Do Countdown Timers work

Do countdown timers work or are they just wasted space? Research shows that urgency really triggers the reader's subconscious

What are the benefits of countdown timers?

There is this thing with pressure in that it attracts us all. Only two days to go pushes our decision-making a lot quicker. Think about the last one you saw, did it grab your attention?

There is something in us that responds to timing demands. They are hard to ignore even when we know that they are not real, The timer resets as soon as you leave the page. But, that is for the smart ones, the others are true believers.

Timers push the buy button in our brain

Do countdown timers work

Timers create that sense of urgency that awakens our decision-making process. Instead of putting it off, we are more anxious to please the timer.

Timers are like trains leaving a station, when they are gone they are really gone and you missed out, therefore, you must get on board before they tick down.

Many will say it is a matter of scarcity and that you want to be in the buying group and some will go to urgency and others to greed.
No matter what part of the brain function is triggered it has been proven to work.

Best time to use a countdown timer

To really get some action chose times that really do have an end date. Black Friday is a great example and weekend sales are another. Launces and seminars are also good examples. Here the timer is real so the choice is to buy now or miss out. Timers can really grow sales

SaleCycle used this on several clients and the results were

“Across all six clients we studied, the results proved the value of using countdown timers:

— The average uplift in click-through rates from emails and on-site messages was 30.49%.
— Click-through rates increased by an average of 231%.
— Overall conversion rates increased by 200%.
SaleCycle

Imagine what those results would do for your business.

Place your CTA button near the timer

When a decision is made you don't want readers wandering around the page looking for a buy button. Have it bold and in color right near the timer so they go straight to the checkout cart.

Where do you get a good countdown timer?

I recommend the ones at OptinMonster because they are fully editable although in a basic template format. Yes, there is a cost but if they lift your conversion rate by 200% we won't hear you complaining. What's more, if they don't work you can ask for your money back. Furthermore, you can ask them to design one for you so you know it will work.

With the Countdown timer, you will also have access to a full range of POP-up products so you can increase the action even further.

Do countdown timers work
Your best buy Popup place

Conclusion

Black Friday, Valentine's day, and A Seminar, occasions are often so you will be able to quickly change your text to suit your needs.

Available for WordPress and most other websites and includes all analytics so you can see the results as they happen.

Do countdown timers work by Peter Hanley

Do pop-ups really work

E.commerce for your business

Peter Hanley

I have been in business for many years and the internet to find ways to grow your business faster