Important SEO trends for 2021

Important SEO trends for 2021 that will make a difference to your site. Things are changing every year and 2021 is no exception, Read on

These are the important issues that determine if your page or post will appear on page one of a web search. Importantly if you are not there then every chance no one will ever read your product.
31% of readers only chose the first free items in any search term and nearly all never go past the first page.

Therefore if you don't understand this stuff you will be lost at Sea for ever.

Not so Important SEO issue number -1

I don't usually start at the finish however I want to get this one off my chest. Many, including myself have touted voice search as the booming feature of SEO. In fact, 27% of all searches are by voice so what do you do about this?
The first thing is to understand that adults search for such things as listed by WordStream

Important SEO trends for 2021
Wordstream

Now I don't market in any of these categories so in my opinion delete this from the list. We will worry about it some other time.

Important issue the real number 1

You may read this as core web vitals, loading, interactive and visual stability. Ok, it blew my mind as well however in our language it is simply page speed. If your page is slow to load it won't get read and that problem principally lands with your web host.
Yes you do contribute in the choice of visuals and it is important because if two sites have equal content the one with the best vitals will win, every time.

At Wealthy Affiliate a web hosting company we use a speed tracker on every posted content.
They remain at the top edge of hosting and continual speed upgrades. Therefore it is not a worry for me.

Important SEO trends for 2021

This is a snap taken of a few of my posts in the tracker at Wealthy Affiliate. Google web tracker is another great tool to ensure you are up to this game.

Important SEO trends for 2021 and a guy called BERT

A google concept called BERT

It may sound funny but it really is serious.

Bidirectional Encoder Representations from Transformers

If your content does not match your headline or Keyword it is a mismatch and the other guy wins. No it's not a penalty as such it is just that Google is looking for an exact match.

We don't need to get all technical we just need to understand that the content equals the search term.

Rich snippets take your business away

You have seen them in a search, a series of answers on the search term. The problem is that 50% of search terms never need to click ( WordStream) a frightening figure that you have zero control over.

Google makes up the snippets and inserts them for content completion, it may suit them but it sure annoys me because it pushes my term down the page.

The exact method of getting your web page in the featured snippet isn't clear. Marketers and SEO experts use a few strategies that might be helpful. For example, to get in the featured results, you need to answer a specific question, and answering in bullet points (well-structured content) would be better.

Wordstream

Important SEO trends for 2021 and the importance of Keywords

This means that Keywords are more important than ever

Good marketing strategies for small businesses

Keywords, key phrases, longtail keywords, voice search all have the same meaning. It is just that times have changed and searching is now more exact.

A refrigeration tech is distinctly different from a refrigeration sale. Same main word however a completely different term that is looking for results. That is why you must be very specific in your keyword selection.

The rise and rise of Video

YouTube is searched nearly as often as Google so ignoring this giant is going to create problems. It helps your SEO with time on site and gathers clicks you may have never achieved.
Certainly how to videos are searched by us all with volumes going through the roof.

Learn more at Vidnami

Branding is everything

Get ready to understand that retail shops are not our future unless they change the whole concept of buying.
Online sales had a huge growth in Covid times and that inertia will continue into the future.

However we buy from those we know and trust and have served us well in the past and that is why branding is KING.

I believe Elon Musk is a bit of a prophet for the future, battery cars, rockets, tunnels and solar panels are just some of the way forward, however, that is not all.

Tesla cars are selling like proverbial hotcakes and the only place you can buy them is online from Tesla. There are very few if any retail stores , no sales guys no price hoping, go online and design your car and pay your money
Want a Power wall for battery storage, go online and order it and the list goes on all backed by branding.
Getting rid of a whole marketing tier means the savings go into the product and help the buyers with lower prices.

There is no doubt others will follow this trend as the new world follows the success of the trail blazers.

We could throw a few more ideas around however I believe I have given you enough to think about for the future.
Artificial Intelligence or AI is but a small step away in search terms and will be talked about a lot more as we go forward.

One I left out is Influencer marketing which is becoming a valuable tool for the bigger outlets and brand association. I leave that for those interested to explore further.

Do not take this subject lightly because it is your future, I have tried to take the technical jargon and turn it into something easy to understand and allow you to go foward with a good knowledge of the future.

Important SEO trends for 2021
Peter Hanley About

You can pay for position or get SEO for free, the choice is yours.

Peter Hanley

I have been in business for many years and the internet to find ways to grow your business faster

This Post Has 2 Comments

  1. TECH RVL

    Oh my,

    It seems you’ve been doing your research, Peter! All of these points are quite true! This is an excellent and well put together article. I’m really impressed that you laid out voice search. Soemthing which makes perfect sense. In fact, I like this article so much, I’m sharing it with my affiliate marketing study group right now. Keep up the good work, see you in the SERPs!

    1. Peter Hanley

      Thanks for the kind words

      It is important so worth the effort.

      Kind regards

      Peter h

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