best online marketing ideas for small business with quick results. The simple steps every business should take for guaranteed success.
What does your business do that sells
This is always a good starting point on which to build a plan. You may be an online business or a street front shop however the question is the same. Where is your business coming from and how can you improve it.
One of the principal places is your website, this should present a bulk of your opportunities, particularly if it includes:
- A location identifier
- Contact details
- Hours of trading
- Email capture tool
- A good analytics program
- Plenty of information to capture interest
What other sales avenues can you use
One of my favorites is the local listing directories of which there may be dozens. Your name should be in every one of these to gain maximum exposure.
They are easy to find and free to enter so this really should be a simple process. If you have not done this already the procedure is quite simple .
Search for your product in your location, e.g: wood tools in Wyoming.
- Yellow pages is first
- Craig's list
- YouTube
- Amazon
- Gumtree
- Indeed .com
Probably not the best example but it does come up with a few options. Yellow pages still work and are regularly searched plus you can get a free entry.
My day business has about a dozen free entries and I shall freely admit they don't all work but some do, increasing your sales, backlinks, SEO and opportunities.
They will often try and up-sell you to a paid plan, my answer is I prove the service and delivery before I will spend a penny.
Does social media sell for you
The purpose of social media is to be social however it is a great referral tool. Paid advertising is now taking over but it can still be done for free.
First of all who is your target market? You must be very clear on this or you can waste a lot of time chasing rainbows.
When your target market is local professionals marketing on TikTok will not bring results. TikTok is a mostly a kids program for those under twenty.
Yes there will be some cross overs but you should target the main game and not the small parts for greater returns.
Secondly every business should have a Facebook page and a LinkedIn profile. These are areas that people go looking for you and want to find out about you. You should post regularly on Facebook with interesting and entertaining articles
Instagram is a great market for Females 22-45 if that is your business. TikTok for the younger set, Twitter for the followers and Pinterest for the older female.
Getting traffic for free
Google loves businesses that have consistent and good traffic that stay on the site and do the odd clicks on your pages. We can trick Google with this by adding traffic from the bots that tick all the website requirements.
You can try this for free and then just a few bucks a month if it works for you, Smart Traffic is an honest an easy try and everyone should use it to show statistics that you can rave over.
This will support your Google search page position and overall reporting.
I have used the free version of Spark Traffic however I have recently moved to a paid version for better results over several web pages. Positions like this are worth money.
Emails are not old hat
In fact emails are more important than ever and the cost is relatively low. We all send emails everyday for a variety of reasons of communications and sales so I can't really teach you anything here.
What I can talk about is newsletters the continual silent salesman that will send business in a constant stream over the years to come.
When done correctly as an information tool emails keep your business in the front of mind. It may not be a buying decision today or tomorrow however it will be someday so volume indicates payback.
When you can't do everything do something well
I have given you some must do items.
| A great website | Including optimized SEO |
| Local directories | Yellow pages is a must do |
| Social media | Pick at least one to work hard in your demographic |
| Extra traffic to a Keyword | Free trial at Spark |
| Newsletter | One every two weeks or a month |
| Using Keywords | What words they search with |
When you must contribute to a media on a regular basis chose the ones that work the best however spread your touch over several contact points.
I can give you a million things to do that can make a difference however the above are the essential avenues to growth.
I have a friend that only uses Instagram and posting three pictures every day works for her.
Another on Facebook everyday connecting to an online store.
Furthermore all my top performing clients have a newsletter. They understand the need for persistent touch and use it regularly.
Others use YouTube bashing out videos everyday to build a following.
As an affiliate marketer I need clicks and sales so I concentrate on traffic and email marketing.
Best online marketing ideas for small business with quick results start with a plan.
All marketing starts with a plan of action
If you miss this vital step you will for ever stagger in the dark.
Understand who your customer is and where they live because they are your target.
A shotgun approach is no longer a marketing method we now target a market by exact demographic to gather far greater returns on investment.
You need to understand the age, sex, location and interests of who your customer is so that you can present to them.
Understanding keywords and how to use them
I use the term keywords very loosely because it is now key phrase in nearly every case.
This is the term typed into Google or similar to answer a question or solve a problem. In days past you could get by saying restaurant and something would come up. Now it is more like best restaurant for Chinese food in Lake Como city. This is still a word however it explains what you are looking for.The use of voice devices has extended this even further as Siri and others are used on mobile phones and home units to search for an answer.
Yes Google knows where you are and can often make a guess the more information the better.
When you are doing and marketing consider your Keyword selection. Furthermore you are not alone. firstly many website tools are available to help your search and tell you the traffic and competition.
Therefor never be alone again and use keywords to target buyer inquiries.
Is online marketing easy for beginners?
The answer to online marketing for beginners is that there are many rules that you must follow or stand a chance of being lost in the crowd.
This has not changed from traditional ways where the experts grabbed the bulk of the deals. However it has got easier to be somewhat of an expert in any of the above ways to traffic.
Learn all about something close to your heart and concentrate your energies on a narrow path to success.
I use Wealthy Affiliate training for all my background information and they have courses on every subject you can think of. They have a free entry level so you are not shoe horned into a big expense until you have a real need to further expand your growth.
Just click on the banner and enter a realm of opportunity to really put some polish on your efforts.
Conclusion
My aim of this blog (another way to new business) is to give you one or two ideas on which to run. You can't do them all so pick out the ones that best suit your personality.
You might like the bedazzle of TikTok or the challenge of Twitter and even go with the more seniors at Pinterest it is your call.
The set and forget options like local directories, LinkedIn, analytics etc are generally a once off that will return dividends over time.
Finally I can't give you just one call because we are all vastly different however search the page and start a journey today. As a result you will reap the rewards.
