Make your Video easy and free and capture traffic to help your SEO. Then build sales and customer numbers overnight the easy way.
Can you make a Video at home
Technology has changed and what was once an arduous task is now a simple procedure.
It is important to understand the impact a Video of reasonable quality can have on your business.
First of all YouTube the home of video's is searched nearly as often as Google.
Google does not share their search volume data. However, it is estimated Google processes approximately 70,000 search queries every second, translating to 5.8 billion searches per day and approximately 2 trillion global searches per year. The average person conducts between three and four searches each day.
- 73% of US adults use YouTube.
- 62% of YouTube users are Males.
- 78% of US men adults use YouTube.
- 68% of US women adults use YouTube.
- 81% of 15–25 year-olds in the US use YouTube.
- More than 15% of YouTube’s site traffic comes from the U.S.
- 80% of YouTube users come from outside the US.
- 62% of businesses use YouTube.
- 9% of small businesses are on YouTube.
- 35+ and 55+ age groups are the fastest growing YouTube demographics.
- 75% of adults turn to YouTube for nostalgia rather than tutorials or current events.
- Millennials prefer YouTube two to one over traditional television.
- 51% of YouTube users say they visit the site daily.
- 37% of the coveted 18 – 34 demographic are binge-watching.
- 70% of YouTube watch time comes from mobile devices.
- YouTube services are available in more than 100 countries in 80 languages..
- Males are primarily watching soccer or strategy games.
- Females are primarily watching beauty videos.
- 95% of global internet population watches YouTube.
- There 50 million creators on YouTube.
- YouTube has 265 million active users in India.
Only 9% of small businesses use Video
Does this look like a golden opportunity starring you in the face. That however is an American statistic and in Australia it is a lot less.
I threw those statistics in to give you an idea of the opportunity behind this massive market possibility for your business.
Make your Video easy and free and capture traffic working from home.
Making your video at home or work is easy
A video has several components that are put together to create an exceptional product.
|A good template or story board||Vidnami|
|Your heading or Keyword||Something that is searched|
|A script that tells a story||Inspire them|
|Pictures to keep interest||Associated images|
|A voice track that has quality||Male or Female|
|A host to store the visuals||YouTube and your website|
|Your display of the product||Website, social media|
|Analytics and review||Important|
|Link a new video||Have two bites|
|Call to action||A must do button|
|Finish with enthusiasm||Leave them wanting more|
Starting your video with an idea
The video has to be something relating to your daily business, blog or web page.
Next it requires a purpose, what are you trying to achieve with the video and how will you go about it. A selling video, a branding video, a how to do things video ( very popular) or even a humorous one.
Then it is your headline or Keyword, what will people type into YouTube to find you. I wrote a short piece on this that may help, keyword problems and fixes. This is an important part of the process.
Your Video content to excel
Vidnami will help you with this and I shall also give you some tips to start you thinking.
I use the AIDA principle of writing. This is a well recognized method to get attention and keep it through to the end.
|Attention||Your opening statement to |
make them read
|Interest||Why it is good for them|
|Desire||Build a fire under the viewers|
|Action||Tell them what to do|
|Close||Always end on a high|
Pictures make the movie and retain attention
A pretty obvious statement however it can be still photos or action movie all included in your video.
It may be just a talking head with or without subtitles or just words rolling down a page.
There are many ways of creating a video and they are rolled out with an audience in mind.
In a corporate video it may show your magnificent building, profile pictures of staff, sales graphs and images along with drum rolls and clashing symbols.
How to fix a Washing Machine Drive belt could include a video shot on an iPad with a tech demonstrating how easy it is. Never works out as easy but you get the idea.
Unboxing videos were doing the rounds where a new product was taken out of a box and assembled live in the video.
A travel campaign my just be shots of fabulous get away spots with price flashes and discount opportunities.
A new product can be shown with a range of available attachments that take the price from a small start to a big ending.
You could just sell something or explain a situation using just words and background images.
The list is endless and the choice is entirely around your objective.
Add the background music
When you go to a movie or a show there is always music that dictates the mood.
It may be happy, scary, sad or a simple mind worm that hangs in the memory. Music is protected by law so you can not just add the latest Dolly Parton track to the Boot Scooting images. At Vidnami they have sourced allowable tracks to save you the problem. They have a huge range for any occasion and easily placed in the background to conjure up the required mood.
Throw in a voice track
Doing a Voice track is very easy with our template, you do need a microphone or even using your iPad. If however, you are shy you can chose any number of Male or Female voices from the Vidnami library. I have used my own voice and the canned ones at different times so both do the job. You can also get a professional voice agent to do the work for you, it all depends on the budget.
End by telling them what to do
Never leave a viewer in doubt about what the video was for. It has a purpose, no matter how hidden the meaning.
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My old saying is “If you don't ask you don't get” so don't be shy, tell them what to do. They want hand holding and support and not making hard decisions.
What do you do with your videos?
In most cases you can save them directly to YouTube, even building up a collection in your own gallery.
You get a Link to the video that can be used anywhere you want, webpage, Social, media even printed material. You Tube will track it for you nd retain analytics to monitor the performance.
Then you can embed the video into your webpage so it is there on demand. It can be clicked or start on opening, many options are available.
It could be downloaded to a thumb drive and put in a display terminal repeating the video for all to see. Particularly good at Trade Shows and similar, Grab their attention as they pass.
The world is yours and the opportunities endless
My conclusion on making videos
I said it was going to be easy so I have set out a few building blocks for the journey.
Do a rough plan and scribble down your objective, your heading and the conclusion.
Next write down a dozen sub headings that convey the message and simply fill in the words between. Use the AIDA concept so you have flow and carry your views along to a crescendo conclusion.
We give you the Vidnami fourteen day free trial so you can experiment without any cost and retain any video, in fact all the videos, you make by saving them out of Vidnami.