Why is blogging important in digital marketing when it takes a lot of time and effort and gets low returns, or does it
Digital marketing and your blog
Digital marketing is a cover-all explanation for a very broad range of activities for both inbound and outbound queries.
Whilst your blog is part of this matrix it may be just that one piece of the puzzle that ties it all together.
Your blog has time and space to explain a topic fully and direct you on a tour of associated products that lead to a sale.
The correct use of Keywords in the new format can harness readers and capture their attention and interest.
Understanding the flow of Know, Like and Trust.
Marketers need to build on these three blocks to complete the sales process. Each is important and none more than the other.
Getting known is one of the harder sides of digital marketing. SEO may find readers and certainly, Social media will scoop up along the way and internet searching will pick up many readers as they all enter a very active market.
Then you build the like factor
Your website and blog posts will build your authority along the way. They will see in your many blogs that you understand the subject and have a good opinion on which they can rely. You can become the go-to source for your particular niche and get referrals and comments to boost your popularity. Very few people buy on first taste, they need to see you at least 7 times to build a level of confidence on which they can rely.
Then you have the like factor on steroids so the next bit is easy. Or should be.
Is trust important
We don't buy from people we don't like or trust. There are too many scammers on the market to take a risk on a dodgy deal. However, if you have built up a level of confidence in your clients they will be willing to open their wallets. Not once but many more times to follow because you have built the perfect customer. The one that returns over many years.
Your blogs have time to provide complete detail
A Facebook post of a few words or a short video may get a bit of a like but they will hardly drive the customer into a frenzy.
That is why blogging is so important to the funnel. Get them in at the top and give them reasons to buy.
Keywords no longer rank
Google changes more often than a leopard changes spots, well. not entirely true but the way they manage search terms has seen a dramatic change in recent times. The new buzzword is user intent or what the reader is looking for more than exact match keywords. ( However, Bing and Yahoo are still old school)|
User intent first puts you in a bucket.
Describing something
Digital Marketing or selling something including affiliate marketing
Booking something, Tickets, travel, invites.
and going somewhere, maps locations even a restaurant near you
The intent of these is quite different and Google wants to find the most appropriate answer.
Tying Digital strategy together
The better your branding the greater the chance of connectivity. Same colours, script, logo, and font. Tie your marketing into a cohesive package to enforce the rule of 7, that is seven touches to get a sale.
Blogging certainly helps with this with ample opportunity to display logos and material in a good size that will raise the recognition factor.
Google will also better recognise you and give you pride of place in search terms and if your content is reasonable you may stay the distance on page one. Mess up any factor and you are likely to be sent to the back of the class, a place no one wants to be.
Blog posts can boost web traffic by up to 60%
Because of the multiplicity of keywords used and the traffic generated, links back to the web page will be increased. It may be to a Buy Now button,
a pricing position or simply seeking greater clarification but they will all go to the selling page.
Blogs and Social media are not sales channels, they are information positions that aim to transport you to a buying position full of confidence in your ability to furnish a result.
Building a cohesive sales channel
The webpage is the central feature of your marketing hub. Along with Pricing, terms and conditions, the about you page it also contains a buying button. It is the end of the channel.
Your other inputs have built the Know, like, and trust features so a sale is just the expected result.
Your blog posts hold a significant part of the procedure and the more you have the greater the esult.
Summary
Blogging is central to Digital marketing.
It ties the pieces together and delivers a pre-sold customer to the buying portal
Your blogs can generate their own income by using good linking and even advertising content.
They are an essential part of the whole pattern.
