Does google voice search work and what are you ding about it. The world is moving to speech recognition and so should you.
What do you need for voice search to work?
Have your site listed on Google search and a good site map linked to it.
This is a pretty interesting subject because the use is growing so quickly that we must all get on the train.
The sale of voice only devises estimated at well over 100 million is driving the market forward and making your buyers order on voice only as well as mobile devices.
Your site needs to be mobile friendly or you are just not in the market. You can test that right here and make your changes quickly to conform.
Most current sites and themes will already be suitable however older sites may not be up to scratch
Next is the use of longer tail search terms. most searches comprise less than 25 words with many starting with the common words
- How to
Grocery shopping tops the list , along with food and all general items. Location is important if you are a local business and stating what you do is important.
Order pizzas in Paris is different to
Take away pizzas in Paris
Dine in pizzas in Paris
Best Low calorie pizzas in Paris
Find pizza near me (when in Paris)
All of these will bring up a different location from your Google my business listing.
Therefor check your listing to make sure you have all the words in the advert to meet a search queries.
Add to this the need for a site map that Google can read for location search and trading times.
Is your business ready for voice traffic?
If it is not you may be missing 50% of all inquiries
Certain businesses must be equipped for Voice traffic as 50% of all inquiries are tipped to be voice only in 2020.
Restaurant, Groceries and Food shopping will be big as will clothing and white goods as examples of opportunity
Does Voice traffic need me to change
Voice traffic requires a real change of your thinking.
You need to understand exactly what your business does and why people would search you.
Next is to work out what they will ask for, your keywords, and set up to achieve results.
Long tail keywords of less than 20 words that answer a question.
Set up web based pages to meet the demand. As an example I searched a local Indian Restaurant that I had used recently. I called them by name and up came all the details including a web page link.
- First was their contact details, location and hours of trading
- A link to the web page.
Menus- Dine in, Take away, Bar and functions
- A gallery of photos
- Book a table button
Everything was made easy from a simple Voice request for Indian Foods Near me.
Your site must be mobile friendly for a Voice search
Google thinks Mobile first in searching so you need to think the same way. A majority of search traffic will be on a Mobile or Tablet over the net.
Therefore site speed will also be a determining factor.
Another tool to use is the Mobiletest.me site, have a look at your product and see what it says.
Do your own voice test by name and Keywords and see where you come into the search terms.
Does Google voice search work with mobiles?
Making changes to get voice traffic
It is evident that I need to make some changes to my site to rank at the top of a Voice search and to capture the attention of people that land on the page.
I am mobile friendly, and fast loading however I really need to change the front page to grab some attention right at the start.
This list By Semrush is what they believe will help.
- Optimize for Rich Answers. … (direct answers to a question)
- Re-Imagine and Restructure Your Content. …
- Use Conversational Language for Content. …
- Target Long-Tail Keyword Phrases. …
- Improve Loading Time of Your Website. …
- Pay Attention to Mobile. …
- Leverage Google My Business Listings.
I am not a local listing however I will aim to supply rich answers where possible making sure direct answers to questions are supplied.
As a multiple of devises are used the questions may start with Hey Siri How do I do such and such or hello Cortana what is the best such and such increasing the overall word count.
Voice search is certainly with us and getting bigger
Firstly it may not be today that changes are required however it wont be long before a large percentages are voice based. Therefore you owe it to yourself to be prepared and apply considerations when doing any online material. Think about voice searching and how it applies to you and your business and base keywords with voice in mind.
Look at your website and make the changes needed to capitalize on this new media and make those extra sales.
When i stated writing this I was like many others and used traditional methods in my searching. I now find I am using voice more often and getting better at finding the results I am looking for. I then think about my search and the words used and how it would apply to my business.
We had to learn all about Keywords and SEO so this is just an extension to the rules.
The internet grows and changes at an astounding rate and keeping up requires you to follow the training on all new ideas.
The most focused companies are winning the race and using media at its best. You need to be one of them.