With Vidnami gone we now have Pictory for building Youtube videos. Try it out with a test run and create great products
What is Pictory
We all did very well with Vidnami and were sorry to see it go and I have spent the time borrowing videos from other people.
Now we have a new option and furthermore the opportunity to build affiliate income to help with the small monthly payment.
There are several options to choose from so there is always one to suit you.
With Vidnami gone we now have Pictory
We all know how important videos are to our business but the loss of Vidnami was a real blow.
Now we have Pictory so we are back in business in a big way
Are Videos necessary
Let's look at a few reasons why.
- YouTube is used as a search engine nearly as much as Google and more than Bing and Yahoo together
- Having a YouTube video on your page or post increases reading time and supports good SEO
- Many visitors prefer pictures overwriting
- You can increase your content by doing both written and visual training
- This provides another backlinking opportunity
However, there is another side to this of course.
a. Viewers get lost on YouTube as they wander off to other products
b. There is a cost to this
c. It takes time to create a video
Overall you really should be involved in the video market to increase your market depth
With Vidnami gone we now have Pictory to do it all for you
Not wanting to be a talking head
If you don't want to be at the front of your production you don't need to be there are other ways around this.
Even your voice can be done digitally thus taking away the need for your accent or squeaky tones to come over.
They will even supply pictures so you are on easy street. Well almost.
The art of script writing
The script is yours to write. You know what you want to say it is just doing it in the best possible format.
First of all, there is no one way to do this but it should have order.
A popular one is the AIDA approach used by many and recommended for all.
- Attention
You need to grab their attention early so your opening remarks must be designed to get them interested
enough to read on
2. Interest
Now you have them reading tell them about the subject and what it will do for them. You can include why others have done it
and the results they achieved
3. Desire
Make them take ownership and want what you are talking about
4. Action
You are not telling fairy tales you have taken them on a journey that ends with an action.
It may be a click to an affiliate site, a link to another page, or even a sale or a sale
A closing statement can be included as an extra
Are there other ways of creating a Video script
One school of thought has the call to action early in the video. We cater to a lot of attention-deficit people so if they find a solution early the happier they will be. How do I make a video, ok Pictory let's go?
Others want the information to make a decision so will plod through the words looking for inspiration that will come at the end. At that time they are fully trained and ready to buy
How long should your video be?
There is no answer to this and like writing a blog it all depends on answering a question or solving a problem. Firstly think about the viewer and what they would expect. It is no good with long and rambling work to learn how to tie shoelaces but Tuning the motor on your car would be different and take a lot more words and pictures.
I recently wanted to adjust the front brakes on my push bike. There was one tricky bit that words and pictures could not adequately convey and I needed a visual explanation until I had my Ah-Ha moment.
You are solving problems so do it appropriately and at a length that will satisfy all readers. It might be 3 minutes or an hour but the result is in doing the job properly and keeping readers until the closing paragraph
Every page or post (Blog) should include a video
This is basic SEO and it will support your traffic rankings having the time to watch a video.
It may be linked or embedded and it should relate to the subject that you are talking about and the job is done.
Conclusion
It is excellent that you have now discovered a very good and well-priced video service to enhance your online work.
If you ever used Vidnami you will understand the loss that it created when they closed it down. I needed to change my links in hundreds of sites
so I am careful to now use pretty links so one change suits all and I can follow my traffic.
Finally, Pictory is a winner.
