6 reasons why your website has a high bounce rate but does it really matter? there are bots that don't care so, should you?
What is a bounce rate anyway?
It is basically a percentage of the number of visitors to your site that go nowhere.
Of course, there are those confounded bots that are just building traffic numbers so they can sell your site to others.
However, there are also legitimate visitors that Don't want to enter the wonderful world you show to the market.
Looking at the time on site
Maybe this is a better indicator of site performance, or even pages visited so those that went wandering got a far greater exposure.
These are all measures you get from analytics that tell you if your website is performing or simply not working at optimal levels of readability.
The number 1 sin is site speed
You are catering to a public that is the now generation. They want instant action or they will move on to the next event. We all yell, Come on when a site is slow to open and quickly lose patience moving on to the next opportunity.
In many cases, this is your carrier, particularly in the low-price end where they share the channels and you get peak loading and slow speed. The only fix for this is either to pay more or move carriers. This is not a debate, if you are losing business is it worth that $10 or $20 a month extra in payments?
I use Wealthy Affiliate with Turbo speed because it is that important.
Number 2 sin relates to mobile speed
Mobile phones are taking more and more traffic with internet searches and presenting their own set of small screen problems. Here you have a mix of contributing factors that you need to handle where you can. Your Web address must be mobile-compatible or you will suffer the consequences.
Google ranks this so important that they provide a free tool to look at your site and give you a report. The Mobile test site
Fail at this and your problems need to be fixed immediately. It may be a new platform that you work from or changing the structure altogether.
I got caught on this using Popups. The popup came up on the page opening thus slowing down the whole world.
This can be your popup or advertising pops that get excited and want to be seen first up.
Move them down the page and make them work for the rewards.,
The sidebar Sin is number five
You can place pixels all over your site. Headers sidebars, Bottom, left, right just about anywhere you like but if they are too big they will slow your site down. None of this is to say never use them it is just to be realistic about where you put them and how much real estate they take up.
The sixth sin and last for the day, linking overuse
I just know you would never be guilty of this but a few writers put links all over the page to other sources. They might be affiliate links or authority links or even just follow me around the world. However, they slow down your page and affect the reader who wants a nice clear resolution to a simple problem.
Conclusion
There are probably a few more sins we could drag up however if you are guilty of any above sins a fix should be very easy. Check your site speed and make sure it is up to standard so you stop those pesky dropouts.
You will always have a bounce rate and anything up to 70% could be considered normal so don't overreact.
6 reasons why your website has a high bounce rate by Peter Hanley
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