Best Ways to Build Authority in Your New Blog. Missing this critical element may well spoil your chances of ever being read
Estimated reading time: 4 minutes
Why is blog authority so important?
This element is often ignored by those handing out advice on blogging yet forms a critical part of the process.
Here we can see the highest-ranking factor is Authority an element most often ignored.
Even though Bing and Yahoo are still fixed on exact match keywords Google has now moved to artificial intelligence (AI) to find a better answer.
You will find that your search results in Bing v Google vary and it is because they manage data in different ways
Thus you must write your Google content with intent and backed by an authoritative voice. That is unless your name is in the Google love book, a position unlikely for a new blogger.
When searching the term authority in blogging Neil Patel comes up on the first page because he fills all the boxes. Traffic, Authority, Keywords, and a recognized voice in the industry.
So what I am doing is borrowing on his authority. Google wants to know if you are competent to answer a simple search term like “Best Ways to Build Authority” in Your New Blog
Internal and external keywords come first yet without showing authority you limit your chance of ranking
Best ways to create AI in your new blog
I like to use Wikipedia as a reference. All though they recognized the word Authority they disclaimed any knowledge of the phrase Authority in blogging. Thus I need to get help from Others.
I am a user of Monster insights and they are noted in the industry as a trusted source so I went searching there. Monster Insights has a great article that tells you what you need to know. They even reference over to Moz to find out where you stand.
Ever since Google realized that the building blocks around which its ranking algorithm was built – links and content –were being gamed for profit, they have increasingly focused on identifying and incentivizing sites that provide beneficial and contextual information to their audiences. They have made every attempt to reward those who build a brand with SEO by chasing users instead of chasing the algorithm. Moz
How do you plan to lay out your blog?
Creating a great Keyword is the starting position.
Next is your meta description. This is the final hook that draws viewers to read your blog. Both Yoast and AIO SEO will do this for you and Google will also make one up for you.
I will leave the writing to you but back up what you say with credible information and build on your authority.
Next is to use page linking within your blog to provide extra information on the points you are making.
Doing these three things takes you 66% of the way to success.
How to write a Meta description
Ways to build experience, authority, and trust to build your SEO
All these components are necessary elements of your blog posts. but they are not earned overnight. Every blog you write must have inbuilt components to meet these objectives. Experience can come from linking juice. Showing that you have written many articles on a similar range of subjects
Authority in blogging
Backlinks help authority and building them is also a vital part of SEO.
One thing you should remember is that you can’t control your site’s domain authority. All you can do is put the pieces in the right place, so your DA increases steadily.
Another point to note is that it takes time to bring up the domain authority, as it won’t happen overnight. So, set out a long-term strategy and use the points we’ve explained to increase your DA.
Conclusion
This is not an easy subject because our control is limited to input and the vagaries of Google.
However, trying to put all the building blocks together will gradually build up Google trust and client traffic.
- Keyword Selection
- Header and Meta
- Content
- Appropriate linking
- Authority
That should keep you busy.
Best Ways to Build Authority in Your New Blog by Peter Hanley
Hey a big thank you for writing such an amazing post!
I found this really helpful, currently I’m working on a blog and definitely need help on authority building. Reading through this had gave me a better idea on what I need to work on.
I didn’t know anchor text to an external page influences blog authority, I’m going to have to implement that into my blog starting from now on!
Thank you, Sariyah
Yes, I agree this is the hardest concept on blogging to get correct yet it is so necessary.
Something we must all work on.
Best wishes
Peter h
Great advice on how to establish a blog that can lead to great ranking results. I’m still figuring out how to get more of my blog post ranked better and your post is definitely a helper. Currently, my blog is over 6 months and I have quite a few well-ranked posts that are shown on both google and bing. With the tips that you had provided I will learn more as much as I can to gain more authority for my blog.
Thanks for your tips! 🙂
Thanks, Terence, I am glad you are getting some action and hopefully a lot of followers at the same time. It is always a battle but we are on the front line and making progress.
Best wishes
Peter H