This is just the tip of the iceberg in detailing all you need to know about this great subject in your business and SEO
Let's clear up a couple of points first before we dig right in.
SEO is Search Engine Optimization or being found on the Internet when people are looking for you or what you sell.
Search engines like Google, Youtube Bing Yandex and Yahoo convert words that are entered and enter linking to what they want.
They then take buyers to your web page.
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What is Internet marketing?
Internet marketing comes in many forms. Wikipedia
Or more aptly so by the Urban dictionary as;
Like Voodoo and Witch doctors, SEO is an evil term used to describe the ways SEO Optimizer believe they can beat the system by making you believe they know what will get your search ranking to the top. Most of the time SEO is achieved by throwing darts or mixing chicken bones with blood.
SEO does, however, have a real effect on your business
How do you affect SEO and what do you use?
Web pages
Social media Facebook, Instagram, Snapchat etc
Youtube
Blogging
Email marketing
Ads, display, pop up, follow or retargeting,
Any marketing done through the Internet is included.
Using tools like Yoast or All in one SEO
How does SEO affect Internet marketing
SEO is the road to you, it is your address, where and what you sell and it needs to be done correctly.
You must be easy to find at anytime someone does a search on the internet. Either by your name, product, brand or location. You may want to buy a pair of shoes, Nike, runner, male sizes 8+ in Earls Court London area.
OK, one advert, 88 search results with eBay and Gumtree plus a host of other topics. One store stocks them. That's how you get found. You need to be that store for your product.
Where would you go to start SEO?
First of all Keywords
You have broad keywords and niche keywords and they are different but the same.
If you search health products, a simple keyword, for instance, you have 1.53 billion searches to be found using this broad term. You won't be one of them.
“Health products in the UK to cure arthritis in young people” long-tail keyword about 2 million searches.
But how can you be on page one of the 2 million searches?
Well, first up you can buy a position at the top of the list. Every time someone clicks on you it costs money.
AD words Is a great example of this and the cost varies on demand. When it started you paid pennies now in tens of dollars per click.
The other way Is SEO. Now, this is a skill set you would need to learn or buy. It has many variables with the main ones being keywords, site trust, domain address, quality of web page etc.
If your domain name is ww.healthproductsintheUK.com you start at the head of the queue for searches in that term.
Meta description. We are getting technical but basically what your web presence is about. So if I arrive at Nike shoes in my suburb and there are several choices I will pick the one with the best description or sale patter or discount.
What tools can you use?
There are any number of people that sell you on this. I get about three emails a day promising to better my SEO.
If you are using a WordPress site, there are a couple of great Plugins that can help with this. Both Yoast SEO and All in one SEO are great tools of the trade. They prompt you to load in your keywords your meta description and other vital components
Where do you get training?
This is a very extensive category that cannot be answered in a 1000 or so word article.
Business and SEO requires training
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I use Wealthy affiliate for all my training from start to finish. It's free to start and provides in-depth training.
What results do you expect with SEO
What you achieve with SEO is success or failure. Get found or get lost in the market without spending a lot of money
You can have a nice web page, but if no one arrives at it you have nothing. As the old advertising slogan goes
“it's like winking at a girl in the dark” Only you know.
Take a look at social media and SEO
All social media is there to deliver people to your WebSite or business.
It is not a selling mechanism as such it is a delivery channel using a personal slant to get know and like feeling generated.
Social media can be very good at this because it is an entertainment media and the better you entertain the better the result at your web site.
So build your social channels with a view to delivering customers to your sales channel.
Business and SEO need blogging Blogging and SEO
Again, your site blogs are there to inform and educate people as well as entertain them with the sole purpose of getting a sale.
From this page, you will see links to areas that want to sell something to you, something that will benefit you and enhance what you wish to achieve. Each blog is based around a keyword that will take you in a direction I want to take you.
My site will have over 300 different blog posts all on different subjects to increase your knowledge and provide an opportunity for your success.
Blogging is part of SEO.
Email marketing and SEO
Emails are still a valued product that can have readers entering your page and looking around.
We have seen search engines like traffic and particularly traffic that stays around rather than hit and run species.
Don't spend money on SEO do it organically
We have covered many ways to get people to your site, to spend time on your site and hopefully engage with your site. Using keywords and good writing, so what else do you need to do that is important to SEO?
Other SEO tricks
There are things internal to your site that matter.
First of all, is the structure of the site.
It needs to be at least 300 words although preferably over 1000 with no more than 300 words between headings
The use of # headings is necessary starting from the largest going down eg #1 heading then #2-3-4 etc..
Then there is the use of pictures throughout the post to maintain reader interest. Each picture contains an ALt image and this should be filled in at all times.
The meta tag is filled in and this can be used for your opening paragraph, this is what Google will search for.
Finally, use both inbound and outbound links to
round
A lot to learn with SEO
There are quite a few tricks to SEO that must be used. Although you will find debate on some or all of the effectiveness of such ideas there is no doubt that you can make a difference
In Conclusion
This is just the tip of the iceberg as I stated at the start. I have linked you to some basic training to cover this in more detail. The training is part of a free package at Wealthy Affiliate and is designed around building your website.
WA has extensive training on all issues
It is things you must know if you are in business, not necessarily to do it yourself but not get oversold by others because you lack the knowledge.
Business and SEO by Peter Hanley
Peter Hanley
