How to get quality traffic to my website on a budget. Don't waste time on paid advertising when tother ways arebetter
Estimated reading time: 7 minutes
Table of contents
Good traffic is essential for website growth
Ok, we are all on a budget and want a bundle of traffic so let's look at 7 great ways.
- SEO and Keyword selection
- Social media referrals
- Building your Authority
- Including a blog page
- Using Chat forums
- Email and newsletters
- Your pages and posts using internal linking
SEO and keyword selection
A Page one position is the only thing that works better than a great Keyword.
To get to page one, you need a great keyword, so this is the magic circle of SEO.
Every Keyword has both traffic and competition so you must balance one against the other to get the best result. Remember Keywords can be scattered throughout your page and these will all help with your rank.
Google does take its time in giving you praise and leap-frogging you through the pages. Therefore don't expect miracles overnight it all takes a bit of time.
Social Media referrals
This gives you a broad-brush approach to gathering links from interested readers. However, you must consider your audience before wasting a lot of time doing daily posting on half a dozen different sites.
Every media has a selected target demographic. Therefore advertising to the wrong group is wasting your time. In very general terms you could think along these lines;
a) Facebook. Still, the largest of them all and covers a wide demographic
b) Instagram. Very popular with middle age female group.
c) TikTok. Generally those under about 20
d) LinkedIn. A place we must all be
e) Twitter. The higher educated and business.
Of course, there will be some overlapping in this. For example, baby prams for young couples will also extend to the grandParents who are big spenders in this category.
All Social Media relies on a very consistent approach with regular posting. Therefore when you spread yourself too wide the job just won't be done. It is far better a post a day on one of these than a post every week on them all.
A concentrated effort oregularlywill get the results that you require.
Building your authority
The importance of authority is lost on most people. However, Google rates it as high as any other contributing factor.
When you don't have the relevant authority you must borrow some to give your work acceptance.
Authority is knowledge about a subject from learning or use. Doctors, lawyers, Tradesmen, and many others possess the ingredients to place them above the masses.
Pick any subject and you will find contributors with better credentials than the average writer in giving an opinion.
I just reviewed a post on wildflowers ( found in the countryside) by a friend of mine. This area is owned by Botanists, Garden centers, and even Authors that are full books on the subjects.
To compete you must do your research and quote relevant media that backs up or supports your article.
Interestingly even Wikipedia is a good authoritative site and one I use frequently.
Therefore the solution is to use authority to your benefit and be on equal terms with the first-choice writers.
How to get quality traffic to my website on a budget by blogging
Include a blog page to grow your web traffic
Your blogs can grow your web traffic by up to 40% ( Hubspot) when you are linking traffic from your posts.
Blogs are answers to the many questions or solve the issues that readers come across. Therefore you have their interest at heart and it is just a matter of linking back to your website to close the deal. Blogs don't have a final close although they can have a classic call to action that delivers them to a payment portal.
With a hundred or so blogs in your armoury the traffic generated should be substantial.
The problem is that blogging is very time consuming. However if the traffic is such, and you close a few deals othen outsourcing blog writing will be an earn for you.
This can also include building your own sales funnel. This is a hard sell medium to a positive result. They certainly work and can get you a lot of business if done well.
Using Chat forums
Places like Quora, Reddit, StackOverflow can be a good source of traffic if done properly.
As a regular user of Quora you will soon find that dropping links in your post is not always acceptable, in fact I just had one bounce on me. HAHa.
They might have liked my answer but I did include an affiliate link too many.
Using email and newsletter to gather traffic
This is probably two headings however they use the same platform and are related to I put them together.
Emails in any business are just part of transacting daily activity. We all get them and all send them and have varying forms of success.
You can however build a real list and bulk mail them with interesting articles and offers. of, course, these lead to your webpage to seal the deal.
Newsletters are really an extension of an email. They are a regular sending of interesting subjects and information. Rarely designed to sell their purpose is to keep your customers close over a long period of time. Naturally you will have a link to your website somewhere on the page.
If you have a customer base make newsletter a priority
Internal linking of pages and posts
Keep them reading your material so that they get to trust your ramblings that lead to a sales page and hence a fulfillment portal.
On this page I will have a half dozen links to other interesting recourses that I own. Within every page there will be another opportunity to read more. A bit like being on YouTube when other interesting things pop up and you wander off into the maze.
Placing internal links is also an important part of SEO that get a favourable nod from Google.
You can have more than one blog going at anytime on similar subjects or even totally unrelated but use the same link juice to gather readers.
Again Google wants both internal and external linking to give you a good person tic.
Therefore it is not a nice to do but a must do action
Conclusion
It is not good enough to have a stagnant website and hope the traffic will come. Work it as well as you can with simple and cheap methods and grow your sales.
I have given you quite a few basic things that every business should do, the rest is up to you.
How to get quality traffic to my website on a budget by Peter Hanley
