The best advice for online marketing. Among the many things I have learned this one piece changed my attitude completely
Taking advice on the chin
Sometimes, something hits home so hard that you suddenly realise you are getting it wrong.
I run a small business and blog daily and have a high-impact program running online.
Of course, things never run smoothly and sometimes it can get on top of you. It all gets too much and you scream
loudly to no one, in particular, this is all too hard, I can't do it anymore!
That is when Michael Cheney said to me;
Your job as an entrepreneur is to fix problems.
Customers find problems, workers work with them and managers fix them.
We have this every day with issues that need attending so when you think of these as part of your job
your attitude to problem-solving changes. What can I fix today is far better than your head buried in your arms
sobbing quietly with the stress of yet another issue.
When you take on the challenge you are going to battle but when you ignore them it is surrender.
This may not impact you but it should
Some will read through this and think that is not me but it will be, if not today it will be tomorrow. So when the time comes remember these words of advice.
I wrote recently (link below) about only looking at the Dollar problems
What is going to make you the most money and work on that as a sole priority?
I don't walk away from that but pressing issues do need to be attended to and fixed.
You can make your problems someone else's by passing the batten. They created the problem they should fix it as long as you are in control.
Working your plan
When you have a nicely laid out plan of where you are going and how you are going to get there fixing issues becomes part of the day.
However, those with no plan tend to take off in new directions at the first sign of duress. If that is you the problem lies in a lack of direction.
For example, if your website is not delivering the results you want. ( OR blogs, or funnel) what is wrong with it?
The problem may very well not be the site at all but one part of the jigsaw of pieces.
Lack of traffic is not the website problem, it is what you are doing to get traffic.
It might be your Social Media program, your SEO even paid advertising that does not deliver as promised.
Lack of clicks may just be the target you are using or a bad choice of customers. Bringing older Women to a car rally site works as well as young men to the crochet page. The problem is your customer profile.
It may be site speed on opening, more a carrier problem than a content issue. However Large opening images or advertising could be your part of the puzzle.
Your plan should indicate all of this in statistics. Have a look at the ratios and find the problem.
Time on the page is another indicator that can point you in a direction of correction.
My point is that knowing your plan lets you find issues much easier than wandering in the dark.
Conclusion
We all have difficult days and often when we are not at our peak but understanding the dynamics does help.
You as an entrepreneur are there to fix problems.
When you fully appreciate this simple truth your role becomes much clearer and without undue distress.
The best advice for online marketing by Peter Hanley
Thinking time reinvented for maximum performance
