Why people are learning to write blogs? ( It's not all about money) It is business development and building a career that pays
Estimated reading time: 7 minutes
Table of contents
Blogging is an aid to business
Blogging is a valuable aid to any business website. In fact, it can increase traffic by more than 50% when done properly.
Blogging answers all the questions and offers a full explanation of the headings on your site
Therefore customers can get full working knowledge and make that buying decision armed with facts.
On top of that, you are keeping them on your site so they don't wander off to greener fields.
The pros of blogging are many;
- It will increase your web traffic
- Gain a higher sales level
- Do the hard sell before the readers contact you
- keep them fully informed
- Give you an understanding of traffic
Of, course, there are also cons;
- They take time to write
- Someone to manage them
- Need some training to get them right
Where is your blog hosted?
When you have a website you have pages and posts.
One of the post sites can be used for blogging. The difference between a page and a post is simply that a page is a static address and all inquiries go to the main website page.
However, a post has its own URL so any reader goes straight to the past.
However, you can use another site for your blogs. Places like Blogger and others are set up for just that role however they are principally playing sites and not entirely suited to commercial activity.
Why people are learning to write blogs? ( It's not all about money)
Getting your blogs written by others
This is an opportunity to outsource a job that has a guaranteed return.
- Find someone in the company to write.
They will have a good understanding of what you market and won't need to go into any further training for this. - Get a local Freelance writer. This has a cost however you can fix the amount by words written so it is set price and budgeted by you.
- For Cheaper services go to online sites like Fiverr and try a few writers to get an understanding of quality and if it is suitable for your business.
- Use an Artificial writer or AI to create the words for your material. This saves a lot of time and does an acceptable job. Jasper.io
Why people are learning to write blogs? ( It's not all about money)
Writing blogs will generate money but it is a byproduct of achieving a far greater level of business success.
This will put you ahead of the market and gather new customers you never thought possible.
What are the benefits of writing blogs?
Some consider it therapy, some art, and others a lever to grow your business. Whatever the reason the principal benefit is unlimited income generation.
How effective is blogging
Blogging has been shown to improve website traffic by as much as 40% thus creating much greater sales opportunities. Learn more at Wealthy Affiliate
Why people are learning to write blogs? ( It's not all about money)
Setting up a template for your blogs
The first thing to do is write down a bundle of headings that can be turned into blogs. These headings can then be changed to Keywords that will help you get found on the internet.
Do about a year in advance to avoid the daily dalliance wondering what to write. Comb your website for headings and consider all the questions asked by your customers. Then it is simply creating keywords to provide a solution.
Consider your branding
Your brand requires consistency and must be recognizable by regular readers with logos and colors provided. You have spent a lot of time building trust in your readers and this is an opportunity to extend that even further.
Why people are learning to write blogs? ( It's not all about money). It must be backed with authority
Take a position of authority
Authority is really your expertise in the subject at hand. If you were selling Chainsaws as an example and were the tree-felling champion in the state you are believable and carry with you an honest background. However, a Teen venturing into chainsaws to make a dollar would be hardly believable.
Google ranks authority very high so don't crib om blowing your own bags
Provide a standard presentation
Use your normal company colors and logo to have instant recognition. This also makes it very easy for other writers to adapt to your style and follow a template to complete a readable product.
Connect with Social media
Gathering readers is done with both SEO and Social Media so get your favorite channels to send readers to your blogs. All are as good as each other depending on the demographic you are after. Chainsaws on TikTok may not be the best but on Twitter a good idea
Do a Youtube series
Youtube is searched nearly as often as Google so it is a vital part of your plan. You can let the videos work on their own by providing a link in your post to take readers on an adventure.
Some things are done a lot better in pictures so make use when you can.
Here is a great example of YouTube in action
The number of words is not important
The number of words is not important as long as it is sufficient to supply an answer and back it up with reasons and a solution. Somewhere from 600 to 6000 with an average of 1300 is the best target
What is important is using short sentences and short paragraphs to create your blog.
Because you are not writing a novel here the style changes to quick solutions so that readers can easily grasp the solution.
Adding images and graphs
Eye candy works really well for the fast readers that are just skimming the page looking for the answer they want. An appropriate picture or graph will do this very well
Providing clear links to more material
Clear links are important and none so much as the one taking the readers to a closing page.
This could be your website where you have the ability to process the sale and complete the transaction.
You may also link to more writing or to another site that holds further information. Make sure they are returned to your site when they have finished.
Your business will grow commensurate with the blogs written
It is true and reported widely that blogging increases website action by more than 50%, a figure not to be ignored even if it is much smaller.
While your blogs are not a selling devise they are a conduit to the sales page. This is where the action takes place with the checkout.
You can also check your traffic figures ( Google Analytics) and the number of clicks if it is done properly.
Results are not overnight
Blogs take a while to gather carrier acceptance and start to generate a lot of traffic. In fact, you may allow at least four months of continual posting to get some traction. Google runs the search engines and makes the rules so you need to run with them. However, when you get to the point of accepting the results may surprise you
Conclusion
Admittedly there is a cost to blogging because of the time taken however if the results are commensurate with the cost you are well on the road to a winning position.
It should be taken into consideration that if potential customers want information it is better you provide it and not your competitor.
It is a part of your business that need to be adopted and deployed in the best way.
