
You may ask about Chinese food in the Latin quarter of LA to seek a result.
Therefore, the use of Longtail keywords in your pages and posts must answer questions
in search terms
Is your branding important in a voice search?
This is my second important point because your branding will become a search term.
Searches like where are McDonald's in London, find a Subway store near Zen street etc.
Now they are pretty big brands but your brand can be just as important even if you are the local fish and chip site. Hey Google, find the opening hours of Zeno's fish shop in Balcatta?
Therefore many searches will include branding in the future.
Will voice searches help with my SEO?
It has been shown that your SEO will improve because of several key issues.
It has been shown that most voice searches, in fact over 70% use an HTTPS link in the search thus increasing the site security.
The loading speed of a voice search is also a lot faster thus adding to your overall SEO
slow loading is a very big deterrent to your site.
Finally, Google looks for both domain and page authority and a voice search increases your domain authority.
Will increased searches show up in analytics
It is an interesting area where Google Analytics will not show all the up-sells, cross-sells down sells, etc, therefore, minimising your traffic.
However, Google searches will remain very important to ensure your ongoing exposure to the market.
Affiliate marketing is still important
This brings us to automation in handling voice searches
Automation for 2020 will also be on the agenda. A faster and more consistent response will be required and the management of social media and advertising links will come under pressure.
The speed of reaction is now a measure of performance and the players don't want to wait. This is a new society so pander to it.
Conclusion
I have seen the growth in voice traffic being used and initially ignored it as a time-waster. I am now making changes for next year to ensure that I am at the very least considerate of it. At the most active performing my duties to encourage voice traffic to my sites.
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I’ve heard quite a bit about voice search over the past year or so, and everyone is saying that it’s definitely going to become more and more the search method of choice as we get more smart voice activated items in our homes. This is a really useful summary of what it means for small businesses, thank you for sharing.
Thanks for a very informative post I admittedly haven’t really considered Google voice search in my online business and SEO. Putting more of an emphasis on longtail keyword research makes a lot of sense though, since it’s closer to a sentence which of course is how we humans talk. There is a big difference between typing a Google search and asking a question out loud. I think it would also make sense to use titles that more replicate a spoken sentence as opposed to getting too bogged down in keywords. What do you think about structuring titles as more of a spoken sentence? Thanks for your input it’s a great topic.
I am trying to have my subtitles reflect Voice searches to see if it has an effect.
We shall see. Thanks for the comments.
it is true that voice searches are really going on the increase and most specifically, I am getting better at it because most of my searches these days are specifically based on voice searches. However, as easy as this might seem, I like the fact that it can also help boost SEO engagement more and help to boost site ranking and traffic. Well! i never truly considered that it can help my website in this sense before until you talked about it here. I guess it is high time I made the twists to my website too.
I am also one of those people who have had these idle untapped resources. Someone once mentioned that they had an increase in traffic by using Google voice search and I never took it serious at all. I think I’ll have to look into this and see how best I can use the service for my online business. Thanks Peter I think people really should hear this and help them grow their income in the long run
This is a quite interesting topic. I do use voice search at times with my phone, but not as often as just typing stuff in. My friends and family use voice search much more often. It just has not become a habit with as of yet.
Longtail keywords are definitely significant related to this. I had not thought too much about this previously, but I will now when I do my keyword research for my blog content.
Also taking branding into consideration is something I will now address as well. Thanks for bringing these ideas up to my attention. Much appreciated. All the Best.
It is always great to get feedback from readers.
Voice search will become a critical SEO subject very soon.