Do holidays affect affiliate sales and how can you overcome this. Of course, holidays have a dampening effect but it can be changed
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Why do public holidays affect sales?
Some holidays, in some countries and around some religions will take viewers away from their screens. However, the world is a big place so situations vary.
Chrismas in Australia is a time when things slow down but not as much as the Black Friday weekend in the USA. Chinese New Year brings many to a grinding halt as they celebrate the days with Tiger festivals and lots of food.
Ramadan in Muslim areas will affect sales as will the Jewish holidays like Rosh Hashanah with 10 days of penitence.
The important point is that they don't all happen at one time so a wide market is still available.
However, there are both good and bad results.
A plus side of Holidays
Black Friday is a great example where sellers splash offers everywhere because they understand people are in a spending mood. However, not everyone is a Black Friday convert and it is only celebrated in a hand full of countries.
Easter takes a toll in the UK and many Catholic areas.
The Super Bowl stops a few billion people as does the Olympic Games and Formula One. but they are transient problems.
When people have more spare time they will waste it on the internet so they need to be attracted.
Be brave and try to grab those extra eyeballs.
There are bigger problems than holidays
Choosing your headlines for short-term exposure means that you must be cleverer than the next.
For instance, if you marketed Easter Eggs the words as Keywords would have a large component of competition. Therefore getting on the first page will really be problematic.
Therefore you really need to pull in readers with innovation.
Maybe how to get Free easter eggs or The easter Egg Eating Challenge.
Why dumplings are a staple of Chinese New Year. The year of the dragon will bring devastation, this is why
Headings to get them in over a period that is no more than one month long.
Forget the holidays and concentrate on Evergreen articles
With evergreen articles, the audience is much bigger. the demand is consistent and the buyers return more often.
The demand during holiday periods may peak and ebb because there are busy days and quiet days of observing the cultural happenings.
This is no different to Weekend periods. Many will not go to a computer on a Saturday or Sunday whereas others spend their days transfixed with offers.
It averages out so play for the averages.
Do you get paid extra for premium times
If you market during a bargain season your margin is going to fall when based on a percentage of the product. Therefore you need to sell more to make the same return.
When selling annual premiums you will get a smaller margin however this is easily made up by a low churn rate Monthly payers are often just looking and bail at an early period, therefore, you lose your commission.
Competitions can bring a big change in your income. Many affiliates will double or triple the commission for a short time to boost their sales.
You can see who the big players are and try to outdo them to gain those extra pennies.
It is real value to make use of these opportunities.
Whilst many are partying others are working.
How to flatten a season
The use of auto-responder marketing with a constant stream of email content assures you that your viewers are being alerted every day, on holidays, or not. You are not waiting for viewers but actively pursuing those that have previously looked at your offer.
One group that does this really well is The Millionaires Apprentice by Michael Cheney. Michael has a fixed 45-day run of really good emails seeking a positive click That's 45 days every day without exception.
You can experience that by logging in to have a look, experience what happens and copycat the idea.
I use SendShark as my Responder because it is cheap and easy to use but highly successful. Now you can write your emails using ChatGPT to save time and probably get a better result.
It is important that you remember to insert your links.
Conclusion
My conclusion is to just factor into your planning that there will be peaks and down times and there is not much you can do about it. If your structure is good the results will come.
Happy holidays.
