Why don't readers stay on my page longer? I believe that twenty seconds is an optimal average but mine is a lot lower
Headline selection or Keyword
Readers are searching for an answer so they must see that you qualify as a suitable source in the first few seconds.
If they wanted restaurants in Rome Italy and got them in Rome USA because it was not stipulated they will quickly log out.
Your first few words are critical to success and getting readers' attention
Type of question
This is an interesting point of review. Do you put the answer at the top of the page or make your readers scroll through a thousand words looking for an answer. I do both so it depends on the question.
What do you call people with Red Hair? a simple answer is Gingers.
Why do people go bald? an indepth answer that takes time to review
Where is The airport LAX? The answer is Los Angelies
Why call it LAX and not something like John F Kennedy International Airport. Long explanation
The quest to satisfy readers may take a short or long route.Google puts these into baskets of intent and you need to oblide him with a suitable format
Content
Content is important and the ability to weave a story using a blog format and keep them reading is part of your journey. It is something you learn along the way and forced upon you if you are getting early dropouts.
Writing is an art form so develop yours into a form that delivers the results you want
Slow site speed.
When you are tired of waiting for site response the need to hit delete is often just one of impatience. Google recognises this as a problem and rates your traffic on it. Using shared hosting or wrong page setup may impact this badley.
Another is having a large picture format at the beginning of the post. if this takes tiome to unrap the reader will move on
Authority
This is one of the new Google Kinghits. The one with the most authority gets the most attention. Write on medical issues you need to be a Doctoror really display why you have the talent or learning behind your opinion.
If you are John Doe from the suburbs not only is Google going to Dis you but so woill readers. Therefore you need to get those aualifications out early
Satisfying search engines
Now we are getting really tricky with the answers because Bing and Yahoo want you to answer exactly what is asked. This is exact match search terms with an exact match answer. What UK Royal has redhair? Is the answer Harry or is it the daughter of Princess Eugine because Harry is no longer Royal and lives in the US and not the Uk
Google looks for reader intent and ranks your answer along those lines. I don't want Harry as an answer ( cut short my visit) I want one that satisfies the conversation I am in.
Length of the blog
Again it is a changing world and shorter is better than longer. Google used to count words but now looks at reading time as the appropriate measurement. They thinks that 5 minutes reading should satisfy the intention deficit among us and be an appropriate number to provide the best response. Therefore around 1000 words is the new me.
Use popups
Having an entry pop can hold traffic and is away of getting reader commitment. However It can also work in reverse. Too early and no escape can create a rush to the exit door. No I dont want your stupid giveaway and I am not giving you my email address so goodbye.
Fake traffic
When you buy a lot of traffic from the vendors it is often bot driven traffic that is told to do a certain thing and nothing else. Make this search term look good with a heap of traffic that is purely numbers and not people that will buy. They may be designed to stay for X seconds to look real but infact it is only rubbish inquiries and will never give you any real value.
Conclusion
The length of stay will vary depending on what the blog has to accomplish. Fifteen seconds is considered a good average however the more the better. When you have affiliate links at the bottom of the page you really need to encourage readers to stay the distance. Therefore you must follow all the rules and entertain them for a full five minutes
