The Internet Marketing Sales Funnel and the truth behind building on WordPress or paying a high price for a funnel
Estimated reading time: 5 minutes
Table of contents
What is a sales funnel and what does it do?
My version is it is a hard sell document that takes you from interest to commitment via a series of steps.
You will see these pop up often and are generally quite long with the price hidden right down the bottom. They generally use the AIDA style of presentation which is Attention, Interest, Desire, and action or close
- Awareness.
- Interest.
- Evaluation.
- Engagement.
- Commitment/Purchase.
The most famous purveyor is or was Russel Brunson before he sold his empire.
Click Funnels was a proven sales operation although more for the Pro than the amateur with a price tag well over the Hundred dollars a month.
Are Funnels the easy money gateway
The design is purely focused on conversion by
taking you through simple steps that will hopefully
convince you to buy.
The use of color, large font, and dramatic vision is all aimed at your brain levels.
This will be boosted by social proof of enraptured users that are glad they made the step to purchase.
The good, or perhaps the bad point is that they work and work really well. This is particularly so when the greed button is activated.
How to build a sales funnel
Like any new process there are rules to follow and the guys at Click funnels posted ;
- 87% of consumers choose to do business with vendors who provide valuable content at all stages of the buying process
- 63% of consumers need to hear a company’s value proposition(s) 3-5 times before they trust these claims
- Nurtured leads make 47% larger purchases than non-nurtured prospects
The simple version follows the AIDA principle however expanding it on with many thousand words
Add to all of these client testimonials and easy pay options that take you to another page to complete the process. They want you to commit to an action and click to start the process to wave your money good by.
They will use lots of colors and large fonts all-around action graphics of lucky people that have taken action.
Do sales funnels work
Sales funnels are a billion-dollar industry and are being presented in many ways.
In fact, I have looked at three different versions of funnels so that you may better understand the process.
The WordPress funnel
The starting place
Using WordPress as a funnel provides benefits to your web page and posts because it generates interest, traffic, and time on site which are all SEO benefits. Furthermore, it adds additional Keywords to your post creating extra visits.
The method is simple in that you create traffic between posts for those wanting to know more. In this example, I fully explain the process of WordPress Funnel building on another page.
The power of funnels
for those wanting to enter the world of funnels and fire of free then there is no better place than Groove Funnels.
Groove has a great plan you can use for free to see if it suits you.
They also have a pretty good Affiliate program for those wanting a bit of extra cash.
Plus great marketing tools on which to promote the product.
This is your low-cost entry to building a funnel that will take up quite a bit of your time.
Available at Groove Funnels
Click Funnels the big Daddy of marketing
Started by Russel Brunson, who is the ultimate salesman, this rose to be an outstanding success built on affiliate marketing.
Russel was never shy about raising prices and kept on going until he met the ceiling level. Then he sold out. You have to admire the guy.
This is a professional-grade service and a bit top-heavy for us amateurs however it is available to everyone.
Click funnels is at the top of the market and leads everything else however it is pricy and not that easy to learn. However, if you start at the top you stay there.
Conclusion
The introduction of WordPress Funnels is a stepping stone to greater use of your web presence. It can only enhance your involvement in blogging and put you a step ahead of most others.
Funnels are a different business line and are direct selling methods to carry you to buying a product. It may be a real product, virtual, training, ebooks, etc however it does have value, and the process is to complete as many sales as possible.
Web funnels, as discussed above, are an ideal way to enhance affiliate sales and grow a following
Peter this is fantastic information for me. I have many years experience is sales and marketing, but not online. An entirely different beast. I have heard of sales funnels of course, but not as they relate to online marketing. You have explained it very well. You have listed many resources in this post that I am very interested in and will definitely investigate further.
I am a newbie in affiliate marketing with a WordPress site, blogging in a particular niche. Only the one site so far, in for only 10 weeks now. I am in my 70’s, going to retire in a couple of years, and want very much to have an online income in place at that time. The kind of information you provide on this site is just what I need. Thank you !
Thanks, William for the kind comments, and I hope I have helped in some way. Age is no barrier as I am close to eighty now and still loving every minute of the journey.
It all takes time, patience, and continual learning but WA has it all for you.
best wishes on your journey
Peter H
I appreciate your post, I myself blog about making money online, and your post taught me some things I didn’t know. And made me aware that I need to set a sales funnel in place if I am going to ever make any money from my blog. thank you for your insight and I am bookmarking your site so I can come back to it later. Thank you again!
Thanks, Sharee and I am glad you enjoyed the article and hope you get something out of it
Funnels are a whole new learning but also an opportunity
Best wishes going forward
Peter h