How to boost blog traffic the easy way. The hardest thing about blogging is getting traffic but this little known secret can help
Estimated reading time: 6 minutes
Table of contents
- Search traffic has changed and this is what you should know
- Using traditional search media
- Owning a topic and exploiting it hard
- Authority is a deciding factor in writing
- A method of blog writing that guarantees results
- All the normal blogging roadblocks are removed
- Using your analytics to guide your writing
- Blogging low traffic Keywords for less competition
- Don't ignore Keywords in blogging
- Conclusion
Search traffic has changed and this is what you should know
You may know all about Keywords, those with longtails and phrases however Google has lost faith in them.
Ever since Artificial Intelligence (AI) was introduced exact match keyword search has been dropped by Google. However, Bing and Yahoo still use exact matches so you can still rank high on them if you get it right.
Now we must consider content intent as a search parameter. Deep-diving to 30 meters may be seen as Freediving in deep water by Google. Different phrases however talking about the same subject.
These changes have placed a big challenge on traditional writers and particularly those that have learned the art of Keyword research.
When you search using Bing search console and Google search you will find entirely different results in most cases. You may hit Google page one but not a listing in Bing or visa-versa.
Using traditional search media
You will rely on many ways of bringing traffic to your blog site.
| SEO | Using good SEO is essential |
| Social media | In all its forms |
| Webpages | linking for further information |
| Word of mouth | Everyone and everywhere |
| Hard literature | Brochures etc |
| YouTube | Linking |
| Other sites | Backlinks |
Keywords are still useful and should always be used and spread throughout your article.
Owning a topic and exploiting it hard
This may also be called cluster topics or monopolizing the conversation however the impact is the same.
If we use Deep Diving, as our subject, for this example we will write about Deep Diving.
However, then we move into every conceivable facet of diving that we can manage.
- Is free diving dangerous?
- Hyperventilating before a dive
- The bends and ways to avoid it
- Measuring your deep dive in meters
- Records for deep diving
- Diving suits for venturing into deep water
These and many more related subjects all form part of your cluster and interlink with each other.
Readers go between posts and Google sees you as the authority on the subject.
How To boost blog traffic the easy way with authority
Authority is a deciding factor in writing
If you are a Navy Seal with evidence of three combat duties in underwater activities you will have a bit more credence than a weekend warrior. For many of us, this is a hard hurdle to jump because we are not professionals and don't have the background to substantiate our writing, however good it is.
By demanding subject attention with quantity and a bit of quality we build our position as an authoritative writers.
A method of blog writing that guarantees results
This is not the easiest assignment you will be given because it means producing numerous pages based on a single subject. They are all Keywords with suitable traffic that could be covered in a single 1500 word post however that would not meet the objective of this plan.
Many will find it boring going over the same grounds however you can find new brain stimulation to keep you focussed
It has been proven by several astute bloggers that this will increase your traffic figures substantially and continue to do so for a long time into the future.
Blogging is explained to those that want more
All the normal blogging roadblocks are removed
First of all, you will be researching a single subject that will save a heap of your valuable time.
Next, it cost no extra financial commitment to stay focused on the keyword at hand.
Finally, it will have long-term benefits that will repay you many times over.
Using your analytics to guide your writing
Believe no one but the math.
Using your analytics programs you will quickly discover which pages are getting traction and which are not.
Instead of ignoring this advice, as most do, use it to build better articles around the prominent Keywords.
If Hyperventilation before diving was a winner then expand it with a few similar articles.
- Is it dangerous?
- Time between dives
- Does it work?
- Steps to avoid embolism
- Recovery procedures
- First Aid
This way you have really narrowed down on a popular niche and will have your readers ducking between posts for more information.
Blogging low traffic Keywords for less competition
That may be blogging 101 in the learning curve however adding all your cluster traffic together you will build a substantial following and end with a very high traffic count.
Furthermore, site linking is a well-known SEO benefit as well as time on the page that will increase as viewers roam through your various articles.
Don't ignore Keywords in blogging
Even though Google wants to explore intent more than exact match words the use of Keywords is still the best traffic magnet available.
However, it does need a bit more attention in your writing to demonstrate that your Keyword relates to the content and you are meeting the guidelines of search terms.
Life was never meant to be easy.
Conclusion
This will not be an exercise recommended in most training programs written in the past. It is hard to keep up with the Google changes as they try to find the perfect algorithms to meet reader expectations. Note I said it is all about readers and not about you.
The journey starts with you.
Finally, this is not a hard exercise and I would love to hear of any results obtained by following this different view of writing for the masses as an authority figure.
How To Boost Blog Traffic The Easy Way by Peter Hanley
