How to improve my business and turn effort into rewards. These simple but effective methods can give you a 10 x growth without a big budget.
Time-killing strategies.
Everything you do is going to take your time or someone else's. Therefore you really need to conserve your energies on those ideas that will make a difference.
I was talking to a business owner this week and she said “I am too busy to keep up my social media channels”. I replied “but why are you so busy” and the answer was “because of social media”
This was a women's fashion shop in the street strip.
It is combined with online sales, great signage on the street, winter specials, and TV advertising to name a few extra bits.
However, the marketing is taking time from the shop floor so is it time to manage the business?
The time conundrum
Because every business is different we need to look at those practices that work the best and take the least time. However, this is not always an easy task.
Facebook allows you to program messages well into the future but Instagram discourages this.
We are going to find your answer and put it to work for you.
“These smaller businesses will lack the resources to market themselves effectively
online though, making outsourcing performance model invaluable.”
A win
Marketing is multi-faceted
Your current ways to market will be at least ten and probably many more. They all work to deliver customers and thus sales and a financial return.
Some ways are less interactive and time-consuming and some are much better. By the end of this we should have over 50 methods to consider
| Your web page | The business masthead |
| LinkedIn profile | All about you |
| The logo and USP | Consistent branding |
| Street or shop signs | Where you have them |
| Local Directories | All of them |
| Headers and footers on marketing | e.g. your email signature |
| Uniforms | Branded |
| Loyalty campaign | The setup and rules |
Furthermore the above will need some attention but it is not a regular chore that must be done. They will all impact on your results so they must be very secure and in place at all times.
If you are only online read on for a lot more.
The following list is a lot more dynamic and time-consuming
| Facebook posts | Daily but programmed |
| Instagram pictures | Daily |
| Twitter, Pinterest, and others | regular |
| Newsletters | Twice a month |
| Daily with autoresponder | |
| Videos | Regular |
| Blogging | At least weekly |
| Warm and cold calling | Everyday |
| Referal program | Consistent push |
| Rewards promotion | Entice them in |
| Web Page changes | Regular |
| Analytics | Know what is working |
| SEO | Add to the web page |
| Keywords | What are your main words |
| Local marketing and associations | Football clubs etc |
| Clubs and meetings | Breakfast groups |
| Trade Shows | Your own and others |
| Press releases | Regular exposure |
| SMS marketing | A great instant lead product |
| Working with suppliers | Use them to sell |
| In house training | Have a breakfast meeting |
| Top 15 customer target | Pick them and use them |
That's thirty quick marketing ideas that every business should do. However, some will work better than others and they are to be put on the top of your list.
You will be doing more than 10 of these and your goal is to make each one 10% better.
That's not a lot of extra effort to achieve a massive gain in your business. Have I blown your mind yet? If not get ready for a lot more.
Think about the paid ways to pave the way
| Ad-words placements | Be at the start of the list |
| Re-targeting | A brave way to business |
| FaceBook advertising | Absolute winner |
| Local news advertising | Target your area |
| TV, Radio | Cheap spots |
| Sponsorship of sport | Local clubs |
| Street signs and billboards | Bus stop signs are great |
| Local Movie Theater slides | Regular exposure |
All of these will deliver results
Marketing changes as the internet evolves and you must change with it. The following are not the least they are in fact the most exciting on the whole page to really Jazz up your sales.
How to improve my business in the latest ways.
Trending new ways to try
| Website popups | These are a winner and in your top ten |
| Google Directories | The local directory a must do |
| Writing blog posts | How to do things |
| Producing a video | Increase your SEO and exposure |
| Using YouTube searches | As big as Google |
| Partnerships | Similar businesses |
| Letterbox drops | They still work |
| Customer surveys | A must do |
Your business is dynamic
And it is always moving forwards to a better result however it needs you to put into place a range of media that will be successful for you. Choose your media and work forward to a result.
Whatever you do, which could be paid or free make sure you get a return on your money and time committed. Get a high school or college student to spend an hour or so a day doing your media for you. They understand the social content and will probably do it quicker than you can. Naturally under instructions.
Understand your market
This is vital to save waste as every market has a functioning base that may or may not represent you. For example, TikTok is only for the under-twenties, Instagram has a wide female base up to about fifty, LinkedIn is more professional and Facebook is for everyone.
Use SMS for Tradies or Messenger to get the information opened.
Newsletters for all businesses and email to individuals.
These are just examples and you will need to explore them further to suit your needs.
How to improve your business and my conclusion
Conclusion
There are so many ways to market that cost little and return big. Therefore pick the ones that work for you and make them work.
Business is a moving feast, so don't get left behind and stay up to date with the latest ideas to be seen as an innovator.
You must have a good LinkedIn site, try videos, a newsletter, and one social media channel, and then go exploring, the market is yours you just need to exploit it.
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