How to find long tail keywords free and build your enquiries around them. More and more Google wants to search in a manner that brings up the best results.
So what are long tail keywords?
The latest Google update has the name Bert, and what Bert does is use extra words to better define a search.
Bert stands for Bidirectional Encoder Representations from Transformers.
I don't want to get all technical with this but what Bert does is better understand the search terms and will expand it to what it thinks you are looking for.
The new changes this algorithm update brings makes it much more relevant for searchers and it creates a better experience for you and me and everyone else who uses Google.
Neil Patel
People generally search in three different ways and here we have a look at them.
Find Longtail keywords free the correct way
Informational
Wikipedia defines informational search queries as “Queries that cover a broad topic (e.g., colorado or trucks) for which there may be thousands of relevant results.” When someone enters an informational search query into Google or another search engine, they’re looking for information – hence the name.
Wordstream
Naturally, for those searching for information and what ranks best, great content clearly spelt out for the searcher and Google to find.
“The best shoes” would not really indicate a great defined search, however “the best calf hide high cut boots for teenagers” would tell them where to look.
Long posts with high keyword density is a thing of the past. Using too many keywords will undermine your search terms. You are better served with a couple of really specific search terms and answers.
If you have content that's not fundamentally great in some way, dressing it up with badges, About pages or whatever very specific thing you somehow decide is the magic factor won't help. It needs to be fundamentally great, unique, useful, compelling.
Danny O'Sullivan Google
Transactional
Buying things, looking for items on sale with or without a Credit card and wanting to complete a deal. Sometimes generic like a mobile phone or more specific Samsung mobile phone x70 in the description.
Navigational
How to get to, where to go to type queries.
This is where the user types in a generic name like YouTube instead of using the full domain address
You really need to consider the term and the answer for getting a greater Google response that resembles a search term.
What does this knowledge of longtail keywords mean to you?
Make sure your search terms suit your profile for a far better response.
Using Navigational term is generally far too broad and will focus on brand names rather than a general search.
If you are ready to sell you will dress your words up with calls to action.
Find long tail keywords free with a special tool
Keyword tools for everyday use
I believe the best tool is with Jaaxy in the free version. However, there are others.
Wealthy Affiliate includes a free one on their site and at Neil Patel.ubersuggest.
But be forewarned that long-tailed words generally have much lower traffic counts.
That in itself is sometimes a good thing because we are searching for quality over quantity.
What will someone type to find you? Will it be a quick way or a slow page by page explorer?
Yours is the choice
If the search term is more explicit, your content need not be as long to engage a reader.
Conclusion
Heed the warning from experts that Longtail is to be Google's friend. Google will better understand the terms and lead clients to an exact match more often. That match is your transactional results.
I have tried to simplify this as much as possible because it will make a difference to your results. Knowing is a path to achieving.
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