How to Video ideas

How to Video ideas

Here we look at How to Video ideas for business. This is a widely chosen category for massive views on a variety of subjects relating to you and your business.

Why How to videos anyway?

I was looking for both keywords and Voice commands for searching on Google or YouTube when I remembered this category. How to do things on video.

I am an occasional pushbike rider and wanted to adjust my brakes after changing the Tyre. It just would not work so in I went and googled How to.
On the first page a nice video, after a couple of advertisements, that solved my problem.
That one simple 2 minutes post had 2,471,211 clicks to date.

So sitting here I Googled downhill pushbike riding to see 5,205,174 views.

Or driving on sand, tyre pressures for 4wd at 100,939 views
Maybe how to grow a lawn from seeds with the modest 1,151,525 views.

Explainer videos are a cute name given to the same term.

advert dollar shave club
26 million views

Now in the big time, I would cite the Dollar Save club with a title like
“Our blades are F…. great”. 26,427,229 views at this date.

A product just branding the business in a 1.3-minute sort of crazy video.

Or Ethical coffee a drawing video that is about 3 minutes long and 31,000 views

OK, I agree that is a professional production so I went looking for homemade
videos and came across a simple video with 716,000 clicks

3 Best Homemade DIY Tools

Are you getting the idea of video now?

First of all, we have shown how well they work and how they can make a difference in your business and income. So what can you do about it?

Content Samurai recently created a Video on their new Voice feature using the exact same platform available to you. Play it here.

What can you make a video about?

First of all, in every business, industry or occupation, there are the most used questions. Those questions you answer nearly every day.

  • How to lay bricks in a straight line
  • My best spaghetti bolognese
  • the mistakes people make applying for a loan
  • Dog training mistakes
  • Can I bath my cat and come out unscathed
  • What trees are best for winter shade
  • Is tree dieback a real problem
  • Making the video


I am sure you can write your own list and come up with fresh ideas.
However, remember that Keywords are important and consider that Voice search
will be used in at least 20% of cases.
Use your voice service to search an answer and see what comes up to give you a guide as to your heading and dialogue.

What equipment is needed to do a Video?

picture of a sound studio
recording studio

A sound studio, a producer, a camera team, quality writers, great location setting, pretty girls, sunshine and a big handfull of money.

Or an online program that does it all for you, your decision.

The Content Samurai Video program makes it all so easy and indeed very quick to knock out a video. Before I give you a link to go try it for free let’s look at what you get.

  • A scriptwriting platform with spell check
  • Automated highlighting of Keywords
  • The ability to edit at any time
  • An auto-selection of images or videos
  • insert your own images and videos
  • Select your background music from a long list
  • Use a microphone to record your voice track
  • maybe use an automated male-female voice
  • More editing and quick changes
  • press save.
  • Then download
  • Now pass to youTube or embed the video
  • Get your YouTube link and start to market

What do you do with your video?

First of all marvel at the great work you have done and plan the next one.

Seriously there are many things you can do with the video.

You can have it playing on a loop in a showroom or at an exhibition.

Off course on your webpage because it improves SEO. One of the SEO factors is time-on-site and watching a video certainly adds to that.

You can include it in emails and marketing material or refer customers to it.
By using the correct keywords people will search and play it and maybe link to your webpage.

Sell advertising around it and make a buck

It is great on Social Media.

How are you going to make the Video

I use it and have done for over a year at Content Samurai

Does a free trial of a video builder work?

Yes, it does and it comes with any amount of training, backup and support. It will probably take you a day of playing to get your act down to the level you want. After that, you can have 30-minute videos being produced all day every day if you want.

The important thing is that the videos you do during the training are yours to keep provided you store them outside content Samurai. If you take the program they are stored on the site as well. There are no long term contracts and they have an affiliate program so you can make a few dollars along the way. (disclosure; I am an affiliate and may earn a commission on your activities)

The service is top class and the ease of doing things is simple to learn so anyone can achieve great results. I am really excited at just how good content Samurai is and I hope you give it a go and knock up a quick Video.

Warning on Videos

I know you will understand about inappropriate stuff and kid-friendly etc so I won’t go into that at any length other than to say YouTube will delete your work if it offends.

My warning is more about the addictive nature of YouTube and how we get sidetracked into watching all sorts of content that bobs up., This is both good and bad that it keeps people on your site but it wastes a lot of your time. remember you have been warned.

Earning money with YouTube

Google very generously shares a lot of income with you. In fact, all income generated by advertising is split 45 / 55 with you being the greater share.
Money is paid per view and a set amount per 1000 views however you don’t quite qualify until you average 1,000 views, can you get paid?

Short answer is YES. You must need 1000 subscribers and 4000 watch hours in the past 12 months to be eligible for monetization on youtube. This is the new rule that has been imposed by Youtube in 2018 and they stopped monetization on all youtube videos or channels that has less than 1000 subscribers.Mar 4, 2017

Furthermore, you need to set up an account with them and with AdSense to get paid.
Can you get rich on Youtube advertising? Gangemstyle video earned $7.8 million so a nice nest egg. However, in the 1000 watches, they must either click on an Advert or stay on the site for a length of time to earn money.
If you think you have it sign up now and wait for the funds to come

More on Content Samurai and valuable links

Content samurai image
The man is the legend.

From the Samurai himself.

Do you want to know how to create professional content videos that are capable of generating millions of views and snatching easy front page rankings?

If so, you need to check out this new video system called “Content Samurai”…

I guarantee you’ve never seen anything like this before…

Mark my words, it’s going to completely change the way you do digital marketing forever.

Why?

As you know video is now critical for just about every aspect of digital marketing today…

However, because creating videos has always been a laborious, expensive and highly technical process, in the past it’s really only been available to big businesses with BIG budgets.

But finally, that’s all changed…

Because Content Samurai’s revolutionary new video creation system is SO EASY to use, generating tons of professional videos that produce an avalanche of traffic is now anyone’s game…

And it’s fast, REALLY FAST…

Your offer

So, if you want the ultimate shortcut to start killing it with video, do yourself a favour and check out Content Samurai out now…

And best of all, it’s totally free to get started!

You can get free access here:

Now you are ready to start your first video

The very first thing you need is a script. what you want to say and in a manner that will be read.

We usually start with a problem, an issue, a Sense of Urgency or an offer.

There is a free book on this and it may be helpful for beginners

I like the old AIDA principle where you go:

  • Attention
  • Interest
  • Desire
  • Action
  • Close and conclusion

Then you have a file of your photos or videos to include in the presentation. You do have the opportunity to have them include suitable material for you from their file at no cost.
You can change and edit as you go along so that what you get works for you.

Voicing your content

Man on studio microphone
No studio required

Don’t have a panic attack over this because you have options.
Yes, you can use your own voice using a normal computer Mike.
Plus you can edit and re-record as many times as you wish so that
the finished result is great.

You can choose from an automated voice either male or female, American or
English. posh or local and you can change as you want.

Saving your content

The best and easiest way is straight to YouTube and publish your result.

Embed on your Web presence or include a YouTube link.

Save in your Videos, DropBox or at the Samurai.

The choices can be just one or all if you want to have it everywhere

What to do with your new Video product?

In the past, the saying in our house was always straight to the games room but we have moved on. Now it is straight to Facebook or Instagram to get instant like.

Off course it is going to the webpage in one form or another and we trust we can get some clicks as we promote it.

Emails, newsletters, or all sorts of outbound mail.

Making money with your Video

Most of us are doing videos as a business asset and not concerned about advertising income.

However, as you build a following this is possible and can be quite lucrative if you achieve a viral effect.

Conclusion

Explainer videos are a very valuable asset to your business. They will stand the test of time and provide valuable information for years to come. The cost of production is minimal and storing on YouTube is free and provides access for everyone.

Make sure you get your search term or Keyword correct and push it where you can.

remember, YouTube is searched as much as Google and more than Bing and Yahoo combined.

How to Video ideas by Peter Hanley

Image of author
Peter Hanley
Home


Leave a Comment