Online training is a must-do!
Online training will keep you ahead of the internet and drive business to your door.
Is online training for you?
I know many businesses that think online training is not for them.
Just because you are a good mechanic or a great hairdresser, maybe you have a fabulous range of clothes, jewellery or even a service guy/ gal that's good enough to get you by.
You will believe people will just come and you can do your great work unworried because you are the One.
First of all, let me tell you-you're wrong.
The strong identities you see in businesses have become great because of good marketing.
Marketing that tells the capture area an intriguing story that makes them want to be with you due to some critical point of difference.
There is a mechanic in every suburb and possibly a few more.
How do you become the hero of this story and attract a crowd to your door?
Welcome to my site, I will take you by the hand and show you ways to brand your business above the others, furthermore make you stand out and grow like crazy.
How to specialise in a market
Let's first look at what you do that is special. You might be a family mechanic, a cheap mechanic, a VW specialist, a dyno tune guy or even part of a franchise, but you must do something that has your signature written all over it.
It may well be location, a convenience thing, hence something that makes you stand out from the crowd. It might be a specialty or technology or even a car brand.
Branding is straightforward if you have a USP (unique selling proposition).
What do you do best, what is unique about your business? Why do people come and see you?
We have more on this for business
Using Facebook for business.
The easy parts to start are a Facebook page and Linkedin page, and there are lots of instructions to do this.
The hard part is regularly posting to obtain a following and some likes and shares, but one share can create a business for you.
It is not everyday, but when you have a look at business leaders, they are all there plugging away.
An excellent example of this was the recent US elections where now President Trump used Facebook and twitter to capture the market at a winning margin and at under half the cost of mainstream marketing. President Trump, a businessman, used solid business principles to gather his followers. The difference was that he used today's media and not what worked in the past.
He also used newsletters, emails, SMS broadcasts, and messaging as low-cost avenues to gather subscribers. Interestingly, his cost per action (voter) was just over $5.00.
If you could get a new buyer at five bucks worth of marketing, you could be a winner too.
In my courses at Online business marketing, we provide instructions and ways to achieve this without breaking the bank.
Some great examples of online training
I know of one business that sent out 130 SMS messages which cost just $26.00 and achieved new bookings for around 30 clients. What's more, the dollar return was near to $9000.
Another client sends out newsletters at $60 a month and has achieved nearly double the monthly sales.
My local fish shop sends a regular email with specials.
The latest message was for fish tacos and chips.
I am a consistent Friday night takeaway person and swap between Italian, Indian, Thai and occasional fish.
In this case, I received the mail at 4 pm and lined up with the others by 6.30. I had no intention of doing this until prompted by a single email.
Add comments to your website for better SEO
Ways to promote your business
For your business, work out which customers and the best way to deliver a message and then target a need.
I explained all of this in my courses on better business at online business marketing where we give you all the methods from idea right through to fulfilment
Think how grateful you will be when a simple, low-cost exercise delivers outstanding results and you, my friend, become the hero of the day.
If you are not using the best of the internet because you are uncertain or think it is too hard, then let me take you by the hand and go step by step to a result.
I will even throw in some free activities to get you going.
Where is it at? Online business marketing for your free journey to more online results
Peter Hanley
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