Best Website design, 10 tips to increase conversion required for every web page either new or old. Ryan Smith tells you exactly the rules
Best Website Design: 10 Tips to Increase Conversion
Building a business online is all about improving conversion rates and bringing in new consumers.
This is why it's important to emphasize conversion while setting up a new website and making sure each lead brings in sales or subscriptions.
Raising the conversion rate is all about implementing tried and tested solutions including usability testing, customer services, A/B Testing, and more while putting together a website.
Here are the most important tips for those looking to improve their conversion rate.
1) Focus on the Design
A website's aesthetics are an essential requirement and shouldn't be ignored. Various researchers state a website's design can make or break how it does when it comes to winning over new visitors.
Along the same lines, Adobe states a large number of consumers point toward a website's design when it comes to their experience. This is why it's important to think about the website design and what it does for customers.
As carpet cleaners, the team at A+ Carpet Cleaning didn’t think that website design had much of an impact on their business since they are service-based. They had this to say, “We were astounded by the positive impact that an improved web design had on the number of enquiries we received. By improving their experience we made our services more appealing and increased our conversions.”
2) Find the Right colours
There is something powerful about the right colours when it comes to marketing and/or packaging. Consumers are known to prefer certain colours while making new purchases. A study on the subject by Kissmetrics states over 85 % of all consumers do consider a product's colour.
It's all about implementing the right strategies while building a website and this includes the colour choice. If consumers prefer certain colours, they are far more likely to return in comparison to something that is unappealing.
It's all about designing a website that is made of top-tier colour combinations and brings out the right kind of mood as customers scroll through.
3) Become Mobile-Friendly
More and more consumers are doing their shopping using mobile devices. Residential removalists from Uplift Removals reaped the benefits of a mobile-friendly website.
When asked, they had this to say, “When we found that as much as 70% of online traffic is from mobile devices, we made it our priority to optimize our site. By making a few simple changes, our customers were able to find us on the go and we were able to convert those customers on the spot rather than waiting until they had computer access.”
This is why it's important to cater to these individuals as much as possible.
The best way to do this is to make sure major elements of the website are mobile-friendly. This includes call-to-action buttons throughout the website.
4) Follow the Consumer's Eye
Yes, consumers look at websites in a specific manner and it's best to design the website around this concept.
Research has shown that average users view a website based on an “F pattern,” which means they begin at the top left and move to the top right before coming back down to the middle.
Hitting these areas with high-quality design elements can create a wonderful impression and set the right tone. It's all about implementing the right details to woo consumers immediately. This is how your conversion rate rises.
5) Know the Rule of Thirds
A design principle that's popular among web designers is the rule of thirds. This rule is about creating a proportionate design that is ideal when it comes to maximising content and ensuring the user's eye is looking at the right areas.
A good way to do this is to set up a small grid on the web page and then divide it into thirds. This allows you to determine where each design element should go and where specific content should be placed.
Having something like this is great as you hope to set up proper call-to-actions on the website.
6) Maximise the Site's White Space
White space is often noticeable on modern websites and can be found around most images. The most common reaction to white space is looking to fill it up with as much colour as possible.
While this may seem like a good idea, it's not always the right way to go. Instead, it's better to allow a bit of blank space to settle in. This is a good way to bring balance to the website and its design elements.
Of course, it's not smart to leave a lot of white space but there is a balance to be had as you set everything up. By reaching the right balance, your website is going to look great and convert better.
7) Emphasise High-Quality Navigation
Users should be able to hop onto the website and navigate from page to page without issue. This is why a user-friendly navigation setup is a must for the website.
As a corporate leadership coach, Eiran Trethowan from Open For Life has clients who expect an efficient website experience. She had this to say, “As many of my clients are from a corporate background, they have high expectations from the way my website provides information. By having a website that is navigated easily and effectively, I not only create a seamless experience for my customers but set a standard for my business which aids with achieving more conversions.”
This is how the conversion rate will skyrocket as they don't have to click a lot.
8) Set up Proper CTA Buttons
CTA or “Call to Action” buttons are essential when it comes to encouraging consumers and getting them to buy.
The goal should be to set up clear, concise CTA buttons throughout the website while using the right colours.
Studies show the best colours for CTA buttons are green, orange, and red. These colours will help your conversion rate.
However, the web design experts at Search It Local explain you shouldn’t always consider these colours to be the definitive best. They explain “while there are certain colours that seem to draw the most engagement from site visitors, the truth is that the most successful CTA button colours come from contrast. So if your background is blue, choose a colour that jumps from the screen and creates the most vivid contrast. It’s by creating visual points of difference that you’ll be most successful.”
9) Use Visuals to Guide Users
Let's assume users have to be directed to a certain part of the website. In this case, it's best to give them a small prompt with well-placed visuals. This can include well-sized photos pointing toward specific CTA buttons.
It's all about making the user comfortable while pushing them towards completing the sale.
10) Limit the Consumer's Choices
It's not always good to give consumers too many options. This is only going to prolong their research phase.
The goal is to keep things simple as this will increase their conversion rate.
This will ensure the site visitors complete the desired action without wasting time. When they have too many options, it takes away from the website's potential.
These are just a few of the many tips available for small businesses, but they are a great start to get your business in a position to grow and increase conversions.
So, how are you going to use these tips to improve your website and start seeing results today?
Best Website design,10 tips to increase conversion by Ryan Smith
Author Bio:
Ryan Smith is an Australian writer and uni student living in Melbourne. As a Business Management major, Ryan is passionate about business revenues. He also has a love for pets, he regularly takes his pet dog for a walk in the park.
Special set skills for every user
Great Post Ryan, well explained and clear for both new and old websites