Is a Blog Better Than a Funnel or do they do the same thing? We share a secret with you when a blog can be both
Estimated reading time: 7 minutes
Table of contents
- What is the difference between a blog and a funnel?
- Is a blog better than a Funnel?
- How to turn a blog into a funnel
- Is a Funnel better than a blog
- ClickFunnels was built on affiliate sales
- Making funnels for beginners
- Is a funnel better than a website?
- Facebook, Funnels, and websites
- YouTube and funnels
- Conclusion
What is the difference between a blog and a funnel?
While a blog and a funnel set out to sell something they do it in entirely different ways
Blogging is answering questions or solving issues and getting sales opportunities by stealth
Funnels are hard sell media that take you from interest to action via a process designed to complete the deal.
Is a blog better than a Funnel?
A funnel has a specific objective from the time you enter the web, you are taken through a series of steps loosely following the AIDA principle of marketing.
- Attention
- Interest
- Desire
- Action or close
Throw in some great testimonials, a payment cart, and a popup and the job is almost done.
You are taking the money and handling the product.
A blog is more of an explanation with affiliate links or advertising pops where the money and supply are handled by others.
How to turn a blog into a funnel
Your blog will start a sales process where the readers will need to step through more pages to get the results they need.
First of all, you may write a product review on stick vacuum cleaners and then lead to a second post where a brand is talked about in full, then another post to compare brands with affiliate links attached. Then you are taking your readers on a journey of discovery and leading them through a sales process.
Finally, You can have affiliate links at any stage and be an affiliate for both brands not caring which one is selected. Those that are interested buyers will follow the process because they want the best information they can get.
Is a Funnel better than a blog
The funnel process
All the sales process is done on one page however you are often moved to a second page to complete the selling and be subject to upsells and more products.
While a funnel will outsell a blog because of the sales structure it is generally a one-time hit without building a following.
ClickFunnels was built on affiliate sales
The most famous funnel builder was the Russel Brunson Clickfunnels an expensive funnel builder mostly designed around dedicated marketers.
ClickFunnels Is A Website And Sales Funnel Builder For Entrepreneurs.
- Guide your visitors step-by-step through the entire sales process (so they don’t get confused or LOST, and leave)
- Point your customer straight to the ONE product or service they need most to help solve their problem
- Follow up with your visitors, even after they leave your page!
However, you could get some of your money back by referring new customers and picking up a recurring income.
Making funnels for beginners
Groove Funnels is a new entrant to the market
Welcome to Groove, the world’s fastest-growing, most complete and powerful CRM and marketing automation platform for digital and ecommerce marketers. Groove contains all the tools you need to start, grow and run your businesses online.
Groove
This is a good starting position that you can try for free and discover if it is for you.
Funnels are a really intense sales campaign that requires some training to get a hold of what you need to do. They are not for the amateurs but for those with an express desire to sell something. Have a look and discover for yourself.
Is a funnel better than a website?
Websites, blogs, and funnels all serve a different purpose and have their own place in your journey. In fact you may have all three at one time to cover all the sales cycle.
A Website
This is your shop front for your business. It contains a lot of pages on all things people want to know. They have a fixed address that is your primary location and also may have a sales and payment page and contact information.
Blog Site
These are actually posts contained within your website. Every blog has a different address however they can all be found on your website directory. They usually contain affiliate links but are not generally a sales page.
Online store
This is a type of website however designed as an online shop. It has a fixed address and lots of product pictures. It will usually have a payment page to accept sales requests. These can be done for free on WordPress using the Woocommerce plugin or paid through companies like Shopify at a premium.
Funnel
This is the sales machine that brings in interested viewers and turns them into buyers. It has a specific purpose of selling a single product and gathering contact details so that they can continue to market to you.
Therefore each has a specific purpose so knowing what you want to achieve is essential in putting a plan into action.
Facebook, Funnels, and websites
Many people get confused about this triangle however there are real differences in what they do. Social media is a delivery service, your posts on Social media may provide a snippet of information and then transfer interested readers to a sales page, like a Web page or funnel to complete the transaction.
It should be rare that you send readers from a webpage to social media because they get lost in the labyrinth of wonderful places to go.
YouTube and funnels
I throw this one into the ring because YouTube is a very popular search engine and attracts a lot of viewers. It may also be a conduit to send people to your funnel or webpage to complete the sales process. YouTube is an entertainment channel however it also answers a lot of questions and solves a lot of problems. It should not be underestimated in the traffic it can generate.
Conclusion
I believe this should clear any miscomprehensions you will have about the various media and what they can be used for. They are all very different yet reside together on the internet.
This should make your journey a lot easier not worrying about your direction and what you are trying to achieve. Plus delivering results a lot quicker by focussing on the right media.
If you want more check out the free training at Wealthy Affiliate.
Is a Blog Better Than a Funnel by Peter Hanley
