Why do we use a box for Google intent? Now that Google has gone away from exact match keywords we need to change our ways
Estimated reading time: 5 minutes
Table of contents
Why are boxes in your post important?
Do this in your posts to get better results.
- Highlight the questions asked
- State the effect on the search
- Establishes your answers
- Build your subheadings
- Create an easy Google guide
Having these in a box tells google what you are going to cover.
We still use a Meta description
This is a contentious issue like everything with Google these days and the jury is out.
The SEO experts in Yoast and AIO still tell you that a Meta description is necessary. We do our 160 characters which include our Keyword and place it below the heading.
Others that are going away from a Meta description are getting the same or better traffic.
The reason is that Google will make the meta for you and answer their own question.
Add a call to action in your Meta
This is the call to action that follows your heading.
You will be one of six free searches on page one. You must give readers a reason to pick out your material before all others.
In this post, I have used intrigue. We need to change our ways.
Why do we need to change our ways when writing a Post?
At this stage, Bing and Yahoo are still fixed on exact match Keywords so we need to humor them.
It is important to know that Google has moved to Search Intent a whole new breed of writing for your material.
To do this they use Artificial Intelligence (AI) to work out what the searcher really wants.
If you have the answer that is great but if it does not fit you go to the back of the class, again and again.
Google looks for certain characteristics that determine your post. They would look at;
Information content
The how and why type posts that answer a question or solve a problem
Navigational
This is where the how and when type stories are answered. They carry information on a subject.
Take me to the best word Press tool or even to a training course.
Commercial
We can put our product reviews and comparisons here that end up on a buyer's site
Transactional
Buy insurance here, Want Health Care then click here.
We will take you anywhere you want to go
Remember this is all about user experience. This relates to page time as a measurement matrix.
Why do we use a box for Google intent and what else do we need to do?
Further considerations in your post
Avoid too many annoying pop-ups, they tend to annoy readers but if you must have one make it an exit pop.
Include Videos on your page either as a link or embed them. This creates great page time and external linking.
Short paragraphs and lots of subheadings make for easy speed reading.
Finally, look at your analytics and find your problems. Don't ignore them. Make changes and improve your ranking
Create an easy Google guide
Be firm in your mind on the type of post you are writing. Then set it out clearly so that everyone can follow.
If it is long and arduous you will lose readers and Google will penalize you pushing you down the rank not up
A cake recipe that contains a hundred ingredients and is extremely difficult to bake will be gazumped by a Nanna sponge every day.
Short sentences, short paragraphs, and happy snaps
The easier the page is to read the longer your guests will stay.
Relevant pictures draw the reader to the subject or specific interest area on the page and should be used often. Remember however to always give your images an Alt description.
Include both internal and external links to broaden the area of knowledge and even add a splash of color
Always remember we are writing for the reader's benefit so play to it.
Including a box in your writing
This simple act highlights what you believe is important to both Google and the reader.
WordPress has a color bar that comes with ways to really make it stand out.
You want everyone to look so make it a feature of the page
A quick video on SEO for beginnersConclusion
Writing for Intent must be the first priority if you are going to rank well under a Google search.
It is a change in the way we think and that change is now controlled by Robots Therefore what chance has the layman got?
Follow the few rules, check your results, and make changes to meet the demands of Google intent.
Why do we use a box for Google intent by Peter Hanley
