WordPress essential training is now easier than ever. We take you on a quick walk-through with the essential items that need to be done
What is WordPress and why would you use it?
WordPress was a free open-source software first bought to the market in 2003.
To this day it still covers over 30% of all sites on the web.
In 2018 they introduced a new platform titled Gutenberg which changed the entire way of building sites.
Many users have rejected this change and WP has allowed the old classic version to continue indefinitely.
Change now to WP 5 with the Gutenberg editor
I changed quickly to the new editor because I was frustrated with the old one.
I tried using other builders like Elementor but could not get full exposure to SEO and other similar factors.
If you are an experienced WP user or new to websites and want to improve what you are doing, read on.
The old WP was a line builder where you flitted in and out of the program. Now we use building blocks that create an attractive site.
- Heading blocks for #1 down to #5
- Paragraphs
- Images
- Lists
- HTML code for links
- Column quotes and Youtube
- Audio gallery and files
- Codes, tables, and Verse
- This is simply a list block that keeps it all in order
Using blocks is like building Lego
When you want a bloc you just hit a little + sign and select what you want to do next.
If you tell the template what to do and just insert the content, not much can go wrong here.
It is all done on the page in front of you so you have the opportunity to make corrections.
Back to the beginning
When you build a site, whether it is a blog, webpage, or funnel sales page, you start the same way.
You must have a domain name and a few keywords to bring traffic to your site.
If it is a new site, try and get your Keyword in the domain name and these can be bought from anywhere. GoDaddy, Wealthy Affiliate wherever you want but always compare pricing.
a domain name is your www. business.com address. Make sure it is all HTTPS: compliant
Appearance plugins and tools
Before starting your website there are a couple of things to do.
Settings: these are a bunch of tools that are about you. Date, time, and importantly do you open on a page or a post, and if a post the latest or oldest? Just click into each setting and change anything that needs changing. Most are pre-populated so don't worry too much.
WordPress essential training and plug ins
Plugins
These are little software drivers that let you do lots of things on the net. It is however recommended that you don't use too many.
You need one to do your SEO like All in one SEO or even Yoast SEO.
Woocomerce for a shop front and I really like
Advanced Rich Text tools For Gutenberg. This will give you color pallets and some line settings
Appearance:
This is a header to your website and can generally be changed at any time. You will have a standard Google one ready to go so use that first up. Later you can search for a more appropriate header.
Just change the words to suit you and let's get started
Pages, posts, and secrets
On any WordPress site, you have pages and posts.
Your pages are static and talk about your business and to start you should have three.
Your Main Web Page
An about you page
Terms, conditions, and confidentiality.
Google an example or copy from somewhere, you can find one that suits what you do.
later you can add a contact page and other products or services if you wish.
Your main page is there to market your product.
It can be all sorts of things including a shop front if needed and should lead people to a sale or service. It is your number one salesperson.
No song and dance routine but what do they want what do they need to do and their contact details?
The first impression is important so make sure your page quickly displays your products.
I really like the contact details above the fold (on the first page) so anyone that wants me can do it without searching the site.
The page can be any size, shape, or format as long as it suits your style and completes the job.
The posts are different
They are basically stories you tell that attract people to your site so you get action.
What you are reading is a Post. It will have a link to my site
and for more information and links to all the posts, I have written them over time.
Posts are based on Keywords that attract readers and can be quite different from your page.
This post is in headed WordPress essential training and is on my web page online business marketing.
You will see lots of different posts and they are there to inform and get you to my main page.
WordPress essential training and things to remember
Things to remember when writing a page or post
Here are 6 things that make up a quality page or post:
(1) Small Paragraphs
(2) Separate your ideas with HEADING tabs (h3 or h4, read post)
(3) Black or dark grey text on a white background
(4) Use conversational speak
(5) Use a captivating headline
(6) Use a relevant image within the first fold of the page
Keywords
A quote block
Keyword research is a practice search engine optimization professionals use to find and research alternative search terms that people enter into search engines while looking for a similar subject. Wikipedia
Moz. com
Keywords are ideas and topics that define what your content is about. In terms of SEO, they're the words and phrases that searchers enter into search engines, also called “search queries.”
This is probably the most important subject on this page.
It is the one thing that gets you seen on the internet and without good research you have little chance of success.
Here I have added a link to a free Jaaxy Keyword tool. This uses an HTML block and code from Jaaxy that you can get when you join.
I also wrote about this on my other site New business online where we discuss the subject a bit deeper.
How to start a blog for free when you want to start your career
Images on a page or post
Images should be relevant to the subject and they are there to get attention. I like a few on a page to break up all the words.
Above, I have used a double-column block with an image and writing to give the subject a bit more oomph. Naturally, you should never use images that are protected.
I would also like to start the subject with an Image at the top of the page and complete the post with my image at the bottom for a branding effect.
YouTube and Audio
As important as these are, I will hold back on your first tries until you are confident of the material you are using.
Now we are moving into another important area that of linking both Internal and External links.
Linking your site with others
Linking is what they call SEO juice. It helps Google understand what you are talking about and how it references your material.
I like to use one outside source which is often Wikipedia because it carries authority and links to what I am writing.
I always link my post to my home page and any posts I have written on a similar subject. This allows the reader the opportunity to wander a little but is drawn back if I want.
One area of linking is to pages where you make money, called Affiliate sites. There are a couple on board here and I say so without apology.
Many others train better than I do so it is good to see a variety
Writing and spelling are important in your post.
I always use and recommend a product called Grammarly.com.
This is free software with an upgrade should you require it but you most likely won't.
This software corrects your spelling and punctuation and really helps in the delivery of better quality.
Also, remember only about 300 words between paragraphs and great spacing for easy reading.
The number of words generally accepted is 1000 but you can go as low as 300 or as high as a mountain.
In conclusion, on WordPress 5 training
I have tried to insert most of the blocks you will use somewhere on this site and added a bit of color for effect.
You will see lots of headers, fairly short paragraphs, a couple of quotes, and a list.
Then pictures. All done.
One last word is to remember Categories and tags. These are searched by clients and are very
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