Special set skills ( Internet)

How to make money as the internet gets busier and the needs get more with Special set skills ( Internet) to break through the masses. Here we tell you how.

Background on internet skills

Special set skills ( Internet)

The internet is changing faster than a speeding train and to stay ahead you will need to consistently align your skills.


Life was easy a few years past but the amount of search activity has grown so fast it is becoming increasingly difficult for any business to remain in front of the train.


For this reason, I have given you 10 ideas to specialize in your approach to the market. Take one of the 10 and use it to help others or if you are in business work for each one until it returns your income or customer leads.

Don't try to be the expert in everything, It is difficult now as you need more in-depth knowledge to make things work for you or the way you want.

Which one is best? This will depend on your likes and dislikes but every item has a great influence on you and your business.

Data science and Google Analytics

Special set skills ( Internet)
A must do

The understanding of data coming from your activities will determine where your best efforts are to be concentrated in the future.

Your first consideration is, do you have a Google Analytics account on your website and do you look at it?
Consideration should also be given to Bing and YouTube for search engine reporting to complete the total.

You should not concentrate solely on numbers of clicks, whilst they are important there are many other fields that give an indication of value.

I have one site that concentrates on the Australian market. I get a regular amount of clicks but half are from the US market so I need to target better.
So what are the important issues?

Search Activity


1) Devises.
People are viewing a lot more on tablets and phones which have a very different platform than a computer.

Make sure your site is compatible with this and look on your own mobile and pick up mistakes and issues.

You should also consider having an address and phone contact above the fold so that people looking for you have easy access.

2) Duration and bounces.
A lot of spam sites will enter your page and bounce out leaving just a click impression. These are not really visitors and should be ignored.

3) Time on-page.
This follows from above and will give an indication of whether people are reading your content or just browsing sites.

4) Page read.
Where is your activity centred? When certain pages are popular you can increase your page activity.

You can also boost other pages by referencing or linking popular posts or pages.

5) Setting up campaigns.

Plan what you want to achieve and then monitor the results

6) These are just a few of the easy to read activities that can make a difference to your day. If you wish to make a living out of this, learn the ins and outs and hire out your skills.

Content strategy

There is no doubt that the content is king.
Google and other search engines do not search for lousy content. In fact, in the recent Google changes (June 2019) this became an even more dominant issue. Search figures plummeted on many sites for all the Google reasons.
At the same time, they had some technical problems compounding the issue.

In short;
Posts and pages should include over 1500 words with pictures and small sentences. Lots of subheadings and links to other pages. You should also have an outbound link to an Authoritative site. A government, school, Wikipedia or similar to show affiliation.

Leveraging with Video

We can't go on more about this than to say it is now necessary to include a video in your marketing.

Videos in the past were expensive and took a whole bundle of time to produce and show.

That has all changed now with Ipads and Iphones anyone can be a producer.

It is a fact that Youtube is used as a search engine nearly as much as Google, and more than Bing.

Ok. some are music and entertainment, but corporate branding, selling and how to do things ranks highly.

Storytelling

A shot through the heart.

That's what it felt like to get called out from the stage by one of my mentors.

Honestly, though that day was a changing point for my online business.

It was the day I decided I was going to do everything in my power to succeed.

My desire to achieve

I'm not going to lie and tell you it's been all fun and games since then. I've had lots of changes in my life and in my business but one thing has remained constant – my desire to finish.

Getting started with your business can be hard and staying with it for the long haul can be even harder.

I know with solid foundation and support you have what it takes to be a finisher too!

That is the start of a story delivered to me today by a master seller. I am not a great Storyteller being too bland and academic in my approach but would dearly like to write like that to get my readers glued to the page, post or email.
It is in part the entertainment business, and keeping readers on their toes is where it is at.

I remember my first web page written by someone other than all the technical abilities and exactly what the product could do.

I got no readership at all.

I then did a course in Web pages and wrote about the benefits and results and suddenly my readership went right up.

Remember it is all about them, not about you.

Email marketing with automation

Special set skills ( Internet)

There is a massive opportunity with email marketing and using Autoresponders to save you all the hard work.
Yes, emails still work and in fact, are working better now than ever, you just need to be smarter.

Throughout my marketing, I discussed the technique of Know, like and trust that you must build with all your current and future customers.

Emails cover the know and like and the trust comes with a sale.

Automation is the art of sending a series of emails over time to customers that have shown an interest or desire for a product.

This applies to both inbound and outbound marketing. I have covered this at greater length recently on my blog about autoresponders

Using Funnels

These are used a lot for internet marketing or selling products.

The top of the funnel is broad to capture as many lookers as possible and then they funnel down to a buy now button after being induced through the cycle.

I do like the work of Neil Patel on Funnel building and you can have a quick read on the click button above.

Selling funnels is very easy once you have the template correct

Podcasting

This is becoming very popular in many markets for customers seeking more information on a product, situation or simply out of interest. I confess I have not personally recorded a podcast but do listen to them along the way.

SMS in marketing

Special set skills ( Internet)

This is an underused platform for instant sales and customer contact.

Using a carrier template you can send any number of messages instantly at anytime.
The results tend to be immediate as people respond quickly.

You can sell things, advise of promotions or displays and any number of messages.

Usually limited to 160 characters with an Opt-out clause, you need to get your message across like a Twitter account.

Social media

Social media is a very broad subject and we all probably have a Facebook page that we don't look after. Keeping Facebook current is necessary because the viewing of an un-kept site reflects badly on your business.

The good news is that Facebook has a great built-in scheduler and you can sit for half an hour and do posts for a week or month ahead. Then it is done.

Remember the purpose of Facebook is to deliver people to your website or business so you can sell to them.

It still works and is a valuable research tool for those wanting to understand you and your business a bit better.

LinkedIn


Everyone should have a current LinkedIn account with a nice picture, great bio and compelling story on the virtues of your business.

You can sell or market through this media but generally, it is a research tool for those wanting to find out about you.

Twitter

Special set skills ( Internet)
The Twitter King

Twitter has a place in some markets and can be a very powerful media, delivering short comments that lead you somewhere else that has more buying appeal.

I use Donald Trump as a great example of using Twitter properly. Donald is not the greatest Twitter user but what he does not do the world press does for him. We all know exactly what he is thinking and that is the power of simple words.

I find myself following many more Twitter feeds of recent times as people find the approach works for them to convey information.

Yes, there will be a lot of rubbish but that is everywhere.

Instagram

I treat this separately because it is fast becoming the market darling.

Owned by Facebook, it now delivers far more new advertising revenue into their hands that any of its products.

In the USA, Instagram is beta trialling a buy now button on a post so that when you want to buy, you pay and the order is fulfilled?

This will change the nature of social media as we know it.

So much so that Youtube is also following a similar trial and I am sure many others will follow.

I recommend you get Instagram going now so that you can quickly capitalzse on the changes when they come.

Instagram is harder to manage because it must be live and tell a story with great pictures and an ongoing message to you and your products.

The base of customers started young but was soon followed by parents and now grandparents that all want part of the picture action.

This is not to be ignored if you are going to win the social media race to the top, thus leaving your competitors behind.

A consistent approach

Like all media, consistency is the key to success. It is embodied in the seven touch approach where customers will buy after seeing you or your marketing seven times. Believe me, it works.

You will notice trending ads on TV repeated over and over because we just don't get it the first half dozen times.

Email marketing will do the same as SMS, YouTube or Instagram.

Conclusion

This is not all you need to do but look at some of the more obvious trends that can make a difference to any business.

Be you an owner or a person selling the truths will look you in the face.

Web pages, paid to advertise, re-marketing are all tools to be considered as well on your journey to success.

My final tip or guide is not to try and do them all at once. Pick one or two and get them working to suit you and generate new business.

We are not in the entertainment business, we are here to sell products and each of the above can do it for you.

On reflection, my mind just said pick the best two options but when I went back it was too hard. Everyone of the above can drive your business to a higher level.
Mostly with little cost or expanded skill levels.

Special set skills ( Internet)
Peter Hanley
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Special set skills ( Internet) by Peter Hanley

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Peter Hanley

I have been in business for many years and the internet to find ways to grow your business faster

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