Should I use Facebook groups to get new business? This is a hugely underestimated traffic generator when done correctly
What are groups and what are they used for?
This is like a meeting place for people that have an interest in a particular product or process and want all the latest information.
Facebook groups are online communities or spaces where Facebook users can interact, share information and ideas, and collaborate around common interests or goals. They can be either public, meaning anyone can join and see the content, or private, meaning that members need to be approved by an admin before they can join and see the content. Facebook groups can also be secret, meaning that they're not visible to anyone except members, and can only be found by being invited by a member.
However public groups, the ones we are interested in will bring a constant stream of new individuals to your business
Do the other media have groups
Should I use Facebook groups to get new business?
TikTok has a small chat facility but Instagram frown on the process
Engagement Groups Are Bad
The idea behind engagement groups or PODS is simple; a group of Instagram users get together and agree that everyone will Like and comment on everyone else’s posts, in exchange for the same in return. This fake engagement is thought to fool Instagram into increasing the reach of posts and lead to more engagement and followers from outside the group. The problem is, it doesn’t work well, and will likely hurt you instead.
Let’s get this out of the way now. Instagram is well aware of engagement groups. There’s information about them all over the internet and they’re no secret. Some companies even claim to offer them as a paid service (which is really silly since most are free). Instagram has taken steps to prevent them from being successful, so don’t count on them really working out.
The use of Keywords in Facebook groups makes the difference
Facebook, like Google, is a search engine and people use it to gather information. To get the information they use a search term to sniff out what they are looking for. Therefore it is important to reinforce the use of search terms with Facebook. Images, posts and comments can all use Keywords
Do group chats work
Yes, group chats on Facebook work and are a feature that allows multiple users to have a conversation together in real time. In a Facebook group chat, all members can send messages, share photos and videos, and participate in the conversation. Group chats can be useful for sharing information, coordinating plans, or just having casual conversations with friends, family, or members of a Facebook group. They offer a convenient way for people to communicate and stay connected on the platform.
However, a business group can act like a webpage where it simply puts out one-way traffic so you don't need to monitor the activity.
How to make your Facebook groups work like magic
Make them public.
Stop all other contributors and remove videos
Post everyday
Have a goal, know what you want and by when.
Put your links in the comments and not on the advert
Make your life easy in two simple steps
- Do a bunch of ads at one time and set them up in the organiser to happen every day.
however, remember your keywords are the most important element - Use an AI writer like ChatGPT to punch out written material.
Finally, remember to post your link in the comments, not on the page.
Otherwise, Facebook may ban you.
Conclusion
Every step of customer contact makes a difference, and this is one that works, costs nothing and takes up little time.
You will be amazed to see your group grow after just a few weeks
.Remember that you need seven ways to market so add this one to the group.
