10 Ways To Market A Small Business On A Shoestring Budget

how to build a business

10 Ways To Market A Small Business On A Shoestring Budget

Marketing is the first place you look to cut expenses when you have a tight budget.

This is due to traditional marketing methods being expensive and hard to measure. Fortunately, small businesses now have greater access to trackable and cost-effective small business marketing strategies.

The problem is that this greater access can make it hard to determine where to start with digital marketing, particularly when you have a tight budget. If you are in this position, there are some marketing methods that you can try that will not break your limited budget.

#1. Create An Elevator Pitch

Marketing is something that you should do all the time, wherever you are.

This is why you need to have a clear and compelling elevator pitch. Research has found that the average adult has an attention span of between 6 and 8 seconds. This means that you have a very small window to grab their attention.

If you are able to initially grab then, you will then have just over 1 minute to sell them your service or product. This is why you need to have a killer elevator pitch. The return on this investment will be huge and comes in the way of creating new business opportunities.

According to the team at On Tap Plumbing And Gas, this has been a major contributor in gaining new business, noting that “you’ll be surprised by the number of people who answer awkwardly when they ask what they do. After creating an elevator pitch and using it in my daily life, I’ve gained clients from the most unexpected places. You never know who needs your services”.

#2. Leverage Your Community

When it comes to marketing your business, you do not have to think big. All you need is to think locally. Take the time to find out what is going on in your community.

You could market your business by sponsoring a charity run or a local sports team.

You can print some bookmarks and leave them around the local library. Of course, you will need to know who your ideal client is and where they will be spending their time. You can then search for opportunities in your community that will place your business in front of them.

#3. Collaborate

Gather a group of non-competitive and synergistic businesses in your community to cross-promote.

There are a lot of ways that you can do this from fliers to coupons to bundled promotions and social media platforms. When you collaborate with other local businesses, you will be expanding your customer base based on the reach of the other business.

You could also work with a lender and request a loan to help you expand your marketing budget. According to the business loan experts Max Funding, collaborating with another business to help fund your marketing is a massively successful approach, saying that “for many marketing channels, a certain tipping point must be reached before prospects are pushed to the sale as a result of massive social proof. Collaborating with other businesses to pool funding or receive a loan, is a good strategy to accomplish this when you have a small budget”.

#4. Network

Networking is something that you need to do and there is no better way of getting your business out there. You need to take the time to shake hands and get to know other people. This is a marketing method that requires some time and commitment.

Networking will also not provide an instant result which can be off-putting for some people.

However, you don’t have to adhere to traditional networking, with studies showing that LinkedIn messages have resulted in jobs for 35% of networkers, with 40% of respondents to a recent survey saying they networking more online than face-to-face.

However, when you have a strong network, you will have an amazing asset for your business.

#5. Give A Speech

Public speaking is something that a lot of people hate.

However, there are a lot of organisations who want qualified subject-matter experts to present and talk to their groups. This is something that you should volunteer to do regardless of your feelings on public speaking.

It is important to note that you do not have to be a professional as long as the information you can provide is helpful to the group. There is another upside to this and that is the fact that the more you do, the easier it will become.

Giving speeches is also a great way to position yourself as a credible authority in your industry or field.

#6. Create Some Buzz

Over the years, technology has changed public relations.

In the past, a public relations firm was needed, but small businesses no longer need to do this. It is possible for any business to respond to queries from reporters who are looking for resources and story ideas through online services.

There are also a lot of social media opportunities that small businesses can use to generate a buzz around them.

Wondering what type of business you could be missing out on? Try this FREE ‘Missed Call Calculator’ to find out just how much is slipping through the cracks.

#7. Ask For Referrals

You should never be shy about asking your customers for referrals. Most people state that they are willing to provide a referral if they are asked. It is up to you to actually ask for this.

Referrals are important because they are a great way to get new customers. If you are not asking your current client base for them, you are missing out on opportunities.

The experience from the custom home designers All Image Architects, highlight this marketing channel, noting that “a large number of clients do end up referring someone to me. These people are more likely to turn into a paying client than people gained through advertisements. It’s been the easiest way for us to gain new clients”.

#8. Build Relationships

Keeping a customer is much cheaper and easier than getting a new one.

This is why you need to form strong relationships with your current customers. One of the best ways to do this is through email marketing where you can keep in touch with customers with minimal work.

When a customer visits your website or store, you should ask them for their email address. You should then send a communication which is professional, informative and helpful. The emails need to be something that your customers look forward to getting.

#9. Offer Coupons

If you need to attract new customers, coupons are a good way to go. Research has found that people are likely to go out of their way to use a coupon. This proves that coupons are a great method of expanding your customer base.

Coupons are also more likely to generate return visits. An example of this is a customer who has a coupon for a discount on future business with your company. There is a high chance that they will come back to redeem their coupons.

Sydney Marketer Max Persyn explains you can also incorporate coupons into your digital presence, he notes “while coupons may feel old-fashioned and traditional, adding digital discounts can help increase exposure and attract new prospects. Consider posting a promotion exclusive to your social media followers to create scarcity and exclusivity. Or add a discount to your website with an expiring offer. The countdown of the offer can stimulate your prospect’s desires to avoid missing out, and represent valuable ways to harness coupons in the digital age.”

#10. Give Something Away

If you give someone the chance to experience your service or product for free, they are more likely to purchase more.

You should not be afraid of offering samples and free trials. In the modern economy, people are more comfortable buying something they already have experience with.

One good strategy for this is writing for a blog. This way you can easily share your expertise with a large number of people.

Do you have any ways to market a business on a shoestring that we’ve missed?

Let us know in the comments!

Author Bio

Ryan Smith is an Australian writer and uni student living in Melbourne. As a Business Management major, Ryan is passionate about business revenues. He also has a love for pets, he regularly takes his pet dog for a walk in the park.

What to write a blog about?

image of blogging

Here we discuss what to write a blog about? The first step in becoming a successful online writer is the hardest decision to make. So we make it easy for you.

An easy problem to solve

The process of elimination can help you narrow your vision down to just a few options.

First of all, we can blog about anything. There is nothing too big or too small that we can not take on and achieve.

The subject is not the problem however it is the start of an answer.

What can that possibly mean? Let me explain.

Let’s look at some subjects

  • Food
  • Health
  • Fitness
  • Supplements
  • Housing
  • Cars and associated autos
  • Music, Art, drawing
  • Movies, stars
  • Clothing
  • Cosmetics
  • Animals, pets
  • Racing of all sorts
  • Politics
  • Religion

    Add to this as you will because this is just the tip of a very long list

You can google away for subjects and searching all sorts of ideas but they won’t help you find your mantra.

You can’t just write about a subject

However, you can on content

image of food.
Glorious food

Take Food as a subject that is dear to most of us.


Now we start the reverse triangle of ideas going down from food.

Food from what country would be good, every region has its own style of food.
So let’s look at a popular one like Bar B Que

What do I cook? Hunks of Cow, Pork, Vegetarian, Vegan, for the young, for the elderly, for the poor or the rich.

The best cooking devices.

At what cost and what condiments.

You will now see that the word Food can conjure up a lot of ideas and could end up with a niche like “How, not to Bar B Que beef in India and live to tell the tale”
That would lead to Vegetarian cooking and a whole host of subjects.

Food is not my thing. I cook to survive and encourage my wife to keep me in a healthy condition, a subject on which she could write.”How to keep a man happy with food.”

Food is a very popular subject so you really need to be specific in your writing. However, you can see how one word can conjure up a lot of ideas.

For instance, I don’t like refined sugar and avoid it where I can. It is a personal issue and I believe it is bad for you. However, Sugar is everywhere so I could start a blog tomorrow on the evils of Sugar.

This started with the word food, category condiments, subject Bad for you, one product sugar
and an endless array of writing opportunities.

I could have picked Salt, MSG, garlic, Olive Oil to have endless writing opportunities.

Whatever you choose can be narrowed down again

Sugar.
Where from? The history, Refining, different sorts, good sugar, bad sugar, Sweeteners.
How is it used in Food and how to eliminate it.
Cooking without sugar.

For Vegans, on diets trying to lose weight and clear up skin rashes and damaged Kidneys.
The subjects are endless and all you need is just one to keep you at the computer forever.

Find a subject that has some interest to you. The greater the interest the easier for you.

I write mostly on helping online business ideas because that is my passion. However, I cover all sorts of categories while staying within the niche. Blogging is just one of them.

Writing is all about Keywords.

Can you make money out of a blog?

Most of us are blogging with the intent to monetise our effort at some time.
There is nothing wrong about this we spend a lot of hours researching and writing content to benefit others

You can earn from referrals, Affiliate income, advertising, writing for others.

However, you need traffic and that takes time so buckle up for the adventure

Writing product reviews and comparisons

Products to write a review on
an easy way to blog

Readers love product reviews and they are highly read across all subjects.

First of all, it is good to get a paid association with anything you will write about, good or bad. Honesty shows out and blatant advertising is reader destruction.

I did one a while back on Noble Samurai. This is a Video making site that I use and is excellent value. This needs to be explained to readers so the benefits can be delivered.

You can do side by side reviews or sitewide look at a dozen products.

The readership is guaranteed if the product is current.

Most people now days will research a product before spending money.

Should you use the product before you review it? The jury has not returned a verdict and I believe it is a yes/no answer.

You can write in a third party approach so you build opinions from your research on the product whilst not actively claiming your experience.

You could say I have used this and this so a new one must be better.

Become a referrer

This is sending readers to a sales platform like Amazon. Words and advertising on your blog transport people to an online store where they can make a purchase.

You then get paid a commission that can vary between 2-3% up to 50-60% for online products.

You then write about a pet subject and lead the buyers to a destination where you get a cut.

Simple really, start up an Amazon account, do a bit of training, select products that interest you, check your keywords and start making money.

No stock, no billing, little if any customer contact other than your efforts.

Finding affiliate sites the easy way

Google logo

Any product you can imagine will have a seller seeking good affiliates. It is how sales are done and great for both parties.

The trick my friends is so simple. Go to Google, type in a product, space, affiliate and you will be presented with a long list of opportunities.

First things first in Affiliate income.

When you find a product that suits you you need to be appointed as an agent. This is sometimes harder than it sounds, particularly for good products.

You should have a website up and going and gaining a bit of traffic as your first objective.
This way you have proof of competency in your negotiations with the seller.

Wealthy Affiliate has a program that teaches the basics and allows you the ability to target any business you want. Furthermore, you can join their program as an affiliate from day one and all for free.

Do I like this program? I sure do and am among the top affiliates in over a million members on the site. It is honest and has no pressure upsells demanding more money to grow.

What to write a blog about has become easy.

By now you should have ideas running through your head on things to do.
The next thing to do is write down some headings. At least 15-20 headings about your subject.

You start with a problem to be solved, issue to be fixed fear or short term opportunity.
We all search for answers so start right there.

  • Online traffic solutions
  • Top results; 4 hours left
  • The no-BS guide to increasing sales
  • I didn’t think new leads every day was possible
  • The bad news about your offer

    I scanned a few of my emails today from some online pros that work with the theory of creating a reader in a second of reading.



I use the AIDA approach as Attention, interest, desire and action or conclusion.

You can use lots of pictures and colours to jazz it up

Your target blog should be 1500 words but start slow and build up. A blog of 300 words may well do the job.

Short sentences and short paragraphs and drop the technical jargon.

I have written on content in a prior post

Target a customer

Drawing of a target customer

This is hand in hand with finding a niche.

Build your Avatar when you begin; discover who is your target reader and write to them. If you are promoting Heavy Earth Moving Equipment you won’t target the stay at home mum.

It will be Big Blokes that play with expensive toys.

Likewise, Doily knitters will mostly be senior ladies.

Understand your target, where they live and their interests in life

Conclusion

The post is about finding a subject for you to become a Blogger. We all have one in us somewhere it is just a matter of teasing it out.

Like anything in business, and blogging is a business, you need a plan.

Get your niche and start writing out some ideas that you can write about. Every day, week or fortnight for about a month ahead.

Do your research early to help the writing focus become your main friend.

Blogging is great fun, entertaining and profitable however it is not done overnight.

What to write a blog about by Peter Hanley

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Peter Hanley

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